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Top Trends in Snacks, Confectionery, and Desserts; Exploring consumer and innovation trends in key categories

"Top Trends in Snacks, Confectionery, and Desserts" explores key attitudinal and behavioral insights shaping opportunities in savory snacks, confectionery, and desserts and sweet snacks. It identifies seven of the most influential trends that brands should leverage in order to differentiate themselves in an increasingly competitive market.

"Top Trends in Snacks, Confectionery, and Desserts" explores key attitudinal and behavioral insights shaping opportunities in savory snacks, confectionery, and desserts and sweet snacks. It identifies seven of the most influential trends that brands should leverage in order to differentiate themselves in an increasingly competitive market.

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Reasons To Buy<br />

• Identify the top seven <strong>trends</strong> driv<strong>in</strong>g the snacks, confectionery, <strong>and</strong> desserts<br />

sectors.<br />

• Ga<strong>in</strong> <strong>in</strong>sight <strong>in</strong>to the <strong>key</strong> <strong>consumer</strong> segments that are most likely to be a <strong>key</strong> focus<br />

for <strong>in</strong>novation.<br />

• Put <strong>in</strong>novative products <strong>in</strong>to context by connect<strong>in</strong>g them to specific <strong>consumer</strong><br />

<strong>trends</strong> <strong>and</strong> needs.<br />

• Get <strong>in</strong>sight <strong>and</strong> <strong>in</strong>spiration for <strong>in</strong>novation programs <strong>and</strong> new product<br />

development.

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