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RallySport Magazine October 2016

The October 2016 issue of RallySport Magazine, featuring the latest rally news, features and interviews from Australia, New Zealand and the World Rally Championship.

The October 2016 issue of RallySport Magazine, featuring the latest rally news, features and interviews from Australia, New Zealand and the World Rally Championship.

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Molly Taylor slides her Subaru around<br />

the smooth, shire roads of the Barossa<br />

Valley. Photos: Luke Whitten<br />

Heavy rain left some of the<br />

stages a muddy mess before<br />

this year’s Lightforce Rally SA.<br />

points. What has changed over recent years?<br />

IS: Probably the biggest change<br />

occurred back in 2007 when the event<br />

passed from the SA Government’s<br />

Motor Sports Board, the same<br />

organisation running the Clipsal 500, to<br />

my private RallyOne organisation.<br />

The government funding disappeared<br />

and resources available to us became<br />

severely more limited. It was a tough<br />

transition, but reasonable entry<br />

numbers cushioned the shock a bit for<br />

a year or two<br />

RSM:The event is still the most easily<br />

accessible for fans, but numbers have<br />

reduced (as they have at all events). Have<br />

fans lost interest in the sport, or do you<br />

feel there are so many other distractions or<br />

opportunities for them now?<br />

IS: We actually felt like spectator<br />

numbers increased for the <strong>2016</strong><br />

Lightforce Rally SA. Some fans have<br />

definitely lost interest in the sport over<br />

time, but we have seen some increased<br />

interest this year with the increase in<br />

outright eligibility.<br />

You have a good point with other<br />

distractions and opportunities, and<br />

our event has always sought to take<br />

advantage of this to promote the event.<br />

We had a brilliant response to our<br />

Facebook Live video coverage this year,<br />

primarily from people who weren’t at<br />

the event - or even in SA - and while<br />

our spectator numbers have dwindled,<br />

our social media and digital reach has<br />

continued to expand spectacularly.<br />

RSM: What are some key points that your<br />

event will be looking to implement in 2017<br />

to try and increase both competitor and<br />

spectator numbers?<br />

IS: It’s a bit too early to comment on<br />

this. We’ll continue our use of night<br />

stages and the live video that worked so<br />

well this year, and look at what else we<br />

can introduce or improve.<br />

Also, I want to expand on the “tagalong”<br />

concept to try and provide a no<br />

fuss pathway for people to bring their<br />

cars out of the shed.<br />

Then, I am a bit of a fan of the top<br />

10 shootout, so perhaps we can weave<br />

that back in?<br />

OCTOBER <strong>2016</strong> - RALLYSPORT MAGAZINE | 19

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