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AUGUST 2016 • VOL. 32 • NO. 08 • $9.90<br />
37<br />
cover story<br />
24<br />
28 TH ANNUAL<br />
MARKETING EXCELLENCE AWARDS<br />
Campaigns That Click<br />
commentary<br />
12 THE FRUITS OF THOUGHT<br />
Smoke-and-mirror Retailing<br />
109 RETAIL PERSPECTIVE<br />
Driving Dog-Days-Of-Summer Sales<br />
110 WHOLESALE MARKET<br />
A Little White Lie In Produce<br />
111 EUROPEAN MARKET<br />
Social Responsibility Moves<br />
Momentum For Fresh Produce<br />
features<br />
37<br />
HEAT UP SALES WITH<br />
SAVVY FALL MERCHANDISING<br />
Play up seasonality and the start<br />
of the holidays.<br />
44<br />
CREATING TAILGATING MOMENTUM<br />
Design displays to capitalize<br />
on this lucrative segment.<br />
49<br />
WASHINGTON APPLES<br />
TURN OVER A NEW LEAF<br />
Due to the high maintenance of Honeycrisp,<br />
growers are expanding horizons with hybrids for<br />
better production, storage and consumer appeal.<br />
57<br />
LET FRUIT ROYALTY REIGN<br />
Long associated with affluence,<br />
pomegranates can generate<br />
sales for savvy retailers.<br />
63<br />
TRADE PACKAGING CAN MAKE<br />
BOLD SALES STATEMENTS<br />
Powerful graphics that enhance displays<br />
come to both cardboard boxes and reusable<br />
plastic containers.<br />
69<br />
SUMMER CITRUS<br />
BURSTS WITH DEMAND<br />
Producers from South Africa, Chile<br />
and Uruguay share how they prepare<br />
for consumer frenzy in the United States.<br />
69<br />
112 PRODUCE ON THE MENU<br />
The Challenges And<br />
Future Of Locally Grown<br />
113 VOICE OF THE INDUSTRY<br />
Blueberries: Upping Promotional<br />
Game Can Reap Big Rewards In Retail<br />
Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425.<br />
PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425<br />
PRODUCE BUSINESS /AUGUST 2016 / 3
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