COM 537 Final Exam

COM 537 Final Exam
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COM 537 Final Exam (Latest)
01.What communication type avoids conflict and focuses on facts and
details rather than the big picture? They may be perceived by others as
unemotional and nonchalant.
Argumentatives
Sympathetics
Systematics
Directs
02.A criticism of social media is that it
is only available to the media savvy.
contributes to the decline in writing and language skills.
leads to separation of the haves and have-nots.
leads to information overload

03.In Korean culture, a business deal is dependent on contractual
information as well as how the parties perceive each other’s values and
ethics. According to Edmund Hall, this behavior exhibits the theory of
proxemics
low-context cultures
Ethno-centricism
high-context cultures
04.Your supervisor sends you an e-mail requesting an article for the
employee newsletter about company loyalty. You write the article featuring
customers who are brand loyal. Later, your supervisor criticizes you for not
writing about the topic that he requested. After a face-to-face meeting, you
realize that he wanted you to write about employee loyalty. This is an
example of what type of noise?
Unwanted
External
Semantic
Internal
05.The head of the holiday party committee at your office is trying to set a
location for the event. The committee chairperson announces three choices
for members to vote on. When Erin hears that the Boar’s Tavern is one of
the choices, her mind is made up. After all, the restaurant is only a few
blocks from her house. How would you describe her listening behavior?
Active
Passive
Agenda-setting
Obtuse

06.Your supervisor has the habit of coming into your office and leaning
over your desk to talk to you. This situation is uncomfortable for you
because you cannot move away from him. According to Edmund Hall, this
behavior exhibits the theory of
high-context cultures
low-context cultures
ethnocentricism
proxemics
07.Which statement is true concerning the role of publics in business
communication?
Publics, in general, remain constant despite changes in the
environment.
Internal publics are usually not concerned with the communication
style used by management.
External publics are not concerned with an organization’s public
performance.
Publics can dispel rumors and build positive brand image.
08.A break-in at your company has resulted in the theft of various
pharmaceutical products. The head chemist, slated as the company’s
designated spokesperson, is scheduled to appear at a media conference.
This course of action illustrates one of the steps in crisis communication
planning. Select the appropriate step:
Assessing the possible risk to the organization
Evaluating the effectiveness of your action plan
Identifying levels of vulnerability in your company
Implementing the action plan

09.In the management journal article about persuading customers that
your boss recommended, you read that your style of hard selling is not
effective with young professionals. You begin to question if you need to
take a sales training seminar. This is an example of
cognitive dissonance
agenda-setting
selective attention
selective exposure
10.Building strong coalitions among individuals or groups that have
separate interests is called
facilitation
negotiation
diversification
mediation
11.When Joseph Kline, a U.S. citizen working for a bakery in Pakistan, is
surprised that he will have to work on December 25, Christmas Day, he is
dealing with which component of the transactional communication model?
Internal noise
External noise
Cultural relativism
Context
12.Which of the following statements is true?
Semantics is the study of the meaning of words, phrases, and texts
Semantics is the study of how words affect the decision-making
process

Semantics is the study of dictionary definitions
Semantics is the study of the use of words in persuasive
communication
13.What affects how others perceive us and can adjust according to the
situation?
Feedback
Channel
Communication style
Personality
14.What describes the occasion, time, and place of communication in the
transactional communication model?
Cognitive dissonance
Context
Channel
Noise
15.A beer commercial shows young people laughing while enjoying bottles
of Mountain Beer in a busy bar scene. According to Maslow’s hierarchy,
which consumer need is targeted?
physiological needs
self-esteem
belonging
self-actualization
16.With the overload of information today, what does Smith (2010) state
communication must be to be noticed?
Familiar and consistent

Timely and thorough
Innovative and creative
Informative and detailed
17.“To provide the best health care for our patients at a reasonable cost” is
an example of
a mission statement
a vision statement
a corporate objective
a strategic plan
18.In the process of behavior change, after people have detected the
presence of a problem and they see this problem as important, to what
phase do they belong?
Diversification
Decision
Detection
Implementation
19.In the transactional communication model, who or what is responsible
for composing a message embedded with meaning from his or her world
while considering the interpretative resources that will be used to decode
the message?
Effective message area
Receiver
Channel
Sender

20.What is a tactic described by Lencioni (2010) to disarm clients and
allow them to trust a consultant?
Prove detailed information
Provide references
Be comfortable and naked with weaknesses
Promote strengths and past successes
21.In 2006, Walt Disney Parks and Resorts launched a new theme for its
integrated global marketing efforts. Which of the following was identified
as an integrated marketing strategy element?
Disney used the theme “Year of a Million Dreams” in its publicity and
promotional materials.
Disney avoided the use of ads, contests, and sweepstakes.
Disney sent out several messages over a broad a spectrum of media
to appeal to the largest
Disney positioned itself as a “transformational experience” to one
specific age group.
22.What factor must be considered in designing an effective
communication system?
The costs involved
The needs of the customer
The message delivery
The optimal combination of a message, source, channel, and an
operating variable
23.You have been charged with writing a report on the progress of the
integration of a database between organizational units. Your supervisor

says that she wants the report as soon as possible. You spend your
weekend working on the report in order to have it ready by Monday
morning. When you present the report to your supervisor, she says, “I am
sorry that you spent your weekend on the report; it wasn’t that urgent.”
This scenario is an illustration of a problem with what element in the
transactional communication model?
Cognitive dissonance
Context
Channel
Noise
24.In changing markets, communication tactics
are based on techniques used in traditional markets
use a combination of traditional and new media
do not require the use of conventional databases
are mass media-driven
25.In the 20th century, the public relations profession was reshaped by one
of the following events:
The split of public relations functions from advertising agencies
The decline of mergers and acquisitions in big business
The rise of the patent medicine industry
The growth of electronic media
26.How does Lencioni (2010) describe “entering the danger”?
Addressing a client’s potentially explosive issues
Developing a new market niche
Analyzing competition
Being vulnerable

27.Good listeners generally concerned with everyone’s needs, maintaining
relationships, and avoiding conflict describes this communication style
generally perceived as soft-hearted and overly helpful.
Directs
Systematics
Argumentatives
Sympathetics
28.Suppose you are asked to discuss an American Indian ceremony.
Perhaps you describe the use of peace pipes, drums, feathered headdresses
and dancing and chanting around a fire. This information is an example of
forming a negative stereotype based on inaccurate information
assigning neutral traits stereotypes
“knowing” a group of people
using mediated information to add to your knowledge
29.A manager informs her staff that there is a problem with office
equipment abuse. She suggests that each employee should come up with a
list of ways to cut down on the repair bills. The suggestions will be
discussed at the next department meeting. Which of the three leadership
types outlined by theorists Lewin, Lippert, and White does this manager’s
request illustrate?
Democratic
Laissez-faire
Authoritarian
Republican
30.You notice that a colleague seems to be distracted from his work. You
ask him if something is wrong, and he replies, “No, I’m fine”. You ask him
again, “Tell me what is wrong”? This is an example of

elieving non-verbal clues over verbal language
engaging in interpersonal observation
altering communication cues
believing verbal over non-verbal messages
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