PCM Vol.2 - Issue 10

startup Spotlight
secure access to personal data. PIN or password does not
provide the same degree of safety as the identification based
on unique sound of voice, fingerprint or iris drawing. Voice
biometrics is currently the only technology that enables
common, but safe and simple access to sensitive data
(accounts, bank account payments, etc.). In contrast to other
commonly used methods of authentication, based on the
access passwords, PIN numbers, tokens, one-time SMS, voice
biometrics is safer and more user-friendly.
What makes your product unique? How is it different than
any other provider on the market?
We are still a small company, so we are quite flexible.
we can create a dedicated solution, customized
for the customer. We have also multichannel
solutions, which means that voice
biometrics can be used in each
channel of customer service (mobile
applications, call center, website
etc.). In addition, we do not use the
ASR and we have offers available in
SaaS model.
How secure are Voice Biometrics,
realistically? How do you ensure
that fraud does not take place by
using this technology?
None biometrics can provide 100% safety, it’s about finding
the the golden mean. We are able to achieve the efficacy of
98-99 percent, on the probability of hacking into someone’s
account less than one per million. Is there any technology
that is safe one hundred percent? However, voice biometrics
is very good at detecting attempts of fraud and provides a
much greater level of security compared to other traditional
methods.
VoicePIN is originally a Polish company. What are the
advantages and disadvantages of starting a business in
one of the emerging markets?
The international economy encourages a wider distribution of
goods between continents. The main motivation for companies
doing business in emerging markets is the opportunity for
first-mover advantages. A successful first mover can build local
partnerships and have predominance over competitors that
enter at a later stage. When your small business expands into
an emerging market, you have the opportunity to become
part of an economic system that is still being formed.
Companies in emerging economies must expand capacity
and capability. Voice biometrics operates independently of
the language, so any user in the world can log
into the system and use it. Therefore, we
focus on the development of our global
business and the company is building a
chain of partners on all continents. This
year, we opened an office in Silicon Valley
in the US, where we work with mentors on
a new business model, in SaaS.
What markets / industries do you service
at the moment and will you be looking
to expand your operations soon to any
others?
We believe that voice biometrics will
become an important element in the process of authorization
and authentication, for users, as well as for companies that use
it in their customer service channels. Biometric technologies
are becoming an integral part of the identification process in
the financial sector, other industries will follow their example.
Voice biometrics can be used to quickly log in, authorize
transactions, reset password, detect emotions, personalize
in intelligent systems, like IoT. Currently, we operate in the
financial sector, insurance, telecommunications, in fact every
large company that has a customer service channels. In the
SaaS model, voice biometrics can be plugged into any mobile
application. Only innovation can change reality, protect us
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