Black on Black.

<strong>Black</strong> on <strong>Black</strong>.
Here’s Another.
Style Guide
®
<strong>Black</strong> on <strong>Black</strong>.
Logo Symbol Master Identity Application
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“<strong>Black</strong> is modest and arrogant at the same time. <strong>Black</strong> is lazy and
easy -- but mysterious. But above all black says this: I
don’t bother you -- don’t bother me.” --
Yohji Yamamoto
01

The Logo.
This section explains the philosophy of the logo and specifies
the basic set of guidelines on how to use the logo.
It also lightens the certain do’s and don’ts concerned
to the useage of the logo to ensure that the identity
is used in an unswerving manner in all media.
“<strong>Black</strong> is poetic, You feel
“hidden away in it.”
The Symbol.
The supposed ‘non-colour’ traces back
to Neolithic cave paintings now black is
everywhere. It is the highest ranking ball
on the snooker table.
<strong>Black</strong> makes a quotation any day and
it covers for any occasion, yet a simple
choice.
values_
Glamour, Weight, Sophistication, Placid.

Draft
B +
“
+
Letter ‘B’
Quotes
Hanger
C: 00% M: 00% Y: 00% K: 100%
®
<strong>Black</strong> on <strong>Black</strong>
03

The Master
Identity.
This new logo is designed to be used
with the logotype which is the brand
name “<strong>Black</strong> on <strong>Black</strong>” the slogan
that is “Here’s Another”.

®
<strong>Black</strong> on <strong>Black</strong>
Typeface.
38: Pridi Semi Bold
A Quick Brown Fox Jumps Over
42: Pridi Regular
A Quick Brown Fox Jum
05

Application.
Focusing on the ethos and keeping it as
simple as the brand could.

Here’s Another
Making the same things over and
over shouldn’t be boring !
We take up a challenge to make things
interesting with crazy experiments and a
play of monotony.