2015 ANNUAL IMPACT REPORT
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<strong>2015</strong> <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong>
The premiere edition of the Youth Race in<br />
Dbayeh<br />
The empowering springtime Women’s<br />
Race in Byblos<br />
Dear Supporters and Friends,<br />
Beirut 542 Season two: Hopeful runners,<br />
seasoned coaches<br />
Move4Good forum: talks about the life<br />
changing power of sport<br />
CONTENTS<br />
How We Run 2-7<br />
Achieving Together 8-9<br />
BMA <strong>2015</strong> Races 10-19<br />
BMA Programs 20-21<br />
A Cause to Run 22-23<br />
The Volunteer Engine 24-27<br />
Lasting Partnerships 28-31<br />
Income & Expenses 32-33<br />
Looking Ahead 34<br />
Let's Talk 35<br />
The Runner's Mantra 36<br />
<strong>2015</strong> was a year of unexpected challenges and exciting<br />
opportunities for the Beirut Marathon Association. I would say<br />
<strong>2015</strong> was a year where we sharpened our focus, grew stronger<br />
and saw the real positive effect of the marathon in Lebanon.<br />
The year began with a new addition to our annual events:<br />
the youth race, that was born out of the conviction that if we<br />
truly wanted to grow the community of runners in Lebanon,<br />
then the focus should be on the youth.<br />
In its 3rd edition, the women race was moved to Byblos-<br />
Jbeil in an attempt to diversify BMA races and have participants<br />
experience running in new locations.<br />
The 13th edition of Banque du Liban Beirut Marathon<br />
received the IAAF silver label in <strong>2015</strong>. This edition also marked<br />
the last year of partnership with Banque Du Liban. Over the<br />
three-year partnership, the BDL represented by its Governor<br />
Riad Salameh, showed us a great deal of support. It was<br />
overwhelming to see how we started with the support of family<br />
and friends and grew to attract one of the most respected and<br />
solid entities in the nation.<br />
With world record holder Paula Radcliffe joining the BDL<br />
Beirut Marathon as the guest of honor, Marathon week proved<br />
to be one of the most exciting, albeit challenging one we’ve<br />
ever experienced.<br />
With the help of our family of runners, volunteers, NGOS,<br />
supporters, donors, sponsors, partners and friends, we continue<br />
to strive to be the best running events organizer in Lebanon and<br />
the Middle East. We look forward to empowering everyone to<br />
run and be part of the #peacerunners community in Lebanon.<br />
Keep running, and I look forward to a great 2016 filled with<br />
races and community outreach.<br />
Yours in running,<br />
May El-Khalil<br />
President<br />
BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong><br />
1
HOW WE RUN<br />
Board of Trustees<br />
The Beirut Marathon Association Board of Trustees acts as an advisory board for the Association.<br />
It includes prominent Lebanese and international industry leaders, community leaders, and sports experts.<br />
Members list appearing in alphabetical order:<br />
• Mrs. Ivone Abdel Baki<br />
• Mr. Thomas Abraham<br />
• Mrs. Laila Ajam<br />
• Mrs. Mouzayane Ajami<br />
• Mr. John Akouri<br />
• Mrs. Susan Amat<br />
• Me. Uthman Arakji<br />
• Me. Ziyad Baroud<br />
• Mr. Maher Baydoun<br />
• Mr. Carl Bistany<br />
• Mrs. Rosy Boulos<br />
• Mrs. Berthe Chagoury<br />
• Mr. Maxime Chaya<br />
• Mr. Georges Chehwane<br />
• Dr. Amin Daouk<br />
• Mrs. Nawal El Moutawakel<br />
• Mrs. May El Khalil<br />
• Mr. Faysal El Khalil<br />
• Mr. Fadi Fawaz<br />
• Mrs. Michele Garzouzi<br />
• Dr. Joseph G. Jabbra<br />
• Mrs. Sophia Kassem<br />
• Mr. Marwan Kheireddine<br />
• Mrs. Annette Khoury<br />
• Mr. Chadi Massaad<br />
• Mr. Bassam Nassar<br />
• Mr. Fadi Nahas<br />
• Mrs. Chahrazad Rizk<br />
• Mr. Joe Saddi<br />
• Mrs. Joumana Salame<br />
• Mr. Talal Shair<br />
• Mrs. Mona Shour<br />
• Mr. Walid Tabet<br />
• Mr. Ghassan Taher<br />
• Mr. Antonio Vincenti<br />
Executive Committee<br />
• Mrs. May El Khalil<br />
• Gen. Hassan Rustom<br />
• Mr. Hassan Mohieddine<br />
• Mrs. Ilham El Fakih<br />
• Mrs. Nabila El Fakih<br />
• Mrs. Rosy Boulos<br />
• Mrs. Nina El Khoury<br />
Local and International Coordinators<br />
The Beirut Marathon coordinators are the goodwill ambassadors of the association in their respective<br />
local communities. They help to spread the word about the different activities and races as well as<br />
liaising between the association and the people in their corners of the world.<br />
BMA appoints local and international coordinators as goodwill<br />
ambassadors<br />
BMA counts on its 50 national coordinators, and 29 International coordinators representing 21 countries<br />
to make each year’s races a bigger success.<br />
Strategic Coordination Across the Globe<br />
North America<br />
- USA<br />
- Canada<br />
Europe<br />
- Belgium<br />
- Bosnia and<br />
Herzegovina<br />
- Germany<br />
- Greece<br />
- France<br />
- Netherlands<br />
- UK<br />
- Switzerland<br />
Lebanon<br />
- More than<br />
50 local<br />
coordinators<br />
Middle East<br />
- UAE<br />
- Turkey<br />
- KSA<br />
- Kuwait<br />
- Jordan<br />
- Iraq<br />
Asia<br />
- Korea<br />
Africa<br />
- Egypt<br />
- South Africa<br />
- Senegal<br />
- Morocco<br />
South America<br />
- Argentina<br />
Source: BMA website; Strategy& analysis
The Beirut Marathon Association<br />
Registration Number 103/SH.R<br />
The Beirut Marathon Association (BMA) is a Lebanese non-governmental non-profit organization,<br />
independent of all political and religious affiliations, registered under the Ministry of Youth and Sports.<br />
BMA was founded in 2002 at the initiative of May El Khalil with a purpose of promoting the running<br />
culture in Lebanon, and with a vision to become the leading running expert organization in the Middle<br />
East. Today, the Beirut Marathon races carry a humanitarian dimension that aims at making a difference<br />
in other people’s lives through sports.<br />
Brand Values<br />
WHAT we stand for:<br />
PROGRESS: We will constantly and<br />
actively seek improvement.<br />
POSITIVITY: Positivity is what we<br />
wake up for in the morning.<br />
PREPAREDNESS: Always come<br />
prepared!<br />
FAIRPLAY: The game is not worth<br />
playing if it is not played fairly.<br />
PEOPLE-DRIVEN:<br />
By the people and for the people.<br />
Core Purpose<br />
WHY we exist:<br />
To MOVE and unite people<br />
through running<br />
At the most primal stage, we are moving<br />
people physically.<br />
But by pushing the level of what we do:<br />
We are actually moving people<br />
emotionally.<br />
And most meaningfully, when we are at<br />
our very best,<br />
We actually move people to make a change.<br />
Growing Runners<br />
On the morning of October 19th 2003, Lebanon witnessed a unique event in its history and hosted its<br />
first international Marathon with the participation of 6,000 runners from 49 countries. On the morning<br />
of November 8, <strong>2015</strong>, in its 13th edition the Beirut Marathon took place with the participation of 37,811<br />
peace runners representing 84 nationalities.<br />
40,000<br />
35,000<br />
30,000<br />
Runner Registration Ceiling<br />
26,000<br />
29,000<br />
30,000<br />
28,072<br />
31,136<br />
33,500<br />
36,000<br />
37,153 37,811<br />
25,000<br />
22,000<br />
20,000<br />
17,000<br />
15,000<br />
12,000<br />
10,000<br />
6,000<br />
5,000<br />
0<br />
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 <strong>2015</strong><br />
BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong><br />
3
The BMA Team<br />
The Beirut Marathon Association employs a small group of highly motivated people to maintain its daily<br />
operations, and to plan and implement its races and events.<br />
Organizational Structure<br />
PRESIDENT<br />
MEDIA<br />
CONSULTANT<br />
GENERAL<br />
MANAGER<br />
TREASURY<br />
ADMIN+OFFICIAL<br />
RELATIONS<br />
ACCOUNTING<br />
DIRECTOR<br />
HOSPITALITY+<br />
OUTREACH<br />
DIRECTOR<br />
RACE<br />
DIRECTOR<br />
PARTNERSHIP<br />
DIRECTOR<br />
COMM.<br />
DIRECTOR<br />
PURCHASING<br />
COORDINATOR<br />
CASH<br />
MANAGER<br />
ACCOUNTANT<br />
SENIOR H+O<br />
COORDINATOR<br />
LOGISTICS<br />
COORDINATOR<br />
REGISTRATION<br />
COORDINATOR<br />
PARTNERSHIP<br />
COORDINATOR<br />
GRAPHIC<br />
DESIGNER<br />
STORE<br />
MANAGER<br />
H+O<br />
COORDINATOR<br />
RACE<br />
COORDINATOR<br />
BRANDING<br />
COORDINATOR<br />
COMMUNICATION<br />
COORDINATOR<br />
OFFICE<br />
RUNNER<br />
LOGISTICS<br />
SUPPORT<br />
JUNIOR<br />
COMMUNICATION<br />
COORDINATOR<br />
IT +<br />
TIMING<br />
OFFICE<br />
SERVICES<br />
ADMINISTRATION<br />
OFFICER<br />
CAMERAMAN<br />
+ EDITOR<br />
ONLINE<br />
SERVICES<br />
ADMIN ACCTG OUTREACH RACE<br />
PARTNERSHIP<br />
COMMS
BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong> 5
For us, it’s all about improvement.<br />
It is at the core of our brand DNA: running to improve your health, your time, your position<br />
on the podium, even improving life for others by choosing to run for a cause.<br />
We constantly seek new ways to improve our races, improve lifestyles, and improve society<br />
at large… but, we start by improving ourselves.<br />
That was the thinking behind the strategic staff retreat we did in December, where we spent<br />
two days developing our brand's core values and core purpose.<br />
I wanted this core ideology to come to life through the people that make-up the Beirut<br />
Marathon Association; the staff themselves. KHALIL KHATIB
BMA Working Structure<br />
VOLUNTEERS<br />
53 Contractual Staff<br />
11 Interns<br />
20<br />
Full Time<br />
Staff<br />
8 Consultants + Freelancers<br />
11 Interns<br />
53 Contractual Staff<br />
VOLUNTEERS<br />
BMA Objectives:<br />
To create a whole new generation of runners, marathoners<br />
and special needs athletes in Lebanon, giving amateurs the<br />
opportunity to improve and professionals the chance to<br />
compete.<br />
To become the biggest fundraising and awareness platform,<br />
enabling charitable organisations within Lebanon to benefit<br />
substantially.<br />
To encourage healthy living and wellness through running.<br />
To put Lebanon on the international running map by<br />
attracting running enthusiasts from around the globe and<br />
involving the Lebanese diaspora.<br />
To consistently create sustainable programs that improve<br />
society, support people, identify potential and encourage<br />
growth.<br />
8 Consultants + Freelancers<br />
Races & Beyond<br />
2014 “The peace we run for” Art<br />
project: The Beirut Marathon<br />
emblem PRE (Positive<br />
Running Energy) was adapted<br />
by 29 artists to show their<br />
interpretation of the peace<br />
and love one finds on the run.<br />
2013 The Women’s Race first<br />
edition was launched with<br />
4,512 participants<br />
Ted Global talk hosts May<br />
El Khalil to share the story of<br />
the Beirut Marathon: Making<br />
Peace is a Marathon.<br />
Over 5 million views so far<br />
2012 Ashrafieh Telethon raised<br />
$260,712 to help the victims of<br />
an explosion that rocked the<br />
Lebanese neighborhood of<br />
Ashrafieh<br />
2011 A year for Awards:<br />
- Bronze label Road Race<br />
classification by IAAF<br />
(International Association of<br />
Athletic Federations)<br />
- Power of Sport award-<br />
Lausanne<br />
- Laureus Sport for Good<br />
award<br />
- Lebanese Ministry of Youth<br />
and Sport Award<br />
2010 - Damascus to Beirut: 111Km<br />
run with 11 international<br />
runners<br />
- Introduction of YEAP Youth<br />
Elite Athletes Program<br />
2009 Woman of the year awarded<br />
to May El Khalil by the<br />
Brazil Lebanon Chamber of<br />
Commerce<br />
2008 “With their Strength we<br />
Run” 30,000 runners for<br />
cancer awareness<br />
2007 Zahle International Race:<br />
10,000 runners<br />
Torch Relay from Tyre to<br />
Beirut: 1,000 participants<br />
“Vivicitta" Run for Peace in<br />
Dbayeh<br />
2006 Tripoli- Mina race:<br />
22,000 runners<br />
Tyre International Half<br />
Marathon: 15,000 runners<br />
2005 “United We Run” 5 Km<br />
race: 60,000 participants in<br />
a race organized after the<br />
assassination of the Lebanese<br />
Prime Minister.<br />
2004 The 2nd Beirut Marathon<br />
doubling the number of<br />
participants 12,000<br />
from 60 nationalities.<br />
2003 The first Beirut Marathon:<br />
6,000 participants<br />
from 49 nationalities.<br />
BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong><br />
7
ACHIEVING<br />
Government Sponsors Municipalities Lebanese Red Cross<br />
Media NGO/NPOs Embassies Civil Society Angencies<br />
<strong>2015</strong> Highlights<br />
13th Edition of Beirut Marathon<br />
1 st Edition of the Youth Race in Dbayeh<br />
3 rd Edition of Women’s Race in Byblos (Jbeil)<br />
2 nd Edition of Beirut 542<br />
1 st edition of Move4good Forum<br />
13 th edition of Health and Sports Seminar<br />
20 events organized in support of the races<br />
2 NGO/NPO conferences<br />
Acquiring for the second year the IAAF Silver<br />
Label for 2016 Beirut Marathon<br />
50,483 Runners<br />
participated in the races organized by BMA in <strong>2015</strong><br />
Age Groups<br />
37%<br />
18%<br />
BMA is a platform for hope and<br />
cooperation in an ever-fragile and<br />
unstable part of the world.<br />
In <strong>2015</strong> BMA collaborated with:<br />
27%<br />
18%<br />
560<br />
Commercial<br />
institutions<br />
120<br />
Philanthropic<br />
organizations<br />
21<br />
Universities<br />
40 and Above 31 to 40<br />
17 to 30 17 and Under<br />
Oldest race<br />
participant<br />
94 years<br />
old<br />
Youngest race<br />
participants<br />
72 babies<br />
under the age of 1<br />
70<br />
Schools<br />
14<br />
Sports Clubs<br />
65<br />
Embassies and governmental<br />
organizations<br />
35<br />
Local,<br />
regional and<br />
International<br />
coordination<br />
organizations
TOGETHER<br />
Volunteers Runners Lebanese Athletic Federation Clubs<br />
Schools Scouts Universities Corporate Entities Friends<br />
BDL Beirut Marathon <strong>2015</strong><br />
Feb. 17<br />
Events & Activities<br />
Youth Race Launching Event<br />
37, 811<br />
Runners<br />
630%<br />
growth since 2003<br />
50%<br />
Male<br />
50%<br />
Female<br />
84<br />
Nationalities<br />
Mar. 19<br />
Mar. 22<br />
Apr. 20<br />
Apr. 25<br />
Youth Race Technical Meeting<br />
Youth Race Day & Awards<br />
Ceremony<br />
Women’s Race Launching<br />
Event<br />
Women’s Race NGO<br />
Conference<br />
295<br />
Participants with<br />
Special needs<br />
4,000<br />
Volunteers and<br />
logistics support<br />
1,150<br />
Police & Security<br />
Personnel<br />
June 3<br />
June 7<br />
June 14<br />
Women’s Race Technical<br />
Meeting<br />
Women’s Race Day & Awards<br />
Ceremony<br />
Women’s Race Awards<br />
Categories and Thank You<br />
Ceremony<br />
24<br />
Elite Athletes<br />
150<br />
Media personnel<br />
9,283<br />
Free registrations<br />
145,405<br />
Bottles of water<br />
400<br />
Red Cross<br />
on course<br />
42Km<br />
Blue line painted<br />
on the road<br />
$139,800<br />
Prize Money<br />
4,500<br />
Kilos of apples<br />
120<br />
Medical team<br />
on alert<br />
9,800<br />
Meters square<br />
of branding<br />
$10,650<br />
Prize Vouchers<br />
110 NGOs recruiting 16,994 runners<br />
110 causes 2,475 volunteers<br />
Aug. 5<br />
Aug. 8<br />
Aug. 20<br />
Sep. 10<br />
Sep. 13<br />
Sep. 23<br />
Oct. 7<br />
Oct. 9<br />
Oct. 30<br />
Nov. 2<br />
Nov. 6<br />
Nov. 6<br />
Nov. 7<br />
Nov. 8<br />
Nov. 8<br />
Nov. 25<br />
Dec. 16<br />
Half Marathon Launching<br />
Event<br />
Launching ceremony of the<br />
2nd edition of the 542 program<br />
Health & Sports Seminar<br />
BDLBM Launching Ceremony<br />
Half Marathon Technical<br />
Meeting<br />
Announcement of the<br />
cancellation of the Half<br />
Marathon due to unforeseen<br />
circumstances<br />
BDLBM NGO conference<br />
BDLBM National Coordinators<br />
& Municipalities meeting<br />
Glow Run Beirut - Beirut<br />
Corniche<br />
BDLBM Traffic Security<br />
Meeting<br />
BDLBM Technical Meeting<br />
BDLBM Elites Press<br />
Conference: Meet Paula<br />
Radcliffe<br />
Move4good Forum<br />
BDLBM Technical Elite Athlete<br />
Meeting<br />
BDLBM Race day & Awards<br />
for overall winners<br />
BDLBM Evening Awards<br />
Ceremony<br />
Awards Ceremony for BDLBM<br />
Categories winners<br />
Thank you Lebanon reception
BMA <strong>2015</strong> RACES<br />
Changing the country by building a culture of peace runners<br />
The Beirut Marathon Association is committed to grow the running culture in Lebanon.<br />
In <strong>2015</strong> it organized 4 race events that included 18 races. Each event had its own identity,<br />
target and set of objectives aligned with BMA’s general scope of work and values.<br />
BMA Races are in line with international standards certified by the IAAF and AIMS.<br />
BankMed Youth Race: March 22 - Dbayeh<br />
First Edition<br />
The first edition of the BankMed Youth<br />
Race was organized in collaboration<br />
with the municipality of Dbayeh.<br />
The concept of holding a race<br />
dedicated to youth was born<br />
out of the “Power of Sports” concept<br />
and the belief that the values of<br />
running should be spread across all<br />
ages to activate a positive change in<br />
our community.<br />
The main goal of the race is to grow<br />
the running culture in Lebanon and<br />
empower the youth through running,<br />
which in turn leads to an inspired<br />
generation of #PEACERUNNERS.<br />
Tomorrow’s champions at the start line<br />
6322 runners<br />
Participation of 70 schools<br />
Age categories: from 7 to 17 years old<br />
7 to 10 years old<br />
(2Km Competition)<br />
11 to 13 years old<br />
(3Km Competition)<br />
14 to 17 years old<br />
(5Km Competition)<br />
369<br />
215<br />
584<br />
489<br />
306<br />
795<br />
366<br />
204<br />
570<br />
Boys<br />
Girls<br />
TOTAL<br />
Boys<br />
Girls<br />
TOTAL<br />
Boys<br />
Girls<br />
TOTAL<br />
7 to 17 special needs<br />
(3Km Competition)<br />
7 to 17 years old<br />
(5Km Fun Run)<br />
OVERALL<br />
PARTICIPANTS<br />
6,322<br />
47<br />
27<br />
74<br />
2,391 1,908 4,299 3,662<br />
2,660<br />
Boys<br />
Girls<br />
TOTAL<br />
Boys<br />
Girls<br />
TOTAL<br />
Boys<br />
Girls
Sport has the power to change the<br />
world…it has the power to inspire. It<br />
has the power to unite people in a way<br />
that little else does. It speaks to youth<br />
in a language they understand…<br />
Nelson Mandela<br />
Over 6,000 young<br />
runners from across<br />
Lebanon crossed the<br />
finish line on March<br />
22, <strong>2015</strong> from schools,<br />
sports clubs, NGO’s<br />
and more.
The Women’s Race: June 7 - Byblos<br />
The 3rd edition of the Women’s<br />
race took place in the beautiful city<br />
of Byblos in collaboration with the<br />
Municipality of Byblos.<br />
The Beirut Marathon Women’s race<br />
was first launched in 2013 under the<br />
message “Run Forward”.<br />
The main goal of this race is to<br />
engage women in competitive sports<br />
through running, and empower them<br />
to fulfill all their roles in society.<br />
Empowering women through running<br />
6350 runners<br />
73% Female and 27% Male<br />
10 Km<br />
Women's Challenge<br />
10 Km<br />
Relay Race<br />
10 Km<br />
Special Needs<br />
0<br />
650<br />
650<br />
0<br />
40<br />
40<br />
0<br />
30<br />
30<br />
OVERALL<br />
PARTICIPANTS<br />
6,350<br />
Male<br />
Female<br />
TOTAL<br />
Male<br />
Female<br />
TOTAL<br />
Male<br />
Female<br />
TOTAL<br />
10 Km<br />
Mentally Challenged<br />
5 Km Fun Run<br />
Open to All<br />
1 Km Run<br />
with Parents<br />
4,635<br />
Female<br />
0<br />
50<br />
50<br />
1,633 3,675 5,308 82 190 272<br />
1,715<br />
Male<br />
Female<br />
TOTAL<br />
Male<br />
Female<br />
TOTAL<br />
Male<br />
Female<br />
TOTAL<br />
Male<br />
The Half Marathon Race: September 13 - Chouf Coast<br />
The Half Marathon was introduced this year as a training run leading up to the day of the Beirut Marathon.<br />
Unfortunately, the night before the race the BMA opted to cancel the much-anticipated event due to an<br />
unforeseen controversial issue. A crisis unit was formed and a full refund was offered to all participants who<br />
registered.
Husbands,<br />
fathers,<br />
brothers, sons,<br />
and friends, all<br />
participated<br />
in support of<br />
women.
The BDL Beirut Marathon: November 8 - Beirut<br />
Banque Du Liban Beirut Marathon: November 9 - Beirut<br />
Largest running event in the Middle East as an instrument of peace through sports<br />
The Beirut Marathon is a muchanticipated<br />
yearly event that has been<br />
taking place since 2003.<br />
This event has been growing in<br />
popularity and participation, attracting<br />
more runners each year, and creating<br />
a culture of sportsmanship in the<br />
country.<br />
The Banque Du Liban Beirut Marathon<br />
(BDLBM) has brought people together<br />
from 85 countries and from all<br />
Lebanese regions and backgrounds<br />
to run in the streets of Beirut. Schools,<br />
universities, corporate teams, and<br />
NGOs/NPOs were active participants<br />
in this year’s edition.<br />
Elite Athletes<br />
The <strong>2015</strong> marathon is classified as a Silver Label Road<br />
Running event by the IAAF (International Association<br />
of Athletic Federations) for its excellence in organizational<br />
and logistical aspects.<br />
The BDLBM is one of 27 Silver Label races out of a total<br />
800 that take place every year around the world.<br />
Throughout the years, BMA has hosted international sports figures in<br />
Lebanon, putting the country on the World’s sports map.<br />
In <strong>2015</strong>, BMA invited:<br />
• 24 elite athletes and their coaches<br />
• 8 special needs athletes<br />
15 small to medium events were<br />
organized around the BDL Beirut<br />
Marathon, stretching from August to<br />
November, strategically designed to<br />
ensure the success of the Marathon.<br />
Overall Winners - Male<br />
Overall Winners - Female<br />
3 Gold 8 Silver 3 Bronze 2 Debut IAAF label athletes<br />
participated in BDLBM <strong>2015</strong>
37,811 The highest number of registered runners to date<br />
Distribution of Runners in BDLBM Races<br />
42 Km Marathon 42 Km Special Needs 42 Km Relay Race<br />
602 169 771 21 4 25 184 68 252<br />
Male Female TOTAL Male Female TOTAL Male Female TOTAL<br />
10 Km Race 10 Km Special Needs 10 Km Fun Run<br />
2,171 1,201 3,372 44 26 70 11,395 12,883 24,278<br />
Male Female TOTAL Male Female TOTAL Male Female TOTAL<br />
5 Km Youth Race 5 Km Special Needs 2 Km Run With Parents<br />
2,449 2,370 4,819<br />
112<br />
88 200<br />
1,917<br />
* including<br />
parents<br />
2,107 4,024<br />
* including<br />
parents<br />
* including<br />
parents<br />
Male Female TOTAL Male Female TOTAL Male Female TOTAL<br />
Guest of Honor<br />
Paula Radcliffe internationally<br />
acclaimed as the Six-time World<br />
Champion, Seven-Time Big City<br />
Marathon Winner, and World<br />
Record-Holder. Radcliffe is an asthma<br />
sufferer who has campaigned<br />
against the use of drugs in sports.<br />
I admit that I would<br />
never have expected<br />
to see this flow of<br />
excitement and sports<br />
awareness in a country<br />
that, 13 years ago, was<br />
not too familiar with<br />
distance running events.<br />
I am very proud to be a<br />
part of the event and I<br />
hope that the world gets<br />
to see the real feelings<br />
of love and peace shared<br />
on the streets of Beirut<br />
on November 8.<br />
Paula Radcliffe, the woman with the<br />
fastest marathon record in history<br />
2:15:25 stands at the start line of<br />
the BDL Beirut Marathon<br />
BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong><br />
15
How Running Impacted their Lives<br />
Cherine Njeim<br />
I wouldn't call myself an expert at running, although I have run a number<br />
marathons in different cities and countries. Nothing, however, compares to<br />
the Beirut Marathon. When I am there, I feel that I am running for a purpose.<br />
There is a feeling as though I'm running for others. Others that maybe aren't<br />
able, don't know of marathons, or simply feel as though they can't do it. I am<br />
running for Lebanon and for all its problems. The vibe of everyone is so big<br />
and so positive and beautiful. It is a very well organized race!<br />
Jackson Limo<br />
The Kenyan runner won the Banque du Liban Beirut Marathon, with a time<br />
of 2:11:04, beating the course record. “I was expecting to win the race, I<br />
prepared very well for it…I got some land for farming, I built my house and<br />
am thinking of my future. I have my brothers and sisters they are in school<br />
and I still help them with education by paying their tuition fees.<br />
Ralph Abou Malhab<br />
When is Marathon day? Ralph's favorite question, one he keeps repeating<br />
till race day comes. Every year Ralph and his sister Christie join thousands<br />
of other runners on the course of the 10 Km, his medal stays around<br />
his neck for a full week. Marathon day is a day for Ralph to celebrate<br />
togetherness, a day where he and thousands wear the same shirt, stand at<br />
the same start line and receive a medal at the finish line.<br />
Aregu Sisay Abateh<br />
Aregu came to Lebanon in 2011 to work as a domestic helper so she could<br />
help her parents living in Ethiopia. Her employer helped her join a running<br />
club and she went on winning medals and breaking records.<br />
" I never thought I would become a professional runner in Lebanon, I train to<br />
take part in all Beirut Marathon organized races. If there weren't any, I would<br />
never have discovered how fast I can go and how happy I can be on the run".<br />
The 42 Km race was outstanding and every year I participate<br />
I notice real improvements in course management and<br />
support from the crowds... I have no doubt that this race will<br />
continue to shine as a national celebration of hope, unity and<br />
peace. David Silver - BMA Coordinator - USA
I am proud to be mobilizing<br />
youth from the Baalbeck-<br />
Hermel region to participate<br />
in the famous annual event;<br />
the Beirut Marathon. It’s an<br />
event that brings together<br />
participants from all over<br />
Lebanon and the world. This<br />
is part of an ongoing 8 years<br />
cooperation between LOST<br />
and BMA based on common<br />
grounds of peace building and<br />
social coexistence.<br />
Dr. Rami Lakkis<br />
Founder, LOST (Lebanese<br />
Organization of Studies and Training)<br />
One of my favorite events to work with during the year is<br />
the Beirut Marathon as the event really shows the pure<br />
essence of the sport. The level of professionalism and passion<br />
shown by the entire BMA team, lead by Mrs. May El Khalil,<br />
is what makes the Beirut Marathon recognized by the IAAF<br />
as one of the best events in the world. The vibrancy of the<br />
city and the beauty of the course are only rivaled by the<br />
majestic background of the Mediterranean Sea and the warm<br />
hospitality of the people of Beirut.<br />
Hussein Makke, Professional Elite Athlete Coordinator and International<br />
Adviser for the Beirut Marathon<br />
Director, Elite Sports Management International, Philadelphia,<br />
Pennsylvania – USA<br />
The Lebanese people as<br />
a whole believe in the<br />
importance of what the Beirut<br />
Marathon Association does<br />
to show the true image of<br />
Lebanon; that of spreading<br />
peace, love, and national<br />
values. It is an exceptional<br />
association indeed that does<br />
exceptional work. We are all<br />
BMA.<br />
Zaher Obeid<br />
Head of Al-Hadatha Association,<br />
Akkar<br />
BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong><br />
17
Diplomatic Corps Joins BDLBM<br />
The <strong>2015</strong> Ambassador Relay team's participants<br />
were:<br />
This is a team organized in 2009 with<br />
Maxime Chaya as a professional<br />
trainer. Over the years we have had<br />
numerous newcomers to this race,<br />
and the Ambassadors stay in our<br />
team throughout their mandate<br />
in Lebanon. During the year they<br />
support us in our various races,<br />
events and conferences, and media<br />
exposure; they have become good<br />
friends and part of the marathon<br />
family. Every year the team runs to<br />
raise funds for a worthy cause; this<br />
year the ambassadors supported<br />
SKOUN, a Lebanese addiction<br />
treatment center.<br />
Mona Shour<br />
P.R. Foreign & Embassy Affairs.<br />
Member, BMA Board of Trustees<br />
Algeria, Austria, Australia, Chile, Czech Republic,<br />
Germany, Greece, UK, Netherlands, Poland, Slovakia,<br />
Sweden, and the UN Ambassador.<br />
29 Embassies participated in our races: some ran,<br />
some walked and some just brought their families in<br />
support of the event.<br />
This year we had over 250 participants from<br />
UNIFIL, including the Force Commander Luciano<br />
Portolano. Other department heads from UNESCO.<br />
UNDP. UNIC. UNIFIL. UNHCR. UNICEF. UNRWA,<br />
participated for the first time in <strong>2015</strong> to run for peace.<br />
We Ran Over Obstacles<br />
The <strong>2015</strong> BDL Beirut Marathon was the most challenging<br />
event in Beirut Marathon's history. In the last five weeks<br />
before the race we had to modify the course, and<br />
plan-out a new start and finish line. This was due to<br />
construction where our usual start line was, as well as the<br />
garbage crisis and the demonstrations happening where<br />
our finish line was. This turned out to be a challenge<br />
well worth it, since the modifications in the course were<br />
more suitable for the runners, and the course record was<br />
broken this year.<br />
WISSAM TERRO - Race Director<br />
Overcoming the garbage crisis...<br />
In collaboration with Offre Joie, the fire department,<br />
chemical specialists, and all the municipalities<br />
involved, the Beirut Marathon Association<br />
participated in cleaning the trash around the BDLM<br />
course, ensuring the wellness of its participants.<br />
In the weeks prior to the race, the BMA team and<br />
the above mentioned partners went around either<br />
collecting and cleaning the trash, or coordinating<br />
for treatment of the larger mountains of trash by<br />
spraying specific enzymes to substantially decrease<br />
the odour causing bacteria.
BDLBM <strong>2015</strong><br />
Manpower, Logistics & Resources<br />
MAN<br />
POWER<br />
SUPPLIES, EQUIPMENT<br />
AND LOGISTICS<br />
12,200m 2<br />
Barriers<br />
9,800m2<br />
Branding<br />
3,249<br />
Support Service Volunteers<br />
+<br />
270<br />
Laborers<br />
+<br />
141<br />
Leaders and Assistants<br />
+<br />
124<br />
Security<br />
+<br />
63<br />
Project Managers<br />
+<br />
20<br />
BMA Core Team<br />
+<br />
7<br />
International Technical<br />
Team members<br />
42Km<br />
Blue Line<br />
1,000m<br />
Carpets (start/ finish)<br />
135<br />
WalkieTalkies<br />
158<br />
Pick-up Trips<br />
11,000<br />
Badges<br />
38,950<br />
Envelopes<br />
20,000<br />
Maps<br />
6,200<br />
Sandwiches<br />
40,150<br />
BIB numbers<br />
40,000<br />
Goody Bags<br />
64<br />
Toilets<br />
22<br />
Computers<br />
15,000 L<br />
Fuel<br />
60<br />
Flags<br />
37,000<br />
Tags<br />
38,000<br />
T-Shirts<br />
4,500<br />
Apples Kg<br />
35<br />
Ambulances<br />
60<br />
Cameras<br />
50<br />
Buses<br />
2,200<br />
Vests<br />
876 KVA<br />
Generators<br />
270<br />
Trophies<br />
2,000<br />
Bananas Kg<br />
2,789m2<br />
Tents<br />
2,493m<br />
Carpets (Stages)<br />
4,000<br />
Posters<br />
4,000<br />
BIB Pickup Bags<br />
300<br />
Days of Car<br />
Rental<br />
500<br />
Media Guides<br />
37,000<br />
Medals<br />
10,000<br />
BM Bracelets<br />
5,000<br />
Certificates<br />
10,000<br />
Paracetamol<br />
Capsules<br />
44,000<br />
Juice Packs<br />
BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong><br />
19
BMA PROGRAMS<br />
The BMA’s activities extend beyond the organization of races, and include the creation<br />
of sustainable programs that improve society, support people, identify potential and<br />
encourage growth.<br />
Adopt A Team<br />
The Change Makers<br />
The Adopt A Team program helps underprivileged<br />
children to participate in the marathon race day; it was<br />
first launched in 2009 and continues to grow.<br />
Adopt A Team program matches corporate and<br />
individual supporters with underprivileged groups from<br />
all corners of Lebanon to offer them the opportunity<br />
to participate on Marathon day by covering all costs<br />
incurred. This includes: registration fees, round trip<br />
transportation, t-shirts, race day breakfast and lunch. A<br />
team is made of 42 students and 3 teachers,<br />
In <strong>2015</strong>, 24 teams were adopted giving the opportunity<br />
to 1,082 underprivileged participants to join the run!<br />
In 2011 BMA introduced Memorandums of Understanding<br />
with schools and universities in Lebanon to activate the<br />
role of youth in leading a healthier future.<br />
The <strong>2015</strong> the Change Makers program achieved:<br />
• Collaboration with over 100 educational institutions<br />
• New MOUs with 20 universities and 2 schools<br />
• Participation of 6,986 university students in various<br />
races<br />
• Participation of 20,618 school students in various races<br />
Health & Sports Seminar<br />
Beirut542<br />
An initiative launched in 2014 that links hopeful first<br />
time runners who dream to finish a marathon, with<br />
experienced marathoners. In its second edition, the<br />
Beirut 542 included 5 volunteer trainers and 100<br />
applicants. 65 out of 66 runners crossed the finish line<br />
of the 42 Km race; doubling last year’s numbers. To<br />
support the continuity and success of the program, a<br />
Health & Sports Seminar was organized in August, free<br />
of charge, for the 100 signed up applicants.<br />
Since 2003 the BMA has been organizing an annual<br />
medical conference addressed to both professionals<br />
(physiotherapists, doctors, sports teachers, etc…) and<br />
runners. It is meant to offer the latest information about<br />
physiotherapy, nutrition, injury prevention and other<br />
medical tips related to running. Across the years, the<br />
event evolved to be more runner friendly: specialists<br />
give new and seasoned runners information on how to<br />
prevent injury and how to train safely for their race.<br />
In <strong>2015</strong> the title of the conference was changed to<br />
Health & Sports Seminar, scheduled to take place in<br />
early August of each year. The content of this seminar<br />
has shifted from being addressed to professionals, to<br />
being more focused on runners’ needs, with the help of<br />
professionals.
I knew that if people embraced the values of sports, values<br />
such as fair competition, self-discipline and self-challenge,<br />
team mentality, and a positive mental attitude, then they could<br />
become better people and better citizens. May El Khalil<br />
Green Volunteers<br />
Regional Races<br />
BMA works closely with local organizations to promote<br />
a clean environment and a green lifestyle. Hundreds of<br />
volunteers from these organizations were on the streets<br />
on race day gathering upwards of 200,000 empty water<br />
bottles that were later sent for recycling.<br />
The Beirut Marathon is committed to share its expertise<br />
and owned resources with organizations, charities,<br />
municipalities, and credible entities wishing to organize<br />
running events in their areas and regions. In <strong>2015</strong>, BMA<br />
managed to successfully extend logistic and organizational<br />
support to 26 regional races all over the country, further<br />
extending the idea of running for health, for causes, and<br />
for promoting Lebanon through the sport of running.<br />
NEW IN <strong>2015</strong><br />
Donate your Running Shoes<br />
Move for Good Forum<br />
A BMA initiative with the alliance of ULYP (Unite<br />
Lebanon Youth Project) to further spread the culture of<br />
compassion and running. This program was launched<br />
during the first edition of the Youth Race in March with<br />
a main goal to introduce the concept of philanthropy<br />
through sports to youngsters – promoting peer to peer<br />
in-kind contribution. Special boxes were placed in<br />
several schools and shops. Students were encouraged<br />
to donate their used running shoes to support children<br />
in need.<br />
Move for Good Forum (#M4G<strong>2015</strong>) is yet another new<br />
initiative by the BMA launched on November 6, two<br />
days before the BDL Beirut Marathon race day, featuring<br />
Lebanese, regional and international speakers.<br />
Move for Good is a storytelling platform that showcases<br />
stories of people who moved, for the sake of their<br />
health, their loved ones, their societies and their<br />
communities. They share their stories for inspiration, for<br />
empowerment, and for resilience.<br />
BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong><br />
21
A CAUSE TO RUN<br />
BMA annually hosts an event that serves as the greatest platform for NGO/NPO<br />
fundraising through discounted registration fees, pledge running, and sponsorship.<br />
Ever since 2009, BMA has helped over a hundred<br />
NGOs/NPOs by contributing a percentage of<br />
the race registration fee to the NGO/NPO one<br />
chooses to run for: building the capacity of<br />
NGO/NPO members by using the platform to raise<br />
additional funds and awareness.<br />
This year, The BDL Beirut Marathon hosted 16,994<br />
runners who chose to make their race more<br />
meaningful by running on behalf of 110 local,<br />
national, and global causes.<br />
NGOs/NPOs use their networks to recruit registrants in<br />
their names.<br />
These runners not only committed to fundraise<br />
for their chosen charities, but also helped in<br />
raising awareness on the significant work done in<br />
the community.<br />
NGO/NPO members maximize their visibility by placing<br />
a group of volunteers on cheering stations, water<br />
stations and/or in the race management team.<br />
<strong>2015</strong> NGO/NPO ACTIVITIES IN NUMBERS<br />
Participation of 110 NGOs/NPOs<br />
2,475 Volunteers<br />
representing 40% of total<br />
volunteers in <strong>2015</strong> were<br />
recruited by NGO/NPO<br />
partners<br />
2 conferences organized<br />
to build the capacity of<br />
NGO/NPO members by<br />
using races for raising<br />
funds and awareness.<br />
Listing of 111 NGOs on<br />
BMA’s official website<br />
under the community<br />
page<br />
16,694 participants<br />
running for a cause<br />
3,561 runners recruited<br />
by 46 NGOs/NPOs<br />
participating for the<br />
first time.<br />
Depending on race,<br />
25% and up to 33%<br />
of registration fees<br />
are contributed<br />
to NGOs/NPOs.<br />
120 signed multiple-year agreements with NGOs/NPOs<br />
Over $113,000<br />
raised by NGOs/<br />
NPOs directly from<br />
registration fees.<br />
An estimate of<br />
$400,000 raised by<br />
NGOs/NPOs indirectly<br />
from pledges and<br />
sponsorship.<br />
An annual evaluation is<br />
conducted to assess the<br />
active and inactive NGOs/<br />
NPOs and to take action<br />
to maximize NGOs/NPOs<br />
benefits.
Other<br />
The TOP 10 NGOs/NPOs recruited 52% of runners for causes.<br />
The other 100 NGOs/NPOs recruited the remaining 48%.<br />
Brave<br />
%<br />
3%<br />
3%<br />
7%<br />
5%<br />
7%<br />
7%<br />
Brave Heart Fund<br />
Kunhadi<br />
Lebanese Autism Society<br />
Teach a Child<br />
American University Of Beirut<br />
Order of Malta Youth<br />
Espace Melanie Freiha<br />
Caritas Lebanon<br />
Cap-ho<br />
Rotary Club Beirut Metropolitan<br />
Others<br />
48%<br />
2%<br />
2%<br />
13%<br />
3%<br />
3%<br />
3%<br />
7%<br />
5%<br />
7%<br />
7%<br />
Kunha<br />
Leban<br />
Teach<br />
Ameri<br />
Order<br />
Espac<br />
Carita<br />
Cap-h<br />
Rotary<br />
Brave Heart Fund: <strong>2015</strong> was the<br />
13th time Brave Heart participated<br />
in the Beirut Marathon. With 2,214<br />
participants running for BHF, our<br />
team was by far the largest and<br />
included runners of all age groups,<br />
from 20 institutions, 2 sports clubs,<br />
17 schools and 2 universities.<br />
Thanks to our runners, sponsors<br />
and contributors, BHF was able to<br />
raise $38,000 to cover the expenses<br />
of four open heart surgeries.<br />
Order of Malta: Our first experience<br />
at the Beirut Marathon was a great<br />
success! Thanks to the partnership<br />
with SGBL, we were able to recruit<br />
577 runners. Our participation<br />
at the Beirut Marathon, together<br />
with SGBL helped to convey our<br />
message and gave us the right<br />
exposure. We even won the title<br />
"Best New NGO" which we are very<br />
proud of, even if the Order of Malta<br />
is the oldest existing humanitarian<br />
organization!<br />
“Espace Mélanie Freiha” was at<br />
the start line; 534 runners wore the<br />
orange T-Shirts of the Association<br />
and illuminated the crowd with<br />
their sparkling lights. They ran for<br />
Melanie! The newly born association<br />
with the support of 534 runners<br />
garnered $7,000 to create the<br />
“Espace Melanie Freiha” that will<br />
welcome sports, social and spiritual<br />
activities of our beautiful youth, on<br />
top of a hill in Hammana.<br />
Amal Freiha<br />
Teach a Child recruited 1,163<br />
runners in <strong>2015</strong> for its cause, an<br />
increase of 225% from 2014 (358<br />
runners). Using the Beirut marathon<br />
platform enabled the NGO to raise<br />
$7,750 from registration discounts<br />
only. What is equally important is<br />
the amount of awareness that the<br />
platform offers to the cause.<br />
Since 2012 Seri Beyhum has been<br />
committed to run for the Lebanese<br />
Autism Society. In <strong>2015</strong>, Seri<br />
completed a full 10 Km raising of<br />
$ 90,000 to date from his pledge<br />
efforts alone.<br />
My School Pulse organizes<br />
Faqra Race annually as their<br />
main fundraising event. BMA<br />
was proud to continue to be the<br />
logistic partner of My School<br />
Pulse in <strong>2015</strong><br />
BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong><br />
23
THE VOLUNTEER ENGINE<br />
Volunteers are the heroes and the fuel of the BMA engine.<br />
In <strong>2015</strong>, BMA worked with over 6,000 volunteers from all walks of life, and age groups. Volunteers help<br />
out with all aspects of BMA race organization. Volunteering with BMA offers a unique opportunity to learn<br />
about the organization of a complex event while doing community service and acquiring new skills. The<br />
age group of our volunteers is between 14 to 30 years and with a special focus on the ages of 18 to 21.<br />
BMA also empowers young adults by offering them Internship opportunities. In <strong>2015</strong>, 11 students interned<br />
in different departments, with one intern joining the BMA core team in December.<br />
Distributions of Volunteers for <strong>2015</strong> BMA Races<br />
Youth Race<br />
9%<br />
Volunteers/Race<br />
Distributions of Volunteers Recruited by Sector<br />
Indivi.<br />
Half<br />
Marathon<br />
10%<br />
Schools<br />
Volunteers<br />
Scouts<br />
Women’s<br />
Race<br />
19%<br />
Univ.<br />
Beirut<br />
Marathon<br />
62%<br />
NGOs/<br />
NPO's<br />
Distributions of Volunteers on Race Day<br />
Cheering<br />
Stations<br />
40%<br />
Emergency/<br />
First Aid<br />
Volunteers/Tasks<br />
Water<br />
Stations<br />
22%<br />
Assistance to<br />
Special Needs<br />
Race &<br />
Logistics<br />
26%<br />
Hospitality &<br />
Entertainment<br />
6%<br />
15%<br />
15%<br />
21% 43%<br />
7%<br />
3%<br />
2%<br />
I first joined BMA as a volunteer to install a sports entertainment program<br />
for refugees of the 2006 war. Little did I know that I would stay this long.<br />
Having a background in architecture, I thought this would be it. And then<br />
I was hooked: From one project to another with a vast array of tasks and<br />
responsibilities. 10 years later, here I am, the Head of the Outreach and<br />
Hospitality department!!! What a journey!!!<br />
ABDALLAH ABDELNOUR - Events, Hospitality & Outreach Director
Volunteering at BMA races helped me to gain experience in the events<br />
organization field, to mix with professionals, and get a real taste of responsibility<br />
that will definitely help me in my future endeavors. Anthony Issa - BMA Volunteer<br />
Best Volunteer of the Year<br />
Best Intern of the Year<br />
Based on the volunteer that took on a full project and<br />
delivered perfectly<br />
Sarah Abdallah: VIP Buses project manager<br />
Sarah has a bachelor in business from USJ and a<br />
master's degree in marketing from LAU. Sarah, 24 years<br />
old, first volunteered in 2013 with the objective to fill<br />
community hours for her civic engagement class. She<br />
kept volunteering after her first experience and was a<br />
volunteer project manager during the marathon, leading<br />
8 other volunteers and handling all VIP transportation bus<br />
schedules, a complicated and very punctual task.<br />
Based on the HODs evaluation<br />
Albert Cheaib: Race Director Assistant<br />
In <strong>2015</strong>, Albert Cheaib, achieved his master's degree from<br />
Escuela Real Madrid in Sports Management. Albert came<br />
in as an intern in the race department with the goal of<br />
enriching his knowledge in the field he has been studying.<br />
At the end of his internship, Albert’s intelligence and<br />
dedication made him receive the award of BEST INTERN<br />
and then an opportunity for a full time job in the race<br />
department. Today Albert is a fully active employee in the<br />
association.<br />
Lebanese Red Cross<br />
Scouts<br />
The Lebanese Red Cross (LRC) attaches great importance<br />
to the Youth's efforts and activities as the youth constitute<br />
an important group of volunteers who provide care to<br />
those most in need. By participating in volunteering<br />
activities such as the Beirut Marathon, LRC enhance their<br />
volunteers’ capacities and abilities to better fulfill tasks<br />
assigned to them under the slogan "For humankind".<br />
On BDLBM race day, 400 youth volunteers were spread<br />
on the course, start line and finish line to deal with any<br />
emergency and medical relief.<br />
In <strong>2015</strong>, 221 scout members assisted in controlling the<br />
closure of the roads leading to race courses in order<br />
to protect the runners from any vehicle entering those<br />
courses.<br />
Volunteers Certificates<br />
Every volunteer receives a Certificate of<br />
Appreciation acknowledging their involvement<br />
and participation.<br />
BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong><br />
25
We seek to instill<br />
the true spirit of<br />
fair play and of<br />
the volunteering<br />
spirit in young<br />
minds.
When I volunteer<br />
I feel like I did<br />
something very<br />
important: I worked<br />
with people I didn’t<br />
know as part of a<br />
team to make a<br />
difference.
LASTING PARTNERSHIPS<br />
The Beirut Marathon Association is indebted for its continuity and growth to the loyal<br />
partners who support the races year after year. Our gratitude is extended to all our<br />
partners: governmental institutions, commercial enterprises, individuals, and to each<br />
entity that helped us celebrate yet another year of success.<br />
Sponsorship<br />
Besides the race title sponsor and premium partners, BMA offers tactical<br />
sponsorship opportunities for targeted initiatives. The event allows partners<br />
to showcase their brand in a significant and dynamic way, providing a<br />
unique chance to highlight their brand, products, services and corporate<br />
initiatives. The partner’s fee structure has been carefully designed following<br />
international standard valuation methodology in order to guarantee the<br />
partner a comprehensive list of benefits that can generate a substantial return<br />
on investment.<br />
The key performance indicators that the association uses when assessing<br />
its income model are increase in advertising, marketing and sponsorship<br />
revenue, derived from the continuing success and popularity of the race<br />
events that BMA organizes.<br />
What attracts our sponsors?<br />
Uniqueness of Property: Largest<br />
sports event in the region with<br />
international recognition<br />
Level of Audience: The event<br />
attracts more than 55,000 runners,<br />
spectators and volunteers in one day<br />
Ability to Activate: Ability to activate<br />
and interact with audience<br />
Media Coverage: Large spectrum<br />
of multinational broadcast and print<br />
media<br />
A Word of<br />
GRATITUDE<br />
to 491 Sponsors in <strong>2015</strong><br />
Title sponsors:<br />
Banque du Liban<br />
Bankmed<br />
Partners<br />
Income from Sponsorship is divided in two parts: 59% cash<br />
revenues and 41% barter deals and in-kind contribution.<br />
Cash<br />
Sponsorship<br />
70%<br />
Race Title Sponsor<br />
20%<br />
Tactical & Branding<br />
Opportunities<br />
10%<br />
Premium Partners<br />
Barter & In-kind<br />
Sponsorship<br />
52%<br />
TV Broadcast<br />
27%<br />
Premium Partners<br />
10%<br />
Tactical & Branding<br />
8%<br />
Media partners<br />
2%<br />
Registration Points<br />
1%<br />
Gifts & Vouchers<br />
Premium level 1:<br />
Gatorade, Water Front City<br />
Premium level 2:<br />
Byblos sur Mer, Castania<br />
Crepaway, Kurban Group,<br />
Lancaster Hotels, MEA,<br />
Mets Energy, Microsoft, Rim,<br />
Roadster, Samsung, Saveurs<br />
du Monde, Solidere, UFA,<br />
Volvo, Warwick Pangéa Beach<br />
Resort & Spa Lebanon<br />
Supporters:<br />
ABC, Alfa, Beirut Souks, City<br />
Center, City Mall, GS, Rovina,<br />
Spinneys,The Spot<br />
We also acknowledge the<br />
support of many other<br />
companies in different<br />
industries:<br />
Auditing & Consultancy, Banks,<br />
FMCG, Insurance, Mapping,<br />
Music & Entertainment, Paint,<br />
Printing, Production, Retail,<br />
Sports Venues, Timing, Textile,<br />
Transportation & Fuel...
The <strong>2015</strong> Beirut Marathon marked the last year of partnership with BDL as the<br />
title sponsor. BMA is very grateful to BDL's generous support during the last<br />
3 years and feel honored and proud to have the <strong>2015</strong> BDL Beirut Marathon<br />
labeled silver by the IAAF. A "Thank You" campaign was executed after the<br />
race to acknowledge the Banque Du Liban's support.<br />
H.E. Riad Salameh<br />
Governor of the Banque du Liban<br />
This event has transcended its initial purpose, and now takes on patriotic, economic,<br />
cultural, environmental, health and touristic dimensions; It is therefore a national<br />
investment.<br />
Mazen S. Baaklini<br />
Rim Natural Spring Mineral<br />
Water<br />
Marwan M. NAFFI<br />
VOLVO Lebanon<br />
Gabriel Abou Adal & Co s.a.l.<br />
Talal El-Khalil<br />
PepsiCo Middle East and North<br />
Africa<br />
Although the Beirut Marathon<br />
is a great marketing<br />
opportunity for our brand,<br />
the main purpose of our<br />
efforts in this event is to see<br />
happy people all around.<br />
Our employees, clients, and<br />
everyone in the marathon<br />
are positively affected by the<br />
beautiful vibes; This has a<br />
huge sentimental impact on<br />
our brand as a whole. The<br />
smiles we see in this growing<br />
event every year is what<br />
drives us to help make it even<br />
bigger and better.<br />
Selim Boutros<br />
Kurban Group<br />
We, at Volvo, put people at the<br />
heart of everything we do; and<br />
the outstanding technical and<br />
design innovations in our cars<br />
reflect our Volvo philosophy<br />
of giving priority to the people<br />
and their environment. Our<br />
unique partnership with the<br />
Beirut Marathon Association<br />
therefore results from a<br />
common commitment at<br />
building a healthier society and<br />
at preserving an environment<br />
that inspires us all and<br />
encourages us to tackle new<br />
challenges and reach new<br />
achievements .<br />
The event was very well<br />
organized and totally<br />
integrated. PepsiCo and<br />
Gatorade brands are both very<br />
proud to be the Gold sponsors<br />
and “Sports drink” partners<br />
in <strong>2015</strong> .The Marathon Day’s<br />
planning, organization, set-up,<br />
logistics and on the ground<br />
activation were all extremely<br />
well executed.<br />
I would like to personally<br />
acknowledge the great Sports<br />
& National Day that you<br />
created and that united all<br />
the Lebanese from all walks<br />
of life. BMA did it again! A<br />
superb job this year as every<br />
year since the inception of our<br />
partnership. Best of luck for<br />
2016!<br />
The Beirut Marathon puts<br />
our proud Lebanon on the<br />
tourism map!<br />
BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong><br />
29
We are proud to have the Ministry of Youth and Sports and the Beirut<br />
Municipality among our partners in <strong>2015</strong>.<br />
Beirut Marathon is a will for peace and a space where all can meet in fraternity. It has transformed<br />
our streets into carnivals filled with all the meanings of humanity in the face of the machines of<br />
darkness and oppression. The Beirut Marathon is similar to Lebanon; fruitful and full of life. I<br />
encourage those responsible for this continuous national Lebanese event to carry on with their<br />
activities armed with faith in life, for humanity is in itself a goal for existence.<br />
H.E. Minister of Youth and Sports, General Abdel Mouttaleb Al Hennawi<br />
The fact that this Marathon<br />
takes place every year, is a<br />
testament that love for life<br />
is stronger than anything<br />
that may happen or try and<br />
sidetrack Beirut away from its<br />
history and its course.<br />
H.E. Judge Ziad Chebib,<br />
Governor of Beirut<br />
Beirut Marathon is a tsunami<br />
that swept Lebanon during<br />
the drought of its unending<br />
political standstill. Mrs. May<br />
El Khalil never understated<br />
the great Marathon effect on<br />
the morale of ALL citizens,<br />
from the age of 7 to the age<br />
of over 80.<br />
Amine Daouk<br />
President, Makassed Philanthropic<br />
Islamic Association of Beirut<br />
A champion is not made when<br />
he succeeds. A champion is<br />
made when you look at the<br />
time spent preparing.”<br />
This illustrates the efforts<br />
behind the success of the Beirut<br />
Marathon Association.<br />
The cooperation between the<br />
LAF and the BMA has been a<br />
fruitful one, and the LAF will<br />
always support BMA as it has<br />
proven that it can overcome<br />
all obstacles with strength and<br />
determination.<br />
Roland Saadé, President of the<br />
Lebanese Athletic Federation (LAF).<br />
Partnership is not only about financial or in-kind contribution<br />
against visibility. It is about seeing different sectors getting on<br />
board together to make a national event happen. It is also about<br />
the various sectors interacting with each other leveraging through<br />
this platform to enhance mutual tangible and intangible benefits.<br />
Deenah Fakhoury, Partnership Director
MEDIA<br />
The cost of the media<br />
campaigns supporting our<br />
races is covered through<br />
barter deals with Television<br />
Stations and other media<br />
channels. This represents<br />
over 60% share from the total<br />
amount of barter and in-kind<br />
contribution.<br />
We thank all our media<br />
partners for their continuous<br />
support and assistance in<br />
helping us portray Unity,<br />
Peace and Love through their<br />
channels.<br />
LBC, Future TV, J Group,<br />
Al Jadeed, Voix du Liban,<br />
Mix FM, Al Liwaa, Pikasso,<br />
Promomedia, Level 5, Group<br />
Plus, in addition to local<br />
magazines, outdoor and online<br />
media platforms.<br />
“Official Supporting Partners” Contributing to BMA Success<br />
• Ministry of Youth & Sports<br />
• Ministry of Tourism<br />
• Ministry of Interior & Municipalities<br />
• Ministry of Public works and<br />
Transportation / CDR<br />
• Ministry of Public Health<br />
• Ministry of Education and Higher<br />
Education<br />
• Ministry of Social Affairs / Higher<br />
Council for Childhood<br />
• Ministry of Foreign Affairs<br />
• Ministry of Telecommunications<br />
• Ministry of Culture<br />
• Lebanese Army Forces<br />
• Internal Security Forces<br />
• General Security<br />
• National Security<br />
• Airport Management<br />
• Lebanese Athletic Federation<br />
Municipalities of:<br />
Beirut, Hazmieh, Baabda- Louaize,<br />
Aley, Chiyah, Furn el Chebbak-Ain<br />
el Remmaneh, Sin el Fil, Jdeideh-<br />
Bouchrieh-Sid, Burj Hammoud,<br />
Zalka-Amaret Chalhoub, Dbayeh,<br />
Jal el Dib-Bkennaya, Jounieh-<br />
Haret Sakher, Antelias-Naccashe,<br />
Dekwaneh, Jbeil, Batroun, Naameh-<br />
Haret el Naameh, Damour, Jiyeh,<br />
Sibline, Rmeileh, Jadra.<br />
BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong><br />
31
INCOME<br />
<strong>2015</strong> Income Sources<br />
Earned Income 83%<br />
Donated Income 14%<br />
Government Grants 2%<br />
Other Sources 1%<br />
/*12!!!!!<br />
Earned Income<br />
Sponsorship 76%<br />
Registration 21%<br />
Service Contract 3%<br />
Donated Income<br />
Founder Contribution 88%<br />
Individuals 10%<br />
Corporate/Foundations 2%
EXPENSES<br />
<strong>2015</strong> Expenses<br />
Direct cost<br />
Related to races 65%<br />
Indirect cost<br />
Related to overhead 35%<br />
Expenses Distribution per Race<br />
BDLBM 69%<br />
Women’s Race 15%<br />
Youth Race 13%<br />
Half Marathon 3%<br />
Expenses Distribution per Cost Category<br />
Race Staging & Logistics 62%<br />
Marketing & Media 16%<br />
Partnership branding 12%<br />
Hospitality & Events 10%<br />
BMA <strong>ANNUAL</strong> <strong>IMPACT</strong> <strong>REPORT</strong> <strong>2015</strong><br />
33
LOOKING AHEAD<br />
Honorary Committee 2016 - 2018<br />
The following Honorary Committee was formed in December <strong>2015</strong> and will be responsible to<br />
oversee all administrative aspects of the operation, ensuring the transparency and efficiency of all<br />
transactions.<br />
• Mr. Micky Chebli<br />
• Mr. Ghassan Hajjar<br />
• Mr. Richard Haykel<br />
• Mr. Antonio Vincenti<br />
• Mr. Faysal El Khalil<br />
• Mr. Mazen Hanna<br />
• H.E. Mrs Raya Haffar El Hassan<br />
• Mr. Pierre Gaspard<br />
• Dr. Nadine Panayot Haroun<br />
• Mrs. May El Khalil<br />
Defining the BMA Core Ideology & Vision<br />
On December 17 and 18, the Beirut Marathon<br />
Association team took to the mountains for<br />
a corporate retreat at AFDC Ramlieh, Aley.<br />
The purpose of the retreat was to define the<br />
association’s core vision which encompasses the<br />
core value, brand character & attitude as well as<br />
the core purpose.<br />
For two days the team experienced fun and<br />
productive activities that aimed at bringing them<br />
closer together and bringing out the core vision<br />
from each and every member.<br />
The retreat was run by Mynditude who specialize<br />
in personal and organizational growth. They<br />
provided team building outdoor activities as well<br />
as an indoor discussion about how team members<br />
define their roles. The result was a brand core<br />
ideology created by the staff; the people that are<br />
the BMA.<br />
Now the Beirut Marathon Association moves<br />
forward for 2016 with motivation, clarity and a<br />
clear and concise purpose.<br />
Economic Impact Report<br />
An Economic Impact Report of the <strong>2015</strong> Beirut Marathon is being prepared by Strategy and will be published<br />
soon on BMA’s official website. This will portray the total economic impact of the Beirut Marathon on<br />
Lebanese GDP across industries.<br />
BMA expenses are the major source of direct economic impact; however they constitute only a part of<br />
the total direct impact. To capture the full impact, the spending related to the participation of the different<br />
stakeholders in the Marathon has been also accounted for. The report will also take into account the indirect<br />
and induced effects that are attributed to the direct spending.
Interested in running?<br />
Interested in fundraising for your cause?<br />
Interested in volunteering?<br />
Interested in sponsorship opportunities?<br />
Interested in donating?<br />
Interested in becoming a coordinator?<br />
LET'S TALK<br />
Makateb bldg. 4th Floor - Mar Takla, Hazmieh- Lebanon<br />
Tel +961 5 959262 | Fax +961 5 959263<br />
Email: info@beirutmarathon.org<br />
www.beirutmarathon.org | www.peacerunners.org
THE RUNNER'S MANTRA<br />
R<br />
U<br />
N<br />
WHEN WE<br />
We feel GOOD<br />
We run more to feel better<br />
When we feel better we become<br />
BETTER people<br />
We reach inner peace<br />
We ACCEPT who we are<br />
We are confident<br />
We are tolerant<br />
We smile<br />
We LIVE more<br />
We see the world differently<br />
We let go of our grudges and of<br />
all the extra baggage holding us<br />
back<br />
We move forward, stronger<br />
We radiate more POSITIVE vibes<br />
We advocate RUNNING<br />
We advocate peace<br />
We are #PEACERUNNERS
FINISH
Makateb bldg. 4th Floor - Mar Takla, Hazmieh- Lebanon<br />
Tel +961 5 959262 | Fax +961 5 959263<br />
Email: info@beirutmarathon.org<br />
www.beirutmarathon.org | www.peacerunners.org