Step eight: Impact measurement Purpose Impacts of the development projects typically take a while to manifest. For <strong>in</strong>stance, a girl child educati<strong>on</strong> programme can show an <strong>in</strong>creased enrolment and retenti<strong>on</strong> of girls and <strong>on</strong> a m<strong>on</strong>thly basis, but further impacts such as improved learn<strong>in</strong>g levels will take at least a year. So, impact measurement studies have different objectives from project m<strong>on</strong>itor<strong>in</strong>g and typically have to be undertaken after provid<strong>in</strong>g sufficient time for them to manifest. Impact measurement is often quite specialised and needs to be undertaken by an <strong>in</strong>dependent team with specific skills depend<strong>in</strong>g up<strong>on</strong> project design. For <strong>in</strong>stance, if a girl child educati<strong>on</strong> programme has a str<strong>on</strong>g comp<strong>on</strong>ent for mobilis<strong>in</strong>g communities, then the members of the evaluati<strong>on</strong> team must not <strong>on</strong>ly understand educati<strong>on</strong> but also have knowledge of gender and the community <strong>in</strong> order to assess the impact. There are several tools and frameworks for measur<strong>in</strong>g impact. Each has its pros and c<strong>on</strong>s depend<strong>in</strong>g up<strong>on</strong> the nature of <strong>in</strong>terventi<strong>on</strong>s, time and budgets available for the study and the availability of people. Thus, select<strong>in</strong>g the impact measurement methodology is important. Thus, impact studies have to be carefully planned <strong>in</strong> terms of team compositi<strong>on</strong>, tim<strong>in</strong>g and methodology. The process must be driven by the CSR committee which can delegate the day-to-day management of the process to an appropriate structure with<strong>in</strong> the company. Process Objective: Measur<strong>in</strong>g the outcome and impact of the projects. Process owners: The CSR committee Inputs: • resource plann<strong>in</strong>g • the project MoU Output(s): • impact measurement report • recommendati<strong>on</strong>s for the future project designs 22 PwC Activities: • Identify<strong>in</strong>g methods for c<strong>on</strong>duct<strong>in</strong>g the impact assessment and outcome measurement suited to the c<strong>on</strong>text and the size of the project and budgets available. • Identify<strong>in</strong>g the skills set required for the impact measurement team and accord<strong>in</strong>gly identify<strong>in</strong>g, select<strong>in</strong>g and appo<strong>in</strong>t<strong>in</strong>g the team. • Assist<strong>in</strong>g the team to prepare the methodology for select<strong>in</strong>g a sample, c<strong>on</strong>duct<strong>in</strong>g surveys, focus group discussi<strong>on</strong>s collect<strong>in</strong>g <strong>in</strong>formati<strong>on</strong> <strong>on</strong> the identified <strong>in</strong>dicators. • Mak<strong>in</strong>g the provisi<strong>on</strong>s for the site visits by the team, <strong>in</strong>volvement of the agency <strong>in</strong>volved dur<strong>in</strong>g the basel<strong>in</strong>e and needs assessment. • Undertak<strong>in</strong>g the impact measurement exercise and prepar<strong>in</strong>g the report. • Identify<strong>in</strong>g the less<strong>on</strong>s for future <strong>in</strong>terventi<strong>on</strong>s. Tools, technical guidance and standards to be used: • L<strong>on</strong>d<strong>on</strong> Benchmark<strong>in</strong>g Group(LBG) model • Social return <strong>on</strong> <strong>in</strong>vestments (SROI), The SROI network • Global impact <strong>in</strong>vest<strong>in</strong>g network (GIIN) • Accountability -: AA 1000, Institute of Social and Ethical Accountability • ISO 26000: <strong>social</strong> resp<strong>on</strong>sibility • Public c<strong>on</strong>sultati<strong>on</strong> guidel<strong>in</strong>es of Government of India, etc Step n<strong>in</strong>e: Report c<strong>on</strong>solidati<strong>on</strong> and communicati<strong>on</strong> Purpose Report<strong>in</strong>g and communicati<strong>on</strong> closes the loop between <strong>in</strong>tent and achievement and is hence a crucial element of the CSR process. In the c<strong>on</strong>text of the Companies Act, 2013 this is also a mandatory requirement as it provides crucial <strong>in</strong>puts to prepar<strong>in</strong>g the directors’ report. Project-level report<strong>in</strong>g forms the base and hence gett<strong>in</strong>g it right is critical. Project reports have to be c<strong>on</strong>solidated <strong>in</strong> programme related reports, aligned with the CSR policy stated by the company as a requirement under the Companies Act, 2013. The report has to c<strong>on</strong>form to the requirements of CSR rules under the Companies Act, 2013 <strong>in</strong> terms of form and c<strong>on</strong>tent as n<strong>on</strong>-compliance attracts penalties. This report will also form a key <strong>in</strong>put <strong>in</strong>to the company’s SEBI Bus<strong>in</strong>ess Resp<strong>on</strong>sibility Report and susta<strong>in</strong>ability report. The CSR committee may choose to go bey<strong>on</strong>d the requirements of the Companies Act, 2013 and issue a standal<strong>on</strong>e CSR report. Process Objective: Report<strong>in</strong>g the CSR at an <strong>in</strong>dividual project level, c<strong>on</strong>solidated at a programme level and aligned with the requirements under the Companies Act, 2013 and the CSR committee. Process owners: The CSR department Inputs: • CSR strategy and policy • the project MoU • m<strong>on</strong>itor<strong>in</strong>g reports from <strong>in</strong>dividual projects Output(s): • c<strong>on</strong>solidated CSR reports • external stakeholder communicati<strong>on</strong> Activities: • Identify<strong>in</strong>g the recipient of the report: the board of directors, <strong>in</strong>vestors, government agencies, beneficiaries, etc. • Select<strong>in</strong>g the appropriate report<strong>in</strong>g framework that is aligned with the requirements of the Companies Act, 2013 and the global best practices. • C<strong>on</strong>solidat<strong>in</strong>g project reports <strong>in</strong>to programme reports and an overall CSR report. The report<strong>in</strong>g format will form a part of the CSR rules be<strong>in</strong>g drafted by the M<strong>in</strong>istry of Corporate Affairs. Tools, technical guidance and standards to be used: • SEBI directive <strong>on</strong> ESG disclosure (if applicable) , RBI guidel<strong>in</strong>es <strong>on</strong> CSR, susta<strong>in</strong>able development and n<strong>on</strong>f<strong>in</strong>ancial report<strong>in</strong>g (if applicable) • Clause 135, Companies Act, 2013 (if applicable)
CSR and SMEs Handbook <strong>on</strong> Corporate Social Resp<strong>on</strong>sibility <strong>in</strong> India 23