Hindu Deep July 2016.compressed (1)

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<strong>Hindu</strong> Council of Kenya's team visited Shri Hemandra Modi's residence to see his great collec on of more than 6000 Ganeshas idols which he collected in last 18 years from across the world. Jai Ganesha Upcoming Events www.hck.or.ke | info@hck.or.ke
Marke ng Communica ons Is Television Dying? When I say TV is dying, I don’t mean TV will cease to exist. I mean something else totally. I mean Television Adver sing. Let us see how this is affec ng marke ng. Television Adver sing takes the 'mass' approach to adver sing, where, one ad is created for the millions of viewers. The downside about this is that the viewers (read consumers) are different. Having the 'one-sizefits-all' approach is slowly becoming ineffec ve especially with the growth in targeted digital ads and a shi to experien al forms of marke ng. In this age, we receive ads customized to our specific interests on our personal devices. Our emails are addressed to our first names, informa on is sent straight to our mobile devices-its almost as if brands know you personally and by name. You find that if you have interest in art, you receive ads of art products. This spooky magic of how adver sers know exactly what you are interested in (and some mes your name, too) is a story for another day. But this should show you how much brands are shi ing from mass adver sing to a more personalized way of carrying out their communica on. Even television itself is shi ing. Media sta ons are now streaming content on-line and doing live news on social media. We can even opt into ge ng live alerts of news items as they come in. By the me you get home to watch TV, you already know everything that happened today. Then the news at 7pm is not news to you. Think about Ne lix. This is TV that is personalized and available on demand. You don't have to wait un l 7:30pm to watch your favourite prime me programme. You watch from your device anywhere, any me. Surely, if I am ge ng everything served hot, when and where I want, instantly, on my personal device, why would I be among the mass crowd wai ng for a TV commercial at prime me news? If you are a brand out there, I'd advice its high me you started focusing your marke ng communica on budgets on a more direct and personal approach to your consumers. That is how to reach this era's consumer. Don’t let your brand die with the TV! Fed Oyagi Brand Strategist www.hck.or.ke | info@hck.or.ke
Page 1 and 2: HINDUDEEP A newsletter of the Hindu
Page 3 and 4: DIRECTORATE OF BUSINESS AND PROFESS
Page 5 and 6: DIRECTORATE OF SPORTS & YOUTH Rubik
Page 7 and 8: DIRECTORATE OF LIASON MEETING AT HC
Page 9 and 10: BRANCH VISITS Hindu Council of Keny
Page 11 and 12: A Glimpse of Modiji’s Visit to Ke
Page 13: him and this helped him strike asso

Hindu Deep July 2016.compressed (1)

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