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Thrills with Tayto Park<br />
Tayto Park launched its summer campaign nationwide in cycle 13 using 6 Sheets,<br />
48 Sheets, Digital Screens in the Republic and Northern Ireland. Other OOH<br />
formats that ran exclusively in NI were a backlit 192 Sheet and a number of special<br />
Impact Wraps.<br />
The summer campaign aimed to promote the County Meath venue to families<br />
during the school holidays. Featuring over 100 activities, from rollercoasters to zip<br />
lines and a wide range of zoo animals, Tayto Park also offers guests the chance to<br />
meet Mr. Tayto and see the famous snacks in production.<br />
Media: Vizeum<br />
Creative: Amp Visual<br />
OOH Specialist: PML NI & Source out of home<br />
SPECIAL BUILD 9
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