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logo and a mascot for<br />
12th South Asian Games<br />
style guide
a design brief<br />
design credibility<br />
The Organising Committee for 12th South Asian Games invites designs for the logo and the<br />
mascot for the 12th South Asian Games that is scheduled to take place in India (Guwahati<br />
and Shillong).<br />
The South Asian Games are a bi-annual international multi-sport event held amongst the<br />
athletes from South Asia. The governing body of these Games is South Asian Olympic Council<br />
(SAOC), formed in 1983. At present, the South Asian Olympic Council has eight members<br />
namely Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka.<br />
The first South Asian Games were hosted by Kathmandu, Nepal in 1983 and have since<br />
been held every two years except for some occasions. India has hosted the South Asian<br />
Games twice, once in 1987 in Kolkata and the other in 1995 in Chennai.<br />
The 12th edition of the South Asian Games is scheduled to be held in December 2015 in<br />
Guwahati (Assam) and Shillong (Meghalaya).<br />
Guwahati is the largest city in Assam and lies between the banks of the Brahmaputra River<br />
and the foothills of the Shillong plateau. Guwahati is a major commercial and educational<br />
hub of Assam and Northeast India and is often known as the Gateway to the North East.<br />
Shillong is the capital and hill station of Meghalaya and is also known as “Abode of Cloud”,<br />
one of the smallest states in India. The city lies in the centre of the Shillong plateau, the only<br />
major uplifted structure in the northern Indian shield and is surrounded by hills.<br />
The South Asian Games will see participation of over 3000 athletes in 22 sports disciplines<br />
which include Archery, Athletics, Badminton, Basketball, Boxing, Cycling, Football, Handball,<br />
Hockey, Judo, Kabaddi, Kho Kho, Shooting, Swimming, Squash, Table Tennis, Taekwondo,<br />
Triathlon, Volleyball, Weightlifting, Wrestling and Wushu. Guwahati will host 15 sports and<br />
the remaining 7 sports will be held in Shillong.<br />
Citizens of India are invited to design a suitable logo and a suitable mascot for 12th South<br />
Asian Games.<br />
SOUTH ASIAN OLYMPIC COUNCIL<br />
1993 LOGO<br />
ASIA
design logic<br />
design inspiration<br />
The house colours of the logo is derived from the flags<br />
of all SAARC countries as well as the logo of SOUTH<br />
ASIAN GAMES 1993 DHAKA.<br />
The logo implies a bird wing from the logo of 2010<br />
South Asian Games in Dhaka.
design elements<br />
design implementation<br />
• asia<br />
• bird<br />
• flags<br />
• continuty<br />
• atheletics<br />
• speed<br />
• peace<br />
• organic<br />
• history<br />
• friendship<br />
• geography<br />
• wind<br />
• cloud logo as whole is itself a insignia to represent what the event is and the fair spirit<br />
of the competetors .
Masscot<br />
design implementation<br />
Ranga<br />
the rhino<br />
Ranga<br />
the rhino<br />
RANGA is derived from the rhinos of<br />
Kaziranga, Assam.<br />
The Great one horned rhino is commonly<br />
found in Nepal, Bhutan, Pakistan and<br />
in Assam, India. It is confined to the tall<br />
grasslands and forests in the foothills of<br />
the Himalayas. The Indian Rhinoceros<br />
can run at speeds of up to 25 mph (40<br />
km/h) for short periods of time and is<br />
also an excellent swimmer. It has excellent<br />
senses of hearing and smell, but<br />
relatively poor eyesight.<br />
Masscot with logo.
presented by<br />
Abhik Roy<br />
Animesh Kumar Singh<br />
K.Praveen Kumar<br />
Vijay Kumar
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