BABKA-Brand Book
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TARGET MARKET<br />
Age:<br />
38<br />
DAVID TAYLOR<br />
location:<br />
Cupertino, CA<br />
Marital Status:<br />
Married + 3 Kids<br />
Education:<br />
Stanford University<br />
B.a in Computer science<br />
Occupation:<br />
Software Engineer<br />
Salary:<br />
$180,000 per year<br />
Generation:<br />
Generation Y<br />
• Confident, ambitious and self motivated<br />
• Family oriented<br />
• Educated and knowledgeable<br />
David is 38 year-old-man. He is successful at his work<br />
and he is always looking to advance his position and<br />
status in his company. He enjoys riding his bike on the<br />
weekend, explore new technology and spending time<br />
with his family.<br />
He is an innovator and would appreciate the high quilty<br />
food and coffee.<br />
David enjoys the quality coffee and the delicious food.
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