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About the <str<strong>on</strong>g>handbook</str<strong>on</strong>g><br />

India is a country of myriad c<strong>on</strong>tradicti<strong>on</strong>s. On the <strong>on</strong>e hand, it has grown to<br />

be <strong>on</strong>e of the largest ec<strong>on</strong>omies <strong>in</strong> the world, and an <strong>in</strong>creas<strong>in</strong>gly important<br />

player <strong>in</strong> the emerg<strong>in</strong>g global order, <strong>on</strong> the other hand, it is still home to the<br />

largest number of people liv<strong>in</strong>g <strong>in</strong> absolute poverty (even if the proporti<strong>on</strong><br />

of poor people has decreased) and the largest number of undernourished<br />

children. What emerges is a picture of uneven distributi<strong>on</strong> of the benefits of<br />

growth which many believe, is the root cause of <strong>social</strong> unrest.<br />

Companies too have been the target of those perturbed by this uneven<br />

development and as a result, their c<strong>on</strong>tributi<strong>on</strong>s to society are under<br />

severe scrut<strong>in</strong>y. With <strong>in</strong>creas<strong>in</strong>g awareness of this gap between the haves<br />

and the have-nots, this scrut<strong>in</strong>y will <strong>on</strong>ly <strong>in</strong>crease over time and societal<br />

expectati<strong>on</strong>s will be <strong>on</strong> the rise. Many companies have been quick to sense<br />

this development, and have resp<strong>on</strong>ded proactively while others have d<strong>on</strong>e so<br />

<strong>on</strong>ly when pushed.<br />

Governments as well as regulators have resp<strong>on</strong>ded to this unrest and the<br />

Nati<strong>on</strong>al Voluntary Guidel<strong>in</strong>es for Social, Envir<strong>on</strong>mental and Ec<strong>on</strong>omic<br />

Resp<strong>on</strong>sibilities of Bus<strong>in</strong>ess or the NVGs (accompanied by the Bus<strong>in</strong>ess<br />

Resp<strong>on</strong>sibility Reports mandated by the SEBI for the top 100 companies)<br />

and the CSR clause with<strong>in</strong> the Companies Act, 2013 are two such <strong>in</strong>stances<br />

of the steps taken.<br />

Accord<strong>in</strong>g to Indian Institute of Corporate Affairs, a m<strong>in</strong>imum of 6,000<br />

Indian companies will be required to undertake CSR projects <strong>in</strong> order<br />

to comply with the provisi<strong>on</strong>s of the Companies Act, 2013 with many<br />

companies undertak<strong>in</strong>g these <strong>in</strong>itiatives for the first time. Further, some<br />

estimates <strong>in</strong>dicate that CSR commitments from companies can amount to as<br />

much as 20,000 crore INR.<br />

This comb<strong>in</strong>ati<strong>on</strong> of regulatory as well as societal pressure has meant<br />

that companies have to pursue their CSR activities more professi<strong>on</strong>ally.<br />

This <str<strong>on</strong>g>handbook</str<strong>on</strong>g> attempts to br<strong>in</strong>g together good practices of companies<br />

and grant-mak<strong>in</strong>g foundati<strong>on</strong>s so as to assist companies pursue their CSR<br />

activities effectively, while rema<strong>in</strong><strong>in</strong>g aligned with the requirements of the<br />

Companies Act, 2013.<br />

This <str<strong>on</strong>g>handbook</str<strong>on</strong>g> beg<strong>in</strong>s by build<strong>in</strong>g a comm<strong>on</strong> understand<strong>in</strong>g of the c<strong>on</strong>cept<br />

of CSR, based <strong>on</strong> global practices, Indian traditi<strong>on</strong>, and the <strong>in</strong>tent and<br />

provisi<strong>on</strong>s of the Companies Act, 2013. It then goes <strong>on</strong> to br<strong>in</strong>g out the key<br />

aspects of clause 135 of the Companies Act, 2013 and the recently released<br />

draft rules, and highlights its implicati<strong>on</strong>s to companies.<br />

A major part of the <str<strong>on</strong>g>handbook</str<strong>on</strong>g> focuses <strong>on</strong> the ‘what’ and ‘how’ of strategis<strong>in</strong>g,<br />

plann<strong>in</strong>g, execut<strong>in</strong>g and m<strong>on</strong>itor<strong>in</strong>g the CSR activities of companies. It<br />

provides a detailed guidance (rather than prescripti<strong>on</strong>s) for each of these<br />

processes cover<strong>in</strong>g the follow<strong>in</strong>g:<br />

• Objective of the process<br />

• Process owners<br />

• Key <strong>in</strong>puts and outputs<br />

• Activities or tasks to be covered, <strong>in</strong>clud<strong>in</strong>g methodology and timel<strong>in</strong>es<br />

• Tools, technical guidance or standards to be employed<br />

It also has a secti<strong>on</strong> <strong>on</strong> what small and medium enterprises, some of whom<br />

will be required to comply with the Act, can do collectively.

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