COM 537 Final Exam

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says that she wants the report as soon as possible. You spend your weekend working on the report in order to have it ready by Monday morning. When you present the report to your supervisor, she says, “I am sorry that you spent your weekend on the report; it wasn’t that urgent.” This scenario is an illustration of a problem with what element in the transactional communication model? Cognitive dissonance Context Channel Noise 24.In changing markets, communication tactics are based on techniques used in traditional markets use a combination of traditional and new media do not require the use of conventional databases are mass media-driven 25.In the 20th century, the public relations profession was reshaped by one of the following events: The split of public relations functions from advertising agencies The decline of mergers and acquisitions in big business The rise of the patent medicine industry The growth of electronic media 26.How does Lencioni (2010) describe “entering the danger”? Addressing a client’s potentially explosive issues Developing a new market niche Analyzing competition Being vulnerable
27.Good listeners generally concerned with everyone’s needs, maintaining relationships, and avoiding conflict describes this communication style generally perceived as soft-hearted and overly helpful. Directs Systematics Argumentatives Sympathetics 28.Suppose you are asked to discuss an American Indian ceremony. Perhaps you describe the use of peace pipes, drums, feathered headdresses and dancing and chanting around a fire. This information is an example of forming a negative stereotype based on inaccurate information assigning neutral traits stereotypes “knowing” a group of people using mediated information to add to your knowledge 29.A manager informs her staff that there is a problem with office equipment abuse. She suggests that each employee should come up with a list of ways to cut down on the repair bills. The suggestions will be discussed at the next department meeting. Which of the three leadership types outlined by theorists Lewin, Lippert, and White does this manager’s request illustrate? Democratic Laissez-faire Authoritarian Republican 30.You notice that a colleague seems to be distracted from his work. You ask him if something is wrong, and he replies, “No, I’m fine”. You ask him again, “Tell me what is wrong”? This is an example of
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COM 537 Final Exam

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