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2015 ANNUAL IMPACT REPORT

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<strong>2015</strong> <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong>


The premiere edition of the Youth Race in<br />

Dbayeh<br />

The empowering springtime Women’s<br />

Race in Byblos<br />

Dear Supporters and Friends,<br />

Beirut 542 Season two: Hopeful runners,<br />

seasoned coaches<br />

Move4Good forum: talks about the life<br />

changing power of sport<br />

CONTENTS<br />

How We Run 2-7<br />

Achieving Together 8-9<br />

BMA <strong>2015</strong> Races 10-19<br />

BMA Programs 20-21<br />

A Cause to Run 22-23<br />

The Volunteer Engine 24-27<br />

Lasting Partnerships 28-31<br />

Income & Expenses 32-33<br />

Looking Ahead 34<br />

Let's Talk 35<br />

The Runner's Mantra 36<br />

<strong>2015</strong> was a year of unexpected challenges and exciting<br />

opportunities for the Beirut Marathon Association. I would say<br />

<strong>2015</strong> was a year where we sharpened our focus, grew stronger<br />

and saw the real positive effect of the marathon in Lebanon.<br />

The year began with a new addition to our annual events:<br />

the youth race, that was born out of the conviction that if we<br />

truly wanted to grow the community of runners in Lebanon,<br />

then the focus should be on the youth.<br />

In its 3rd edition, the women race was moved to Byblos-<br />

Jbeil in an attempt to diversify BMA races and have participants<br />

experience running in new locations.<br />

The 13th edition of Banque du Liban Beirut Marathon<br />

received the IAAF silver label in <strong>2015</strong>. This edition also marked<br />

the last year of partnership with Banque Du Liban. Over the<br />

three-year partnership, the BDL represented by its Governor<br />

Riad Salameh, showed us a great deal of support. It was<br />

overwhelming to see how we started with the support of family<br />

and friends and grew to attract one of the most respected and<br />

solid entities in the nation.<br />

With world record holder Paula Radcliffe joining the BDL<br />

Beirut Marathon as the guest of honor, Marathon week proved<br />

to be one of the most exciting, albeit challenging one we’ve<br />

ever experienced.<br />

With the help of our family of runners, volunteers, NGOS,<br />

supporters, donors, sponsors, partners and friends, we continue<br />

to strive to be the best running events organizer in Lebanon and<br />

the Middle East. We look forward to empowering everyone to<br />

run and be part of the #peacerunners community in Lebanon.<br />

Keep running, and I look forward to a great 2016 filled with<br />

races and community outreach.<br />

Yours in running,<br />

May El-Khalil<br />

President<br />

BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong><br />

1


HOW WE RUN<br />

Board of Trustees<br />

The Beirut Marathon Association Board of Trustees acts as an advisory board for the Association.<br />

It includes prominent Lebanese and international industry leaders, community leaders, and sports experts.<br />

Members list appearing in alphabetical order:<br />

• Mrs. Ivone Abdel Baki<br />

• Mr. Thomas Abraham<br />

• Mrs. Laila Ajam<br />

• Mrs. Mouzayane Ajami<br />

• Mr. John Akouri<br />

• Mrs. Susan Amat<br />

• Me. Uthman Arakji<br />

• Me. Ziyad Baroud<br />

• Mr. Maher Baydoun<br />

• Mr. Carl Bistany<br />

• Mrs. Rosy Boulos<br />

• Mrs. Berthe Chagoury<br />

• Mr. Maxime Chaya<br />

• Mr. Georges Chehwane<br />

• Dr. Amin Daouk<br />

• Mrs. Nawal El Moutawakel<br />

• Mrs. May El Khalil<br />

• Mr. Faysal El Khalil<br />

• Mr. Fadi Fawaz<br />

• Mrs. Michele Garzouzi<br />

• Dr. Joseph G. Jabbra<br />

• Mrs. Sophia Kassem<br />

• Mr. Marwan Kheireddine<br />

• Mrs. Annette Khoury<br />

• Mr. Chadi Massaad<br />

• Mr. Bassam Nassar<br />

• Mr. Fadi Nahas<br />

• Mrs. Chahrazad Rizk<br />

• Mr. Joe Saddi<br />

• Mrs. Joumana Salame<br />

• Mr. Talal Shair<br />

• Mrs. Mona Shour<br />

• Mr. Walid Tabet<br />

• Mr. Ghassan Taher<br />

• Mr. Antonio Vincenti<br />

Executive Committee<br />

• Mrs. May El Khalil<br />

• Gen. Hassan Rustom<br />

• Mr. Hassan Mohieddine<br />

• Mrs. Ilham El Fakih<br />

• Mrs. Nabila El Fakih<br />

• Mrs. Rosy Boulos<br />

• Mrs. Nina El Khoury<br />

Local and International Coordinators<br />

The Beirut Marathon coordinators are the goodwill ambassadors of the association in their respective<br />

local communities. They help to spread the word about the different activities and races as well as<br />

liaising between the association and the people in their corners of the world.<br />

BMA appoints local and international coordinators as goodwill<br />

ambassadors<br />

BMA counts on its 50 national coordinators, and 29 International coordinators representing 21 countries<br />

to make each year’s races a bigger success.<br />

Strategic Coordination Across the Globe<br />

North America<br />

- USA<br />

- Canada<br />

Europe<br />

- Belgium<br />

- Bosnia and<br />

Herzegovina<br />

- Germany<br />

- Greece<br />

- France<br />

- Netherlands<br />

- UK<br />

- Switzerland<br />

Lebanon<br />

- More than<br />

50 local<br />

coordinators<br />

Middle East<br />

- UAE<br />

- Turkey<br />

- KSA<br />

- Kuwait<br />

- Jordan<br />

- Iraq<br />

Asia<br />

- Korea<br />

Africa<br />

- Egypt<br />

- South Africa<br />

- Senegal<br />

- Morocco<br />

South America<br />

- Argentina<br />

Source: BMA website; Strategy& analysis


The Beirut Marathon Association<br />

Registration Number 103/SH.R<br />

The Beirut Marathon Association (BMA) is a Lebanese non-governmental non-profit organization,<br />

independent of all political and religious affiliations, registered under the Ministry of Youth and Sports.<br />

BMA was founded in 2002 at the initiative of May El Khalil with a purpose of promoting the running<br />

culture in Lebanon, and with a vision to become the leading running expert organization in the Middle<br />

East. Today, the Beirut Marathon races carry a humanitarian dimension that aims at making a difference<br />

in other people’s lives through sports.<br />

Brand Values<br />

WHAT we stand for:<br />

PROGRESS: We will constantly and<br />

actively seek improvement.<br />

POSITIVITY: Positivity is what we<br />

wake up for in the morning.<br />

PREPAREDNESS: Always come<br />

prepared!<br />

FAIRPLAY: The game is not worth<br />

playing if it is not played fairly.<br />

PEOPLE-DRIVEN:<br />

By the people and for the people.<br />

Core Purpose<br />

WHY we exist:<br />

To MOVE and unite people<br />

through running<br />

At the most primal stage, we are moving<br />

people physically.<br />

But by pushing the level of what we do:<br />

We are actually moving people<br />

emotionally.<br />

And most meaningfully, when we are at<br />

our very best,<br />

We actually move people to make a change.<br />

Growing Runners<br />

On the morning of October 19th 2003, Lebanon witnessed a unique event in its history and hosted its<br />

first international Marathon with the participation of 6,000 runners from 49 countries. On the morning<br />

of November 8, <strong>2015</strong>, in its 13th edition the Beirut Marathon took place with the participation of 37,811<br />

peace runners representing 84 nationalities.<br />

40,000<br />

35,000<br />

30,000<br />

Runner Registration Ceiling<br />

26,000<br />

29,000<br />

30,000<br />

28,072<br />

31,136<br />

33,500<br />

36,000<br />

37,153 37,811<br />

25,000<br />

22,000<br />

20,000<br />

17,000<br />

15,000<br />

12,000<br />

10,000<br />

6,000<br />

5,000<br />

0<br />

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 <strong>2015</strong><br />

BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong><br />

3


The BMA Team<br />

The Beirut Marathon Association employs a small group of highly motivated people to maintain its daily<br />

operations, and to plan and implement its races and events.<br />

Organizational Structure<br />

PRESIDENT<br />

MEDIA<br />

CONSULTANT<br />

GENERAL<br />

MANAGER<br />

TREASURY<br />

ADMIN+OFFICIAL<br />

RELATIONS<br />

ACCOUNTING<br />

DIRECTOR<br />

HOSPITALITY+<br />

OUTREACH<br />

DIRECTOR<br />

RACE<br />

DIRECTOR<br />

PARTNERSHIP<br />

DIRECTOR<br />

COMM.<br />

DIRECTOR<br />

PURCHASING<br />

COORDINATOR<br />

CASH<br />

MANAGER<br />

ACCOUNTANT<br />

SENIOR H+O<br />

COORDINATOR<br />

LOGISTICS<br />

COORDINATOR<br />

REGISTRATION<br />

COORDINATOR<br />

PARTNERSHIP<br />

COORDINATOR<br />

GRAPHIC<br />

DESIGNER<br />

STORE<br />

MANAGER<br />

H+O<br />

COORDINATOR<br />

RACE<br />

COORDINATOR<br />

BRANDING<br />

COORDINATOR<br />

COMMUNICATION<br />

COORDINATOR<br />

OFFICE<br />

RUNNER<br />

LOGISTICS<br />

SUPPORT<br />

JUNIOR<br />

COMMUNICATION<br />

COORDINATOR<br />

IT +<br />

TIMING<br />

OFFICE<br />

SERVICES<br />

ADMINISTRATION<br />

OFFICER<br />

CAMERAMAN<br />

+ EDITOR<br />

ONLINE<br />

SERVICES<br />

ADMIN ACCTG OUTREACH RACE<br />

PARTNERSHIP<br />

COMMS


BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong> 5


For us, it’s all about improvement.<br />

It is at the core of our brand DNA: running to improve your health, your time, your position<br />

on the podium, even improving life for others by choosing to run for a cause.<br />

We constantly seek new ways to improve our races, improve lifestyles, and improve society<br />

at large… but, we start by improving ourselves.<br />

That was the thinking behind the strategic staff retreat we did in December, where we spent<br />

two days developing our brand's core values and core purpose.<br />

I wanted this core ideology to come to life through the people that make-up the Beirut<br />

Marathon Association; the staff themselves. KHALIL KHATIB


BMA Working Structure<br />

VOLUNTEERS<br />

53 Contractual Staff<br />

11 Interns<br />

20<br />

Full Time<br />

Staff<br />

8 Consultants + Freelancers<br />

11 Interns<br />

53 Contractual Staff<br />

VOLUNTEERS<br />

BMA Objectives:<br />

To create a whole new generation of runners, marathoners<br />

and special needs athletes in Lebanon, giving amateurs the<br />

opportunity to improve and professionals the chance to<br />

compete.<br />

To become the biggest fundraising and awareness platform,<br />

enabling charitable organisations within Lebanon to benefit<br />

substantially.<br />

To encourage healthy living and wellness through running.<br />

To put Lebanon on the international running map by<br />

attracting running enthusiasts from around the globe and<br />

involving the Lebanese diaspora.<br />

To consistently create sustainable programs that improve<br />

society, support people, identify potential and encourage<br />

growth.<br />

8 Consultants + Freelancers<br />

Races & Beyond<br />

2014 “The peace we run for” Art<br />

project: The Beirut Marathon<br />

emblem PRE (Positive<br />

Running Energy) was adapted<br />

by 29 artists to show their<br />

interpretation of the peace<br />

and love one finds on the run.<br />

2013 The Women’s Race first<br />

edition was launched with<br />

4,512 participants<br />

Ted Global talk hosts May<br />

El Khalil to share the story of<br />

the Beirut Marathon: Making<br />

Peace is a Marathon.<br />

Over 5 million views so far<br />

2012 Ashrafieh Telethon raised<br />

$260,712 to help the victims of<br />

an explosion that rocked the<br />

Lebanese neighborhood of<br />

Ashrafieh<br />

2011 A year for Awards:<br />

- Bronze label Road Race<br />

classification by IAAF<br />

(International Association of<br />

Athletic Federations)<br />

- Power of Sport award-<br />

Lausanne<br />

- Laureus Sport for Good<br />

award<br />

- Lebanese Ministry of Youth<br />

and Sport Award<br />

2010 - Damascus to Beirut: 111Km<br />

run with 11 international<br />

runners<br />

- Introduction of YEAP Youth<br />

Elite Athletes Program<br />

2009 Woman of the year awarded<br />

to May El Khalil by the<br />

Brazil Lebanon Chamber of<br />

Commerce<br />

2008 “With their Strength we<br />

Run” 30,000 runners for<br />

cancer awareness<br />

2007 Zahle International Race:<br />

10,000 runners<br />

Torch Relay from Tyre to<br />

Beirut: 1,000 participants<br />

“Vivicitta" Run for Peace in<br />

Dbayeh<br />

2006 Tripoli- Mina race:<br />

22,000 runners<br />

Tyre International Half<br />

Marathon: 15,000 runners<br />

2005 “United We Run” 5 Km<br />

race: 60,000 participants in<br />

a race organized after the<br />

assassination of the Lebanese<br />

Prime Minister.<br />

2004 The 2nd Beirut Marathon<br />

doubling the number of<br />

participants 12,000<br />

from 60 nationalities.<br />

2003 The first Beirut Marathon:<br />

6,000 participants<br />

from 49 nationalities.<br />

BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong><br />

7


ACHIEVING<br />

Government Sponsors Municipalities Lebanese Red Cross<br />

Media NGO/NPOs Embassies Civil Society Angencies<br />

<strong>2015</strong> Highlights<br />

13th Edition of Beirut Marathon<br />

1 st Edition of the Youth Race in Dbayeh<br />

3 rd Edition of Women’s Race in Byblos (Jbeil)<br />

2 nd Edition of Beirut 542<br />

1 st edition of Move4good Forum<br />

13 th edition of Health and Sports Seminar<br />

20 events organized in support of the races<br />

2 NGO/NPO conferences<br />

Acquiring for the second year the IAAF Silver<br />

Label for 2016 Beirut Marathon<br />

50,483 Runners<br />

participated in the races organized by BMA in <strong>2015</strong><br />

Age Groups<br />

37%<br />

18%<br />

BMA is a platform for hope and<br />

cooperation in an ever-fragile and<br />

unstable part of the world.<br />

In <strong>2015</strong> BMA collaborated with:<br />

27%<br />

18%<br />

560<br />

Commercial<br />

institutions<br />

120<br />

Philanthropic<br />

organizations<br />

21<br />

Universities<br />

40 and Above 31 to 40<br />

17 to 30 17 and Under<br />

Oldest race<br />

participant<br />

94 years<br />

old<br />

Youngest race<br />

participants<br />

72 babies<br />

under the age of 1<br />

70<br />

Schools<br />

14<br />

Sports Clubs<br />

65<br />

Embassies and governmental<br />

organizations<br />

35<br />

Local,<br />

regional and<br />

International<br />

coordination<br />

organizations


TOGETHER<br />

Volunteers Runners Lebanese Athletic Federation Clubs<br />

Schools Scouts Universities Corporate Entities Friends<br />

BDL Beirut Marathon <strong>2015</strong><br />

Feb. 17<br />

Events & Activities<br />

Youth Race Launching Event<br />

37, 811<br />

Runners<br />

630%<br />

growth since 2003<br />

50%<br />

Male<br />

50%<br />

Female<br />

84<br />

Nationalities<br />

Mar. 19<br />

Mar. 22<br />

Apr. 20<br />

Apr. 25<br />

Youth Race Technical Meeting<br />

Youth Race Day & Awards<br />

Ceremony<br />

Women’s Race Launching<br />

Event<br />

Women’s Race NGO<br />

Conference<br />

295<br />

Participants with<br />

Special needs<br />

4,000<br />

Volunteers and<br />

logistics support<br />

1,150<br />

Police & Security<br />

Personnel<br />

June 3<br />

June 7<br />

June 14<br />

Women’s Race Technical<br />

Meeting<br />

Women’s Race Day & Awards<br />

Ceremony<br />

Women’s Race Awards<br />

Categories and Thank You<br />

Ceremony<br />

24<br />

Elite Athletes<br />

150<br />

Media personnel<br />

9,283<br />

Free registrations<br />

145,405<br />

Bottles of water<br />

400<br />

Red Cross<br />

on course<br />

42Km<br />

Blue line painted<br />

on the road<br />

$139,800<br />

Prize Money<br />

4,500<br />

Kilos of apples<br />

120<br />

Medical team<br />

on alert<br />

9,800<br />

Meters square<br />

of branding<br />

$10,650<br />

Prize Vouchers<br />

110 NGOs recruiting 16,994 runners<br />

110 causes 2,475 volunteers<br />

Aug. 5<br />

Aug. 8<br />

Aug. 20<br />

Sep. 10<br />

Sep. 13<br />

Sep. 23<br />

Oct. 7<br />

Oct. 9<br />

Oct. 30<br />

Nov. 2<br />

Nov. 6<br />

Nov. 6<br />

Nov. 7<br />

Nov. 8<br />

Nov. 8<br />

Nov. 25<br />

Dec. 16<br />

Half Marathon Launching<br />

Event<br />

Launching ceremony of the<br />

2nd edition of the 542 program<br />

Health & Sports Seminar<br />

BDLBM Launching Ceremony<br />

Half Marathon Technical<br />

Meeting<br />

Announcement of the<br />

cancellation of the Half<br />

Marathon due to unforeseen<br />

circumstances<br />

BDLBM NGO conference<br />

BDLBM National Coordinators<br />

& Municipalities meeting<br />

Glow Run Beirut - Beirut<br />

Corniche<br />

BDLBM Traffic Security<br />

Meeting<br />

BDLBM Technical Meeting<br />

BDLBM Elites Press<br />

Conference: Meet Paula<br />

Radcliffe<br />

Move4good Forum<br />

BDLBM Technical Elite Athlete<br />

Meeting<br />

BDLBM Race day & Awards<br />

for overall winners<br />

BDLBM Evening Awards<br />

Ceremony<br />

Awards Ceremony for BDLBM<br />

Categories winners<br />

Thank you Lebanon reception


BMA <strong>2015</strong> RACES<br />

Changing the country by building a culture of peace runners<br />

The Beirut Marathon Association is committed to grow the running culture in Lebanon.<br />

In <strong>2015</strong> it organized 4 race events that included 18 races. Each event had its own identity,<br />

target and set of objectives aligned with BMA’s general scope of work and values.<br />

BMA Races are in line with international standards certified by the IAAF and AIMS.<br />

BankMed Youth Race: March 22 - Dbayeh<br />

First Edition<br />

The first edition of the BankMed Youth<br />

Race was organized in collaboration<br />

with the municipality of Dbayeh.<br />

The concept of holding a race<br />

dedicated to youth was born<br />

out of the “Power of Sports” concept<br />

and the belief that the values of<br />

running should be spread across all<br />

ages to activate a positive change in<br />

our community.<br />

The main goal of the race is to grow<br />

the running culture in Lebanon and<br />

empower the youth through running,<br />

which in turn leads to an inspired<br />

generation of #PEACERUNNERS.<br />

Tomorrow’s champions at the start line<br />

6322 runners<br />

Participation of 70 schools<br />

Age categories: from 7 to 17 years old<br />

7 to 10 years old<br />

(2Km Competition)<br />

11 to 13 years old<br />

(3Km Competition)<br />

14 to 17 years old<br />

(5Km Competition)<br />

369<br />

215<br />

584<br />

489<br />

306<br />

795<br />

366<br />

204<br />

570<br />

Boys<br />

Girls<br />

TOTAL<br />

Boys<br />

Girls<br />

TOTAL<br />

Boys<br />

Girls<br />

TOTAL<br />

7 to 17 special needs<br />

(3Km Competition)<br />

7 to 17 years old<br />

(5Km Fun Run)<br />

OVERALL<br />

PARTICIPANTS<br />

6,322<br />

47<br />

27<br />

74<br />

2,391 1,908 4,299 3,662<br />

2,660<br />

Boys<br />

Girls<br />

TOTAL<br />

Boys<br />

Girls<br />

TOTAL<br />

Boys<br />

Girls


Sport has the power to change the<br />

world…it has the power to inspire. It<br />

has the power to unite people in a way<br />

that little else does. It speaks to youth<br />

in a language they understand…<br />

Nelson Mandela<br />

Over 6,000 young<br />

runners from across<br />

Lebanon crossed the<br />

finish line on March<br />

22, <strong>2015</strong> from schools,<br />

sports clubs, NGO’s<br />

and more.


The Women’s Race: June 7 - Byblos<br />

The 3rd edition of the Women’s<br />

race took place in the beautiful city<br />

of Byblos in collaboration with the<br />

Municipality of Byblos.<br />

The Beirut Marathon Women’s race<br />

was first launched in 2013 under the<br />

message “Run Forward”.<br />

The main goal of this race is to<br />

engage women in competitive sports<br />

through running, and empower them<br />

to fulfill all their roles in society.<br />

Empowering women through running<br />

6350 runners<br />

73% Female and 27% Male<br />

10 Km<br />

Women's Challenge<br />

10 Km<br />

Relay Race<br />

10 Km<br />

Special Needs<br />

0<br />

650<br />

650<br />

0<br />

40<br />

40<br />

0<br />

30<br />

30<br />

OVERALL<br />

PARTICIPANTS<br />

6,350<br />

Male<br />

Female<br />

TOTAL<br />

Male<br />

Female<br />

TOTAL<br />

Male<br />

Female<br />

TOTAL<br />

10 Km<br />

Mentally Challenged<br />

5 Km Fun Run<br />

Open to All<br />

1 Km Run<br />

with Parents<br />

4,635<br />

Female<br />

0<br />

50<br />

50<br />

1,633 3,675 5,308 82 190 272<br />

1,715<br />

Male<br />

Female<br />

TOTAL<br />

Male<br />

Female<br />

TOTAL<br />

Male<br />

Female<br />

TOTAL<br />

Male<br />

The Half Marathon Race: September 13 - Chouf Coast<br />

The Half Marathon was introduced this year as a training run leading up to the day of the Beirut Marathon.<br />

Unfortunately, the night before the race the BMA opted to cancel the much-anticipated event due to an<br />

unforeseen controversial issue. A crisis unit was formed and a full refund was offered to all participants who<br />

registered.


Husbands,<br />

fathers,<br />

brothers, sons,<br />

and friends, all<br />

participated<br />

in support of<br />

women.


The BDL Beirut Marathon: November 8 - Beirut<br />

Banque Du Liban Beirut Marathon: November 9 - Beirut<br />

Largest running event in the Middle East as an instrument of peace through sports<br />

The Beirut Marathon is a muchanticipated<br />

yearly event that has been<br />

taking place since 2003.<br />

This event has been growing in<br />

popularity and participation, attracting<br />

more runners each year, and creating<br />

a culture of sportsmanship in the<br />

country.<br />

The Banque Du Liban Beirut Marathon<br />

(BDLBM) has brought people together<br />

from 85 countries and from all<br />

Lebanese regions and backgrounds<br />

to run in the streets of Beirut. Schools,<br />

universities, corporate teams, and<br />

NGOs/NPOs were active participants<br />

in this year’s edition.<br />

Elite Athletes<br />

The <strong>2015</strong> marathon is classified as a Silver Label Road<br />

Running event by the IAAF (International Association<br />

of Athletic Federations) for its excellence in organizational<br />

and logistical aspects.<br />

The BDLBM is one of 27 Silver Label races out of a total<br />

800 that take place every year around the world.<br />

Throughout the years, BMA has hosted international sports figures in<br />

Lebanon, putting the country on the World’s sports map.<br />

In <strong>2015</strong>, BMA invited:<br />

• 24 elite athletes and their coaches<br />

• 8 special needs athletes<br />

15 small to medium events were<br />

organized around the BDL Beirut<br />

Marathon, stretching from August to<br />

November, strategically designed to<br />

ensure the success of the Marathon.<br />

Overall Winners - Male<br />

Overall Winners - Female<br />

3 Gold 8 Silver 3 Bronze 2 Debut IAAF label athletes<br />

participated in BDLBM <strong>2015</strong>


37,811 The highest number of registered runners to date<br />

Distribution of Runners in BDLBM Races<br />

42 Km Marathon 42 Km Special Needs 42 Km Relay Race<br />

602 169 771 21 4 25 184 68 252<br />

Male Female TOTAL Male Female TOTAL Male Female TOTAL<br />

10 Km Race 10 Km Special Needs 10 Km Fun Run<br />

2,171 1,201 3,372 44 26 70 11,395 12,883 24,278<br />

Male Female TOTAL Male Female TOTAL Male Female TOTAL<br />

5 Km Youth Race 5 Km Special Needs 2 Km Run With Parents<br />

2,449 2,370 4,819<br />

112<br />

88 200<br />

1,917<br />

* including<br />

parents<br />

2,107 4,024<br />

* including<br />

parents<br />

* including<br />

parents<br />

Male Female TOTAL Male Female TOTAL Male Female TOTAL<br />

Guest of Honor<br />

Paula Radcliffe internationally<br />

acclaimed as the Six-time World<br />

Champion, Seven-Time Big City<br />

Marathon Winner, and World<br />

Record-Holder. Radcliffe is an asthma<br />

sufferer who has campaigned<br />

against the use of drugs in sports.<br />

I admit that I would<br />

never have expected<br />

to see this flow of<br />

excitement and sports<br />

awareness in a country<br />

that, 13 years ago, was<br />

not too familiar with<br />

distance running events.<br />

I am very proud to be a<br />

part of the event and I<br />

hope that the world gets<br />

to see the real feelings<br />

of love and peace shared<br />

on the streets of Beirut<br />

on November 8.<br />

Paula Radcliffe, the woman with the<br />

fastest marathon record in history<br />

2:15:25 stands at the start line of<br />

the BDL Beirut Marathon<br />

BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong><br />

15


How Running Impacted their Lives<br />

Cherine Njeim<br />

I wouldn't call myself an expert at running, although I have run a number<br />

marathons in different cities and countries. Nothing, however, compares to<br />

the Beirut Marathon. When I am there, I feel that I am running for a purpose.<br />

There is a feeling as though I'm running for others. Others that maybe aren't<br />

able, don't know of marathons, or simply feel as though they can't do it. I am<br />

running for Lebanon and for all its problems. The vibe of everyone is so big<br />

and so positive and beautiful. It is a very well organized race!<br />

Jackson Limo<br />

The Kenyan runner won the Banque du Liban Beirut Marathon, with a time<br />

of 2:11:04, beating the course record. “I was expecting to win the race, I<br />

prepared very well for it…I got some land for farming, I built my house and<br />

am thinking of my future. I have my brothers and sisters they are in school<br />

and I still help them with education by paying their tuition fees.<br />

Ralph Abou Malhab<br />

When is Marathon day? Ralph's favorite question, one he keeps repeating<br />

till race day comes. Every year Ralph and his sister Christie join thousands<br />

of other runners on the course of the 10 Km, his medal stays around<br />

his neck for a full week. Marathon day is a day for Ralph to celebrate<br />

togetherness, a day where he and thousands wear the same shirt, stand at<br />

the same start line and receive a medal at the finish line.<br />

Aregu Sisay Abateh<br />

Aregu came to Lebanon in 2011 to work as a domestic helper so she could<br />

help her parents living in Ethiopia. Her employer helped her join a running<br />

club and she went on winning medals and breaking records.<br />

" I never thought I would become a professional runner in Lebanon, I train to<br />

take part in all Beirut Marathon organized races. If there weren't any, I would<br />

never have discovered how fast I can go and how happy I can be on the run".<br />

The 42 Km race was outstanding and every year I participate<br />

I notice real improvements in course management and<br />

support from the crowds... I have no doubt that this race will<br />

continue to shine as a national celebration of hope, unity and<br />

peace. David Silver - BMA Coordinator - USA


I am proud to be mobilizing<br />

youth from the Baalbeck-<br />

Hermel region to participate<br />

in the famous annual event;<br />

the Beirut Marathon. It’s an<br />

event that brings together<br />

participants from all over<br />

Lebanon and the world. This<br />

is part of an ongoing 8 years<br />

cooperation between LOST<br />

and BMA based on common<br />

grounds of peace building and<br />

social coexistence.<br />

Dr. Rami Lakkis<br />

Founder, LOST (Lebanese<br />

Organization of Studies and Training)<br />

One of my favorite events to work with during the year is<br />

the Beirut Marathon as the event really shows the pure<br />

essence of the sport. The level of professionalism and passion<br />

shown by the entire BMA team, lead by Mrs. May El Khalil,<br />

is what makes the Beirut Marathon recognized by the IAAF<br />

as one of the best events in the world. The vibrancy of the<br />

city and the beauty of the course are only rivaled by the<br />

majestic background of the Mediterranean Sea and the warm<br />

hospitality of the people of Beirut.<br />

Hussein Makke, Professional Elite Athlete Coordinator and International<br />

Adviser for the Beirut Marathon<br />

Director, Elite Sports Management International, Philadelphia,<br />

Pennsylvania – USA<br />

The Lebanese people as<br />

a whole believe in the<br />

importance of what the Beirut<br />

Marathon Association does<br />

to show the true image of<br />

Lebanon; that of spreading<br />

peace, love, and national<br />

values. It is an exceptional<br />

association indeed that does<br />

exceptional work. We are all<br />

BMA.<br />

Zaher Obeid<br />

Head of Al-Hadatha Association,<br />

Akkar<br />

BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong><br />

17


Diplomatic Corps Joins BDLBM<br />

The <strong>2015</strong> Ambassador Relay team's participants<br />

were:<br />

This is a team organized in 2009 with<br />

Maxime Chaya as a professional<br />

trainer. Over the years we have had<br />

numerous newcomers to this race,<br />

and the Ambassadors stay in our<br />

team throughout their mandate<br />

in Lebanon. During the year they<br />

support us in our various races,<br />

events and conferences, and media<br />

exposure; they have become good<br />

friends and part of the marathon<br />

family. Every year the team runs to<br />

raise funds for a worthy cause; this<br />

year the ambassadors supported<br />

SKOUN, a Lebanese addiction<br />

treatment center.<br />

Mona Shour<br />

P.R. Foreign & Embassy Affairs.<br />

Member, BMA Board of Trustees<br />

Algeria, Austria, Australia, Chile, Czech Republic,<br />

Germany, Greece, UK, Netherlands, Poland, Slovakia,<br />

Sweden, and the UN Ambassador.<br />

29 Embassies participated in our races: some ran,<br />

some walked and some just brought their families in<br />

support of the event.<br />

This year we had over 250 participants from<br />

UNIFIL, including the Force Commander Luciano<br />

Portolano. Other department heads from UNESCO.<br />

UNDP. UNIC. UNIFIL. UNHCR. UNICEF. UNRWA,<br />

participated for the first time in <strong>2015</strong> to run for peace.<br />

We Ran Over Obstacles<br />

The <strong>2015</strong> BDL Beirut Marathon was the most challenging<br />

event in Beirut Marathon's history. In the last five weeks<br />

before the race we had to modify the course, and<br />

plan-out a new start and finish line. This was due to<br />

construction where our usual start line was, as well as the<br />

garbage crisis and the demonstrations happening where<br />

our finish line was. This turned out to be a challenge<br />

well worth it, since the modifications in the course were<br />

more suitable for the runners, and the course record was<br />

broken this year.<br />

WISSAM TERRO - Race Director<br />

Overcoming the garbage crisis...<br />

In collaboration with Offre Joie, the fire department,<br />

chemical specialists, and all the municipalities<br />

involved, the Beirut Marathon Association<br />

participated in cleaning the trash around the BDLM<br />

course, ensuring the wellness of its participants.<br />

In the weeks prior to the race, the BMA team and<br />

the above mentioned partners went around either<br />

collecting and cleaning the trash, or coordinating<br />

for treatment of the larger mountains of trash by<br />

spraying specific enzymes to substantially decrease<br />

the odour causing bacteria.


BDLBM <strong>2015</strong><br />

Manpower, Logistics & Resources<br />

MAN<br />

POWER<br />

SUPPLIES, EQUIPMENT<br />

AND LOGISTICS<br />

12,200m 2<br />

Barriers<br />

9,800m2<br />

Branding<br />

3,249<br />

Support Service Volunteers<br />

+<br />

270<br />

Laborers<br />

+<br />

141<br />

Leaders and Assistants<br />

+<br />

124<br />

Security<br />

+<br />

63<br />

Project Managers<br />

+<br />

20<br />

BMA Core Team<br />

+<br />

7<br />

International Technical<br />

Team members<br />

42Km<br />

Blue Line<br />

1,000m<br />

Carpets (start/ finish)<br />

135<br />

WalkieTalkies<br />

158<br />

Pick-up Trips<br />

11,000<br />

Badges<br />

38,950<br />

Envelopes<br />

20,000<br />

Maps<br />

6,200<br />

Sandwiches<br />

40,150<br />

BIB numbers<br />

40,000<br />

Goody Bags<br />

64<br />

Toilets<br />

22<br />

Computers<br />

15,000 L<br />

Fuel<br />

60<br />

Flags<br />

37,000<br />

Tags<br />

38,000<br />

T-Shirts<br />

4,500<br />

Apples Kg<br />

35<br />

Ambulances<br />

60<br />

Cameras<br />

50<br />

Buses<br />

2,200<br />

Vests<br />

876 KVA<br />

Generators<br />

270<br />

Trophies<br />

2,000<br />

Bananas Kg<br />

2,789m2<br />

Tents<br />

2,493m<br />

Carpets (Stages)<br />

4,000<br />

Posters<br />

4,000<br />

BIB Pickup Bags<br />

300<br />

Days of Car<br />

Rental<br />

500<br />

Media Guides<br />

37,000<br />

Medals<br />

10,000<br />

BM Bracelets<br />

5,000<br />

Certificates<br />

10,000<br />

Paracetamol<br />

Capsules<br />

44,000<br />

Juice Packs<br />

BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong><br />

19


BMA PROGRAMS<br />

The BMA’s activities extend beyond the organization of races, and include the creation<br />

of sustainable programs that improve society, support people, identify potential and<br />

encourage growth.<br />

Adopt A Team<br />

The Change Makers<br />

The Adopt A Team program helps underprivileged<br />

children to participate in the marathon race day; it was<br />

first launched in 2009 and continues to grow.<br />

Adopt A Team program matches corporate and<br />

individual supporters with underprivileged groups from<br />

all corners of Lebanon to offer them the opportunity<br />

to participate on Marathon day by covering all costs<br />

incurred. This includes: registration fees, round trip<br />

transportation, t-shirts, race day breakfast and lunch. A<br />

team is made of 42 students and 3 teachers,<br />

In <strong>2015</strong>, 24 teams were adopted giving the opportunity<br />

to 1,082 underprivileged participants to join the run!<br />

In 2011 BMA introduced Memorandums of Understanding<br />

with schools and universities in Lebanon to activate the<br />

role of youth in leading a healthier future.<br />

The <strong>2015</strong> the Change Makers program achieved:<br />

• Collaboration with over 100 educational institutions<br />

• New MOUs with 20 universities and 2 schools<br />

• Participation of 6,986 university students in various<br />

races<br />

• Participation of 20,618 school students in various races<br />

Health & Sports Seminar<br />

Beirut542<br />

An initiative launched in 2014 that links hopeful first<br />

time runners who dream to finish a marathon, with<br />

experienced marathoners. In its second edition, the<br />

Beirut 542 included 5 volunteer trainers and 100<br />

applicants. 65 out of 66 runners crossed the finish line<br />

of the 42 Km race; doubling last year’s numbers. To<br />

support the continuity and success of the program, a<br />

Health & Sports Seminar was organized in August, free<br />

of charge, for the 100 signed up applicants.<br />

Since 2003 the BMA has been organizing an annual<br />

medical conference addressed to both professionals<br />

(physiotherapists, doctors, sports teachers, etc…) and<br />

runners. It is meant to offer the latest information about<br />

physiotherapy, nutrition, injury prevention and other<br />

medical tips related to running. Across the years, the<br />

event evolved to be more runner friendly: specialists<br />

give new and seasoned runners information on how to<br />

prevent injury and how to train safely for their race.<br />

In <strong>2015</strong> the title of the conference was changed to<br />

Health & Sports Seminar, scheduled to take place in<br />

early August of each year. The content of this seminar<br />

has shifted from being addressed to professionals, to<br />

being more focused on runners’ needs, with the help of<br />

professionals.


I knew that if people embraced the values of sports, values<br />

such as fair competition, self-discipline and self-challenge,<br />

team mentality, and a positive mental attitude, then they could<br />

become better people and better citizens. May El Khalil<br />

Green Volunteers<br />

Regional Races<br />

BMA works closely with local organizations to promote<br />

a clean environment and a green lifestyle. Hundreds of<br />

volunteers from these organizations were on the streets<br />

on race day gathering upwards of 200,000 empty water<br />

bottles that were later sent for recycling.<br />

The Beirut Marathon is committed to share its expertise<br />

and owned resources with organizations, charities,<br />

municipalities, and credible entities wishing to organize<br />

running events in their areas and regions. In <strong>2015</strong>, BMA<br />

managed to successfully extend logistic and organizational<br />

support to 26 regional races all over the country, further<br />

extending the idea of running for health, for causes, and<br />

for promoting Lebanon through the sport of running.<br />

NEW IN <strong>2015</strong><br />

Donate your Running Shoes<br />

Move for Good Forum<br />

A BMA initiative with the alliance of ULYP (Unite<br />

Lebanon Youth Project) to further spread the culture of<br />

compassion and running. This program was launched<br />

during the first edition of the Youth Race in March with<br />

a main goal to introduce the concept of philanthropy<br />

through sports to youngsters – promoting peer to peer<br />

in-kind contribution. Special boxes were placed in<br />

several schools and shops. Students were encouraged<br />

to donate their used running shoes to support children<br />

in need.<br />

Move for Good Forum (#M4G<strong>2015</strong>) is yet another new<br />

initiative by the BMA launched on November 6, two<br />

days before the BDL Beirut Marathon race day, featuring<br />

Lebanese, regional and international speakers.<br />

Move for Good is a storytelling platform that showcases<br />

stories of people who moved, for the sake of their<br />

health, their loved ones, their societies and their<br />

communities. They share their stories for inspiration, for<br />

empowerment, and for resilience.<br />

BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong><br />

21


A CAUSE TO RUN<br />

BMA annually hosts an event that serves as the greatest platform for NGO/NPO<br />

fundraising through discounted registration fees, pledge running, and sponsorship.<br />

Ever since 2009, BMA has helped over a hundred<br />

NGOs/NPOs by contributing a percentage of<br />

the race registration fee to the NGO/NPO one<br />

chooses to run for: building the capacity of<br />

NGO/NPO members by using the platform to raise<br />

additional funds and awareness.<br />

This year, The BDL Beirut Marathon hosted 16,994<br />

runners who chose to make their race more<br />

meaningful by running on behalf of 110 local,<br />

national, and global causes.<br />

NGOs/NPOs use their networks to recruit registrants in<br />

their names.<br />

These runners not only committed to fundraise<br />

for their chosen charities, but also helped in<br />

raising awareness on the significant work done in<br />

the community.<br />

NGO/NPO members maximize their visibility by placing<br />

a group of volunteers on cheering stations, water<br />

stations and/or in the race management team.<br />

<strong>2015</strong> NGO/NPO ACTIVITIES IN NUMBERS<br />

Participation of 110 NGOs/NPOs<br />

2,475 Volunteers<br />

representing 40% of total<br />

volunteers in <strong>2015</strong> were<br />

recruited by NGO/NPO<br />

partners<br />

2 conferences organized<br />

to build the capacity of<br />

NGO/NPO members by<br />

using races for raising<br />

funds and awareness.<br />

Listing of 111 NGOs on<br />

BMA’s official website<br />

under the community<br />

page<br />

16,694 participants<br />

running for a cause<br />

3,561 runners recruited<br />

by 46 NGOs/NPOs<br />

participating for the<br />

first time.<br />

Depending on race,<br />

25% and up to 33%<br />

of registration fees<br />

are contributed<br />

to NGOs/NPOs.<br />

120 signed multiple-year agreements with NGOs/NPOs<br />

Over $113,000<br />

raised by NGOs/<br />

NPOs directly from<br />

registration fees.<br />

An estimate of<br />

$400,000 raised by<br />

NGOs/NPOs indirectly<br />

from pledges and<br />

sponsorship.<br />

An annual evaluation is<br />

conducted to assess the<br />

active and inactive NGOs/<br />

NPOs and to take action<br />

to maximize NGOs/NPOs<br />

benefits.


Other<br />

The TOP 10 NGOs/NPOs recruited 52% of runners for causes.<br />

The other 100 NGOs/NPOs recruited the remaining 48%.<br />

Brave<br />

%<br />

3%<br />

3%<br />

7%<br />

5%<br />

7%<br />

7%<br />

Brave Heart Fund<br />

Kunhadi<br />

Lebanese Autism Society<br />

Teach a Child<br />

American University Of Beirut<br />

Order of Malta Youth<br />

Espace Melanie Freiha<br />

Caritas Lebanon<br />

Cap-ho<br />

Rotary Club Beirut Metropolitan<br />

Others<br />

48%<br />

2%<br />

2%<br />

13%<br />

3%<br />

3%<br />

3%<br />

7%<br />

5%<br />

7%<br />

7%<br />

Kunha<br />

Leban<br />

Teach<br />

Ameri<br />

Order<br />

Espac<br />

Carita<br />

Cap-h<br />

Rotary<br />

Brave Heart Fund: <strong>2015</strong> was the<br />

13th time Brave Heart participated<br />

in the Beirut Marathon. With 2,214<br />

participants running for BHF, our<br />

team was by far the largest and<br />

included runners of all age groups,<br />

from 20 institutions, 2 sports clubs,<br />

17 schools and 2 universities.<br />

Thanks to our runners, sponsors<br />

and contributors, BHF was able to<br />

raise $38,000 to cover the expenses<br />

of four open heart surgeries.<br />

Order of Malta: Our first experience<br />

at the Beirut Marathon was a great<br />

success! Thanks to the partnership<br />

with SGBL, we were able to recruit<br />

577 runners. Our participation<br />

at the Beirut Marathon, together<br />

with SGBL helped to convey our<br />

message and gave us the right<br />

exposure. We even won the title<br />

"Best New NGO" which we are very<br />

proud of, even if the Order of Malta<br />

is the oldest existing humanitarian<br />

organization!<br />

“Espace Mélanie Freiha” was at<br />

the start line; 534 runners wore the<br />

orange T-Shirts of the Association<br />

and illuminated the crowd with<br />

their sparkling lights. They ran for<br />

Melanie! The newly born association<br />

with the support of 534 runners<br />

garnered $7,000 to create the<br />

“Espace Melanie Freiha” that will<br />

welcome sports, social and spiritual<br />

activities of our beautiful youth, on<br />

top of a hill in Hammana.<br />

Amal Freiha<br />

Teach a Child recruited 1,163<br />

runners in <strong>2015</strong> for its cause, an<br />

increase of 225% from 2014 (358<br />

runners). Using the Beirut marathon<br />

platform enabled the NGO to raise<br />

$7,750 from registration discounts<br />

only. What is equally important is<br />

the amount of awareness that the<br />

platform offers to the cause.<br />

Since 2012 Seri Beyhum has been<br />

committed to run for the Lebanese<br />

Autism Society. In <strong>2015</strong>, Seri<br />

completed a full 10 Km raising of<br />

$ 90,000 to date from his pledge<br />

efforts alone.<br />

My School Pulse organizes<br />

Faqra Race annually as their<br />

main fundraising event. BMA<br />

was proud to continue to be the<br />

logistic partner of My School<br />

Pulse in <strong>2015</strong><br />

BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong><br />

23


THE VOLUNTEER ENGINE<br />

Volunteers are the heroes and the fuel of the BMA engine.<br />

In <strong>2015</strong>, BMA worked with over 6,000 volunteers from all walks of life, and age groups. Volunteers help<br />

out with all aspects of BMA race organization. Volunteering with BMA offers a unique opportunity to learn<br />

about the organization of a complex event while doing community service and acquiring new skills. The<br />

age group of our volunteers is between 14 to 30 years and with a special focus on the ages of 18 to 21.<br />

BMA also empowers young adults by offering them Internship opportunities. In <strong>2015</strong>, 11 students interned<br />

in different departments, with one intern joining the BMA core team in December.<br />

Distributions of Volunteers for <strong>2015</strong> BMA Races<br />

Youth Race<br />

9%<br />

Volunteers/Race<br />

Distributions of Volunteers Recruited by Sector<br />

Indivi.<br />

Half<br />

Marathon<br />

10%<br />

Schools<br />

Volunteers<br />

Scouts<br />

Women’s<br />

Race<br />

19%<br />

Univ.<br />

Beirut<br />

Marathon<br />

62%<br />

NGOs/<br />

NPO's<br />

Distributions of Volunteers on Race Day<br />

Cheering<br />

Stations<br />

40%<br />

Emergency/<br />

First Aid<br />

Volunteers/Tasks<br />

Water<br />

Stations<br />

22%<br />

Assistance to<br />

Special Needs<br />

Race &<br />

Logistics<br />

26%<br />

Hospitality &<br />

Entertainment<br />

6%<br />

15%<br />

15%<br />

21% 43%<br />

7%<br />

3%<br />

2%<br />

I first joined BMA as a volunteer to install a sports entertainment program<br />

for refugees of the 2006 war. Little did I know that I would stay this long.<br />

Having a background in architecture, I thought this would be it. And then<br />

I was hooked: From one project to another with a vast array of tasks and<br />

responsibilities. 10 years later, here I am, the Head of the Outreach and<br />

Hospitality department!!! What a journey!!!<br />

ABDALLAH ABDELNOUR - Events, Hospitality & Outreach Director


Volunteering at BMA races helped me to gain experience in the events<br />

organization field, to mix with professionals, and get a real taste of responsibility<br />

that will definitely help me in my future endeavors. Anthony Issa - BMA Volunteer<br />

Best Volunteer of the Year<br />

Best Intern of the Year<br />

Based on the volunteer that took on a full project and<br />

delivered perfectly<br />

Sarah Abdallah: VIP Buses project manager<br />

Sarah has a bachelor in business from USJ and a<br />

master's degree in marketing from LAU. Sarah, 24 years<br />

old, first volunteered in 2013 with the objective to fill<br />

community hours for her civic engagement class. She<br />

kept volunteering after her first experience and was a<br />

volunteer project manager during the marathon, leading<br />

8 other volunteers and handling all VIP transportation bus<br />

schedules, a complicated and very punctual task.<br />

Based on the HODs evaluation<br />

Albert Cheaib: Race Director Assistant<br />

In <strong>2015</strong>, Albert Cheaib, achieved his master's degree from<br />

Escuela Real Madrid in Sports Management. Albert came<br />

in as an intern in the race department with the goal of<br />

enriching his knowledge in the field he has been studying.<br />

At the end of his internship, Albert’s intelligence and<br />

dedication made him receive the award of BEST INTERN<br />

and then an opportunity for a full time job in the race<br />

department. Today Albert is a fully active employee in the<br />

association.<br />

Lebanese Red Cross<br />

Scouts<br />

The Lebanese Red Cross (LRC) attaches great importance<br />

to the Youth's efforts and activities as the youth constitute<br />

an important group of volunteers who provide care to<br />

those most in need. By participating in volunteering<br />

activities such as the Beirut Marathon, LRC enhance their<br />

volunteers’ capacities and abilities to better fulfill tasks<br />

assigned to them under the slogan "For humankind".<br />

On BDLBM race day, 400 youth volunteers were spread<br />

on the course, start line and finish line to deal with any<br />

emergency and medical relief.<br />

In <strong>2015</strong>, 221 scout members assisted in controlling the<br />

closure of the roads leading to race courses in order<br />

to protect the runners from any vehicle entering those<br />

courses.<br />

Volunteers Certificates<br />

Every volunteer receives a Certificate of<br />

Appreciation acknowledging their involvement<br />

and participation.<br />

BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong><br />

25


We seek to instill<br />

the true spirit of<br />

fair play and of<br />

the volunteering<br />

spirit in young<br />

minds.


When I volunteer<br />

I feel like I did<br />

something very<br />

important: I worked<br />

with people I didn’t<br />

know as part of a<br />

team to make a<br />

difference.


LASTING PARTNERSHIPS<br />

The Beirut Marathon Association is indebted for its continuity and growth to the loyal<br />

partners who support the races year after year. Our gratitude is extended to all our<br />

partners: governmental institutions, commercial enterprises, individuals, and to each<br />

entity that helped us celebrate yet another year of success.<br />

Sponsorship<br />

Besides the race title sponsor and premium partners, BMA offers tactical<br />

sponsorship opportunities for targeted initiatives. The event allows partners<br />

to showcase their brand in a significant and dynamic way, providing a<br />

unique chance to highlight their brand, products, services and corporate<br />

initiatives. The partner’s fee structure has been carefully designed following<br />

international standard valuation methodology in order to guarantee the<br />

partner a comprehensive list of benefits that can generate a substantial return<br />

on investment.<br />

The key performance indicators that the association uses when assessing<br />

its income model are increase in advertising, marketing and sponsorship<br />

revenue, derived from the continuing success and popularity of the race<br />

events that BMA organizes.<br />

What attracts our sponsors?<br />

Uniqueness of Property: Largest<br />

sports event in the region with<br />

international recognition<br />

Level of Audience: The event<br />

attracts more than 55,000 runners,<br />

spectators and volunteers in one day<br />

Ability to Activate: Ability to activate<br />

and interact with audience<br />

Media Coverage: Large spectrum<br />

of multinational broadcast and print<br />

media<br />

A Word of<br />

GRATITUDE<br />

to 491 Sponsors in <strong>2015</strong><br />

Title sponsors:<br />

Banque du Liban<br />

Bankmed<br />

Partners<br />

Income from Sponsorship is divided in two parts: 59% cash<br />

revenues and 41% barter deals and in-kind contribution.<br />

Cash<br />

Sponsorship<br />

70%<br />

Race Title Sponsor<br />

20%<br />

Tactical & Branding<br />

Opportunities<br />

10%<br />

Premium Partners<br />

Barter & In-kind<br />

Sponsorship<br />

52%<br />

TV Broadcast<br />

27%<br />

Premium Partners<br />

10%<br />

Tactical & Branding<br />

8%<br />

Media partners<br />

2%<br />

Registration Points<br />

1%<br />

Gifts & Vouchers<br />

Premium level 1:<br />

Gatorade, Water Front City<br />

Premium level 2:<br />

Byblos sur Mer, Castania<br />

Crepaway, Kurban Group,<br />

Lancaster Hotels, MEA,<br />

Mets Energy, Microsoft, Rim,<br />

Roadster, Samsung, Saveurs<br />

du Monde, Solidere, UFA,<br />

Volvo, Warwick Pangéa Beach<br />

Resort & Spa Lebanon<br />

Supporters:<br />

ABC, Alfa, Beirut Souks, City<br />

Center, City Mall, GS, Rovina,<br />

Spinneys,The Spot<br />

We also acknowledge the<br />

support of many other<br />

companies in different<br />

industries:<br />

Auditing & Consultancy, Banks,<br />

FMCG, Insurance, Mapping,<br />

Music & Entertainment, Paint,<br />

Printing, Production, Retail,<br />

Sports Venues, Timing, Textile,<br />

Transportation & Fuel...


The <strong>2015</strong> Beirut Marathon marked the last year of partnership with BDL as the<br />

title sponsor. BMA is very grateful to BDL's generous support during the last<br />

3 years and feel honored and proud to have the <strong>2015</strong> BDL Beirut Marathon<br />

labeled silver by the IAAF. A "Thank You" campaign was executed after the<br />

race to acknowledge the Banque Du Liban's support.<br />

H.E. Riad Salameh<br />

Governor of the Banque du Liban<br />

This event has transcended its initial purpose, and now takes on patriotic, economic,<br />

cultural, environmental, health and touristic dimensions; It is therefore a national<br />

investment.<br />

Mazen S. Baaklini<br />

Rim Natural Spring Mineral<br />

Water<br />

Marwan M. NAFFI<br />

VOLVO Lebanon<br />

Gabriel Abou Adal & Co s.a.l.<br />

Talal El-Khalil<br />

PepsiCo Middle East and North<br />

Africa<br />

Although the Beirut Marathon<br />

is a great marketing<br />

opportunity for our brand,<br />

the main purpose of our<br />

efforts in this event is to see<br />

happy people all around.<br />

Our employees, clients, and<br />

everyone in the marathon<br />

are positively affected by the<br />

beautiful vibes; This has a<br />

huge sentimental impact on<br />

our brand as a whole. The<br />

smiles we see in this growing<br />

event every year is what<br />

drives us to help make it even<br />

bigger and better.<br />

Selim Boutros<br />

Kurban Group<br />

We, at Volvo, put people at the<br />

heart of everything we do; and<br />

the outstanding technical and<br />

design innovations in our cars<br />

reflect our Volvo philosophy<br />

of giving priority to the people<br />

and their environment. Our<br />

unique partnership with the<br />

Beirut Marathon Association<br />

therefore results from a<br />

common commitment at<br />

building a healthier society and<br />

at preserving an environment<br />

that inspires us all and<br />

encourages us to tackle new<br />

challenges and reach new<br />

achievements .<br />

The event was very well<br />

organized and totally<br />

integrated. PepsiCo and<br />

Gatorade brands are both very<br />

proud to be the Gold sponsors<br />

and “Sports drink” partners<br />

in <strong>2015</strong> .The Marathon Day’s<br />

planning, organization, set-up,<br />

logistics and on the ground<br />

activation were all extremely<br />

well executed.<br />

I would like to personally<br />

acknowledge the great Sports<br />

& National Day that you<br />

created and that united all<br />

the Lebanese from all walks<br />

of life. BMA did it again! A<br />

superb job this year as every<br />

year since the inception of our<br />

partnership. Best of luck for<br />

2016!<br />

The Beirut Marathon puts<br />

our proud Lebanon on the<br />

tourism map!<br />

BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong><br />

29


We are proud to have the Ministry of Youth and Sports and the Beirut<br />

Municipality among our partners in <strong>2015</strong>.<br />

Beirut Marathon is a will for peace and a space where all can meet in fraternity. It has transformed<br />

our streets into carnivals filled with all the meanings of humanity in the face of the machines of<br />

darkness and oppression. The Beirut Marathon is similar to Lebanon; fruitful and full of life. I<br />

encourage those responsible for this continuous national Lebanese event to carry on with their<br />

activities armed with faith in life, for humanity is in itself a goal for existence.<br />

H.E. Minister of Youth and Sports, General Abdel Mouttaleb Al Hennawi<br />

The fact that this Marathon<br />

takes place every year, is a<br />

testament that love for life<br />

is stronger than anything<br />

that may happen or try and<br />

sidetrack Beirut away from its<br />

history and its course.<br />

H.E. Judge Ziad Chebib,<br />

Governor of Beirut<br />

Beirut Marathon is a tsunami<br />

that swept Lebanon during<br />

the drought of its unending<br />

political standstill. Mrs. May<br />

El Khalil never understated<br />

the great Marathon effect on<br />

the morale of ALL citizens,<br />

from the age of 7 to the age<br />

of over 80.<br />

Amine Daouk<br />

President, Makassed Philanthropic<br />

Islamic Association of Beirut<br />

A champion is not made when<br />

he succeeds. A champion is<br />

made when you look at the<br />

time spent preparing.”<br />

This illustrates the efforts<br />

behind the success of the Beirut<br />

Marathon Association.<br />

The cooperation between the<br />

LAF and the BMA has been a<br />

fruitful one, and the LAF will<br />

always support BMA as it has<br />

proven that it can overcome<br />

all obstacles with strength and<br />

determination.<br />

Roland Saadé, President of the<br />

Lebanese Athletic Federation (LAF).<br />

Partnership is not only about financial or in-kind contribution<br />

against visibility. It is about seeing different sectors getting on<br />

board together to make a national event happen. It is also about<br />

the various sectors interacting with each other leveraging through<br />

this platform to enhance mutual tangible and intangible benefits.<br />

Deenah Fakhoury, Partnership Director


MEDIA<br />

The cost of the media<br />

campaigns supporting our<br />

races is covered through<br />

barter deals with Television<br />

Stations and other media<br />

channels. This represents<br />

over 60% share from the total<br />

amount of barter and in-kind<br />

contribution.<br />

We thank all our media<br />

partners for their continuous<br />

support and assistance in<br />

helping us portray Unity,<br />

Peace and Love through their<br />

channels.<br />

LBC, Future TV, J Group,<br />

Al Jadeed, Voix du Liban,<br />

Mix FM, Al Liwaa, Pikasso,<br />

Promomedia, Level 5, Group<br />

Plus, in addition to local<br />

magazines, outdoor and online<br />

media platforms.<br />

“Official Supporting Partners” Contributing to BMA Success<br />

• Ministry of Youth & Sports<br />

• Ministry of Tourism<br />

• Ministry of Interior & Municipalities<br />

• Ministry of Public works and<br />

Transportation / CDR<br />

• Ministry of Public Health<br />

• Ministry of Education and Higher<br />

Education<br />

• Ministry of Social Affairs / Higher<br />

Council for Childhood<br />

• Ministry of Foreign Affairs<br />

• Ministry of Telecommunications<br />

• Ministry of Culture<br />

• Lebanese Army Forces<br />

• Internal Security Forces<br />

• General Security<br />

• National Security<br />

• Airport Management<br />

• Lebanese Athletic Federation<br />

Municipalities of:<br />

Beirut, Hazmieh, Baabda- Louaize,<br />

Aley, Chiyah, Furn el Chebbak-Ain<br />

el Remmaneh, Sin el Fil, Jdeideh-<br />

Bouchrieh-Sid, Burj Hammoud,<br />

Zalka-Amaret Chalhoub, Dbayeh,<br />

Jal el Dib-Bkennaya, Jounieh-<br />

Haret Sakher, Antelias-Naccashe,<br />

Dekwaneh, Jbeil, Batroun, Naameh-<br />

Haret el Naameh, Damour, Jiyeh,<br />

Sibline, Rmeileh, Jadra.<br />

BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong><br />

31


INCOME<br />

<strong>2015</strong> Income Sources<br />

Earned Income 83%<br />

Donated Income 14%<br />

Government Grants 2%<br />

Other Sources 1%<br />

/*12!!!!!<br />

Earned Income<br />

Sponsorship 76%<br />

Registration 21%<br />

Service Contract 3%<br />

Donated Income<br />

Founder Contribution 88%<br />

Individuals 10%<br />

Corporate/Foundations 2%


EXPENSES<br />

<strong>2015</strong> Expenses<br />

Direct cost<br />

Related to races 65%<br />

Indirect cost<br />

Related to overhead 35%<br />

Expenses Distribution per Race<br />

BDLBM 69%<br />

Women’s Race 15%<br />

Youth Race 13%<br />

Half Marathon 3%<br />

Expenses Distribution per Cost Category<br />

Race Staging & Logistics 62%<br />

Marketing & Media 16%<br />

Partnership branding 12%<br />

Hospitality & Events 10%<br />

BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong><br />

33


LOOKING AHEAD<br />

Honorary Committee 2016 - 2018<br />

The following Honorary Committee was formed in December <strong>2015</strong> and will be responsible to<br />

oversee all administrative aspects of the operation, ensuring the transparency and efficiency of all<br />

transactions.<br />

• Mr. Micky Chebli<br />

• Mr. Ghassan Hajjar<br />

• Mr. Richard Haykel<br />

• Mr. Antonio Vincenti<br />

• Mr. Faysal El Khalil<br />

• Mr. Mazen Hanna<br />

• H.E. Mrs Raya Haffar El Hassan<br />

• Mr. Pierre Gaspard<br />

• Dr. Nadine Panayot Haroun<br />

• Mrs. May El Khalil<br />

Defining the BMA Core Ideology & Vision<br />

On December 17 and 18, the Beirut Marathon<br />

Association team took to the mountains for<br />

a corporate retreat at AFDC Ramlieh, Aley.<br />

The purpose of the retreat was to define the<br />

association’s core vision which encompasses the<br />

core value, brand character & attitude as well as<br />

the core purpose.<br />

For two days the team experienced fun and<br />

productive activities that aimed at bringing them<br />

closer together and bringing out the core vision<br />

from each and every member.<br />

The retreat was run by Mynditude who specialize<br />

in personal and organizational growth. They<br />

provided team building outdoor activities as well<br />

as an indoor discussion about how team members<br />

define their roles. The result was a brand core<br />

ideology created by the staff; the people that are<br />

the BMA.<br />

Now the Beirut Marathon Association moves<br />

forward for 2016 with motivation, clarity and a<br />

clear and concise purpose.<br />

Economic Impact Report<br />

An Economic Impact Report of the <strong>2015</strong> Beirut Marathon is being prepared by Strategy and will be published<br />

soon on BMA’s official website. This will portray the total economic impact of the Beirut Marathon on<br />

Lebanese GDP across industries.<br />

BMA expenses are the major source of direct economic impact; however they constitute only a part of<br />

the total direct impact. To capture the full impact, the spending related to the participation of the different<br />

stakeholders in the Marathon has been also accounted for. The report will also take into account the indirect<br />

and induced effects that are attributed to the direct spending.


Interested in running?<br />

Interested in fundraising for your cause?<br />

Interested in volunteering?<br />

Interested in sponsorship opportunities?<br />

Interested in donating?<br />

Interested in becoming a coordinator?<br />

LET'S TALK<br />

Makateb bldg. 4th Floor - Mar Takla, Hazmieh- Lebanon<br />

Tel +961 5 959262 | Fax +961 5 959263<br />

Email: info@beirutmarathon.org<br />

www.beirutmarathon.org | www.peacerunners.org


THE RUNNER'S MANTRA<br />

R<br />

U<br />

N<br />

WHEN WE<br />

We feel GOOD<br />

We run more to feel better<br />

When we feel better we become<br />

BETTER people<br />

We reach inner peace<br />

We ACCEPT who we are<br />

We are confident<br />

We are tolerant<br />

We smile<br />

We LIVE more<br />

We see the world differently<br />

We let go of our grudges and of<br />

all the extra baggage holding us<br />

back<br />

We move forward, stronger<br />

We radiate more POSITIVE vibes<br />

We advocate RUNNING<br />

We advocate peace<br />

We are #PEACERUNNERS


FINISH


Makateb bldg. 4th Floor - Mar Takla, Hazmieh- Lebanon<br />

Tel +961 5 959262 | Fax +961 5 959263<br />

Email: info@beirutmarathon.org<br />

www.beirutmarathon.org | www.peacerunners.org

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