YUMPU InSights 07/16 English

possible through traditional print channels.
The increased online presence will certainly
attract new advertising clients.”
“These days the iPad and iPhone, relatively
recent innovations, are wowing audiences.
In two years' time they'll be considered the
standard and we won't be able to imagine
a world without them. I'm confident that
in this timeframe digital magazine publishing
will transform beyond the capacity for
readers to turn pdf pages online. Why?
Readers want more than what print production
offers. They want added-value features
such as videos, photo galleries, animation,
etc. This is already possible with Yumpu's
online magazines.” “In five years, if the tablet
market continues its growth trajectory, it's
possible that the print market will continue
to shrink and that magazines will be read
exclusively on tablets. Certainly print books
and magazines will continue to be produced,
yet with the rapid pace of development, it
will become the norm to read magazines on
a tablet or an e-reader.”
“From a publishing point-of-view, the advantage
to publishing magazines online, as Yumpu
does, not only saves in actual printing costs,
but also makes a significant contribution to
the environment, something that should
not be underestimated as we move into the
future. This means that cost savings can be
reinvested into quality journalism. Also part
of the budget can be focused on improving
online production.”
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