Top Trends in Snacks, Confectionery, and Desserts; Exploring consumer and innovation trends in key categories
"Top Trends in Snacks, Confectionery, and Desserts" explores key attitudinal and behavioral insights shaping opportunities in savory snacks, confectionery, and desserts and sweet snacks. It identifies seven of the most influential trends that brands should leverage in order to differentiate themselves in an increasingly competitive market.
"Top Trends in Snacks, Confectionery, and Desserts" explores key attitudinal and behavioral insights shaping opportunities in savory snacks, confectionery, and desserts and sweet snacks. It identifies seven of the most influential trends that brands should leverage in order to differentiate themselves in an increasingly competitive market.
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Key F<strong>in</strong>d<strong>in</strong>gs<br />
• It is particularly crucial to underst<strong>and</strong> the snack<strong>in</strong>g motivations of younger<br />
<strong>consumer</strong>s. Not only are they more frequent smackers, but their purchase behaviors<br />
<strong>and</strong> preferences will strongly <strong>in</strong>fluence other <strong>consumer</strong>s <strong>and</strong> also subsequent<br />
generations, as they pass on these behaviors to their children.<br />
• Snack<strong>in</strong>g satisfies a range of rational <strong>and</strong> emotional needs. As a whole, snack<strong>in</strong>g is<br />
primarily driven by the desire to treat oneself <strong>and</strong> boost energy levels. However,<br />
such motivations are nuanced, particularly when analyzed by age cohort.<br />
• Synopsis<br />
• CONSUMER INSIGHT: Access <strong>in</strong>formation from our <strong>consumer</strong> surveys to identify<br />
the attitudes <strong>and</strong> behaviors driv<strong>in</strong>g <strong>key</strong> <strong>trends</strong>.<br />
• DRIVERS: Underst<strong>and</strong> the <strong>key</strong> <strong>in</strong>sights <strong>and</strong> <strong>trends</strong> that are grow<strong>in</strong>g the market.<br />
• INNOVATION: See the best examples of <strong>in</strong>novation, l<strong>in</strong>ked to clearly-identified<br />
<strong>trends</strong>.
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