July August Chamber Magazine FINAL

Linda Rivera continued from page 16
If Linda were to write a book, it would be
entitled Real Relationships. “Life is too short
for empty casual ‘acquaintances,’” she says.
“To really know someone you need to spend
time together, preferably in person. I realize
most people today communicate online,
but I’d much rather sit face to face over a
cup of coffee (or better still wine) and have
authentic conversation. I want to see and
feel reactions, and avoid misunderstandings.
I realize Facebook has advantages when it
comes to sharing information with loved
ones far away, or for mass communication,
but if you really want to know me, it won’t
be through Facebook. Let’s share time - and
wine. I’ve known my best friend since we
were eighteen, and even though we live over
500 miles apart, we schedule time together
and are just as close today.”
Linda has advice for women who
want hold a leadership role in the future.
“Strive to portray confidence, even if you’re
not feeling it, especially in a room full of
men. Always say please and thank you.
Remember, you lead the charge but there are
many who follow or walk along beside you
in your attainment of goals.”
Rebecca Rubin continued from page 16
acres of land for permanent conservation
purposes. “If the battle is worth fighting,”
she says, “then focus on something
beyond yourself – a principle, value
or ideal that is more important than
your own feelings. Holding on to that
greater construct will help you transcend
yourself, your own ego, your own sense of
injustice and stay the course.” In January,
the company will reach a milestone
and transform from a small federal
contracting business to a large business.
This transformation will introduce
Marstel Day to a whole new realm of
competition, changing their ballgame to
a rugby match—one in which they are
ready to battle.
When asked about the challenges of
being a female leader in a male-dominated
field, Rebecca jokingly responds, “don’t
be surprised when you receive letters that
begin with the words ‘Dear Gentlemen.’”
Rebecca’s biggest challenge deals not as
much with her being a woman leader, but
more with her creating her business and
also leading it. “While many people are in
leadership positions within organizations
owned and operated by someone else,”
Rebecca explains, “relatively few people
will ever know what it’s like to found, own
and manage a company from absolute
scratch, and then grow and manage it
continuously over many years while
assuming most or all of the liability and
responsibility along the way. In that sense
you are always somewhat alone on the
journey – by definition, and by choice, no
one can really be in there with you. As a
consequence, people around you will look
at your firm and see only the wave-tops –
the big wins, the big
losses. They will be
quick to judge based on their perceptions.
But the truth is, running a business is not
really about the peaks and valleys – those
are to be expected; in some ways, they are
almost too obvious. The harder stuff is
about moving forward on the less-obvious
angles and making something real and
‘whole cloth’ from the less thrilling, more
fragmented day- to-day journey.”
Rebecca Rubin, wife, mom, founder,
CEO, and president, proves that being a
woman in the workforce is not hard. The
hard part is remembering your freedom
of choice. “Starting a company of my
own,” she says, “had less to do with a
desire to succeed in business – that was a
necessity, not an ambition – and more to
do with being free to chart a course, for
better or worse.”
Roberta Tinch continued from page 17
a strong team and insert yourself when expectations are not met 5)
Be vulnerable and show your team that you are real and that you all
are in it together. A cohesive team needs to know they can count on
you. 6) CELEBRATE and recognize the contributions of your team –
even in the bad times. That is when it is the hardest and the support is
needed the most.
Roberta is a humble business leader who believes business
knowledge needs to be balanced by compassion. She is also constantly
reminded that perseverance is the foundation of success. As a woman
in a medical and business world full of men, Roberta says that for
women leaders, “it is not about being feminine or demure, or sweet
nice and quiet. Success comes from knowing what you are talking
about and adding value to your organization through results. No
matter your gender, you will be promotable and grow in your career if
you know the details of your business and its operations.”
If Roberta wrote a book, she says it would be entitled, Millennials
in Leadership. “As a millennial myself,” she explains, “there is much
to learn and share from my generation. I am excited and blessed to
be in my role, and I want to give voice to our up-and-coming leaders
across the business spectrum.” When asked what motivates Roberta
each day to get out of bed in the morning and go to work, she replies,
“knowing that what I do matters to my organization and that my
cumulative efforts improve the health and care of patients.”
Roberta Tinch is the mirror image of a remarkable leader. Her
last piece of advice to the readers is the following, “Leadership is a
calling and a privilege. Do not take it lightly. You are responsible for
the people who work for the organization and you should know who
they are on a personal level. Every day, we have the opportunity to do
amazing things!”
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JULY/AUGUST 2016 Fredericksburg Regional Business 29