PCM Vol.2 - Issue 10

SPECIAL FEATURE
PCM: Any exciting news you would like to share with our
network?
Jordan: Yes, actually. We are about to sign with a very large
hotel chain that is based in Asia and has a growing presence
in the EU. This means working with two markets. Our app
creates economic empowerment for our users, especially
those in an emerging market where this cash will go far. Plus,
for our partners this is an amazing way to run a campaign.
Think about it: you get to feel out an emerging market with
potential buyers, find out how your product is going to do and
set up a successful campaign, all at a low cost.
Additionally, when a brand is giving out cash payments to users
in their target demographic then it increases brand loyalty.
Many who participated in the campaign are likely to continue
using that brand or looking to purchase it afterwards because
of the emotional connection created between the brand and
the user as the user creates content and collaborates with
the brand.
One more great thing we can do with Pour is develop
connections with partners and charities. In terms of
philanthropy, this would empower people to contribute. Say
there is a natural disaster. Partners or everyday people can
create a physical site where cash payment is available in the
area once a photo is taken. This means people near where the
disaster happened can find a way to finance themselves in a
time of hardship and the message about raising awareness will
be spread via social media, which can lead to more funding.
Partners could also have the option to donate or match user
donations. This creates a really positive relationship between
brands, consumers and users of the app, all working towards
a common philanthropic goal.
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