Mobile Application Market Forecast and Segments, 2014-2020
A mobile application or app is a computer programme designed to run on smartphones, tablet computers and other mobile gadgets. Mobile apps were originally designed for general information retrieval such as emails, contacts, calendars, and stock market and productivity.
A mobile application or app is a computer programme designed to run on smartphones, tablet computers and other mobile gadgets. Mobile apps were originally designed for general information retrieval such as emails, contacts, calendars, and stock market and productivity.
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Report Description<br />
The mobile app market can be segmented into three major types, viz. applications, store type<br />
<strong>and</strong> geography. The mobile app market can be segmented on the basis of applications into eight<br />
major categories - social networking, online books, business &finance, entertainment, lifestyle,<br />
travel, navigation <strong>and</strong> others (productivity <strong>and</strong> utilities). On the basis of store type, the mobile<br />
app market can be segmented into two major categories, third party stores (managed by mobile<br />
device manufacturers, operators <strong>and</strong> operating system developers) <strong>and</strong> native stores. The<br />
mobile app market can also be segmented on the basis of major geographies such as North<br />
America, Latin America, Western Europe, Asia-Pacific, Japan, Eastern Europe, <strong>and</strong> Middle East &<br />
Africa.<br />
The mobile app market across the globe is a multi-billion dollar market <strong>and</strong> is anticipated to<br />
exhibit a substantial growth in CAGR, from <strong>2014</strong> to <strong>2020</strong>. There is a significant increase in the<br />
mobile app market because of increasing number of smartphone users <strong>and</strong> low cost of data<br />
usage. The mobile app market has a huge scope in emerging economies of Asia-Pacific region<br />
like China <strong>and</strong> India who are likely to lead the mobile app market due to a growing dem<strong>and</strong> for<br />
mobile gaming <strong>and</strong> internet subscription.
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