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Table of Contents<br />

AUGUST 2016<br />

VOLUME 17 NUMBER 8<br />

COVER STORY<br />

32<br />

Power Lunch with<br />

David Audrain<br />

No niche is out of reach for David Audrain<br />

and ExpoDevCo. David sat down with TSE’s<br />

Danica Tormohlen <strong>to</strong> talk about the state of<br />

the exposition industry and finding room for<br />

launches in a saturated exhibition market.<br />

North America’s<br />

LARGEST<br />

CONVENTION CENTERS<br />

Features<br />

Abuzz with Expansion Plans <strong>to</strong> Meet Needs of<br />

Thriving Expositions<br />

40<br />

Special Report: Millionaire’s Club<br />

and Mega Convention Centers<br />

Trade Show Executive takes its annual look at the<br />

expanding profile of the largest convention centers<br />

in North America.<br />

Special<br />

Report<br />

Show Manager’s Playbook<br />

• UBM Americas and MGM teamed up <strong>to</strong> accelerate<br />

the construction timeline for Mandalay<br />

Bay’s major expansion so that it would be completed<br />

in time for last Summer’s MAGIC. It <strong>to</strong>ok<br />

more than sorcery <strong>to</strong> accomplish the feat.<br />

• The American Association of Diabetes<br />

Educa<strong>to</strong>rs faced a seemingly daunting task:<br />

reverse years of declining revenues and attendance<br />

at the association’s annual meeting.<br />

Here is how they did it.<br />

• Allured Business Media is expanding its portfolio<br />

of regional Face & Body cosmetics shows<br />

in<strong>to</strong> a third region this Fall. Show managers<br />

looked <strong>to</strong> both local resources and national<br />

accounts ahead of its Atlanta launch this Fall.<br />

Copyright © 2016 by Trade Show Executive (ISSN Number 2151-7568 / USPS #1900)<br />

August 2016 (Volume 17, Number 8). Trade Show Executive is published monthly by Trade Show<br />

Executive, Inc., 1945 Avenida del Oro, Suite 122, Oceanside, CA 92056-5828, USA, Phone (760)<br />

630-9108, Fax (877) 483-8912. ® Trade Show Executive is a registered trademark of Trade Show<br />

Executive, Inc. All rights reserved. Contents may not be reproduced, s<strong>to</strong>red in a retrieval system or<br />

transmitted in any form or by any means without the written permission of the publisher. Copying done<br />

for other than personal or internal reference without the express permission of Trade Show Executive,<br />

Inc. is prohibited. Printed in the USA. Reprints are available for purchase. Periodicals postage paid at<br />

Oceanside, CA and additional mailing offices.<br />

POSTMASTER: Send all UAA <strong>to</strong> CFS. Non-Postal and Military Facilities: send address corrections<br />

<strong>to</strong> Trade Show Executive, PO Box 16435, North Hollywood, CA 91615-6435.<br />

SUBSCRIPTION CUSTOMER SERVICE: Trade Show Executive, P.O. Box 16435, North<br />

Hollywood, CA 91615-6435, Phone (818) 286-3152, Fax (800) 869-0040, tsxcs@magserv.com. Order a<br />

subscription or manage your account at www.tradeshowexecutive.com.<br />

SUBSCRIPTION & OTHER RATES: Trade Show Executive free subscriptions are available<br />

for qualified trade show and event executives. The publisher reserves the right <strong>to</strong> serve only those<br />

individuals who meet the publication qualifications. U.S. basic annual subscription rate is $129.00,<br />

Canada and Mexico is $139.00, and other international countries is $159.00. Single copies are $19.95<br />

each. Back issues are $19.95 each. Who's Who Mega Guide annual direc<strong>to</strong>ry is $199.00, Fastest 50<br />

Trade Shows annual direc<strong>to</strong>ry is $179.00, The World's Top Convention Centers annual direc<strong>to</strong>ry is<br />

$159.00, Gold 100 Trade Shows annual direc<strong>to</strong>ry is $179.00. To order an issue, please call us at (760)<br />

630-9108.<br />

4 August 2016 | Trade Show Executive

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