Part 1 'the basics' - World Health Communication Associates

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2 © 2009 by World Health Communication Associates Ltd. All rights reserved. Up to 10 copies of this document may be made for your non-commercial personal use, provided that credit is given to the original source. You must have prior written permission for any other reproduction, storage in a retrieval system, or transmission in any form or by any means. Requests for permission should be directed to World Health Communication Associates, Little Harborne, Church Lane, Compton Bishop, Axbridge, Somerset, BS26 2HD, UK. World Health Communication Associates is UK limited company no. 5054838 registered at this address; e-mail: franklin@whcaonline.org; tel/fax (+44) (0) 1934 732353. Cataloguing Information: ISBN 978-1-906157-04-3 This manual is a publication of the WHCA Action Guides Project. Franklin Apfel, MD, MHS, WHCA Managing Director Kara L Jacobson, MPH, CHES, Associate Faculty, Rollins School of Public Health of Emory University Ruth M Parker, MD, Professor of Medicine, Emory University School of Medicine Julia Taylor, Director, WHO Healthy Cities Programme, Liverpool Tony Boyle, Neighbourhood Public Health Manager, Liverpool Primary Health Care Trust Joanna Groves, CEO, International Alliance of Patients’ Organizations Jeremiah Mwangi, Senior Policy Officer, International Alliance of Patients’ Organizations Scott Ratzan, MD, Vice President Global Health, Johnson & Johnson Carinne Allinson, Editor, World Health Communication Associates Cover and layout design by Tuuli Sauren, INSPIRIT International Communications, Brussels, Belgium. Printed by Edition & Imprimerie on recycled, chlorine-free paper with vegetable-based ink. Foreword
TABLE OF CONTENTS Foreword 5 Summary 6 Section 1: wHat iS HealtH literacy? 9 Section 2: wHy iS HealtH literacy important? 14 Section 3: How iS HealtH literacy meaSured? 17 3.1 current measurement tools—individual skills and abilities 17 3.2 measuring the demand and complexity side—health literacy interventions 18 3.3 Scorecards 19 3.4 a measure of health development 19 Section 4: wHat can individualS, aGencieS and SyStemS do to StrenGtHen HealtH literacy? 20 4.1 Health systems 20 4.2 educational Systems 24 4.3 media marketplaces 25 4.4 Home and community settings 26 4.5 workplace settings 28 4.6 policy-making arenas 29 Section 5: meSSaGeS to key StakeHolderS 30 Section 6: BuildinG national and local HealtH literacy action planS 32 reFerenceS 34 Foreword 3
Page 1 and 2: Part 1 ‘the basics’
Page 3: World Health Communication Associat
Page 7 and 8: FOREWORD Part 1 “The Basics” of
Page 9 and 10: Health literacy advocates need to c
Page 11 and 12: SECTION 1: WHAT IS HEALTH LITERACy?
Page 13 and 14: to counteract the negative influenc
Page 15 and 16: Health literacy is best viewed as a
Page 17 and 18: Box 3 : HeALtH outcomeS of Poor HeA
Page 19 and 20: SECTION 3: HOW IS HEALTH LITERACy M
Page 21 and 22: health literacy skills. One study a
Page 23 and 24: They also have to move from communi
Page 25 and 26: Times of illness often provide ‘t
Page 27 and 28: obstacles to health education initi
Page 29 and 30: The WHO and several international h
Page 31 and 32: • Use the workplace setting for m
Page 33 and 34: esearchers 1. Develop and test asse
Page 35 and 36: 4. Set, measure and evaluate goals
Page 37 and 38: Cavelaars AE, et al. 2000. Educatio
Page 39 and 40: Institute of Medicine. 2002. Speaki
Page 41 and 42: O’Connor AM, Rostom A, Fiset V, T
Page 43 and 44: Sudore RL, yaffe K, Satterfield S,
Page 45 and 46: NOTES reFerenceS 43
Page 47 and 48: eFerenceS

Part 1 'the basics' - World Health Communication Associates

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