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Media: Mediaworks<br />
Creative: AV Browne<br />
OOH Specialist: PML NI<br />
A Lidl addition<br />
Lidl launched its extended everyday range on OOH<br />
in June. Special 2D builds on 96 Sheets showcased<br />
Lidl’s expanded everyday range, which includes a<br />
range of 150 new products.<br />
The clever creative gave the impression of the new<br />
products overflowing on either side of the 96 Sheet,<br />
emphasising the additional range of products.<br />
SPECIAL BUILD 8
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