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Usually the main challenge is, understanding the context of<br />

communication in a high-context culture. The beliefs of every<br />

culture are so very well embedded in their collective unconscious<br />

that they need not be explicitly communicated amongst the<br />

members. But when people who are not familiar with these cultural<br />

nuances join the organization, these very nuances, however simple<br />

and uncomplicated, become “high-context” to them and the<br />

communication style seems layered and sophisticated.<br />

In this scenario, most communication is left to our own<br />

interpretation. Very little is put in writing, and we have to literally<br />

read between the lines. Messages are implied and not explicitly<br />

stated. This can lead to confusion between the sender and receiver<br />

of the message.<br />

People may adapt their behavior but may experience value conflict<br />

and unease at a subconscious level. Over a period of time, this<br />

conflict combined with a constant feeling of insecurity will lead<br />

to demotivation and indifference. The sense of belongingness and<br />

ownership starts to wear out.<br />

However, without <strong>change</strong> there is very little or no growth. Just<br />

like the issue of ‘generation gap’, organizations and the new<br />

comers have to find a way to understand each other’s perspectives<br />

and mindsets.<br />

Creating an environment of low-context communicating culture<br />

would allow for clearer communication, where neither the sender<br />

nor the receiver will misinterpret the message. This can be done<br />

by making sure messages are understood at face value and the<br />

communication is clear, simple and precise. Repetition and putting<br />

messages in writing would further enable clear communication.<br />

Here are some ways to bridge the gap<br />

Listen. Don’t assume. Assumptions are the worst<br />

enemies of any relationship. We can never assume<br />

that we know someone so well that we can pass<br />

judgements on them or box them into a “type.”<br />

Empathize and understand the world they come<br />

from, and their values, and make them understand<br />

your world and your values.<br />

People can adapt their<br />

behavior but as a result<br />

experience value<br />

conflict and unease<br />

at a subconscious<br />

level. Over a period of<br />

time, this conflict will<br />

lead to demotivation<br />

and indifference.<br />

View newcomers as a strategic business<br />

investment and train, develop and engage them.<br />

It is important to explain to the newcomers why<br />

we do what we do. Clear communication and<br />

authentic experiences help people imbibe<br />

the new culture.<br />

At the same time, it is important for current<br />

employees to also understand the newcomers’<br />

method of working and frame of mind. Since<br />

cultural norms are ever evolving, it is important<br />

for the organization to be able to appreciate and<br />

adapt to the new generation’s way of thinking.<br />

14 | LPS Quarterly

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