Part 1 'the basics' - World Health Communication Associates
Part 1 'the basics' - World Health Communication Associates
Part 1 'the basics' - World Health Communication Associates
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TABLE OF CONTENTS<br />
Foreword 5<br />
Summary 6<br />
Section 1: wHat iS HealtH literacy? 9<br />
Section 2: wHy iS HealtH literacy important? 14<br />
Section 3: How iS HealtH literacy meaSured? 17<br />
3.1 current measurement tools—individual skills and abilities 17<br />
3.2 measuring the demand and complexity side—health<br />
literacy interventions 18<br />
3.3 Scorecards 19<br />
3.4 a measure of health development 19<br />
Section 4: wHat can individualS, aGencieS and<br />
SyStemS do to StrenGtHen HealtH literacy? 20<br />
4.1 <strong>Health</strong> systems 20<br />
4.2 educational Systems 24<br />
4.3 media marketplaces 25<br />
4.4 Home and community settings 26<br />
4.5 workplace settings 28<br />
4.6 policy-making arenas 29<br />
Section 5: meSSaGeS to key StakeHolderS 30<br />
Section 6: BuildinG national and local HealtH literacy<br />
action planS 32<br />
reFerenceS 34<br />
Foreword<br />
3
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