Poppy Manual

821. In other instances, the Legion is to be credited verbally or
in related printed material.
ADVERTISING POPPY PRODUCTS
822. Regardless of whether a product or item has been granted
approval to use the Poppy trademark, Legion policy prohibits
the practice of advertising the availability of any such item or
product to all branches. These requests will be denied, with
the suggestion that the individual or company contact Legion
magazine for their paid advertising options.
DISCOVERY OF MISUSE
823. Commands and branches are requested to play a substantive
role in protecting our trademark from unauthorized
usage. All members are requested to report unauthorized
uses of the Poppy trademark to the Secretary, Poppy and
Remembrance Committee at Dominion Command.
Commands and
branches are
requested to play
a substantive role
in protecting our
trademark from
unauthorized usage.
MISUSE
824. The unauthorized use of the Poppy symbol by any command,
branch, corporation, group or individual may result in
litigation or sanction against the offending party.
CONCLUSION
825. This information was developed to provide guidelines
governing the use of the registered trademark Poppy image.
The Legion has been entrusted with the significant task of
safeguarding the sacred Poppy, protecting it from misuse and
commercialization. Our Wartime Veterans bravely accepted
the duty and responsibility to protect our rights and freedom;
it is now we who must accept the duty and responsibility to
protect and honour them. Through the collective efforts of all
Legion members, we will ensure that the Poppy remains the
symbol of Remembrance for their sacrifices.
REFERENCES
Canadian Intellectual Property Office. (2005). A Guide to
Trade-marks: The Basics, Retrieved 8 December 2005 from
http://strategis.ic.gc.ca/sc_mrksv/cipo/tm/tm_gd_
basic-e.html#section01
Canadian Intellectual Property Office. Notes on Maintaining
a Canadian Trade-mark Registration, Pages 1-2.
51
POPPY MANUAL