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AUGUST 2016 • VOL. 32 • NO. 08 • $9.90

37

cover story

24

28 TH ANNUAL

MARKETING EXCELLENCE AWARDS

Campaigns That Click

commentary

12 THE FRUITS OF THOUGHT

Smoke-and-mirror Retailing

109 RETAIL PERSPECTIVE

Driving Dog-Days-Of-Summer Sales

110 WHOLESALE MARKET

A Little White Lie In Produce

111 EUROPEAN MARKET

Social Responsibility Moves

Momentum For Fresh Produce

features

37

HEAT UP SALES WITH

SAVVY FALL MERCHANDISING

Play up seasonality and the start

of the holidays.

44

CREATING TAILGATING MOMENTUM

Design displays to capitalize

on this lucrative segment.

49

WASHINGTON APPLES

TURN OVER A NEW LEAF

Due to the high maintenance of Honeycrisp,

growers are expanding horizons with hybrids for

better production, storage and consumer appeal.

57

LET FRUIT ROYALTY REIGN

Long associated with affluence,

pomegranates can generate

sales for savvy retailers.

63

TRADE PACKAGING CAN MAKE

BOLD SALES STATEMENTS

Powerful graphics that enhance displays

come to both cardboard boxes and reusable

plastic containers.

69

SUMMER CITRUS

BURSTS WITH DEMAND

Producers from South Africa, Chile

and Uruguay share how they prepare

for consumer frenzy in the United States.

69

112 PRODUCE ON THE MENU

The Challenges And

Future Of Locally Grown

113 VOICE OF THE INDUSTRY

Blueberries: Upping Promotional

Game Can Reap Big Rewards In Retail

Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425.

PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425

PRODUCE BUSINESS /AUGUST 2016 / 3

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