GRIOTS REPUBLIC - AN URBAN BLACK TRAVEL MAG - SEPTEMBER 2016

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The Palestinian Central Bureau of Statistics estimated that the Palestinian population of Muslims makes up approx. 80– 85% (predominantly Sunni). Consumption of any intoxicants (specifically, alcoholic beverages) is strictly forbidden in the Muslim teachings of the Qur’an. GR: With all these predominantly religious factors opposing alcohol consumption, were you fearfull of the reaction of other Palestinians? NK: It wasn’t very easy and we faced many obstacles, but our goal was always to make a change. A change in our community, to build tourism, to build a sustainable business and to change the world’s perception of Palestine and its people. People don’t believe that Taybeh beer, brewed in Palestine, could be as good or better than other beers of the world, due to people only seeing negative images, violence, bombings and uprisings when the news reports on Palestine. We are trying to change this and show the world we live in peace with our neighbors. We are humans, we have the right to enjoy life, supply our needs and celebrate the freedom of Palestine. GR: To what do you owe the credit or motivation to do what most people thought was an impossible undertaking of building a brewery in Palestine? NK: I credit my father. He worked in the travel and tourism industry. In Palestine, it’s customary for a son to follow the father’s trade - like if your father was a carpenter you would become a carpenter to continue his business and maintain his clients. When I decided to open a brewery and brew beer, my father supported me because in his years in the travel industry, he had seen business travelers and other types of tourist partake in drinking at meetings and for recreation. He saw it as a way to bring interest and boost tourism here in Palestine. My father had a strong work ethic and I run a tight ship because of his example. I hope my children pass that on to their families. GR: There have been a number of breweries that have been created in your region and followed the path that you have laid. How do you feel about these new breweries? NK: I feel that it is great for our company and the beer culture of Palestine as a whole. More consumers are becoming educated in what beer can be. I support healthy competition in business and if people can be successful creating a larger group of tastemakers and craft beer enthusiasts, I feel that it can only benefit us all. GR: Many of the ingredients common to
eer production are not indigenous to Palestine. How do you obtain the ingredients necessary to make Taybeh Beer? NK: Many of the ingredients that we use in our beer brewing are imported from Europe. We only want and use the best ingredients available to us to create the best beers possible. We take pride in using Palestinian wheat and many natural Palestinian ingredients from the surrounding areas, which give Taybeh Beer its distinct flavor and notes. GR: Taybeh is a family owned and operated business. How does working closely with your family differ from working for someone else? NK: It can be hard at times, but they care more about the company because it is truly ours. I am so very proud of my children. My daughter, Madees Khoury, is the first and only female brewer in Palestine and my son, Canaan Khoury, manages the boutique winery division of Taybeh. My brother’s daughter manages our green, energy efficient hotel which is the first of its kind in Palestine and we are very proud of it. We work hard and we work together as a family. GR; Why is Taybeh branching into such a different market like wine production? NK: The demand for wine is very high and we answered this demand with creating the first boutique winery in Palestine. Palestine is home to 21 different varieties of grapes that have never been used in mass wine production, so the decision to start this market was clear. Building the identity of Palestine’s wine and beer culture, using quality ingredients that are natural to our region, was something that was undeniable and had to be done. GR: Taybeh also hosts a large beer festival. Why did you bring Oktoberfest to Palestine? NK: Oktoberfest is celebrated all over the world, so why not in Palestine? I worked with my brother who was the mayor of Ty-
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Major Black Organizations and Coope
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BLACK GIRLS DO WINE
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GRIOTS REPUBLIC - AN URBAN BLACK TRAVEL MAG - SEPTEMBER 2016

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