COM 537 Final Exam

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09.In the management journal article about persuading customers that your boss recommended, you read that your style of hard selling is not effective with young professionals. You begin to question if you need to take a sales training seminar. This is an example of cognitive dissonance agenda-setting selective attention selective exposure 10.Building strong coalitions among individuals or groups that have separate interests is called facilitation negotiation diversification mediation 11.When Joseph Kline, a U.S. citizen working for a bakery in Pakistan, is surprised that he will have to work on December 25, Christmas Day, he is dealing with which component of the transactional communication model? Internal noise External noise Cultural relativism Context 12.Which of the following statements is true? Semantics is the study of the meaning of words, phrases, and texts Semantics is the study of how words affect the decision-making process
Semantics is the study of dictionary definitions Semantics is the study of the use of words in persuasive communication 13.What affects how others perceive us and can adjust according to the situation? Feedback Channel Communication style Personality 14.What describes the occasion, time, and place of communication in the transactional communication model? Cognitive dissonance Context Channel Noise 15.A beer commercial shows young people laughing while enjoying bottles of Mountain Beer in a busy bar scene. According to Maslow’s hierarchy, which consumer need is targeted? physiological needs self-esteem belonging self-actualization 16.With the overload of information today, what does Smith (2010) state communication must be to be noticed? Familiar and consistent
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COM 537 Final Exam

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