Organic News Issue 2

SPANISH ORGANIC SECTOR BOOMING
+ 12% PER YEAR UNTIL 2020
The Spanish market
for organic products
will grow around 12%
annually until 2020, when
it is expected to reach
a sales value of 12,182
million euros, according
to the comparative
analysis carried out by
Everis.
The survey is studying the potential of
Spain for the production and distribution
of these products by analyzing the current market
situation and the current and future habits of
Spanish consumers toward organic products. For
this purpose, a comparison was made ​with other
European countries such as Denmark, Germany,
France or England, where the green market is more
mature, and others such as Italy that are more similar
to Spanish.
Everis’ survey shows an exponential
growth in demand for organic products.
Factors such as health, taste and quality are the
main reasons for the purchase in Spain, while in
other countries of Europe environmental commitment
is the most relevant reason for the purchase.
The report highlights the potential of the
organic market in Spain, with an annual
growth rate in the last decade by 25%, above the
EU average (12%) and even compared to countries
with a strong tradition of ecological culture such as
Denmark or Germany.
However, despite the consumers’ will to
increase the consumption of organic
products (according to 65% of the population), a
high price, lte lack of knowledge / information and
difficult access to these products outside the specialized
shops are the main obstacles to their consumption.
The price gap between conventional and
organic products in Spain is 74% on average,
while in countries such as France and the
United Kingdom this margin is reduced to more
than half. Everis estimates that, if the price gap
can be reduced to 40%, the Spanish market could
triple its value and exceed 3,000 million euros.
Source
ISSUE II 9