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AUP Student Media Information Sheet
Joanna Frey
ASM Board Manager
06.31.16.36.55
Mission Statement:
AUP Student Media (ASM) represents the student body of the American University of
Paris in every single way. The opinions, creativity, progress, and accomplishments
produced in ASM illustrate the efficacy of not only active members, but also the entire
AUP community. The ASM is not only an opportunity to dabble in print, video, audio or
the Internet; ASM allows students to participate in conceptualization to realization and
everything in between.
List all the current members of your club:
ASM Treasurer: Omri Lustig, ASM Marketing Director: Kilian Ordelheide
The Planet Co-Editors-in-Chief: Maritza Lacayo and Genevieve Shea, Section Editors:
Jaisy de la Cruz, Sven van Mourik, Cody Marler, Brandice Walker, Tala Alem, Elizabeth
Melton, Emmeline Butler, Regular Contributors: Grant Thiem, Cameron Gray-
McDonald, Sausan Hammad, Nick Platt
Panam[e] TV Executive Producer: Luke Shepard
AIR Collective Executive Producer: Seena Haddad, Tim Capener, Max Irwin, Richard
Hatch
Convergence Editor-in-Chief: Sorana Ionascu
Cosmopolite Editor-in-Chief: Justine Davis, Davina Durgana, Ana Cukovic, Nick Bian,
Jennie Armstron, Leslie Mutuku Wisby, Katarina Vrkic,
Paris/Atlantic co-Editors-in-Chief: Chanel Arif and Jennifer Victor, Bessie Turner
Scripta Politica et Economica Editor-in-Chief: Mohammad Bourji, Penelope Shaw
L’esprit Editor-in-Chief: Alexandra Torrealba, Juliana Yanguas, Clarissa Hines,
Nicholas Diaz
Target Membership by the end of semester:
ASM is determined to get as many students involved as possible. Due to the nature of the
club, there are many students that contribute to ASM who aren’t full-time members. For
example, one-time contributors to The Planet, interviewees on radio talk shows, those
who submit to the academic journals. ASM intends to reach as many members of the
student body as possible through all of our respective media.
Short-term Objectives:
One of our short-term objectives is to really improve the quality of the content that we
produce this semester. This semester, we have a graduate student, Sausan Hammad, a
past writer of the New York Times, who is the official mentor to the co-Editors-in-Chief
of The Planet. She has dedicated five hours per week to work on the content and layout of
the newspaper with Maritza Lacayo and Genevieve Shea. Kevin Vaughn, an established
literary graduate student, has agreed to help with the editing process of the journals
before they are sent to print. We are in the process of bringing in an external radio
professional, who has a wealth of experience, to aid in the production of radio content.

Our second short-term objective is to greatly increase the AUP community’s awareness
of ASM. This year, we want to be sure that everyone on campus, from I.T. director to
Professors to the Administration, knows exactly what ASM is. We have begun to work
on branding the individual media. Along with logos, many different ASM media have
plans to reach out to the student body. Paris/Atlantic has planned to manufacture stickers
with their official logo and distribute them to students across campus. They are also
creating an impressive art installation and pop-up exhibits on-campus for this semester.
Together AIRCollective and Paris/Atlantic have planned an event of music and artistic
creation, where students can gather together to express their creativity, listen to great
music and generate art. On October 17th, Cosmopolite will host a student-led discussion
panel surrounding the question, “Are we in an Age of Anxiety?” The Editor-in-Chief,
Justine Davis, will include some of the results from the panel in the final journal.
Our third short-term objective is to economize and cut costs in our budget, compared to
last year. Two journals have been put on hiatus for this semester, Keystone and Core.
Without a determined and organized Editor-in-Chief, I am not confident that the journal
will produce good content; therefore it would be a financial risk. This semester, we have
already decreased the Panam[e] budget significantly. Executive Producer Luke Shepard
has coordinated with the Multimedia Office. They have agreed to loan us two camera sets
this semester for Panam[e] TV’s use. This has prevented ASM from needing to purchase
new cameras for Panam[e] this semester. ASM is also formulating an online payment
form for L’esprit, AUP’s annual yearbook, which will be available on MyAUP. This way
the yearbooks will be paid for before they are printed. We will know how many are indemand
and will, therefore, be able to pay for the yearbook with its profits.
Long-term Objectives:
Our main long-term objective is to implement a solid support system from the
administration and professors for AUP Student Media. This semester, ASM has been
working closely with Dean Neil Gordon and the Office of Academic Affairs to formulate
a proposal for earning credit as an editor of The Planet. The Planet will be a pilot for this
next semester. Depending on its success, we may try and implement other opportunities
for earning credit in ASM. We hope that with this new opportunity, there will be a rise in
interest from the student body, as well as an improvement in content.
Department Chair Waddick Doyle has been working with us to create a radio course for
next semester. This course would be closely tied with AIRCollective and will be
producing content in tandem with the club.
All events, along with dates:
AUP Student Media Launch Party, Thursday, December 8 th from 18h00 – 21h00 in the
Grand Salon. This party will celebrate the publication of this semester’s journals, as well
as the December issue of The Planet. AIR Collective will d-j the event and Panam[e] TV
will be screening videos produced throughout this past semester.
Meetings (include times and frequency) Open to entire community?

The ASM Board is strict about meeting on a bi-monthly basis. These Board meetings are
open to the AUP community. We usually meet on the Saturdays, as it is difficult to
accommodate everyone’s busy schedule during the week.
Aside from the regular Board meetings, all of the Editors-in-Chief and Executive
Producers have weekly office hours in the ASM office (B-14) and for AIR Collective, in
the radio studio (G-5). This information can be found under ‘Contacts’ on ASM’s
MyAUP club page.
How do you plan to communicate about your club? Communication strategy?
Kilian Ordelheide is ASM’s Marketing Director this year and already has many
innovative ideas for our communication strategy. Along with the traditional social media
venues, like Facebook and Twitter, ASM will be widely promoted through MyAUP. We
intend to use this webpage as our ultimate source of information. Working with the I.T.
department, ASM is in the process of re-vamping our webpage. We will integrate it with
the MyAUP umbrella website, but will have our own, distinct url. We, of course,
advertise our publications and media through posters around campus, as well as on the
SGN. An advantage of ASM is that we are an organization of many different clubs. We
will use each other to promote and communicate the work of ASM. For instance, AIR
Collective will invite other ASM members to talk about their projects on the air.
In the past three years that I have spent at AUP, I have become very aware of the fact that
face-to-face interaction is the best kind of promotion on campus. We feel that it is very
important to connect directly with the students and not on some online forum. Therefore,
we have implemented new strategies to overcome these challenges. The Editors-in-Chief
of the journals are in contact with professors of different departments to see if they can
visit their courses to give a five-minute presentation of their respective journal -
Convergence has already visited two communications classes. “Planet Nights” are
evenings that are hosted in the ASM office, where students are invited to come
collaborate on articles, photos and layout design for the upcoming newspaper issue.
Representatives of ASM have planned to attend the upcoming Open House on November
26 th for prospective students and their parents. We will have a table at the fair with copies
of every journal last semester and issues of the newspaper.
These past few weeks, I conducted an ASM Fall Survey that was available on our
MyAUP club page. This survey covered many general aspects of ASM; we asked
students to ‘rate the quality of each journal’, discern ‘their level of involvement with
ASM’ and many other questions. After two weeks of constant promotion, many students
filled out the survey. The results have been invaluable to everyone at ASM. The
comments section has provided us with insight into what kind of content the student body
wants, as well as making us aware of the current perception of ASM in the AUP
community. Though this survey was one-way communication, it has provided us with
crucial information that will enable us to better cater to our university community.

How can the clubs committee best support you? What tools and resources do you
need?
The Clubs Committee is a great resource for all clubs at AUP. With their support, we
hope to reach the student body as much as possible. Clubs Committee can aid ASM in
facilitating relationships with the other clubs at AUP. We want to work with as many
students as possible and make ASM a truly comprehensive experience this semester.
List any faculty or staff involved:
Dean Neil Gordon (mentor), Dean Marc Montheard, Assistant Dean Kevin Fore
(mentor), Department Chair Waddick Doyle, Department Chair Charles Talcott, David
Blanc, Professor George Kaziolas, Professor Richard Beardsworth, Professor Farhad
Nomani, Professor Ralph Petty, Mathieu Motta