PCM Vol.2 - Issue 10

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Thought Leaders Corner demand and don’t want to waste time running to the pharmacy. In short, you want to eliminate the friction to the greatest extent possible from this experience. Let’s start with how this scenario would play out in today’s world. If you need to get a health check you typically go to a doctor who, after checking some basic vital signs, sends you for a blood draw. The blood is then labelled and sent up to a lab and you wait until the results arrive a few days later. Then you schedule a follow-up appointment with your doctor, review the results and in some instances get a prescription for which you then go to the pharmacy. There may be multiple instances where you have to make a payment throughout this process. Now imagine the above with an implantable chip that has the ability to monitor attributes of your blood in real-time and communicate to any smart device - a watch, for example, or a mobile phone - so you can see how you are doing. The smart device can also provide you with an idea of how your stats compare to averages. Overlay machine learning and artificial intelligence can then perform predictive analysis and also suggest preventative care. For a more complex diagnosis, your real-time data is also made available to a specialist of your choice anywhere across the globe: they then write you a prescription which gets delivered to your door in 2 hours via a drone. It sounds like science fiction, but it’s not: there is technology available that can make it happen. This is just one example illustrates how you can leverage technology and integrate cross industry capabilities to deliver an amazing experience! For all of the above to work there is, of course, a need to protect identity, ensure security, and have the right controls in place to proactively identify and curb fraud. All the other necessary attributes (i.e. payment, address, age, gender, past history, passport, loyalty, memberships) are then securely coupled to this identity. Identity and how one secures it is extremely key; it can be done either using primitive methods, although they carry a high risk of fraud, or the currently popular biometric capabilities - or something more future proof like Behavioural Biometrics. • Identity for the world’s largest democracy: Over a billion people have been issued a biometric card that has your finger print and retina in addition to other identity attributes such as your mobile and address. Not only has India achieved the seemingly impossible task of issuing it to over a billion citizens, this biometric card (called the Adhaar card) unlocks everything one needs - bank account, mortgage, pension, employment, taxes, medical insurance, you name it. The list goes on. • European Union eIDAS: Over half of the EU countries issue electronic identity of sort that unlocks everything you need - similar to the Indian biometric card, the difference being that India has a physical card where these countries have it electronically. This unlocks the potential to enable not just cross industry but cross country use cases. • UK’s GOV.UK Verify: This is the new way to prove who you are online. It gives a safer, simpler and faster access to government services like filing your taxes or checking the information on your driving license. Having covered physical biometric identity and electronic identity, let’s now explore how behavioural biometrics can be a game changer. Behavioural biometrics on mobile devices will 008
Thought Leaders Corner start to become a more important modality because this can provide continuous authentication while a person is naturally using their device. By analysing how a person implicitly uses their device, it is now possible to recognise users. The technology can also be combined with other biometric modalities and authentication factors to create an authentication risk scoring that has the ability to reduce fraud. Its ability to integrate into fraud and risk management solutions makes it an ideal technology for cross industry use cases. A few months ago, I met the CEO of a Canadian startup, Zighra, and was excited to learn about how he and his team are building some of this capability. They call their solution “KineticID” - it combines the power of artificial intelligence and behavioural analytics to detect account takeover fraud and automated attacks in mobile transactions. I found it very simple in its execution, as it plugs into mobile applications and implicitly recognises the device based on its unique sensorial fingerprints, the user based on their habits and interaction patterns, and ties it to the user action such as account registration, login, and payments. By actively evaluating the user’s unique kinetic signature - including the way the user holds their device, the angle in which they hold it, the touch screen pressure, and acceleration while performing an action - it provides continuous authentication and threat detection. With technology moving at such a pace, timing is perfect to kill the product centric thinking and move to design thinking to focus on delivering that compelling end-to- end experience. Not only is there a great opportunity to focus on doing that within every industry, given the capability of smart devices, it will soon be expected when customers are going through experiences that cut across multiple industries. So how will identity, insurance and driver’s licenses manifest themselves when the self driving cars become mainstream; when home appliances are smart enough to place orders and make payments; when implantable chips make the driver’s license and the passport obsolete? Are you ready to embrace these changes and more? Shailesh Grover Shailesh Grover is a thought leader and practitioner of innovation executing ideas into business growth and customer outcomes. He is a strong believer that the fastest way to increase top line growth and lower operating costs is by leveraging technology innovation to provide a compelling customer experience rather than just creating products that don’t match customer needs. He has over 25 years of global experience working across multiple industries in blue chip companies and also startup’s in the Silicon Valley. He is a results-driven, collaborative senior executive and seasoned transformation agent leading and influencing positive disruption to deliver value to traditional and hyper-connected customers. http://linkedin.com/in/sgrover http://twitter.com/sgr0ver shailesh.grover@gmail.com In his recent experience at Barclays Bank PLC, he led the innovation agenda across the global entity in addition to embedding a culture of Design Thinking, Agile, Lean, and Six Sigma. He was the Managing Director heading up Research and Development to drive “Horizon 3” thinking across the business, build innovative customer centric propositions and ensure future relevance. Prior to banking, Shailesh was in Telecom in the USA and was responsible for organizational transformation of AT&T wireless and Cingular Wireless. During his tenure the companies experienced the fastest cultural transformation. He did 3 startup’s in San Francisco, one of which went public - He served as the head of IT and Architecture of NextCard which disrupted the online credit card experience. He started his career in 1992 working for NIIT in New Delhi India. Shailesh has a various award wining first-of-their-kind innovative solutions that he has designed and implemented over the years. He is an active speaker and mentors various startups, fintech hub residents and government entities. 009
Page 1 and 2: Vol 2. Issue 10 | October 2016 PCM
Page 3 and 4: Contents thoughtleaders 4 spotlight
Page 5 and 6: Thought Leaders Corner ? Behaviour
Page 7: Thought Leaders Corner Invisible Id
Page 11 and 12: Thought Leaders Corner is two to th
Page 13 and 14: Thought Leaders Corner With such fi
Page 15 and 16: expert interview exploring the huge
Page 17 and 18: expert interview pages, mobile paym
Page 19 and 20: Spotlight You think you have what i
Page 21 and 22: startup Spotlight secure access to
Page 23 and 24: SPECIAL FEATURE PCM: Any exciting n
Page 25 and 26: events Events Barcelona, Spain Mobe
Page 27 and 28: events Cairo, Egypt North Africa Fu

PCM Vol.2 - Issue 10

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