Mobile Application Market Forecast and Segments, 2014-2020
A mobile application or app is a computer programme designed to run on smartphones, tablet computers and other mobile gadgets. Mobile apps were originally designed for general information retrieval such as emails, contacts, calendars, and stock market and productivity.
A mobile application or app is a computer programme designed to run on smartphones, tablet computers and other mobile gadgets. Mobile apps were originally designed for general information retrieval such as emails, contacts, calendars, and stock market and productivity.
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Report Description<br />
The key drivers of this market include proliferation of smartphones, increased mobile data<br />
subscriptions, introduction of programmes by enterprises, such as Bring-Your-Own-Device<br />
(BYOD) <strong>and</strong> deployment of MDM (mobile device management) solutions, rapid development of<br />
gaming industry, mobile advertising <strong>and</strong> low cost of data usage.. The major restraint to this<br />
market is lack of st<strong>and</strong>ardized business applications.<br />
Request For TOC@ http://www.futuremarketinsights.com/toc/rep-gb-55<br />
Some of the key players in the mobile app market are Apple Inc., Samsung Electronics Co. Ltd.,<br />
Nokia Ovi Store, China <strong>Mobile</strong> Ltd., Get Jar, Google Inc., Palm Inc., LG <strong>Mobile</strong>, Microsoft Inc., NTT<br />
DoCoMo Inc., H<strong>and</strong> mark, Pocket Gear, H<strong>and</strong> ster Inc., Research in Motion (RIM) <strong>and</strong> Mplayit<br />
among others. Key participants in the mobile application market focus on introducing advanced,<br />
user-friendly <strong>and</strong> cost-effective applications with additional features to enhance customer<br />
experience. In addition, major players follow pre-launch strategies which include creation of<br />
social media accounts to enhance visibility <strong>and</strong> effectiveness, <strong>and</strong> application store optimization<br />
(ASO) to improve visibility of mobile apps in app stores.
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