Tackling HIV Stigma What works?

4 WHAT THE EVIDENCE TELLS US ABOUT THE EFFECTIVENESS OF HIV STIGMA INTERVENTIONS
Media campaigns from elsewhere in the world
All over the world organisations have used different
forms of media and imagery to communicate
messages challenging stigma. Below are a few
examples. Although these campaigns are not
evaluated, they provide useful insight into some of
the approaches used in the past.
Live HIV Neutral from United States of
America
The Stigma Project in the USA has produced a
range of eye-catching images for the Live HIV
Neutral campaign. The images challenge preconceptions
about HIV and people living with HIV.
‘“HIV Neutral” is a state of mind, regardless of your
status, in which you are informed and aware of the
constantly evolving state of HIV/AIDS.’ (Stigma
Project website)
Some of the images look at the language used to
describe HIV and people living with HIV. As well as
providing basic information, this highlights some of
the unintended stigma people may display through
the language they use and supports people to alter
their behaviour.
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Tackling HIV stigma: What works?