Hindu Deep July 2016.compressed (1)

HINDUDEEP
A newsletter of the Hindu Council of Kenya
July 2016 Issue 1
THECOMMITTEE THEDIRECTORATE THEARTICLES
Pg. 2 Pg. 2-7 Pg. 8
SHANTI PATH
ॐ ौः शा र र ं शा ः पृिथवी शा रापः
शा रोषधयः शा ः ।वन तयः शा िव ेदेवाः
शा शा ः सव शा ः शा रेव शा ः सा मा
शा रेिध ॥ॐ शा ः शा ःशा ः ॥
Om Dyauh Shaan r-Antarikssam Shaan h Prthivii
S h a a n r - A a p a h S h a a n r - O s s a d h a y a h
Shaan h|Vanaspatayah Shaan r-Vishve-Devaah
Shaan r-Brahma Shaan h Sarvam Shaan h
Shaan reva Shaan h Saa Maa Shaan r-Edhi |Om
Shaan h Shaan h Shaan h ||The meaning of the
Shan Path Mantra translated into English Unto
Heaven be Peace, Unto the Sky and the Earth be
Peace, Peace be unto the Water, Unto the Herbs
and Trees be Peace, Unto all the Gods be Peace,
Unto Brahma and unto All be Peace, And may We
realize that Peace, Om Peace, Peace, Peace, Om.
Shan Path means the path to peace, derived from
shan meaning peace, and path, meaning the
course or direc on one is moving. Adapted from
the Sanskrit mantra Shan Path(pronounced:
shaanthi paath), this prayer for peace calms the
agita ons of the mind and helps us transcend the
ego-self. Mantras can be considered to be chants
or prayers comprised of syllables, sounds, and
words. When repeated together, mantras produce
physical vibra ons invoking spiritual energies in
the body. Daily recita on of mantras creates
posi ve feelings and expands the mind, leading to
inner transforma on. This posi ve energy also
helps create a feeling of well-being and peace in
our environment, and ul mately in the whole
Universe.
Message from the Vice-Chairman of HCK
On the Occasion of this Hindu Deep Newsle er I have the Pleasure of
conveying Gree ngs from Myself and all the Members of the Managing
Commi ee of the Council.
As we prepared to Welcome the Hon. Prime Minister of India Shri Narendra
Modi Jee and give him a Grand Community Recep on. We in Hindu Council are
Proud to be a Part of “Karibu Kenya Modi Ji”. Our Trustee Dr. Ramjibhai is the
overall In charge of the Welcoming Commi ee. Under the Guidance of our
Na onal Chairman Mr. Ni n Malde, the Na onal General Secretary Mr. Kamal
Gupta is overall in charge of the Venue. Mr. Batukbhai my Co-Vice Chairman is
in charge of Security Arrangements and Mrs. Rekha Kochhar and Mrs.
Aradhana Trivedi are Co-ordina ng the Cultural Program. I am sure Hindu
Council will Live up to the Expecta on of such an Auspicious Occasion.
You are well aware that the Hindu Council is ac vely Involved in many Ma ers
of Interest and Concern of all Member Ins tu ons. The Council is now more
Vibrant and Consists of Commi ee Members who are Young Enthusias c and
Dedicated. The Business & Professional Directorate, the Youth, the Outreach
Liaison Directorate along with the others Directorate are Branding HCK in a
New Dimension, more Visible and Vibrant, more Significant and Outstanding.
Thus Projec ng the New Vision of HCK.
Our main Goal s ll is to Promote Hindu Unite and Cohesion, Propaga on of
Hindu Cultural and Tradi ons and to Re-kindle our Pride as Hindus so as to
“ Secure A Brighter Future ”. We need your Support, Assistance and Good Will
for us to Achieve even Greater Heights. “ In Unity Is Our Strength ”.
Hoping for and Solici ng your Corpora on we shall put Hindu Council of Kenya
on a Higher Pedestal.
God bless! ~ Dr. Mohan Lumba, O.G.W., Senior Consultant Paediatrician
Mr.Prem Gidoomal
Mr. Pravinchandra Dodhia (Batukbhai)
www.hck.or.ke | info@hck.or.ke
Dr. Mohan Lumba, O.G.W.

HCK - COMMITTEE MEMBERS
First Row si ng Le to right: Mr. Chhotubhai Dasani (Nat. Asst. Treasurer), Dr. Ramji D. Patel (Trustee), Mr. R. K. D. Shah (Trustee), Mr. Lalji Varsani
(Na onal Treasurer), Mr. Ni n Malde (Na onal Chairman), Mr. Kamal Gupta (Na onal General Secretary), Mr. Prem J. Gidoomal (Nat. Vice
Chairman), Mr. Pravinchandra Dodhia (Nat. Vice Chairman), Dr. Mohan Lumba (Nat. Vice Chairman), Mr. Sudhir Pathak (Asst. Nat. Gen. Secretary),
Second Row si ng Le to right : Mr. Suresh H. Patel , Mr. Narinder Singh Roopra, Mr. Amarjit Singh Bahra.
Third Row standing Le to right: Mr. Mahesh Gohil, Mr. Ravi Avinash Shah, Mr. Nagaraj Rao, Mr. Vijay P. Ghaghada, Mr. Ravi Kaul, Mr. Kumar Sheth,
Mr. Suryakant Challa, Mr. Jayendra Malde, Mrs. Shveta Bhalla, Mrs. Aradhana Trivedi, Mrs. Sujata Kotamraju, Mrs. Kamlaben Fatania, Mrs. Piu Roy.
Members not in Picture: Mr. Swaran Varma (Trustee), Mr. Dinesh Tembhekar, Mr. Ghanshyam Pabari, Dr. Shashi Badiani, Mr. Nilesh Bhavsar.
HCK DIRECTORATE - WOMENS WING
Hindu Council of Kenya women's wing held a nutri on and
skin care talk by VLCC Kenya on 11th June at Hindu Bhawan ,
parklands. It was organized by the women's wing director
Mrs. Shveta Bhalla and her team. The event started with
Prayers by Piu Roy and Shveta Bhalla welcomed all for the
event. Pooja Sondhi, the branch manager of VLCC explained
how to take care of one's skin where as their nutri onists
Nimisha Kotecha and Agnes Wando explained the need of
nutri on for a healthy living. The event was well a ended by
over 80 ladies. The a endees observed that the event was
useful and informa ve. Last but not the least Satrupa
Banerjee thanked everyone for a ending the event.
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DIRECTORATE OF BUSINESS AND PROFESSIONALS
Directorate of Business and Professionals conducted a
Liaison Mee ng with the Member Ins tu ons. Highlights
of the Mee ng were as under:
Ÿ Mee ng Started with Prayer by Na onal Secretary Mr.
Kamal Gupta.
Ÿ The Na onal Secretary gave an introduc on of HCK
Ac vi es, names of the Directorates and their
Directors.
Ÿ The Na onal Chairman, Mr. Ni n Malde addressed the
gathering. He men oned that last year HCK did 27
ac vi es. Need for a Vision Document to be prepared
for HCK.
Ÿ Mr. Dinesh Tembhekar, Director of the Directorate of
Business & Professionals presented the Objec ves by a
power point presenta on highligh ng the need for
par cipa on by representa ves of the MI to take the
objec ves further and implement. He highlighted the
past events conducted by the Directorate, as well as
VKE 2016.
Ÿ
The Director then divided the audience in to 6 Groups to
come up with ideas of furthering the objec ves of the
Directorate and sugges ons of ac vi es to be done
under the Directorate.
The outcome was as under:
1. Mr. Pere Ramkrishna – suggested that skill development
training can be conducted. Detailed presenta on with
Na onal Secretary Mr. Kamal Gupta.
2. Mr. Shashank Pachade – He men oned that one can
derive mo va on from the Divya Bhaskar Case Study
presented by Mr. Dinesh Tembhekar.
were:
Ÿ
Ÿ
Ÿ
Ideas suggested
Employment Opportuni es for the Indian Diaspora
Crea on of a Database of Trainers through HCK to
enable them to go to industries to train.
Provide informa on for start up businesses to
aspirants.
Ÿ
Ÿ
Ÿ
Ÿ
A need for a database of HCK Members who are in to
business to enable our Diaspora to have access to this
and seek guidance or associate themselves with these
business persons for mutual benefit.
Very good social work being done by HCK but this is not
projected outside.
Many PIO's are residing in Kenya but they are not aware
of the opportuni es that exist outside Kenya.
85%-90% of Indians are doing business in Kenya. They
must be invited to give talk/seminar on informa ve
topics for the benefit of the members.
3. Mr. Dipesh Shah – His group suggested the following:
Ÿ PR Seminar, there must be proper communica on with
the Member Ins tu ons. He also suggested a database
of all businesses of the MI Members
Ÿ Forma on of a SACCO or something similar for
empowerment.
Ÿ Mentorship programs can be conducted.
Ÿ Develop a centre for Entrepreneurship.
Ÿ Need for a good social media presence to communicate
what HCK is doing.
4. Mr. Rohtash Tulyani – on behalf of his group, he
presented the following:
Ÿ Mindset is always looking for cheap products, for
example, from China. HCK to a empt to e up with
Ÿ
Ÿ
Ÿ
Companies from Europe/Turkey etc. They can facilitate
in invi ng these companies for presenta ons on the
products offered by them to our businesses in Kenya.
Need to expedite C&F Formali es. This can be done by
invi ng KRA and explaining the bo lenecks to them.
European Pharmaceu cals product manufacturers are
given faster clearances than Indian Companies.
Mr. Ashwini: con nuity of this ini a ve must be
maintained by involving youngsters in the B&P
Ac vi es. He emphasised the need to bring people
together.
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5. Mr. Kamal Patel – Sugges ons from his group:
Ÿ Register each member similar to what UBA does for its
members by categorizing.
Ÿ All Parastatal problems can be addressed by uni ng.
Ÿ Need to form a chamber of commerce.
Ÿ A directory as suggested earlier by another group.
Ÿ
Ÿ
To conduct Training and Development Programs.
We need to do something for the Housewives who want
to get in to business. Very important and good point and
the audience appreciated this sugges on.
6. Mr. Kumar Sheth – Following sugges ons were given:
Ÿ Need to do something for the Expatriates who have to
leave in 2-4 years for whatever reasons like inability to
renew the permit etc.
Ÿ
Ÿ
A survey form to be designed and circulated for such
forums/mee ngs to get feedback from the a endees of
these types of mee ngs.
Value crea on by dissemina ng informa on on who
can register the NSE. There is less awareness that even
companies with turnover of Ksh. 50m can register on
the NSE.
The mee ng was formally concluded with Parikshit Trivedi
giving the vote of thanks and requested all a endees to
proceed for dinner and con nue networking and mingling
with each other.
Collection Plan:
Sat 27th August 4pm to 6pm
Sun 28th August 9am to 12pm
HINDU BHAVAN, KUSI LANE
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DIRECTORATE OF SPORTS & YOUTH
Rubik's Cube Challenge
Cubing Kenya – a community of Kenyan based Rubik's Cube enthusiasts – was honoured to have the
opportunity to give ps on how to solve the Rubik's Cube at Hindu Bhavan, Nairobi, on the 26th of June
2016. There was great interest, especially from the kids, and it was also a plus to discover other cubers
who were previously unaware of Cubing Kenya's existence.
The Rubik's Cube Challenge involved enlightening par cipants on the
basics of solving the Rubik's Cube using the layer-by-layer method. This
method involves several steps: solving a cross on the first layer; solving
the corners on the first layer; solving the second layer; and finally
solving the last layer. It was great to see par cipants grasping the
concept for the ini al steps, though with some effort, and hopefully
they will endeavour to become full fledged cubers soon.
Cubing Kenya is grea ul to the HCK Sports and Youth Directorate for the
invita on and to the brave par cipants who undertook the challenge.
HCK Open Chess Tournament
Gohil Wins With 5/5
History was made on Sunday, 26th June 2016 when Nairobi Chess Club's Mehul Gohil won the HCK (Hindu
Council of Kenya) Open chess tournament with a perfect score of 5 points in 5 rounds, staving off
compe on from tled players WCM (Woman Candidate Master) Krishi Shah and CM (Candidate
Master) Vasanth Ramesh, amongst others. The historic tournament returned with a bang a er almost
two decades (read about the 1993 edi on held at Oshwal Sports Complex here) thanks to the efforts of
Hindu Council of Kenya's newly formed Youth and Sports wing under the directorship of Kumar Sheth and Ravi Shah with technical and logis cal support from
Motochess Ventures. Joining Mehul Gohil in the prize winners bracket in the Open sec on were Joseph Kirega (Strathmore University Chess Club) in second place
with 4.5 points, Lenny Mataiga Shile (Maseno University Chess Club) in third place with 4 points, CM Vasanth Ramesh (Anchor Chess Club – Nairobi) in fourth
place with 4 points and CM Aravind Vengarai (Nairobi Gymkhana Chess Club) in fi h place also with 4 points. The top ladies' prizes in this sec on were won by:
WCM Krishi Shah (KCB Chess Club) with 3 points, Pranjal Ameetkumar Parikh (Oshwal Academy Nairobi Junior High) with 2.5 points and Sejal Jigneshkumar
Prajapa (Shree Sorathia Gna Mandal) with 2 points. The prize of Best Junior was also won by WCM Krishi Shah.
The five-round rapid tournament held at Hindu Bhavan, Kusi Lane was played in four sec ons: Open, Under 10, Under 14 and Under 18 and a racted 108 entries
of which 97 actually played, a er last-minute withdrawals and no-shows on the day.
In the Under 10 sec on, V Sharadchandra Nareddy (Premier Academy) scooped first place (boys) with 4.5 points followed by Sanjay Ramesh (Oshwal Academy
Nairobi Primary) in second place with 4 points and Reeyan Gosrani (Peponi House Preparatory School) in third place also with 4 points. First place (girls) went to
Vedhika Seshadri (Princeton Junior Academy) who finished with 4 points and in third place (overall) followed by Nakshathraa Shree Ananda (Shree Cutchi Leva
Patel Samaj School) in second place with 3 points and Janki Nipul Shah (Oshwal Academy Nairobi Primary) in third place with 2.5 points.
The Under 14 sec on saw Alvin Mbithi (Mavens Educa on & Chess Center) emerge in first place (boys) with 5 points, followed by Aguda Lwanga (Nairobi Chess
Academy & Club) in second place with 4 points and Navneeth Nareddy (Premier Academy) in third place also with 4 points. First place (girls) in this sec on was
won by Naiya Gosrani (Peponi House Preparatory School) who finished with 3 points, followed by Shreya Malihalli (Maharashtra Mandal) in second place with 2
points and Jahnavi Mayank Shah (UCMAS Kenya) in third place also with 2 points.
In the Under 18 sec on, John Milton Kihara Mwangi (Anchor Chess Club) defeated three of his fellow compe tors to win first place on a be er e-break score
with 3 points, followed by Sathya Ganesh Iyer (Nairobi Gymkhana Chess Club) in second place with 3 points and Ramya Gowri Vadrevu (Nairobi Gymkhana Chess
Club) in third place also with 3 points.
Sponsors of this tournament included Mys que Gardens (gi vouchers), Chandaria Industries (gi hampers), South Lemon (gi hampers), Savani's Book Centre
(gi vouchers), Kenafric Industries (sweets for all par cipants), Motochess Ventures (gi vouchers) and Kavit Shah (envelopes for cer ficates of par cipa on).
The high level of organisa on was boosted by a low entry fee of KES 300 and provision of refreshments and sweets to all par cipants.
The organising team was composed of Kumar Sheth, Ravi Shah, Paras Gudka, Piyush Modi, Kavit Shah and Ranjana S. Bharaj. The arbitra on team consisted of FA
Paras Gudka (Chief Arbiter), David Macharia, Maureen Njeri, Hannah Muthoni and WFM Sanjana Deshpande. All junior par cipants and the top 30 players in the
Open sec on, including those who did not win any prizes, were given gi vouchers and gi hampers from the various sponsors to mo vate them to do be er in
HCK's next tournament.

DIRECTORATE OF OUTREACH
Hindu Council of Kenya's directorate Outreach organized a mega liaison mee ng at Premier Club on 11th June 2016, it
was a great success as 400+ representa ves from more than 50 member ins tu ons par cipated.
www.hck.or.ke | info@hck.or.ke

DIRECTORATE OF LIASON MEETING AT HCK MOMBASA
Hindu Council of Kenya Na onal team
visited Mombasa for Liaison mee ng
and also appreciate past Hindu Council
of Kenya Mombasa branch leaders.
Thank you Mombasa for the warm
welcome and hospitality and coming
and a ending in large numbers
HCK CHAIRMAN MEETS H.E. THE PRESIDENT
OF THE REPUBLIC OF KENYA
HCK CHAIRMAN and other religious leaders met H.E. The
president of the republic of Kenya on 8th June 2016
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DIRECTORATE OF RELIGIOUS AND CULTURE
Hindu Council of Kenya's director-religious & cultural
organized event on Easwaramma Day (Mother's Love)
15TH May 2016 at Sathya Sai centre, Nairobi .
It was a ended by HCK MC members, Trustee, and High
Commission of India Officials with their families.
Chairmen from 6 MI associa ons also were present. Total
gathering on that day reached about 400+ followed by
Dinner
Hindu Council of Kenya DIRECTORATE OF RELIGIOUS
AND CULTURE and Sai Center jointly visited Mother
Teresa home and given dona on.
HCK MOUNT KENYA BRANCH AGM
Hindu Council of Kenya's Mt. Kenya Branch had AGM on 1st
May at Thika. Our vibrant team of Mt. Kenya branch is taking
up a great year ahead conducted by Suryakant Challa
HCK KISUMU BRANCH EVENTS
2nd Interna onal
Yoga Day
celebrated by
HCK, Kisumu at
SSHU hall on
Sunday
19.06.2016.
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BRANCH VISITS
Hindu Council of Kenya team visited HCK Nakuru branch
and met member ins tu ons and share HCK ac vi es,
vision and plans. Also invited for Interna onal Day of Yoga
and Karibu Kenya.
AGM ELECTIONS - ELDORET BRANCH
Hindu Council of Kenya Eldoret Branch has AGM in the
presence of HCK Na onal team. New team took over with
a great commitment and enthusiasm.
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INTERNATIONAL
YOGA DAY 2016
Interna onal Yoga Day Commi ee comprising of HSS, HRSC, HCK, Africa Yoga Project, and many other organiza ons
successfully organized Interna onal Day of Yoga 2016 at University of Nairobi together with 7000+ par cipants. Event
was supported by High Commission of India. Many dignitaries a ended this event and performed Yoga together
ISCKON Rathyatra on 25th June 2016
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A Glimpse of Modiji’s
Visit to Kenya
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Om Namah
Shivaya
Ancient Mantra from
the Yajurveda
Om Namah Shivaya is one of the most beloved and ancient Hindu mantras. It comes from part of a Hindu prayer, the
Shri Rudram Chamakam, which is found in the second oldest of the vedic texts, the Yajurveda. It is a hymn to Shiva,
the deity of destruction and transformation, and it is said that chanting this mantra helps to get rid of internal
imperfections, limitations, and sins. It is also a mantra that elevates the psyche and awakens higher states of
consciousness.
The mantra's mystical or more esoteric meaning is multi-leveled and quite complex. Om Namah Shivaya is a
panchaskara mantra, meaning it's made up of ve syllables or literally the ve holy letters (na – mah – shi – vaa – ya). It
is preceded by Om or Aum, which is said to be the sacred primordial sound. The ve holy vowels are the seed sounds
of the ve elements of creation—earth, water, re, air, and ether—and as one chants it, one is working through the
process of creation in reverse, hence perhaps the mantra's reputed power of destroying manifestations of sin and
imperfections. Another interesting interpretation is that these ve syllables represent aspects of a person within the
different dimensions, beginning and culminating in “Om,” the sacred primordial sound that is a symbol of the eternal
divine.
7 Management Lessons
That Entail Ramayana
Be it business or human ac vity, the act of bringing people
together, popularly known as 'management', is broadly
defined by four func ons—Planning, Organizing, Leading,
and Coordina ng.
Management books and journals may appear to be an en
vogue trend. However, the actuality of the same finds its
roots in eras that epically existed ages ago. Seers like
Tulsidas and Valmiki through Ramayana brought sure-shot
management lessons to fore for all and sundry in the
contemporary entrepreneurial era.
1. Provide a concrete vision to followers
Like Rama, it is important for all the employers to set and
share vision with the followers. This would enable
mo va on in them to perform because there would be
clarity of goals. Even Rama shared vision of bringing Sita
back home and for the same he delegated various
responsibili es; he sent some as search par es and asked
some others to work on the bridge construc on.
2. Believe in the ability of subordinates to achieve
an aim and inspire them to do so
Against the sophis cated army of Ravana that had
vanquished many kings and celebrated a past of defea ng
devtas, Rama led a mul tude of aboriginal tribes which
could not be called anything more than a rag-tag army.
Even a er the constant mocking and jeering, Rama ins lled
confidence and sustained faith in his troops against the
seemingly impossible-to-defeat demonic fleet of Ravana. A
leader's trust in his team is paramount.
3. Treat all people equally
Unlike many princes of that me, Rama mingled with
everyone alike regardless of the prevalent norms of lower
and upper strata. The untouchability issue never touched
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him and this helped him strike associa ons among
fishermen and tribal folks as well; this brings us to a very
important learner p: Equality results in loyalty.
4. Stand courageously in the face of great
adversity
Following Sita's kidnap, Rama wandered penniless in the
forest. Ramayana speaks of pre y vivid details of Rama's
sadness in Sita's absence. However, this did not stop him
from forging es with Sugriv and others even in the face of
a dilemma when the enemy was unknown.
5. Stand for morality but do not engage in
judgmental posturing
Well known for his moral code, Rama endeavored to stand
forth for the values he projected. But nowhere in
Ramayana, was he depicted as a blind puritan who only
wanted his code of conduct in place and rest all be
banished. No! Rama was a person of resolve. He chose to
suspend judgment at all mes. His value systems were
different even from his father; Rama had one wife while
many other kings including his own father had several. A
leader who gives way to crea vity as an open field to his
team mates is revered more as 'suspending judgments' is
s ll the way to go!
This brings out a very important lesson as everybody felt
heard. He empowered his subordinates. Reducing the
power differen al between an employer and an employee
can work wonders.
7. Follow a code of ethics and be ready to sacrice
to follow it
Underpinning the Utopic way of life, Rama chose ethical
decision making process in all areas of his life. Many-aleader
build credibility first with sacrifice first to resort to
unethical means later. The genera on that fought for the
na on's independence degenerated into wheelers and
dealers a er acquisi on of power. The poli cal leaders
now con nue to speak of their glorious ancestral past
while seeking votes. Under the surface of that vote appeal,
they always seek to hoodwink the mul tude in the name of
past sacrifices. Rama never did so. The overconfident
Ravana on day one was disarmed by Rama's chivalry but he
was allowed to return safely to his citadel unharmed
because Rama believed that an unarmed individual must
not be a acked.
Thus experien al learning embedded in Ramayana has a
lot to teach the upcoming startups than just some MBA
prosaic lessons.
6. Consult subordinates on important matters
and allow them to give their opinions freely
When Vibhishan went against Ravana, Rama vowed to
protect him. He consulted his army chiefs and many
suggested Rama that a demon is not to be trusted
especially when he is the brother to the culprit. Instead of
chiding or rebuking their ideas, Rama neutralized their
incredulity and convinced them in his favor.
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Hindu Council of Kenya's team visited Shri Hemandra Modi's residence to see his great collec on of more than 6000
Ganeshas idols which he collected in last 18 years from across the world. Jai Ganesha
Upcoming Events
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Marke ng Communica ons
Is Television Dying?
When I say TV is dying, I don’t mean TV will cease to
exist. I mean something else totally. I mean Television
Adver sing. Let us see how this is affec ng marke ng.
Television Adver sing takes the 'mass' approach to
adver sing, where, one ad is created for the millions of
viewers. The downside about this is that the viewers
(read consumers) are different. Having the 'one-sizefits-all'
approach is slowly becoming ineffec ve
especially with the growth in targeted digital ads and a
shi to experien al forms of marke ng. In this age, we
receive ads customized to our specific interests on our
personal devices. Our emails are addressed to our first
names, informa on is sent straight to our mobile
devices-its almost as if brands know you personally and
by name. You find that if you have interest in art, you
receive ads of art products. This spooky magic of how
adver sers know exactly what you are interested in
(and some mes your name, too) is a story for another
day. But this should show you how much brands are
shi ing from mass adver sing to a more personalized
way of carrying out their communica on.
Even television itself is shi ing. Media sta ons are now
streaming content on-line and doing live news on social
media.
We can even opt into ge ng live alerts of news items as
they come in. By the me you get home to watch TV,
you already know everything that happened today.
Then the news at 7pm is not news to you. Think about
Ne lix. This is TV that is personalized and available on
demand. You don't have to wait un l 7:30pm to watch
your favourite prime me programme. You watch from
your device anywhere, any me. Surely, if I am ge ng
everything served hot, when and where I want,
instantly, on my personal device, why would I be among
the mass crowd wai ng for a TV commercial at prime
me news?
If you are a brand out there, I'd advice its high me you
started focusing your marke ng communica on
budgets on a more direct and personal approach to
your consumers. That is how to reach this era's
consumer. Don’t let your brand die with the TV!
Fed Oyagi
Brand Strategist
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EDITORIAL FOR HINDUDEEP
Dear Readers,
It is the pleasure of Hindu Council of Kenya to publish the first edition of our Newsletter
“Hindudeep” for the Year 2016-17. In our endeavour to reach out to all Member Institutions and
their Members, this is our Newsletter where we invite your active participation by contributing.
Do send us your thoughts or facts by email on info@hck.or.ke or hinducouncilkenya@gmail.com.
Write ups and/or articles to enlighten the readers on culture, business, happenings, programs
and events, thoughts, excerpts from personalities – varied subjects are welcome which we will
evaluate and publish stating the contributors names. We want participation from you and make
it our Newsletter Hindudeep rather than a Newsletter of Hindu Council of Kenya. Hindudeep is a
monthly Newsletter where in we will be mentioning the activities conducted by the various
Directorates of the Hindu Council of Kenya as well as the Branches Kenya wide. Under the able
leadership of the Chairman Mr. Nitin Malde and the General Secretary Mr. Kamal Gupta backed
by Trustees & Vice-Chairmen, through this medium we wish to communicate to all that our
strength is because of the Member Institutions and actively seek the contributions from them and
their Members. We are approaching the Hindu Auspicious month of Shravan followed by festivals
like Rakshabandhan, Ganesh Chaturthi to name a few. Certainly there is a lot to share through
Hindudeep in the next edition from the Readers.
With Best Regards,
Aradhana Trivedi
Director and Editor for Hindudeep
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