'biznes Volume 1 - Greater Sudbury's #voiceofbusiness

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THERE’S JUST SOMETHING IN THE AIR… OH, WAIT, IT’S PLANES! Terra Glabb Director of Business Development Greater Sudbury Airport Commercial air travel seems to be shrouded in a fog of mystery. No one really understands the algorithms of when to book, when to travel and which airlines to choose. Is it really cheaper to fly from home, or does it make more sense to drive? We get it. The decisions aren’t easy. And if you look at past travel history locally, when we were faced with commercial air service monopoly, the decision was easy. It was just too plane expensive to fly. Pardon the pun. So what’s changed, where are we today as opposed to those crazy days when a return flight to Toronto would cost upwards of $1,000? We’ve entered the era of airline competition. Sudbury travellers have alternatives. Long gone are the days where air travel was only available to those who were travelling on the company dollar. Porter and Air Canada both excellent, internationally awarded airlines, are vying for your travel allegiance. So why then, are we still seeing thousands of travellers taking to the highway each year to either end their travel journey in Toronto, or begin them at Toronto Pearson International. We’re trying to answer that same question. Our community, specifically, the Greater Sudbury Airport suffers from a condition commonly known in the aviation industry as ‘leakage’. This is when a local traveller by-passes their community airport altogether in favour of other travel options or airports. This choice is most often driven by price, followed by connections and travel time. In Greater Sudbury, we lose approximately 200,000 travellers annually from leakage. Considering our airport moves an average of 230,000 passengers a year, this is significant and creates a challenge (and opportunity) for us. Seeing as the largest motivator for passengers leakage is price, we’re hoping that travellers are considering all factors into their decision before choosing an alternative travel option. Ticket price alone shouldn’t be the determining factor. Travellers must also consider the fuel, wear and tear on vehicles, incidentals and meals, possible overnight stays and certainly the most precious commodity, time. By having a competitive airline pricing environment at the Greater Sudbury Airport, often, you may find that the cost of fuel, meals and lodging alone make a solid business case to save money by flying directly 32 #voiceofbusiness Volume 1 from Sudbury. We understand that varying circumstances may affect your decision to fly from home; perhaps you’re visiting friends in Toronto before your big trip to Punta Cana, or you’re heading south for an annual shopping spree that simply won’t fit in one small carry-on. We won’t fault you for this, sometimes driving makes sense. What we are asking, is that you at least consider the option of air travel. Look at the fares, destinations and connections, taking into consideration your time and money, and you might find that often, flying from home is the logical decision. We’ve all heard the famous ‘use it or lose it’ analogy. The same goes for air travel. Airlines must remain profitable in order to continue to provide air service to a community, and especially so to expand services and destinations. By making the decision to fly from home, you are helping to create a sustainable passenger market for existing airlines, as well as building the case for attracting new airlines. The more we can reduce our leakage and increase air travel from Sudbury, the better position we’ll be in to continue to create a competitive commercial airline sector locally; which in the long run will continue to benefit you, the traveller, with lower fares and more travel options. And let’s be honest, hopping onto a plane sounds a whole lot better than a white-knuckle drive to Toronto on one of our snowy, northern winter days.
ARE YOU A WOLF? Y ou look deep into the eyes of your adversary and you quickly realize there is little room for error. Timing and precision is necessary but your edge is your strategy. It’s more than just survival. You are playing to dominate. You are only as strong as your team, your clan, your pack. Sponsor the Wolves and your brand will be associated with the toughest and most loyal brand in the North. Established in the OHL in 1972 the Sudbury Wolves have been a fierce force on the ice and in the hearts of the fans. What does your brand stand for? A NEW ERA #GOWOLVESGO www.sudburywolves.com
Page 1 and 2: 19 TH ANNUAL BELL BUSINESS EXCELLEN
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Page 5 and 6: Contributors Tracy Nutt Karen Hourt
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