BABKA-Brand Book

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COMPETITORS ANALYSIS <strong>BABKA</strong> organic bakery & cafe MISSION Serving the best coffee and desserts in the south bay community. A company that provides a unique expirence to customers by introducing a new trend- setting bakery and cafe. Born from the idea of providing a healthy and delicious bread within our cummunity. We promise to service you through health oriented recipe, organic ingredients and the promise of best freshness. Babka bakery and cafe is an Israeli-inspired destination that serves high-quality coffee and amazing fresh food and pastries. We are committed to supporting locally grown organic produce and to serve a farm to table brunch inspired menu. PRICE Bridge-High Better Market Bridge-High Quality Bridge-High Quality LOCATION 20560 Town Center Lane, Cupertino, CA 95014 20735 Steven Creek Blvd, Cupertino, CA 95014 19960 Homested Road, Cupertino, CA 95014 325 Saratoga Rd, Sunnyvale, CA, 94087 PROMOTION Website, blog, social media, Website, blog, social media, street signs, events, charity. Website, social media. Website, blog, social media, street signs, events, charity..
POSITIONING MAP <strong>BABKA</strong> organic bakery & cafe QUALITY PRICE
Page 1 and 2: BABKA organic bakery & cafe BRAND B
Page 3 and 4: WHAT IS BABKA Babka is an Eastern E
Page 5 and 6: BRAND CORE VALUES Provide the most
Page 7 and 8: MISSION Babka bakery and cafe is an
Page 9 and 10: TARGET MARKET Age: 32 SARA WILLIAMS
Page 11 and 12: TARGET MARKET Age: 38 DAVID TAYLOR
Page 13 and 14: TARGET MARKET Age: 27 MAYA MITCHELL
Page 15: EMPLOYEES CORE VALUES Our team focu
Page 19 and 20: BRANDING PLAN
Page 21 and 22: BRANDING APPLICATION Basic Elements
Page 23 and 24: LOGO PROPORTION BABKA organic baker
Page 25 and 26: LOGO POSITIVE/NEGATIVE BABKA organi
Page 27 and 28: TYPEFACE Trench/100 apex BABKA apex
Page 29 and 30: COLOR PALETTE CMYK RGB 0,0,0,100 0,
Page 31 and 32: BUSINESS CARD TYPE OF PAPER: 20PT C
Page 33 and 34: LOGO APP AND FAVICONS
Page 35 and 36: CORRESPONDENCE DESIGN
Page 37 and 38: MENU
Page 39 and 40: COLLATERAL
Page 41 and 42: SIGNAGE
Page 43 and 44: ADVERTISING/ EVENTS
Page 45 and 46: ADVERTISING/ ADS
Page 47 and 48: IMAGERY
Page 49: THANK YOU BABKA organic bakery & ca

BABKA-Brand Book

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