Native Advertising Market Segments and Key Trends 2015-2025
In recent years, growth has been observed in the native advertising market which is emerging quickly and still a new concept. Native advertising is different from content marketing. The word "native" refers to the content's consistency with other media on the platform.
In recent years, growth has been observed in the native advertising market which is emerging quickly and still a new concept. Native advertising is different from content marketing. The word "native" refers to the content's consistency with other media on the platform.
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Report Description<br />
In recent years, growth has been observed in the native advertising market which is emerging<br />
quickly <strong>and</strong> still a new concept. <strong>Native</strong> advertising is different from content marketing. The word<br />
"native" refers to the content's consistency with other media on the platform. <strong>Native</strong><br />
advertising is a type of online advertising that matches function <strong>and</strong> form of the platform on<br />
which it seems. In other words, it is a form of br<strong>and</strong> advertising which will enable marketers to<br />
better utilize digital marketing (to meet communication need) from br<strong>and</strong>ing to direct<br />
marketing. For instance, to promote product an article is written by an advertiser, but using the<br />
same form as an article written by the editorial staff. <strong>Native</strong> <strong>Advertising</strong> format includes images,<br />
articles, promoted videos, music, among many others. Example of the technique include<br />
twitter’s promoted tweets, search advertising <strong>and</strong> facebook’s promoted posts. In <strong>2015</strong>, as per<br />
survey conducted by the association of national advertisers revealed that almost two-thirds of<br />
marketers will increase their native advertising budgets.<br />
<strong>Native</strong> <strong>Advertising</strong> <strong>Market</strong>: Drivers & Restraints<br />
In digital media, native advertising is one of the newest topic <strong>and</strong> therefore publishers <strong>and</strong><br />
advertisers are closely monitoring it. The <strong>Native</strong> <strong>Advertising</strong> is expected to register a steady yearon-year<br />
growth throughout the forecast period. The native advertising background is evolving<br />
rapidly, through publishers working with advertisers to create increasingly effective ad<br />
experiences. For these ad products, changing consumer perceptions is escalating the growth in<br />
the native advertising market.
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