change

The Power of Culture
in Partnerships and
Strategic Alliances
Andi Albanese
Global Business Manager,
Global 100, Wipro
@andialb
Building a strong corporate culture poses many
challenges of its own.
Partnerships and strategic alliances are crucial to remain
competitive in today’s business landscape. But the output
of a partnership is a result of the free flow of information,
trust, and dedication to shared objectives. The availability of
information to all parties will drive better business results,
increasing creativity and strengthening the ability to build
on ideas. But to create an environment of openness and
collaboration, trust and a shared vision must be the core
of the relationship.
The latest research suggests that culture is a powerful
force in the success of long term relationships. Although
the goods and services that a company sells are the basis
to business, relationships built on a solid foundation and
common understanding of culture will drive success.
Partnerships with these crucial elements will make greater
investments in the relationship, cultivating trust and shared
values, and generating greater pay offs in the form of more
closed deals and business success.
The blending of two groups tends to not be seamless,
but an iterative process that takes time to find the right
balance. Creating the boundaries of a relationship and
joint culture can be difficult; however, below are some
recommendations for building a strong partnership
that delivers value to customers and to each of the
parties involved:
Although the goods
and services that a
company sells are
the basis to business,
relationships built
on a solid foundation
and common
understanding of
culture will drive
success.
23 | LPS Quarterly