Part 1 'the basics' - World Health Communication Associates

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36 Friedland R. 1998. New Estimates of the High Costs of Inadequate Health Literacy, in Pfizer Inc. conference proceedings report from Promoting Health Literacy: A Call to Action, New york City, 7-8 October 1998, 6-10. Gerber BS, Brodsky IG, Lawless KA, Smolin LI, Arozullah AM, Smith EV, Berbaum ML, Heckerling PS & Eiser AR. 2005. Implementation and evaluation of a lowliteracy diabetes education computer multimedia application. Diabetes Care. 28:1574-1580. Ginsburg P. 2002. Rough Seas Ahead for Purchasers and Consumers. Navigating A Changing Health System: Mapping Today’s Markets for Policy Makers. July 2002. www.hschange.org/CONTENT/452 (4 September 2002). Glik D, Berkanovic E, Stone K, Ibarra L, Jones MC, Rosen B, Schreibman M, Gordon L, Minassian L & Richardes D. 1998. Health Education Goes Hollywood: Working with Prime-time and Daytime Entertainment Television for Immunization Promotion. Journal of Health Communication. 3:263-282. Hastings G. 2007. Social Marketing: Why should the devil have all the best tunes? Butterworth-Heinemann. Health Care Association of New york. 2002. HANYS Breast Cancer Demonstration Project. [Online]. Available: www.hanys.org/quality_index/Breast_ Cancer_Project/pnresourcekit.htm [accessed: September, 2003] Healthy People 2010. 2000. U.S. Department of Health and Human Services http://www.healthypeople.gov/Document/html/uih/uih_bw/uih_2.htm. Herman A. 2007. Empowering Parents, Benefiting Children: A Study of the Impact of Health Literacy Training on Head Start Parents and the Healthcare System. Health Care Institute at UCLA Anderson School of Management. Houts PS, Witmer JT, Egeth HE, Loscalzo MJ & Zabora JR. 2001. Using pictographs to enhance recall of spoken medical instructions. Patient Education and Counseling. 43(3):231-242. Hunink M, Goldman L, Tosteson ANA, Mittleman MA, Goldman PA, Williams LW, Tsevat J & Weinstein MC. 1997. The recent decline in mortality from coronary heart disease: the effect of secular trends in risk factors and treatment. Journal of the American Medical Profession. 277:535-542. IOM (Institute of Medicine). 2000. To Err Is Human: Building a Safer Health System. Washington, DC: National Academy Press. reFerenceS
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Page 1 and 2: Part 1 ‘the basics’
Page 3 and 4: World Health Communication Associat
Page 5 and 6: TABLE OF CONTENTS Foreword 5 Summar
Page 7 and 8: FOREWORD Part 1 “The Basics” of
Page 9 and 10: Health literacy advocates need to c
Page 11 and 12: SECTION 1: WHAT IS HEALTH LITERACy?
Page 13 and 14: to counteract the negative influenc
Page 15 and 16: Health literacy is best viewed as a
Page 17 and 18: Box 3 : HeALtH outcomeS of Poor HeA
Page 19 and 20: SECTION 3: HOW IS HEALTH LITERACy M
Page 21 and 22: health literacy skills. One study a
Page 23 and 24: They also have to move from communi
Page 25 and 26: Times of illness often provide ‘t
Page 27 and 28: obstacles to health education initi
Page 29 and 30: The WHO and several international h
Page 31 and 32: • Use the workplace setting for m
Page 33 and 34: esearchers 1. Develop and test asse
Page 35 and 36: 4. Set, measure and evaluate goals
Page 37: Cavelaars AE, et al. 2000. Educatio
Page 41 and 42: O’Connor AM, Rostom A, Fiset V, T
Page 43 and 44: Sudore RL, yaffe K, Satterfield S,
Page 45 and 46: NOTES reFerenceS 43
Page 47 and 48: eFerenceS

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