styleguide

STYLE GUIDE

INDEX
01.
02.
03.
04.
05.
The logo
The symbol
Master identity
Typeface
Application
02.
03.
04.
04.
i.
ii.
iii.
iv.
v.
Bill
Advertisement
Web page
Run app
Run shop
05.
06.
07.
08.
09.

THE LOGO
This section explains the philosophy of the logo and specifies
the basic set of guidelines on how to use the logo.
It also lightens the certain do’s and don’ts concerned
to the useage of the logo to ensure that the identity
is used in an unswerving manner in all media.
The Winged
Victory of
Samothrace,
also called
the Nike of
Samothrace.
The Louvre

THE SYMBOL
NIKE RUN inspires women to get rid of corsets and get into
their kicks to stay in shape. We want people to take a self
initiated step towards a healthier lifestyle.
The logo consists ot three tiles which represent motion, speed
and victory.
Motion
Speed
Victory
When these tiles are placed in a perticular order encloses a
negitive spaced swoosh.
ELEMENTS
Nike shoe
Habit
Running
Community
Wings
Heart beat
15% 100% 100% 0%

THE MASTER IDENTITY
This new logo is designed to be used
with or without the logotype which is
the brand name NIKE and the slogan
that is JUST DO IT.
NIKE
®
JUST DO IT
TYPEFACE
FUTURA BOLD
A QUICK BROWN FOX JUMPS OVER THE LAZY DOG.
FUTURA EXTENDED REGULAR
A QUICK BROWN FOX JUMPS OVER THE LAZY DOG.
FUTURA OBLIQUE
A QUICK BROWN FOX JUMPS OVER THE LAZY DOG.

APPLICATION
01. Bill.
NIKE RUN.
JUST DO IT
T
NIKE
®

03. Advertisements *
NIKE RUN.
JUST DO IT
LET’S DO IT
LET’S DO IT
LET’S DO IT
LET’S DO IT
LET’S DO IT
LET’S DO IT
LET’S DO IT
* This is just an example, not a fixed template.

04. Web Page
SHOP NIKE+ SITE FEEDBACK Email Sign Up HELP
WOMEN GIRLS CUSTOMIZE EXPLORE What are you looking for ?
JOIN LOG IN
NIKE Run.
CATEGORY
_
_
Clothing
Gear
Shoes
FEATURED
+
ATHLETE COLLECTION
+
ABOUT Run
+
RUN
LEARN MORE
SHOP NOW
Size
Price
05. Run Store 06. Run App
RUN
LEARN MORE
SHOP NOW