UNCONSCIOUS BIAS AND EDUCATION
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as Māori, Māori/Pākehā, or European/Pākehā. Results indicated that both sole and<br />
mixed-Māori/European reported poorer outcomes than European/Pākehā on<br />
various indicators of social and economic status (including educational outcomes,<br />
economic outcomes, and satisfaction with of living) however, those who identified<br />
as sole-Māori experienced worse outcomes on all outcomes measured. 28<br />
More recently Houkamau and Sibley (2015) examined differences in rates of home<br />
ownership among Māori (n=561). The analyses found self-reported appearance as<br />
Māori significantly predicted decreased rates of home ownership. The authors<br />
concluded that Māori who identify as Māori only are subject to elevated levels of<br />
discrimination simply because they appear Māori to others. 29<br />
Māori in the media<br />
<br />
<br />
The issue of racism has recently be propelled to the forefront in the New Zealand<br />
media. As mentioned earlier, New Zealand’s Police Commissioner announced (via<br />
New Zealand mainstream media) that the New Zealand police have a negative<br />
“unconscious bias” towards Māori. In addition, Andrew Judd (the major of New<br />
Plymouth) recently announced he would not run for mayor again in this year’s local<br />
government elections because of “vicious racial abuse” he had received after<br />
supporting Māori representation on the council. 30<br />
In response to media coverage of the Judd issue, Dr. Ray Nairn (who has studied the<br />
way the New Zealand media portrays Māori his whole career) says the recent<br />
experience of Andrew Judd is a textbook example of how racism is rife in New<br />
Zealand (Nairn cited in Hassan, 2016). Nairn observed that “Māori are essentially<br />
separated out from other New Zealanders... People who support Māori in efforts to<br />
have a voice in politics, or to advance Māori interests, they're labelled radicals,<br />
extremists, activists, and seen as a threat.” He went on to observe that the media<br />
coverage of Māori reinforces negative stereotypes by portraying “settler common<br />
sense”, in which Māori are the enemy, are the unacceptable “other” people." 31<br />
Resisting the racism discussion<br />
These varied data sources evince the view that racism towards Māori is a genuine social<br />
problem that perpetuates Māori disadvantage in New Zealand. 32 However, in the public<br />
arena (in blogs, newspapers, websites and social media) there continues to be a significant<br />
groundswell of public opinion that racism toward Māori is not a real social problem<br />
(Cumming, 2014; Knightly, 2016; Meihana, 2016) 33 – and that Māori claims to social<br />
marginalisation due to racism are unwarranted (Sheppard, 2008; Vaughan, 2013). 34<br />
By analysing written submissions made by Pākehā to the Human Rights Commission Nairn<br />
and McCreanor (1990) 35 revealed interesting insights into Pākehā perspectives of Māori.<br />
Their data indicates that many Pākehā believe that they are not racist rather that Māori are<br />
oversensitive (i.e. they overreact at minor slights on the part of well-meaning Pākehā). The<br />
latter finding shows that, despite the large body of evidence that Māori confront<br />
considerable racism, many Pākehā do not perceive the situation the same way and this is<br />
why they are unwilling to partner with Māori to address the issue (e.g. see Coster, 2016). 36<br />
12