Vol 3 | Issue 3 | July 2016
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ALUMNI SUCCESS STORY<br />
4 Tenets for Professional Success<br />
By: Karan Bhujbal, Class of 2010, IBS Gurgaon<br />
‘Dilon mein tum apni betabian leke chal rahe ho, to zinda ho tum’.<br />
This line from Javed Akthar, from the movie Zindagi Na Milegi<br />
Doobara, sums up the constant fears and apprehensions I had while<br />
doing an MBA. Where was I going to get placed? What would be the<br />
right career start for me? Would it be interesting enough? And above all,<br />
how much would I earn in the short and long term?<br />
That was 6.5years back and fast forwarding to the present, I currently work for Vuclip, a Silicon<br />
Valley originated company in the digital media entertainment space. I’m a part of the global corporate<br />
marketing team, and I look at marketing communications across various regions. Prior to this, I worked<br />
for the MSL Group, Publicis Groupe’s Strategic Communications and Engagement Company, for 5.5<br />
years. My core functional areas were Public Relations (PR), Social Media and Experiential Campaigns.<br />
My professional journey is just 1% done, but there sure have been some lessons, that essentially<br />
made my mental make-up and have helped me grow in the corporate world.<br />
Everything counts<br />
From the way you dress, to the way you talk, to every presentation<br />
you give and every point you make in a meeting, everything counts.<br />
Your bosses, your colleagues, your clients, your investors and your<br />
customers, all are judging you, consciously or unconsciously, at each<br />
moment.<br />
In 2014, I made it to the list of India’s top 30 Under 30 PR professionals by PRmoment.in. The<br />
achievement was special, because one, my employer nominated me and two, I made it to the final<br />
list. The achievements cited to file my nomination included strategic thinking for my clients, creative<br />
execution, innovative approach, impact in terms of marketing and business impact of campaigns.<br />
But what made these achievements possible was a day-on-day relentless drive for excellence,<br />
to deliver meaningful results and an always-on conversation with internal and external stakeholders.<br />
Without this, I wouldn’t ever come up with any creative solution, I wouldn’t have ever been able<br />
to discover a problem, let alone solve it and I most certainly wouldn’t have got the trust from my<br />
employer and my clients to execute things.<br />
Attitude is everything<br />
I think, over the years I’ve built a strict work regime for myself, be it reaching office on time,<br />
having a ‘yes, can’ attitude, to focusing on results and not efforts and a perpetual self-improvement<br />
drive.<br />
At the end of 2014, my client Opera Software’s Global CEO was visiting Delhi. We wanted to<br />
make big news. So we decided to do a flash mob, with our global CEO dancing in it, with his senior<br />
leadership team and 50 professional dancers, at one of the biggest malls in Delhi. And this was<br />
just one of the activities scheduled for him, within the 24 hours he was here for. We got all experts<br />
together, a dance school, an events agency, our PR act and social media, in no time and got things<br />
going. The result - the flash mob was a huge success; it made news not just in India, but in global<br />
publications too.<br />
A week later, we got a mail informing us that Opera’s stock prices rose by a few basis points and<br />
since no other event had happened in the past week, it was probably our flash mob that did it. We<br />
didn’t plan for is; but I guess our attitude made it happen.<br />
<strong>Vol</strong>. 3 | <strong>Issue</strong> 3 | JULY <strong>2016</strong> | SAMVAAD 19