BABKA-Brand Book
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BRAND BRIEF<br />
The vision<br />
Being a part of the community is important<br />
to us, which is why we invite you to enjoy<br />
our baking workshops, sponsored chef<br />
events, private pastry courses or our theme<br />
nights and to participate with us in donating<br />
meals and pastries to the local children<br />
food programs.<br />
Value Proposition<br />
• Provide the best bakery coffee shop<br />
experience in the area.<br />
• Create a sustainable, organic eco-friendly<br />
environment and practice it at every level<br />
of the business.<br />
• Integrate into the community as a prime<br />
location and have an active participation<br />
in it through education and volunteering.<br />
The Mission<br />
Babka bakery and cafe is an Israeli-inspired<br />
destination that serves high-quality coffee<br />
and amazing fresh food and pastries. We<br />
are committed to supporting locally grown<br />
organic produce and to serve a farm to<br />
table brunch inspired menu. Health, pleasure<br />
and sustainability are a part of our way<br />
of life, we offer a unique variety of treats<br />
that satisfy both the health conscious and<br />
those with an unsatisfiable sweet tooth<br />
through our vegan and traditional menu.<br />
Key Products/Services<br />
Organic pastries, organic food (brunch<br />
style). High quilty coffee.Designed<br />
product like coffee mugs and tote<br />
bags.<br />
Competitive Advantage<br />
• Fresh and organic<br />
• Unique flavors<br />
• Modern design<br />
• Sustainable<br />
Key Competitors<br />
• Paris Baguette<br />
• La Terra bakery and cafe<br />
• BItter and Sweet<br />
Attributes<br />
Tasty, Modern, Design, Organic, Fresh
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