BABKA-Brand Book
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TARGET MARKET<br />
Age:<br />
27<br />
MAYA MITCHELL<br />
location:<br />
Sunnyvale, CA<br />
Marital Status:<br />
Engaged<br />
Education:<br />
B.a in Graphic Design<br />
Occupation:<br />
UI/UX designer<br />
Salary:<br />
$100,000 per year<br />
Generation:<br />
Millennials<br />
• Adventures, trend setter<br />
• Maintain self and public image<br />
• Educated, world traveler<br />
Maya is 27 year-old-woman. She immigrated to the<br />
country with her family for a few years. She is well<br />
educated and now she looking to find a new path for<br />
her Career. She is an early majority and likes brands,<br />
art and interested in politics.<br />
She like spending time with her family and friends and<br />
have a passion for travel. Her circle of friends usually<br />
will have the same background and interests as her.<br />
Maya will appreciate the design and aesthetic of the<br />
bakery and it will provide a sense of comfort and<br />
familiarity.
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