Vol 3 | Issue 3 | July 2016

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Dr. Mandeep Kaur on “Impact of Advertisement Expenditure on Firm’s Performance: A Case of FMCG Industry in India” on 13th April, 2016. Dr. Mandeep Kaur shared her research on a sample of 100 FMCG companies in India where she studied the impact of advertising and firm’s performance for the period ranging from 2005-06 to 2014-15. The study used sales, profits and firm value as measures of firm’s performance. Tobin’s Q ratio was used as a proxy for firm value. The study found a positive impact of advertisement expenditure on sales, profitability and firm value. The study further observed that sales revenue and profitability have a positive impact on firm value. Prof. Jean Saldanha on “Compostwali of the Daily Dump” on 19th May, 2016. Prof Jean Saldanha shared the case study that she had presented in Mumbai at the CII Western Region Edgefarm HR case writing competition 2015 2016, co authored with IBS student Hempriya Banga, for which they had been awarded the first prize in the primary data category, on Feb 26, 2016. The presentation focused on a category, not often covered by business case studies, i.e. the waste industry which has a value of over US $ 1.5 billion in India. Prof. Saldanha emphasized how a case study with a good story must be backed with a clear learning objective and strong teaching notes. Dr. Tavleen Kaur on “Employee Reviews on Company Independent Websites’ on 19th May, 2016. Dr. Tavleen Kaur’s seminar presented a conceptual framework on how job seekers perceive company independent websites as a tool for providing recruitment communication and their impact on organizational attractiveness using Information Realism, Person-Environment fit framework and Source Credibility framework. She shared that apart from company websites, job seekers are now using company independent websites, forums or online communities to gather a more truthful picture and information about the job and organizational attributes. Dr. Anupama Raina on “Challenging Field Situation and the Making of a True Leader: Takeaway from Abduction and Release of an IAS officer” on 20th May, 2016. Dr. Anupama Raina’s presented her case on the making of a leader, a hard task master, a young IAS officer, who was posted as a district collector and the circumstances that led to his abduction. She discussed how someone who is highly committed, enjoys power, can make a difference in the lives of others, yet remains grounded and fearlessly works to achieve the set targets. This case had a lesson for everyone aspiring to be a leader and showed how to demonstrate leadership in the most challenging field situations. 14 SAMVAAD | Vol. 3 | Issue 3 | JULY 2016
Prof. S. K. Baurai on “The Google File System” on 20th May, 2016. Prof. S. K. Baurai made a presentation on the research paper written by Sanjay Ghemawat, Howard Gobioff, and Shun-Tak Leung of Google. Google has pioneered in the art of processing the big data in a distributed environment and that also with the cost effective commodity computers. The File System is widely deployed within Google as the storage platform for the processing of data used by their service as well as research and development teams that require large data sets. This research paper and few more from Google have been the basis that helped in developing the Hadoop platform for Big Data Analytics. IBS Gurgaon congratulates Dr. Ranjita Gupta and Dr. Nidhi Tak on successfully completing their Ph.D. from Banasthali University. Paper Publications The following 3 papers were published in Advances in Economics & Business Management, Volume 3, Issue 2/3, April-June, 2016:- • “Disruptive Marketing and Brand Building – a Case Study of Patanjali, Ayurveda Limited” by Dr. Ranjita Gupta • “Social Media brings Paradigm Shift in Brand Management” by Prof. Vineeta Jha • “A Review of Profitability and Performance of Major Sectors of Small and Medium Enterprises in India” by Prof. Vineeta Mishra Dr. Shalini Khandelwal’s case study “ iDreamCareer.com: A Case on Social Entrepreneurship in Education” was published in 8M - International Journal of Indian Management and Strategy, Volume 21, Issue 2, April – June, 2016. Dr. Sombala N’s article “Floods in Kashmir Valley: A Note on the Disaster and Conflict Interface” was published in World Focus: Indo-centric Foreign Affairs Journal, Issue May 2016. Paper Presentations The following 3 papers were presented at Conference on Brand Management (CBM 2016), IIT Delhi held during 16 -17 April, 2016:- • “Branding of Hospitals in Health Care Sector” by Prof. Vineeta Jha • “Patanjali, Ayurveda & Ramdev- Redefining Brand Building - The Indian Way” by Dr. Ranjita Gupta • “Dimensions of Service Quality and their Impact on Customer Loyalty: A Study of Major Telecom Players in Delhi NCR Region” by Dr. Ranjita Gupta Dr. Ranjita Gupta presented her case study “Disruptive Marketing and Brand Building – a Case Study of Patanjali Ayurveda Limited” at the International Conference on Leadership Strategies for Management of Marketing, Accounting, Business, Entrepreneurship, Economics and Tourism, Jawaharlal Nehru University, New Delhi on 15th May, 2016. Vol. 3 | Issue 3 | JULY 2016 | SAMVAAD 15
Page 1 and 2: Vol. 3 | Issue 3 | July 2016 QUARTE
Page 3 and 4: DIRECTOR’S MESSAGE GOODS & SERVIC
Page 5 and 6: GST - STATE’S PERSPECTIVE Prof. A
Page 7 and 8: INTERACTION WITH :- Mr. Arvind Kuma
Page 9 and 10: CAMPUS BUZZ Orientation Classes The
Page 11 and 12: CONVOCATION 2016 IBS Business Schoo
Page 13 and 14: CONVOCATION 2016 Mr. B.N Puri, Exec
Page 15: Prof. Vineeta Jha on “Branding of
Page 19 and 20: ALL ABOUT GST BILL Robin Manocha* G
Page 21 and 22: ALUMNI SUCCESS STORY 4 Tenets for P
Page 23 and 24: AWARD WINNERS Ms. Hempriya Banga, r

Vol 3 | Issue 3 | July 2016

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