Top Trends in Snacks, Confectionery, and Desserts; Exploring consumer and innovation trends in key categories
"Top Trends in Snacks, Confectionery, and Desserts" explores key attitudinal and behavioral insights shaping opportunities in savory snacks, confectionery, and desserts and sweet snacks. It identifies seven of the most influential trends that brands should leverage in order to differentiate themselves in an increasingly competitive market.
"Top Trends in Snacks, Confectionery, and Desserts" explores key attitudinal and behavioral insights shaping opportunities in savory snacks, confectionery, and desserts and sweet snacks. It identifies seven of the most influential trends that brands should leverage in order to differentiate themselves in an increasingly competitive market.
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Report Overview<br />
• Summary<br />
• The notion of consum<strong>in</strong>g three ma<strong>in</strong> meals a day cont<strong>in</strong>ues to erode as snack<strong>in</strong>g<br />
becomes entrenched <strong>in</strong> <strong>consumer</strong>s' dietary rout<strong>in</strong>es. For some <strong>consumer</strong>s, snacks<br />
provide a necessary energy or nutritional boost as time restra<strong>in</strong>ts prevent them<br />
from consum<strong>in</strong>g more substantial meals. For others, they offer an emotional<br />
boost dur<strong>in</strong>g stressful times or when an <strong>in</strong>dulgence or treat is needed. Other<br />
snack<strong>in</strong>g scenarios are characterized not by particular functional or psychological<br />
needs but are rather dictated by occasion, such as watch<strong>in</strong>g a movie, attend<strong>in</strong>g a<br />
sport<strong>in</strong>g event, or socializ<strong>in</strong>g with friends. Essentially, more <strong>consumer</strong>s are<br />
turn<strong>in</strong>g to snacks to fulfill a wider range of needs <strong>and</strong> occasions, present<strong>in</strong>g<br />
opportunities for br<strong>and</strong>s right across the health-<strong>in</strong>dulgence <strong>and</strong> sweet-savory<br />
spectrums.
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