SGC_issuu

Contents
On the Cover:
As technological advancements progress at breakneck speed,
Singapore and Germany are keeping ahead of the curve with various
programmes and initiatives. Singapore is ever closer to achieving its
Smart Nation vision, and Germany is constantly developing new
smart technologies. In this year’s SGC Business Magazine, we
showcase some of these initiatives, and show the potentials for
partnership and collaboration between the two nations.
SGC Corporate Gold Members
The SGC is a platform for business professionals within our network
to exchange information and opportunities; we have organised
numerous events throughout the year, highlights of which are
included in the magazine. As an annual publication with a circulation
of 3,000 copies, the SGC Business Magazine is distributed to
Singaporean and German establishments, businesses and
government agencies, as well as officials and delegations visiting
Singapore or Germany.
We would like to thank our business partners, corporate members,
contributors and the German Embassy, whose generous support to
the SGC Business Magazine is very much appreciated. We hope you
enjoy reading!
Published by:
Singaporean-German Chamber of Industry and Commerce
Address: 25 International Business Park,
#03-105 German Centre,
Singapore 609916
Phone: (+65) 6433 5330
Fax: (+65) 6433 5359
Email: info@sgc.org.sg
Website: www.sgc.org.sg
Designed by:
Pupilpeople Design
www.pupilpeople.com
Editorial Team:
Dr Tim Philippi
Lakshmi Swarnam
Ernie Arniza
Annmarie Pang
Major Contributors:
Federal Ministry for Economic Affairs and Energy (BMWi)
Germany Trade & Invest (GTAI)
Info-communications Development Authority of Singapore (IDA)
Housing & Development Board (HDB)
Land Transport Authority (LTA)
Miriam Bildmann
Disclaimer:
While every effort has been made to ensure that the information contained herein is
comprehensive and accurate at the time of print, the publisher will not accept any
liability for omissions and errors. The inclusion of an organization/company and
information about its programs and services in this publication does not imply
endorsement by the publisher, nor does exclusion indicate lack of endorsement.
Opinions expressed are to be attributed solely to the author and do not reflect the
views of the SGC.
MCI (P) 017/08/2016
Supported by:
On the basis of a decision by the German Bundestag

Messages
5 Mr Sigmar Gabriel
German Federal Minister for Economic Affairs
and Energy, Federal Republic of Germany
7 Mr Lim Hng Kiang
Minister for Trade and Industry (Trade),
Republic of Singapore
9 H.E. Dr Michael Witter
Ambassador of the Federal Republic of
Germany to the Republic of Singapore
11 H.E. Mr Jai S Sohan
Ambassador of the Republic of Singapore
to the Federal Republic of Germany
12 Dr Martin Wansleben
CEO, Association of German Chambers
of Commerce and Industry (DIHK e.V.)
13 Mr Wolfgang Huppenbauer
President of the Singaporean-German
Chamber of Industry and Commerce (SGC)
SGC Highlights
14 SGC Highlights
Editorial
22 Dr Vivian Balakrishnan
Minister for Foreign Affairs and
Minister-in-Charge of the Smart Nation
Initiative, Republic of Singapore
24 Industry
26 Sustainability
32 Mobility
34 InfoComm
36 Education
40 Start Ups
42 Impact
Business Partners
44 German-Singapore Business Forum
46 Singapore Economic
Development Board
47 European Chamber of Commerce
(Singapore)
48 International Enterprise Singapore
49 Singapore Business Federation
50 SPRING Singapore
Corporate Profiles
52 Ascendas-Singbridge Pte Ltd
54 avodaq Pte Ltd
56 BMW Asia Pte Ltd
57 Boehringer Ingelheim
Singapore Pte Ltd
58 Commerzbank AG
60 Continental Automotive
Singapore Pte Ltd
62 Daimler South East Asia Pte Ltd
64 Ed.Zublin AG
66 Evonik (SEA) Pte Ltd
68 Feinmetall Singapore Pte Ltd
70 German Centre for Industry
and Trade Pte Ltd
72 Great World Serviced Apartments
74 Helaba Landesbank Hessen-Thüringen
76 Heraeus Materials Singapore Pte Ltd
78 ifm electronic Pte Ltd
80 Landesbank Baden-Württemberg
82 Lean Associates Singapore Pte Ltd
84 Lufthansa German Airlines
86 Luther LLP
88 Robert Bosch (South East Asia) Pte Ltd
90 Rohde & Schwarz Asia Pte Ltd
92 Siemens Pte Ltd
94 TÜV SÜD PSB Pte Ltd
Education, Culture
and Community
96 Asia-Europe Foundation (ASEF)
96 German Academic Exchange Service
(DAAD)
97 Fraunhofer IDM@NTU
97 German Speaking Catholic
Community St. Elisabeth
98 Friedrich-Ebert-Stiftung (FES)
98 German European School Singapore
99 German Association – Deutsches Haus
in Singapore
100 German Speaking Protestant
Congregation in Singapore (DEGSIN)
100 Technical University of Munich Asia
(TUM Asia)
101 Goethe-Institut Singapore
101 Konrad-Adenauer-Stiftung (KAS)
Business Information
102 The Embassy of the Federal Republic of
Germany in Singapore
103 The Embassy of the Republic of
Singapore in Germany
104 Germany at a Glance
105 Singapore at a Glance
SGC Board and
SGC Office
106 SGC Board Members for 2016/2017
109 Organisation Chart
109 SGC Staff

6

Messages
Owing to its outstanding business environment and excellent infrastructure,
Singapore has become a hub for research and innovation in South-East Asia.
Large international companies and small and medium-sized enterprises
alike are based in Singapore. Singapore attracts more than 50 percent of the
foreign direct investment in South-East Asia. Germany is Singapore’s largest
trading partner in the EU and Singapore is the leading trading partner for
Germany in South-East Asia. Our trade volume totals 12.5 billion euros.
Mr Sigmar Gabriel
German Federal Minister for
Economic Affairs and Energy
As attractive centres for research, Singpore and Germany both offer
conditions that guarantee leading positions in the world economy for the
two countries. The excellent business environment in both countries, legal
certainty, the favourable locations in South-East Asia and Europe respectively
and the availability of qualified staff have contributed considerably to the
very good development of our economic relations. The 1,500 German
firms in Singapore and their competitive products and services can make a
major contribution to the further development of Singapore for example, in
the context of the Smart Nation Initiative. Cooperation in a variety of fields
including sustainable energy supply and energy efficiency, mobility, health,
water, research and innovation and the development and strengthening of
Industrie 4.0 will continue to provide very good opportunities for German and
Singaporean businesses to cooperate in the future.
Germany and Singapore are both focussing on research and development.
Therefore we want to strengthen the bilateral research cooperation between
German and Singaporean companies and research institutions in the context
of an agreement before the end of this year. The European Union-Singapore
Free Trade Agreement will also facilitate our economic relations.
By providing its broad range of services the Singaporean-German Chamber
of Industry and Commerce will continue to actively help Singaporean and
German companies to enter the market of the other country.
I wish all of you interesting reading and every success for your business
activities in Singapore.
Sincerely yours,
Sigmar Gabriel
German Federal Minister for
Economic Affairs and Energy
SGC Business Magazine 2016/2017
5

6

Messages
The friendship between Singapore and Germany has strengthened over
the years since we established diplomatic relations in 1965. Our economic
relations are extensive and multifaceted, underpinned by strong business and
people-to-people ties and a shared belief for free and open trade. Germany
is Singapore’s largest trading partner in the European Union (EU), and
Singapore is Germany’s top economic partner in Southeast Asia. Singapore
is a base for more than 1,500 German companies from a wide array of sectors
and industries, many of which have been present in Singapore for decades.
As Southeast Asian economies pursue greater regional economic integration
under the ASEAN Economic Community (AEC), opportunities abound for
German companies. The AEC has transformed ASEAN into a competitive
single market and production base. With over 600 million inhabitants, a
growing middle class, and rapid urbanisation, ASEAN is an increasingly
attractive market.
Mr Lim Hng Kiang
Minister for Trade and Industry
(Trade), Republic of Singapore
Singapore is well-positioned as a test-bed for innovative urban solutions, and
German companies can trial new technologies here before implementing
them on a larger scale in the region. I hope that German businesses
will continue to use Singapore as a springboard to enter the dynamic
ASEAN market.
Singapore is also seeking to hone our comparative advantage to be futureready.
As world leaders in technology, innovation and research, German
companies will continue to be important partners for Singapore as we embark
on the next phase of our economic development towards a ‘Smart Nation’.
There is much that we can share and learn from each other’s experience.
The EU-Singapore Free Trade Agreement (EUSFTA) will provide an added
boost to our relationship. As the first agreement between the EU and an
ASEAN member state, the EUSFTA will enhance our trade and investment
flows and strengthen EU engagement of the region. More importantly,
the EUSFTA is an important building block to an eventual EU-ASEAN FTA.
Through the EUSFTA, German companies will benefit from improved market
access and business opportunities in Singapore. I look forward to your
continued support for the expeditious ratification of the EUSFTA.
For more than a decade, the Singaporean-German Chamber of Industry and
Commerce (SGC) has been an important partner in improving Singapore-
Germany economic bilateral relations. I would like to express my appreciation
for your efforts in bringing our businesses and people closer together. I wish
you every success in the year ahead, and look forward to many more years of
meaningful partnerships between Singapore and Germany.
Lim Hng Kiang
Minister for Trade and Industry
Republic of Singapore
SGC Business Magazine 2016/2017
7

8

Messages
Singapore remains an attractive location for German companies – both for
business with the city state itself and as a gateway to ASEAN and beyond.
Openness to foreign investors paired with friendliness to business and the
well-established rule of law make it a natural destination for companies to
venture and expand across Asia. However, as international competitors do
not sleep, new initiatives are important to always stay one step ahead. Smart
and sustainable approaches are required to remain attractive also for the next
decades. Singapore’s government addresses these challenges inter alia with
the Smart Nation Initiative and the Committee on the Future Economy.
H.E. Dr
Michael Witter
Ambassador of the
Federal Republic of
Germany to Singapore
With Singapore committing itself to becoming a smart nation, science and
business collaborations between Singaporean and German companies
are very important. German companies can tap on the knowledge of their
Singaporean counterparts using the city state as a test bed for Research
and Development (R&D) on smart technologies. Bilateral science and
business collaboration can contribute to achieving Singapore’s goals due
to the technological expertise of German companies in combination with
Singapore’s excellent R&D infrastructure and its ‘living lab’ status.
Germany also feels challenged by the ever increasing international
competition. We cannot take it for granted that we will maintain our current
role as a key industrialised country by simply relying on existing technologies,
in particular regarding the way we organize our factories. For that reason,
the concept of Industrie 4.0 has been designed to stay ahead of the curve
in production technologies. We are convinced that the experiences German
companies are gaining can also be of interest for their Singaporean partners.
With the New Technologies Committee and the R&D Committee, the SGC
organises business meetings focusing — amongst others — on facilitating
exchange of knowledge on smart technologies. Thereby the SGC promotes
Singapore as a business location for companies with a strong R&D and
technology portfolio. These committees also include representatives from
small and medium-sized companies, a traditional backbone of the German
industry as well as Singapore’s economy. They are also represented in SGC’s
Mittelstand Committee, which focuses on specific aspects of that sector.
On the basis of these joint activities, the prospects for further deepening the
Singaporean-German partnership are excellent. The SGC is a key partner of
our Embassy and an essential part of the efforts to stimulate innovation and
expand economic relations even further, for the benefit of both our countries. I
wish the SGC yet another successful business year.
H.E. Dr Michael Witter
Ambassador of the Federal Republic of
Germany to Singapore
SGC Business Magazine 2016/2017
9

Messages
I thank the Singaporean — German Chamber of Industry and Commerce (SGC)
for inviting me to contribute to its business annual for 2016/2017. This will
be my last contribution to the SGC’s business annual, as I end my posting in
Berlin in September 2016. It has been a ‘thrilling ride’ for me over the past four
years. Germany is very close to my heart — it is my second assignment in this
beautiful country – and during my four years in Berlin, I have witnessed how
both Singapore and Germany have embraced change to remain competitive and
be ahead of the curve. Let me share with you three observations, which I think
dovetails well with this year’s theme.
H.E. Mr Jai S Sohan
Ambassador of the Republic
of Singapore to the Federal
Republic of Germany
First, both countries have a strong foundation which allows them to leverage
on new technologies. This includes our strong legal and physical infrastructure,
our well-diversified economy, and an educated workforce. Germany has a
high-share of innovative companies, with approximately two-thirds of all R&D
expenditure in Germany spent in companies. This is complemented by the work
of world-class research institutions and excellent network between business
and science. Singapore has a very high regard for Germany’s innovation
ecosystem, as we build on our own.
Second, we have not allowed our constraints — vulnerability to global economy,
demographic changes etc. — to hinder economic growth. Despite or perhaps
due to these challenges, we have decided that we cannot remain business-asusual
and be afraid of change. We have decided to pursue the next generation
of technology, the Internet of Things (IoT), which is the smart connectivity
of different sensors present in physical objects. Germany has decided to
combine this with its strengths in the industry and call it Industrie 4.0. This is
necessary as companies face increasing pressure of reduced batch sizes and
increased level of customisation from their global customers. Singapore is
looking at Germany’s development closely, as we pursue our own advanced
manufacturing ambitions.
Third, while undergoing economic transformation, both countries recognise the
importance of sustainable approaches. Germany has shown us that through the
use of renewable energy, economic growth does not necessarily have to lead to
higher carbon emissions. Singapore is a renewable energy disadvantaged state
due to its small size and high cloud cover, but we are doing our part to reduce
carbon emission through a more efficient use of energy.
Singapore and Germany have been enjoying excellent cooperation across a
broad range of fields, from science and technology, to research and education
and of course, business and economics. There is also a high level of political
exchanges. These excellent ties provide a solid foundation for businesses from
both countries to collaborate in smart technologies for our future like the IoT in
industries, urban solutions, green technology and electromobility.
Let me take this opportunity to congratulate Germany for its 26th anniversary of
German unity this year. As I end my posting here, I would also like to introduce
Mr Laurence Bay who will take office as the Ambassador on 28 September 2016.
I wish the SGC all the best in its efforts to further promote relations between
Singapore and Germany.
H.E. Jai S Sohan
Ambassador of the Republic of Singapore
to the Federal Republic of Germany
SGC Business Magazine 2016/2017
11

Messages
The unmistakable combination of young, well-educated Singaporeans and advanced
German technology has culminated in consistent prosperous cooperation between
both nations in the past years, and we look upon the successful German-Singaporean
business partnership with much satisfaction.
Singapore has understood at an early stage that sustainable prosperity goes hand in
hand with a well-educated youth and the promotion of free trade and fair competition.
These assets and the excellent infrastructure have made the nation a forerunner of
smart technologies in the Asian-Pacific Region. German enterprises are aware of these
opportunities and the steadily growing trade volume between our countries reflects the
success of it.
Dr Martin Wansleben
Chief Executive Officer,
Association of German Chambers
of Commerce and Industry
(DIHK e.V.)
Accordingly, I highly welcome the progress that the implementation of dual elements
in Singapore’s vocational education system has reached. In Germany the “dual system”
is recognised as an innovative approach towards skill development and plays a key role
in Germany’s attempt to handle the very relevant challenge of skilled labor shortages.
Our AHK exported this model successfully to Singapore by supporting the cooperation
between companies and colleges.
In an environment of steadily advancing worldwide integration the Singaporean nation
has found its place among the other ASEAN members to engage on an international
level. The most prominent example is probably its recent adherence to the Trans-Pacific
Partnership. The advantageous geographic location made it a key mediator for western
countries like Germany to access other South-East-Asian markets. This is why I see
founded reasons for the aspiration of the Singaporean archipelago to become a hub for
the ASEAN Region.
Over the past years we have fostered our bilateral trade relations and incentivised new
investment with FTAs. I am confident that the mutually improved market access will
continue to bear fruits.
The Association of German Chambers of Industry and Commerce represents the interest
of all German enterprises, at home and abroad, in the face of political institutions,
foreign partners and the broader public. Through our international network of chambers
and cooperating with other institutions we aggregate region-specific information about
market and political conditions. This enables our German Chambers Abroad to develop
an unbiased view about market dynamics and hence to lay the grounds for a successful
market entry of German firms abroad promoting smart German technologies worldwide.
The Singaporean-German Chamber of Industry and Commerce (SGC) keeps doing
exemplary work in transposing our mission on the local ground. After 12 years of
supporting German business in finding local market partners and by this contributing to
the success of German technologies abroad, the SGC has become an integral part of the
German Business Society in Singapore.
Also in the name of the Association of German Chambers of Commerce and Industry, I
would like to thank the members of SGC and its team for their engagement. Our gratitude
goes especially to President Wolfgang Huppenbauer and Executive Director Dr Tim
Philippi. We sincerely look forward to an ongoing prosperous partnership with Singapore.
Dr Martin Wansleben
Chief Executive Officer,
Association of German Chambers
of Commerce and Industry (DIHK e.V.)
12

Singapore is the most important trading partner for Germany in South-East Asia. The main
industries of importance for both countries are the manufacturing, electrical engineering,
information technology, semiconductor, pharmaceutical and chemical sectors. Both
Singapore and Germany place much emphasis on innovating and utilising technology in
practical and intelligent ways.
In this regard, the ‘Smart Nation’ initiative by the Singapore government which seeks to
utilise and harness technology in meeting the challenges and needs of the country offers
opportunities for German companies, whose knowledge, technology and expertise is
highly-esteemed and much sought after in Singapore.
Mr Wolfgang
Huppenbauer
President of the Singaporean-
German Chamber of Industry
and Commerce (SGC)
The Singaporean-German Chamber of Industry and Commerce (SGC) is very honoured
to be a significant platform for bringing global German companies and increasingly,
Mittelstands together to exchange and share valuable knowledge and experiences.
In addition, the SGC also supports Singaporean companies wishing to do business in
Germany and German companies in expanding their business in Singapore through
various business-related services and advice. This is made possible through the chamber’s
excellent collaborations with Singaporean and German trade and business associations,
government bodies and agencies.
SGC’s events and initiatives enable our member companies and their representatives of
large, medium and small companies to network and share the latest technological trends
and business outlook. The number of successful partnerships achieved through our
initiatives have paved the way for further collaboration at both the industry and government
levels, thereby further strengthening the bilateral relations between Singapore and
Germany.
Significantly, four of our delegations from Germany (namely the Photonics and Optical
Industries, Energy Efficiency in Buildings, IT Security and Semiconductors) brought
together companies who have initiated discussions on smart technologies. In addition,
we also organised a Mini-Conference on Smart Nation in December 2015 which offered
another platform to highlight German companies’ role in this new trend. This was followed
by a conference on Industrie 4.0 in June this year.
SGC Business Luncheon events this year also tapped into this topic of Smart Technologies.
First with EDB’s chairman Dr Beh Swan Gin, who spoke on the future of digitisation, its
implications for Singapore and how German companies could value-add. This was followed
by the luncheon in July, with the First Mayor of Hamburg, Mr Olaf Scholz, who focussed
on establishing smart cities in both Hamburg and Singapore through technological
intelligence to improve the lives of people.
It is quite evident that modern communication technology has the potential to change our
lives for the better, be it in our homes, workplace or communities. New infrastructure is
being planned and built by utilising the advancement in infocomm technology efficiently
and sustainably to create a smart nation. The SGC is indeed proud to be part of this latest
development and we hope to contribute further towards this initiative.
In conclusion, I would like to thank our members for their active participation in the
various events and activities, and to the SGC Corporate Gold Members for their
support. I would also like to thank all our partners in Singapore and Germany for their
cooperation, especially the Deutsche Industrie- und Handelskammertag (DIHK) and the
Bundesministerium für Wirtschaft und Energie (BMWi) for their continuous support. Last
but certainly not the least, my sincere thanks to the staff of SGC for their energy and hard
work and bringing much enthusiasm to the work of the Chamber.
Mr Wolfgang Huppenbauer
President of the Singaporean-German Chamber of
Industry and Commerce (SGC)
SGC Business Magazine 2016/2017
13

SGC Highlights
This year, we see Singapore’s vision of a Smart Nation coming into effect
with numerous initiatives and pilot projects. The Singaporean-German
Chamber of Industry and Commerce (SGC) has been constantly supporting
the exchange of information between Germany and Singapore, including that
in the field of technology, where Germany thrives. We believe Germany has a
lot to contribute in Singapore’s endeavour, and as a gateway between these
successful nations, we are eager to continue facilitating mutual progress.
At the SGC, we offer many opportunities for members to connect and engage
with relevant businesses. These range from SGC Business Luncheons
to delegations from Germany, and organising events on salient issues to
holding networking activities. In the next section, we have highlighted several
memorable occasions, and we hope you enjoy reading!
Dr Tim Philippi
Executive Director, SGC
Dr Tim Philippi
Executive Director of the Singaporean-German
Chamber of Industry and Commerce
17 – 23 October 2015
Delegation to Germany with UniSIM
The successful talks during the seminar
on Skills Future culminated in a study
trip of the senior management of
UniSIM to Germany. During the journey,
the group visited three universities of
applied sciences, the Strascheg Centre
for Entrepreneurship, the IHK Academy
Munich and several companies, namely
Bauer Group, Siemens, Schaeffler and
Rohde & Schwarz.
Both the universities and the companies
shared their experiences of integrating
their student’s practical working periods
into the academic curricula. Moreover,
they explained how students, companies
and the universities of applied sciences
could benefit from close ties and
partnerships.
14

1 – 3 November 2015
Mumbai Conference
Knowing what’s going on in the different
markets is key to the success of the
German Chamber network. Therefore,
representatives from 18 German bilateral
chambers abroad, (AHKs), along with
partners from Germany, met for a three-day
conference in India.
The AHK-Conference Asia-Pacific (AHK
Regional Conference) took place from 1
to 3 November 2015 in Mumbai and was
the most important conference of the
AHKs from the Asia Pacific region last
year. Organised by the DIHK, SGC and the
Indo-German Chamber of Industry and
Commerce, the meeting was an excellent
platform for a practical, strategic exchange
with partner organisations.
31 January – 4 February 2016
Market Exploration ‘IT Security’ in Singapore
During the four-day market exploration
in Singapore, the German delegates met
many local experts to exchange know-how
and establish initial business contacts,
which gave them both extended access
to the market and a platform on which to
create business opportunities.
Furthermore, the delegates had the
chance to learn from Singaporean
companies during site visits, participate
in round table discussions and engage
in a networking reception, all effectively
packed into a busy four-day schedule.
SGC Business Magazine 2016/2017
15

SGC Highlights
15 February 2016
SGC Business Luncheon on “ASEAN- Outlook for 2016 and
Beyond”, with Ambassador Ong Keng Yong, Former Secretary-
General of ASEAN
Mr Ong, Ambassador-at-Large to the
Ministry of Foreign Affairs, spoke on the
formation of ASEAN and its strengths
and weaknesses. He also mentioned a
high reliance on China and her natural
resources, and the struggle between
cooperation and national sovereignty.
To overcome salient worries on terrorism
that were brought up during the question
and answer session, he assured that
ASEAN states are well prepared to deal
with these crises, but emphasised that
national interests must be put aside to
achieve effective growth and success as a
unit.
24 March 2016
SGC Business Luncheon on “Attract, Transform, Create”,
with Dr Beh Swan Gin, Chairman of the
Economic Development Board, Singapore
The Economic Development Board
(EDB) is the lead government agency for
developing and managing Singapore’s
economic growth, and Dr Beh spoke to
the participants at the SGC Business
Luncheon on EDB’s strategy for future
economic development: to “Attract,
Transform, Create”.
He explained that this meant attracting
complementary firms, transforming
companies to adapt to new technologies,
especially Small and Medium-sized
Enterprises (SMEs), and to allow for the
creation of new business models. He
also highlighted strong bilateral ties, with
Germany as Singapore’s largest trading
partner in the EU in 2015, with S$16.9
billion in foreign direct investments.
16

28 – 30 April 2016
Business delegation of Silicon Saxony e.V. as part of the visit of
Minister President of the German Federal State of Saxony and
President of the Federal Council, Mr Stanislaw Tillich
The SGC organised a two-day programme
for the 40 delegates led by Minister
President of the German Federal State
of Saxony and President of the Federal
Council, Mr Stanislaw Tillich. The many
highlights of the trip included a business
forum and B2B Matchmaking Session
for the companies in cooperation with
the Singapore Semiconductor Industry
Association (SSIA), as well as a roundtable
discussion with experts of the Singaporean
semiconductor landscape and a site visit
to Infineon. The delegates were able to
interact first hand with relevant contacts
here in Singapore, and SGC was happy to
create this channel of communication.
As part of the delegation programme, the
SGC organised a business luncheon on
29 April, with the topic “Current Political
and Economic Developments in Germany
and Singapore”. Our speakers, Minister
President of the German Federal State
of Saxony and President of the Federal
Council, Mr Stanislaw Tillich and Minister
of Trade and Industry(Trade), Mr Lim
Hng Kiang, were invited to speak to our
participants.
Mr Tillich elaborated on the relationship
between Germany and Singapore, with
each as the largest trading partner in their
respective regions, and gave insights into
the current developments in Germany,
such as the refugee situation and financial
issues. Mr Lim then continued with an
optimistic outlook on Southeast Asian
economic growth, and the strengthening
on Singapore-Germany business relations,
especially with the EU-Singapore Free
Trade Agreement coming into play.
SGC Business Magazine 2016/2017
17

SGC Highlights
26 – 29 May 2016
Singapore Pavilion at INTERZOO 2016, Nuremberg, Germany
The 34th international trade fair for pet
supplies, Interzoo, is still considered the
largest in its history: 39,000 trade visitors
from 117 countries attended the four-day
trade fair, with 30% coming from Germany
and 70% from abroad. In total, 1,818
exhibitors from 61 countries displayed
their innovations and gave their outlook
on trends over 115,000 square meters of
exhibition space.
As part of continuing effort to promote
Interzoo, the SGC, in partnership with
the Singapore Aquarium Fish Exporters’
Association (SAFEA), co-organised a
successful Singapore pavilion at Interzoo,
which saw a total of 8 participants over an
exhibition space of 156sqm.
24 June 2016
Conference on Industrie 4.0 for Singapore Manufacturers —
An Introduction to the Factory of the Future
One of the highlights of 2016, this
conference was co-organised by four
of the SGC committees: IT, Mittelstand,
New Technologies and R&D. To grace
this event, we had guests-of-honour Dr
Vivian Balakrishnan, Minister of Foreign
Affairs Singapore and Minister-in-Charge
of the Smart Nation Initiative and H.E Dr
Michael Witter, Ambassador of the Federal
Republic of Germany to Singapore.
In his welcome message, Minister
Balakrishnan stressed the importance of
smart technology in the development of
a modern factory and building of smart
communities. Our nine speakers from
various institutions echoed this message,
highlighting the importance of preparing
for this movement to our participants,
which consisted of over one hundred
delegates representing the different
industry sectors.
18

27 June 2016
SGC Young Professionals Network Kickoff Event
with Mr Hanno Stegmann, CEO of Asia Pacific Internet Group,
Rocket Internet
This year, the SGC began a new initiative:
The Young Professionals Network (YPN).
This initiative aims to cater to young
professionals between the ages of
25-35, tailoring services and events to
address the different needs and interests
of the younger working community. On
27 June, we kicked off the programme
with a keynote speech from Mr Hanno
Stegmann, who gave a presentation on
“Asia’s Diamonds in the Rough — The
High Potential of Frontier Markets for
E-commerce”.
With over 50 participants in attendance,
many had questions that Mr Stegmann
addressed with ease, sharing his personal
experience and knowledge on the
subject. The night concluded with causal
networking between the participants over
food and drink, and the SGC looks forward
to another successful event.
13 July 2016
SGC Business Luncheon on “Smart Technologies —
Why Hamburg and Singapore are Working Together”,
with Mr Olaf Scholz, First Mayor of the City of Hamburg
The city of Hamburg is in many ways parallel to Singapore as a
bustling port city, and Mr Scholz graced the luncheon to share,
amongst other issues, how Singapore and Hamburg’s similarities
could help them as they deal with similar challenges and
problems by sharing solutions and exchanging ideas.
He stressed the importance of being future-ready, mentioning
several strategies Hamburg is promoting, such as flattened
factories, intelligent transport systems and traffic management,
amongst others. As two cities similar in nature, with the same
vision and outlook, the potentials for collaboration are high, and
should be leveraged on in the years to come.
SGC Business Magazine 2016/2017
19

SGC Highlights
14 July 2016
GTAI Investors Luncheon — High Tech Eastern Germany
In collaboration with Germany Trade &
Invest (GTAI), the SGC hosted an investors’
luncheon for Singaporean businesses.
The event showcased Eastern Germany’s
business advantages and high-tech
market potential available to Singaporean
enterprises, while representatives of ST
Aerospace and Armstrong Industrial
Corporation Limited gave very interesting
insights on how successful business
collaboration between Singapore
and Germany can be established and
maintained.
The luncheon concluded with networking
between these representatives and
allowed for the creation of effective
business partnerships.
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As a member of the Singaporean-German Chamber of Industry and
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establishing a new company, seminars and much more
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SGC Ad
• Opportunity to voice your interests to Singaporean and German decision-makers
• Information about and opportunity to meet German business delegations
travelling to Singapore
• Invitations to networking events such as luncheons, breakfast briefings and
B2B meetings
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• Monthly newsletter with economic news from Singapore and Germany as
well as useful insights into business developments in both countries
• One free copy of the Member’s Directory and other publications
of the SGC
Want to know more?
Then contact us now!
Singaporean-German Chamber of Industry and Commerce (SGC)
25 International Business Park,
#03-105 German Centre, Singapore 609916
Phone: (+65) 6433 5330 Fax: (+65) 6433 5359
Email: info@sgc.org.sg Website: www.sgc.org.sg
SGC Business Magazine 2015/2016
2016/2017
107 21

Editorial
We are living in an age of rapid technological advancements and disruptions;
an inflection point where our economies and societies are being re-shaped.
Platform technologies continue to transform the way we organise our
societies, plan our cities, and cater to the evolving needs of our people. As we
move into the age of ideas, connectivity, information and data, those who are
best able to innovate, generate knowledge and make creative leaps forward
will find great success.
We need to prepare our people with new skills for future jobs. Our citizens will
demand higher quality public services from public agencies that respond in
real time. Our media, cultural and social dynamics will be transformed by the
same digital revolution.
Dr Vivian Balakrishnan
Minister for Foreign Affairs and
Minister-in-Charge of the
Smart Nation Initiative
Republic of Singapore
Singapore is well-positioned to explore these new opportunities and resolve
new challenges, due to our highly wired and technologically savvy society,
a strong commitment to invest in research, innovation, and our people and
businesses to thrive in the new digital economy.
I thank the SGC for their continuing efforts in fostering collaborations
between Singaporean and German companies. Singapore will continue to be
a partner and enabler for businesses and industry and to push the boundaries
that technology can be harnessed to solve some of our urban challenges. We
can be that laboratory to test-bed smart solutions which can be scaled-up,
customised and commercialised for the global markets.
We continue to be open to ideas from all over the world, and look forward to
opportunities working together to co-develop, adapt, pilot and deploy these
ideas; first in Singapore, and then the world.
Dr Vivian Balakrishnan
Minster for Foreign Affairs and
Minister-in-Charge of the Smart Nation Initiative
Republic of Singapore
22

Editorial:
Smart Technologies
for Our Future
INDUSTRY | SUSTAINABILITY | MOBILITY | INFOCOMM
EDUCATION | | START UPS | | IMPACT
SGC Business Magazine 2016/2017
23

Editorial
According to the German Federal Ministry for Economic
Affairs and Energy, the smart factory of the future will include:
smart machinery which autonomously coordinates
manufacturing processes, service robots intelligently cooperating
with humans in the assembly and automated
guided vehicles fulfilling distinct logistic services. Industrie
4.0 determines the whole lifecycle of a product: from
the first draft to the development, manufacturing, usage
and maintenance, up to its recycling. Smart machines will
not only connect different companies across the supply
chain worldwide to optimise the logistical flow of material
but also make decentralised decisions based on digital
information. Hence, Industrie 4.0 represents the upcoming
fourth industrial revolution.
INDUS-
TRY
Germany has been renowned for its development of
breakthrough technology, especially in the industrial sector.
The term Industrie 4.0 was coined in the High-Tech
Strategy of the German government, and will dramatically
shape the future of Germany as a business location.
Singapore’s economy with its strong and healthy production
sector is an optimal partner in the ASEAN region for
German companies to disseminate and implement their
high-end technologies worldwide. In return, Singapore’s
superior digital infrastructure and high-value manufacturing
offers ideal conditions to test and develop further
technologies.
In order to defend the shares of both respective countries
in the world market, exchange of knowledge and sharing
ideas of the future in manufacturing will be beneficial to
both economies.
Smart Industry or Industrie 4.0 refers to the technological
evolution from embedded systems to cyber-physical systems.
24

Technological Background: Embedded Systems and
Networks
Information and communication technologies (ICT)
form the bedrock upon which tomorrow’s innovative
solutions are built. Embedded systems and global
networks – like the internet and the data and services
found there – are two major ICT motors driving
technological progress. Embedded systems already
play a central – if almost hidden – role in all of our lives.
More than 98 percent of all processors produced
worldwide are deployed in regulator, control, and
monitor functions in devices for all facets of daily life.
For instance, they are there in everything from vehicle
ABS and ESP systems, smart phone communication
and information services and ordinary domestic
household devices to industrial production plant
systems. Embedded systems are the intelligent central
control units at work in most modern technological
products and devices. They typically operate as
information processing systems “embedded” within an
enclosing product for a set range of device specific
application. These “connect” with the outside world
using sensors and actuators, allowing embedded
systems to be increasingly interconnected with each
other and the online world.
Cyber-Physical Systems
Cyber-Physical systems (CPS) are enabling
technologies which bring the virtual and physical
worlds together to create a truly networked world in
which intelligent objects communicate and interact with
each other. Cyber-physical systems represent the next
evolutionary step from existing embedded systems.
Together with the internet and the data and services
available online, embedded systems join to form the
cyber-physical systems.
Key Technologies
Essential for the development of the Industrie 4.0 is the
combination of the latest advancements in technology,
drastically transforming the industrial landscape.
Integrating those technologies will lead to gains in
efficiency and will influence the existing relationship
between suppliers, manufacturers and customers. The
Boston Consulting Group highlighted nine technologies
that will lead to this transformation in industrial
production:
1) Big Data and Analytics
Collection and comprehensive evaluation of data from
production equipment and systems as well as enterprise
– and customer–management systems will allow for realtime
decision making.
2) Autonomous Robots
Robots will be used in an even greater autonomous,
flexible and cooperative manner leading to greater utility
as they interact, communicate and work side by side with
other robots as well as humans.
3) Simulation
In the future, simulations will use real time data to feed
virtual models of production processes in order to
optimise machine settings virtually before implementing
it physically such that machine setup times are
decreased and quality is improved.
4) Horizontal and Vertical System Integration
IT systems become integrated within one enterprise as
well as across the supply chain in order to become better
connected value-chains which are genuinely automated.
5) The Industrial Internet of Things
With the progress of the Industrial Internet of Things,
devices and unfinished products will be enabled to
communicate and interact with one another, thereby
facilitating decentralised analytics and decision making
and allowing for real-time reaction.
6) Cybersecurity
As increased connectivity goes along with higher risk of
cybersecurity threats, critical (intellectual) property such
as industrial systems need to be protected by secure and
reliable communication standards and advanced access
and identity management.
7) The Cloud
The closer integration of departments as well as
companies along the value chain demands for increased
data sharing which allows for data-driven services for
production systems.
8) Additive Manufacturing
Using decentralised additive manufacturing technologies
like 3D printing will allow companies to produce
customised items on the spot, which has construction
advantages over mass-produced items.
9) Augmented Reality
Enabling systems which are based on augmented reality
will allow enterprises to support their employees with
real-time information to optimise their work processes
and decision making.
SGC Business Magazine 2016/2017
25

Editorial
INDUSTRY EXAMPLES
BOSCH’S CURRENT PROJECTS
Driving Industry 4.0: With the upcoming fourth industrial
revolution, manufacturing processes are looking to be
streamlined and seamlessly connected to enhance productivity
and quality control with lower energy needs.
Showcasing an example at the Hannover Messe trade
fair in April 2016, Bosch presented machinery, sensors
and software to form one complete digitally connected
factory. This included innovations such as a robotic arm
that stops when someone gets too close, enabling machines
and humans to work together without a protective
barrier.
Bosch’s IoT Cloud compares data from sensors, and
once any deviation is identified, customers, suppliers and
service providers are notified and alerted in real time.
This minimises costly downstream consequences and
production stoppages.
A calculation algorithm produces forecasts/pre-emptive
condition monitoring for large boiler plants. Modes of
operation that lead to inefficiency, increased wear or unplanned
downtime can then be identified at an early
stage and avoided.
Multi-sensor systems are used to record, process and
transmit measurement parameters. Workpieces also fitted
with these sensor systems so that each product will
have its own blueprint and can report its manufacturing
status, resulting in self-organising and self-monitoring
production.
Virtual power plants help run businesses at lower cost,
mainly by planning, controlling and monitoring energy
supply, energy consumption and energy storage. The Virtual
Power Plant Manager provides a single solution designed
to optimise network stability and maximise energy
trading revenues.
ADDITIVE MANUFACTURING (3D PRINTING)
AT DMG MORI
DMG Mori’s LASERTEC 65 3D machine, which offers a
hybrid solution for combined additive manufacture and
5-axis milling. This process for deposition uses a co-axial
powder nozzle for the additive process. On larger components,
the process can be over 10 times faster than the
generation with a powder bed machine.
With most structural components, 95% of the material is
removed by milling, but by additive processors, material
is only built up where is it needed, saving costs and raw
materials. This process also allows successive layers to
be built thinly, even alternating materials between each
layer. This, combined with the precision, allows a wide
variety of 3D components to be built with accuracy and
cost-efficiency.
SPOTLIGHT ON GOVERNMENT INITIATIVES
Automation Nation
The German government launched the Industrie 4.0 initiative
in 2013, pledging EUR200 million in research aimed
at helping domestic manufacturers. Particular attention
is paid to the Small and Medium-sized Enterprises
(SMEs) forming the backbone of the German economy.
The initiative is attempting to adopt new technologies
and maintain leading market positions in the face of
growing competition from international tech giants.
The Mittelstand 4.0 Initiative
In September 2015, the German Federal Ministry for Economic
Affairs and Energy announced the launch of the
first five competence centres aimed at helping small and
medium-sized companies to go digital as part of the government’s
Mittelstand initiative, which focuses specifically
on SMEs. The first centres will be established in the
states of Berlin/Brandenburg, Hesse, Lower Saxony,
North Rhine-Westphalia, and Rhineland-Palatinate in
partnership with industry associations, leading universities
and research centres, including the Technical University
of Darmstadt, the Leibniz University of Hannover,
Fraunhofer Institute, and the German Research Centre
for Artificial Intelligence (DFKI). Up to 16 centres are
planned for the next year.
26

SGC CONFERENCE: INDUSTRIE 4.0 FOR SINGAPORE
MANUFACTURERS- AN INTRODUCTION TO THE
FACTORY OF THE FUTURE
In June 2016, the Singaporean-German Chamber of
Industry and Commerce (SGC) organised a conference
on Industrie 4.0. targeting small and medium-sized
manufacturing companies in Singapore. The aim was to
facilitate and enable the exchange of ideas and
technologies between Singaporean and German
businesses. The presentations given by various experts
with different backgrounds gave an introduction and
guide to getting started with smart manufacturing. It was
emphasised that SMEs need not invest in costly hightechnology,
but can start small by solving operational
challenges with innovative solutions. It was after all,
through those innovative solutions that key technologies
such as artificial intelligence, additive manufacturing,
autonomous robotics, genomics or nanotechnology
arose, and this will lead us to the fourth industrial
revolution.
Additionally, the Minister-in-Charge of the Smart Nation
Initiative, Dr Vivian Balakrishnan, attended this event and
talked about Industrie 4.0 in the current context of both
respective countries. He emphasised the role of Industrie
4.0 as one aspect of the fourth industrial revolution and
how the government has and will continue to contribute
to the successful participation of the Singaporean
industry in this movement.
References:
— DMG Mori Singapore Pte Ltd, 2015. Additive manufacture of 3D components in finished part quality at the Open House Singapore. Online].
— Germany Trade & Invest, 2014. Industrie 4.0- What is it?. Industrie 4.0: Smart Manufacturinbg for the Future, July, pp. 6-7.
— Germany Trade & Invest, 2016. Welcome to the Future. markets Germany, Issue 1, pp. 26-27.
— Robert Bosch GmbH, 2013. Bosch presents Condition Monitoring basic for industrial boilers. [Online]
Available at: http://www.bosch-presse.de/pressportal/en/bosch-presents-condition-monitoring-basic-for-industrial-boilers-42125.html
[Accessed 13 September 2016].
— Robert Bosch GmbH, 2015. Asenkerschbaumer: connectivity offers great opportunities for logistics. [Online]
Available at: http://www.bosch-presse.de/pressportal/en/asenkerschbaumer-connectivity-offers-great-opportunities-for-logistics-43118.html
[Accessed 13 September 2016].
— Robert Bosch GmbH, 2016. Connected sensors, machinery, and software: Bosch offers Industry4.0 from a single source. [Online]
Available at: http://www.bosch-presse.de/pressportal/en/connected-sensors-machinery-and-software-bosch-offers-industry4-0-from-a-singlesource-44871.html
[Accessed 13 September 2016].
— Robert Bosch GmbH, 2016. Intelligent cross-linking of distributed energy facilities. [Online]
Available at: https://www.bosch-si.com/solutions/energy-management/virtual-power-plant/solution.html
[Accessed 13 September 2016].
— Robert Bosch GmbH, 2016. Intelligent sensor systems for Industry 4.0. [Online]
Available at: http://www.bosch-presse.de/pressportal/en/intelligent-sensor-systems-for-industry-4-0-44893.html
[Accessed 13 September 2016].
— The Boston Consulting Group, 2015. Industry 4.0 – The Future of Productivity and Growth in Manufacturing Industries. [Online]
Available at: http://www.bcg.com.cn/export/sites/default/en/files/publications/reports_pdf/BCG_Industry_40_Future_of_Pro
[Accessed 20 July 2016].
SGC Business Magazine 2016/2017
27

Editorial
S A
U I
S N
T
More than
50 percent of
people in the
world live in
cities, and that
percentage is
expected to
rise to at least
70 percent by
2050.
In Germany and the rest of Europe, 75 percent of
the population already lives in urban
agglomerations, and Singapore is one of the few
countries in the world to have a 100 percent
urban population. With cities as the main
consumers of energy, both countries will save
substantial costs and energy in the decades to
come by working towards sustainable living.
A project on climate change, conducted by the
New Climate Economy in September 2015,
stated that investing in public and low-emission
transport, efficient buildings, and waste
management in cities could generate savings of
USD 17 trillion by 2050. It could also cut
greenhouse gas emissions by 3.7 gigatons per
year by 2030, more than the current annual
emissions of India. With this much at stake, urban
areas have become increasingly important as
testbeds for smart technologies that promote
sustainability.
28

Germany is home to many test beds for
sustainable energy, especially with the Energiewende
providing much of the motivation
and drive for new technologies to
reduce energy consumption and waste.
Similarly, Singapore’s Smart Nation Initiative
is calling for the introduction of smart
technologies to rejuvenate the energy landscape
in Singapore.
“The worldwide
market for smartcity
solutions is
expected to grow
by 20 percent
annually and to
reach a volume of
EUR 1 trillion by
2020.”
A
B
I
L
I
T
Y
SGC Business Magazine 2016/2017
29

Editorial
GTAI’s markets Germany publication states that Munich, which is taking part in an EU-funded demo
program together with Vienna and Lyon, is mixing the two approaches by applying smart-city solutions
in a 350-hectare district being built in Freiham, on the city’s western edge. It will house up to
20,000 people and provide space for 7,500 businesses. Drilling has started to tap an enormous
reservoir of hot water lying at a depth of 2,300 meters, as part of a geothermal plan to heat Freiham
and the adjoining older neighbourhoods. The districts will receive a plethora of energy-saving innovations,
from electric buses and intelligent streetlamps, to apps providing real-time public transport
information and easy payment systems.
In the same issue of markets Germany, GTAI states that “Although there are new districts in German
cities being built today, in most places smartcity projects are about upgrading existing buildings and
infrastructure”. This contrasts with Singapore’s approach, which has a public housing agency, the
Housing & Development Board (HDB), which builds sustainable homes and towns.
Image courtesy of the Housing & Development Board
This comes in the form of test-beds in Punggol Northshore,
a district that has incorporated smart features into
urban living. In a press release issued by HDB, they have
implemented a Smart HDB Town Framework, “leveraging
on Information and Communication Technology to make
HDB towns and estates more liveable, efficient, sustainable
and safe” for the residents. The framework focusses
on:
1) Smart Planning
2) Smart Environment
3) Smart Estate
4) Smart Living,
Punggol Northshore will see smart car parks, smart fans
and lighting, and other initiatives as outlined below:
Smart Planning
1. Complex Systems Modelling Tool
A decision-making tool which helps planners to understand
the trade-offs involved when introducing new sustainable
features into HDB towns.
2. Smart Car Parks
Car parks equipped with an intelligent parking demand
monitoring system that will automatically increase the
number of available lots during non-peak hours for visitors
as residents with season parking ticket are out. Conversely,
it will also reduce the number of available lots for
short-term parking visitors in the evening, to ensure sufficient
lots are reserved for residents with season parking
tickets who are returning home.
30

Smart Environment
Implementation of sensors to capture real-time information
on environmental factors such as temperature and
humidity. Innovative solutions can then be found to create
a more pleasant environment for residents. For example,
Smart Fans located in common areas can be
triggered when certain thresholds of temperature and
humidity are reached. The fan speed can be regulated to
improve the thermal comfort level for residents.
Smart Estate
Collection and analysis of data on usage patterns of facilities
to optimise maintenance cycles and pre-empt problems.
Examples include:
1. Smart lighting with sensors
Lighting fitted with sensors, installed in the common areas,
can help HDB to understand human traffic patterns
and optimise the provision of lighting.
2. Smart Pneumatic Waste Conveyance System
By fitting this facility with sensors, we can monitor waste
disposal patterns and volume to optimise the deployment
of resources needed for waste collection.
Smart Living
Provision of Smart-enabled homes that are equipped
with digital infrastructure to support easy installation of
Smart Home devices and systems developed by commercial
firms. Residents will be able to enjoy greater convenience
and peace of mind from the comfort of their
homes. An example of a Smart Home system is the Smart
Elderly Monitoring and Alert System which allows families
to monitor the well-being of elderly relatives living
alone at home.
Another testbed for public spaces is located in the Jurong
Lake District:
As the Singaporean government looks to decentralise
commercial activities away from the city centre, Jurong
Lake District (JLD) was selected to be developed as the
new area of commercial activity. Furthermore, it is the
designated test bed for Smart Nation applications that
seek to improve the quality of life and encourage sustainable
living.
Some applications to be tested include:
• Biomachines pilot uClim, a web based service that
sends real-time environment measurements to urban
planners, allowing them to efficiently plan and
design living spaces with minimal energy use
• Smart park lighting equipped with sensors to adjust
to prevailing conditions
• Enhanced energy management and benchmarking
platform —> Monitor and track energy use in buildings
and public spaces
Both Germany and Singapore not only see the need to
use resources sustainably, but have the technology available
to achieve efficient cities that will combat climate
change. With their respective test beds, these technologies
can be assessed for implementation in the real
world, and be tailored to suit each environment. What
these testbeds show is not only the construction of infrastructure,
but also the collection of data to enable efficient
design and planning. This approach is especially
useful to already existing estates with limitations on implementing
devices such as sensors and waste conveyance
systems.
References:
— Germany Trade & Invest (GTAI), 2016. Smart Cities, Intelligent
Living. markets Germany, Issue 1, pp. 6-9.
— Housing & Development Board (HDB), 2014. Smart HDB Homes of
the Future. [Online]
Available at: http://www20.hdb.gov.sg/fi10/fi10296p.nsf/
PressReleases/F93B15F80588397748257D500009CE6C?OpenDocument
[Accessed 20 September 2016].
— Housing & Development Board (HDB), 2015. Yuhua the First
Existing HDB Estate to Go Smart. [Online]
Available at: http://www.hdb.gov.sg/cs/infoweb/press-release/
yuhua-the-first-existing-hdb-estate-to-go-smart
[Accessed 3 August 2016].
— Infocomm Development Authority of Singapore, 2014. Smart and
Connected Jurong Lake District. [Online]
Available at: https://www.ida.gov.sg/~/media/Files/About%20Us/
Newsroom/Media%20Releases/2014/0617_smartnation/AnnexC_sn.pdf
[Accessed 3 August 2016].
SGC Business Magazine 2016/2017
31

Editorial
M O BI
LITY
Germany is at the pioneering edge of many of the technologies associated with autonomous driving, helped by significant
government investment and funding programs, such as the “100 days of automated driving” program in June,
which spawned 14 joint projects (63 individual concepts) and investment of EUR 80 million. While the large companies
are almost obliged to start R&D projects in this direction, such funding programs mean that Germany’s Mittelstand
of small-to-medium enterprises is joining in, creating numerous R&D projects from which the car manufacturers can
cherry-pick.
“In Germany, we have the technology, we have
a well-developed concept. We are ready and
we want to get it going. Producers are testing
on stretches of road in Germany all the time.
Really, the most significant barriers to
overcome before we do get it going are now
regulatory.”
— Karsten Schulze, Senior Vice President for Active
Safety and Driver Assistance at Germany’s Automobile
and Traffic Engineering Association (IAV)
In an article by BMWi, Mr Schulze also stated that Audi
and BMW in Germany have already had many successful
recent tests. Despite this, BMW still sees several limitations
in the last leg of development for fully driverless
technology.
“Today’s technology allows customers to
experience driving assistant features;
however, technology is not ready for highly or
fully automated driving. Future autonomous
driving requires 5G standard, highly dynamic
HD mapping, laser/lidar technology and very
precise camera systems, respectively “super
computers”. Further improvement of
infrastructure on highways is also necessary.
For these reasons we expect the first highly
and fully automated driving enabled BMW
iNnext vehicle to market by 2021.”
— Manfred Poschenrieder, Spokesperson Efficient
Dynamics, BMW Group
32

The SGC also reached out to Audi to get their opinion on
the implementation of these technologies:
“Driverless vehicle technology is not yet ready
for full market introduction. But for developing
the technology and testing it in real world
situations, Singapore seems like a very
suitable location. It is a compact city state
and the government is keen on this topic. We
have already seen the country stepping up
the efforts with controlled trials this year and
we expect the physical and legislative
environment to be increasingly conducive for
the autonomous driving to flourish.”
— Jeff Mannering, Managing Director of Audi Singapore
From an interview with Mr Pang Kin Keong, Singapore’s
Permanent Secretary for Transport, and Chairman of the
Committee on Autonomous Road Transport for Singapore
(CARTS).
(Read full interview at 2025AD.com)
“Singapore has made the
deployment of self-driving
vehicles a top priority, due to
limited land and limited
manpower for transportation
needs. With ever increasing
demand and a limited supply,
it is no wonder that
alternatives have to be
found, and autonomous
driving is one of the
solutions that is currently
being pursued.”
Mr Pang sees two challenges, the first one which is a lack
of “well-established international standards and regulations
for the development and deployment of self-driving
vehicles on a large scale”, and secondly, that “self-driving
technology is not yet fully ready for real-world deployment”.
To address his second concern, test beds are
sprouting up all over Singapore to assess the viability of
driverless technology; Jurong Lake District was the first
to test driverless carts that ferry commuters around the
park, and now one-north is conducting trials for driverless
cars.
The results are promising, and it seems that it is only a
matter of time until this technology is fine-tuned and
ready for full implementation across the island. As with all
new technology, there always seems to be a time lag between
implementation and the relevant legislations. Take
the taxi-booking app, Uber, for example. The Land Transport
Authority of Singapore (LTA) released a ‘Third-Party
Taxi Booking Service Providers Act’ in 2015 to regulate
this industry, but Uber has been operating in Singapore
since 2013. As such, Mr Pang’s first concern on the lack
of regulations seems to be an issue that will solve itself in
the long run.
In the race to achieve fully autonomous driving, we still
have many challenges ahead: hurdles in the form of tight
legislations and the need for even more advanced supplementary
technologies. However, we are almost at the
finish line, and Singapore is in a good position to implement
these technologies in the final stretch, fully utilising
advancements that have been made in the German mobility
industry.
References:
— 2025AD, 2016. SINGAPORE: ON THE ROAD TO A SELF-DRIVING FUTURE. [Online]
Available at: https://www.2025ad.com/in-the-news/blog/self-driving-singapore/?type=0%3Ftype%3D7777%3Ftype%3D7777
[Accessed 12 August 2016].
— Germany Trade & Invest (GTAI), 2016. Knight Reviver. markets Germany, Issue 1, p. 24.
— Land Transport Authority of Singapore, 2015. TWO THIRD-PARTY TAXI BOOKING MOBILE APPLICATIONS ISSUED WITH CERTIFICATES OF REGISTRATION
[Online]
Available at: https://www.lta.gov.sg/apps/news/page.aspx?c=2&id=193b3496-9acd-4473-833e-b2b5d2bf5eaa
[Accessed 11 August 2016].
— Land Transport Authority of Singapore, 2015. TWO THIRD-PARTY TAXI BOOKING MOBILE APPLICATIONS ISSUED WITH CERTIFICATES OF REGISTRATION
[Online]
— Available at: https://www.lta.gov.sg/apps/news/page.aspx?c=2&id=193b3496-9acd-4473-833e-b2b5d2bf5eaa
[Accessed 11 August 2016].
SGC Business Magazine 2016/2017
33

Editorial
Info-communications is key to laying
the foundation for a Smart Nation, allowing
for information to be collected
and disseminated at even higher levels
of efficiency. In terms of technology,
Germany has been a key player
with significant contributions. However,
according to the German Federal
Ministry for Economic Affairs and
Energy (BMWi), German companies
need to step up in the field of digital
technologies, with only 14% of their
annual research budget invested in
commercial applications for digital
technologies, half the investment of
companies in the United States. To
catch up with the global leaders in
the data economy, the BMWi suggests
a few measures:
• Tax deductions for investments
in digital technologies as devices
have increasingly short relevancy
before depreciation.
• The creation of support programmes
specifically on innovative
technology, and the
identification of lighthouse projects
• Funding provided for German
and European companies in relevant
areas to achieve technical
independence
• Introduction of Research and
Development tax breaks for
Small and Medium Enterprises
(SMEs)
These measures would accelerate
growth in this sector, one that is already
progressing rapidly. According
to Germany Trade and Invest (GTAI),
big data technology use may have its
origins in North America, but Europe
- and Germany in particular – is
quickly catching up. At present, big
data technology in Germany is largely
driven by the Internet, e-commerce,
and advertising sectors, and
growth is only expected to increase,
particularly in hardware and infrastructure,
bandwidth and related acceleration
services, and, more
particularly, database and analytics
technologies.
INFO
COMM
Imagine a nation with perfect knowledge, with data collected
and analysed to enable the highest efficiency possible
for infrastructure and behaviour. This is part of what
Singapore is trying to achieve with the Smart Nation Initiative.
The Infocomm Development Authority of Singapore
(IDA), aims to achieve this vision with the Smart Nation
Platform (SNP), based on “a systematic premise to enable
greater pervasive connectivity, better situational awareness
through data collection, and efficient sharing of collected
sensor data.”
The SNP will work on three levels:
CONNECT
Connect will include adding to the existing communication
infrastructure nationwide. While we already have the
Nationwide Broadband Network (NBN) and Wireless@
SG, the coming years will see trials and the implementation
of Above Ground (AG) boxes and HetNet technologies.
COLLECT
The IDA will then collect data, using a web of sensors deployed
across the island to consolidate information that
will be input into a central system called the Smart Nation
Operating System (SN-OS)
34

COMPREHEND
Relevant public agencies will have access to SN-OS, allowing
them to comprehend and analyse the figures collected.
These analyses will then provide the backbone to create
responsive and even anticipatory programmes and services
to improve decisions in transport, health and other
aspects of citizen life.
With the implementation of the SNP, the stage is set for
other technologies to leverage on the data collected,
slowly building around it to form an interlace of smart
technologies that will truly enable Singapore’s Smart Nation
vision.
The foundation has been laid for a nation fully integrated
with smart technologies, but a myriad of technologies will
prove ineffective if there is a discrepancy between these
technologies and the technical capabilities of the workforce.
The IDA has thus put in place the TechSkills Accelerator,
or TeSA, to close this gap, identifying ICT skills
that are in demand, and providing development programmes
not just for fresh to mid-level professionals, but
also for existing or displaced ICT professionals, and those
aspiring to join or convert to ICT professions.
TeSA will aggregate and integrate training and job placement
programmes to serve across ICT and non-ICT sectors.
Through a network of key hirers and partner
providers, with support from the ICT industry, TeSA will
provide new emphasis on:
• An integrated approach to ICT skills acquisition and
practitioner training: both in core ICT skills and in
sector-specific ICT skills, complemented by busi-
ness domain knowledge required by different sectors
of the economy. In fact, a significant 51% of ICT
professionals work in non-ICT sectors who needs
to be better equipped beyond core ICT skills
• Employability outcomes through place and train
programmes, and career advisory services.
There are three key roles of TeSA:
• Masterplanner. TeSA will identify job opportunities
and skills requirements, close vocational skills gap
through training, and driving hiring outcomes.
• Coordinator. TeSA will develop an ecosystem of
partner providers to better match demand and supply
for ICT professionals, with specialised training
partner clusters for different sectors of the economy.
• Enabler. TeSA will develop industry-recognised
skills standard and certification programmes for
T-shaped ICT professionals, accredit partner providers
and provide career advisory services.
This will not only ensure that there is a sufficient, continuous
supply of ICT professionals to meet the demands in
the market, but will also “prepare people for better jobs,
better pay, and that is going to be a key performance indicator
that is very important to us – to know that the
graduates under TeSA go on to get good jobs and have a
brighter future”, according to Mr Gabriel Lim, Chief Executive
(Designate) of the Infocomm Media Development
Authority (IMDA), at the Infocomm Media Business Exchange
on 1 June 2016.
Both Germany and Singapore have laid the groundwork
for infocommunications to push us even further towards
a digitalised future. With both nations working hard to
increase the efficacy of these technologies, there is
much room for collaboration and the exchange of both
information and technology, thereby enabling mutual
progress towards being Smart Nations.
References:
— Federal Ministry for Economic Affairs and Energy (BMWi), 2016. Digital Strategy 2025, Berlin, Germany: Federal
Ministry for Economic Affairs and Energy (BMWi).
— Germany Trade & Invest, 2016. Software Industry. [Online]
Available at: https://www.gtai.de/GTAI/Navigation/EN/Invest/Industries/Information-technologies/software.
html#808248
[Accessed 20 August 2016].
— Info-communications Development Authority of Singapore, 2014. Fact Sheet, Smart Nation Plarform. [Online]
Available at: https://www.ida.gov.sg/~/media/Files/About%20Us/Newsroom/Media%20Releases/2014/0617_smartnation/
AnnexA_sn.pdf
[Accessed 19 August 2016].
— Info-communications Development Authority of Singapore, 2014. Media Factsheet, Smrat Nation Platform. [Online]
Available at: https://www.ida.gov.sg/~/media/Files/Programmes%20and%20Partnership/Collaborations/2014/1010_SNP_IR/
SNPIndustryBriefingFactSheet.pdf
[Accessed 19 August 2016].
— Info-communications Development Authority of Singapore, 2016. Strategy for a Technology-driven Future. [Online]
Available at: https://www.ida.gov.sg/Tech-Scene-News/Tech-News/Smart-Nation/2016/6/Strategy-for-a-Technology-Driven-Future
[Accessed 19 August 2016].
— Info-communications Development Authority of Singapore, 2016. Tech Skills Accelerator. [Online]
Available at: https://www.ida.gov.sg/Sub/Talent/Professional-Development/Tech-Skills-Accelerator
[Accessed 19 August 2016].
SGC Business Magazine 2016/2017 35

Editorial
EDUCATION
The previous section
covered the TechSkills
Accelerator (TeSA), which
trains the workforce to be
adequately equipped in the
ICT sector. Expanding on
that, the Ministry of
Communications and
Information announced a
new ICT Manpower
Development Programme
with more than S$120
million budgeted over the
course of three years.
The Smart Nation vision sees a future vastly different
from today’s, permeated with technologies that will require
new knowledge and skills. This is why a focus has
to be placed not just on training the workforce, but also
students for the advancements ahead. At the second
BETT Asia Leadership Summit held in Singapore last
year, Adrian Lim, Director of Education, Sectoral Innovation
Group, Infocomm Development Authority of Singapore
(IDA), said the next big step in education could be
the use of analytics to make education better and more
effective.
Reporting on this summit, an article on eGov Innovation
mentions that the Singapore government was starting to
make the move toward this vision of a data-driven education
strategy. “Singapore is always future looking,” Lim
said, adding that in the field of education, the country was
exploring personalised learning with the use of analytics
from K-12 to higher learning. The goal is data-driven, customised
instructions for both teachers and students.
Data in this context is not only used for the assessment of
student skills but also to enable schools to make data-driven
decisions for student learning, especially personalising
education to cater to individual needs. This is
in addition to the introduction of programmes to enhance
the employability of graduates by introducing the latest
technology very early on in the curriculum.
36

More than S$120 mil for ICT Manpower
Development Programmes
Pre-tertiary
Students
Pre-schoolers
Professionals
Techskill Accelerator
Code@SG
Computational
Thinking
Train up to
72,000 students
Pre-Graduates
iPREP
Nominated
students from
Universities/
Polytechnics/
ITE Colleges
Train up to 2,400
pre-graduates
Scholarships
Poly/University
students
Award up to 60
pre-graduates
Professionals
TechSkills
Accelerator
Company Led
Training
Structured OJT/
local & overseas
attachment
Train up to 3,750
professionals
CITREP+
Courses/Certs
Train up to
16,800 professionals
Tech Immersion
and Placement
STEM grads to
Tech Professionals
in Emerging
High Demand
Tech Skills
Train up to 1,050
professionals
S$120 mil
budget
over 3 years
SkillsFuture
Study Awards
Professionals
with more than 3
years working
experience
150 Awards Budget
S$807,500
Branding Tech as a Career
OUTREACH to students, parents, teachers, counsellors, professionals
SGC Business Magazine 2016/2017
37

Editorial
This includes CODE@SG, which will introduce coding and computational
thinking in pre-tertiary education, Industry Preparation for Pre-graduate Programme
(iPREP) to equip tertiary students with experience and skillsets for
work in the industry, and SkillsFuture Study Awards for the ICT sector to encourage
continuous skills acquisition among ICT professionals and to develop
tech specialists. By formalising such programmes, more students will
gain the knowledge required in a society interwoven with smart technologies.
They will be better prepared for an environment that may be vastly different
from today’s.
Additionally, a new initiative called Internet of Things @ Schools will use sensors
and data to enhance the current learning system, connecting various
sensors and uploading the data onto a shared platform. This data is then
available for students to access, analyse and suggest solutions for real-world
issues. This initiative is currently at the Proof of Concept stage for the subjects
Science and Geography, and is allowing students to transition smoothly
to a new learning paradigm that may well be the primary approach in the future.
Also in the field of ICT, the IDA has introduced the National Infocomm Scholarship
(NIS) to develop talent and nurture future leaders to help drive Singapore’s
infocomm industry. This programme allows scholars to benefit from
both the prestige of a government scholarship and valuable exposure to private
sector work through opportunities for internships with the industry.
Scholars also have the freedom to chart their tech career according to their
aspirations.
Here in Singapore, the German Institute of Science and Technology (TUM
Asia) and Fraunhofer IDM@NTU have already made adjustments to their curriculum,
engaging their students with smart technologies.
38
SGC Business Magazine 2016/2017

“Germany and Singapore have a shared interest in
research and development. Both countries stand to gain
from skilled talent and the transference of technology.
TUM Asia constantly ensures that its programmes are
industry-relevant, most recently revamping its
Microelectronics programme to Green Electronics, a
move towards the smart technology direction. TUM
professors are at the frontline of research, in areas such
as smart technology and Industry 4.0. They incorporate
applied learning strategies, preparing students for an
engineering career at the forefront of technology.”
— Dr Markus Waechter, Managing Director, Technical University of
Munich Asia (TUM Asia)
“In Fraunhofer IDM@NTU, what started as undergraduate
projects involving smart technologies have materialised in
the classroom, including a Virtual Nanotech Zoo,
Augmented Physics Lab and Augmented Reality Chinese
Language Game. Also, students of the NTU Lee Kong
Chian School of Medicine are using Augmented Reality
applications in their courses, along with some students at
the NTU School of Biological Sciences, who are using
dynamic 3D models and a highly interactive multi-touch
table. These progammes allow students to “experience”
the information visually, enriching their learning
experience.”
— Assoc Prof Dr.-Ing. Wolfgang Mueller-Wittig, Director, Fraunhofer
IDM@NTU
References:
— Estopace, E., 2015. Singapore’s innovations in education geared for a ‘Smart Nation’. [Online]
Available at: http://www.enterpriseinnovation.net/article/singapores-innovations-education-geared-smart-nation-825534278
[Accessed 17 August 2016].
— Info-communications Development Authority of Singapore, 2012. Fact Sheet, National Infocomm Scholarship. [Online]
Available at: https://www.ida.gov.sg/~/media/Files/About%20Us/Newsroom/Media%20Releases/2012/1107_YID2012/AnnexHFactsheet_NIS_
Nov2012.pdf
[Accessed 18 August 2016].
— Info-communications Development Authority of Singapore, 2016. CODE@SG Movement - Developing Computational Thinking As A
National Capability. [Online]
Available at: https://www.ida.gov.sg/Programmes-Partnership/Store/CODESG-Movement-Developing-Computational-Thinking-as-a-National-Capability
[Accessed 18 August 2016].
— Info-communications Development Authority of Singapore, 2016. Student Attraction and Development. [Online]
Available at: https://www.ida.gov.sg/Learning/Manpower-Development/Student-Attraction-and-Development
[Accessed 18 August 2016].
— Info-communications Development Authority of Singapore, 2016. Tech Skills Accelerator. [Online]
Available at: https://www.ida.gov.sg/Sub/Talent/Professional-Development/Tech-Skills-Accelerator
[Accessed 18 August 2016].
SGC Business Magazine 2016/2017
39

Editorial
Start-ups are often the driver of
the digital transformation. They
are willing to take risks, are open
for new paths and methods, have
dynamic and adaptable structures,
often collaborate closely with the
technology and research
communities and are strongly
oriented toward success.
START
UPS
References:
— Article: BMWi Digital Strategy 2025: Launching the New Start-Up
Era: Assisting start-ups and encouraging cooperation between
young companies and established companies
— Citation: https://www.bmwi.de/English/Redaktion/Pdf/digital-strategy-2025,property=pdf,bereich=bmwi2012,sprache=en,rwb=true.pdf
— Article: Accreditation@IDA: https://www.ida.gov.sg/Startups/
Accreditation
40

Many start-ups develop digital solutions and business
models that are quickly scalable and provide interesting
solutions for established companies. It is then no wonder
that both Germany and Singapore are embarking on projects
to nurture this high potential sector, empowering
start-ups to make developments, scale up and contribute
globally. In this section, we give an overview of some of
the initiatives made in each nation.
In its Digital Strategy 2025, the German Federal Ministry
for Economic Affairs and Energy are encouraging startups
through the following measures:
• Establishing the Coparion-Fonds to improve assistance
for technology start-ups
• Aiming to create a High-Tech Start-Up Fund (HTGF)
with volume of around €300 million by 2017. HTGF
will offer initial financing for young, quickly expanding
technology companies
• Improving the legal and tax framework to keep Germany
as a competitive location for venture capital
funds
• Exceptions made to tax rules for young, innovative
companies- ones that are effective and conforms to
EU law
• Supporting the Digital Innovation Start-up Competition
(Gründerwettbewerb Digitale Innovationen)
• Promote internationalisation of German start-ups
with information, advisory and support services
• Continuing Women as Entrepreneurs Initiative
(FRAUEN unternehmen)
• Reduce bureaucracy in the initial phase by introducing
a single point of contact (Ansprechpartner 2.0)
• Converge existing information and advisory services
for business starters and entrepreneurs into
Start-up Portal 4.0 (Gründerportal 4.0)
As Singapore moves towards becoming a Smart Nation,
one of IDA’s priorities is to grow the technology industry
through assisting the growth of our young and promising
Singapore-based technology companies. For our
local technology companies, being accredited will open
up more opportunities for their products and solutions
to be showcased and eventually bought. For buyers
from the Government and large enterprises, the accreditation
process would provide an independent third party
evaluation of the companies’ claimed product core
functionalities and ability to deliver. And as of end September
2016, 15 of these innovative tech companies
have been accredited.
Accreditation@IDA also provides support to grow early-stage
innovative technology start-ups through our
collaboration with selected accelerators such as Startupbootcamp.
Accreditation@IDA is helping the startups
to strengthen their technical architecture and
product quality through technical advisory and in-depth
product testing, and build a robust business through advice
on financial modelling and fund raising. Our assistance
complements the accelerators’ mentoring efforts
and are tailored to the startups’ growth stages and
needs.
All these efforts enable Accreditation@IDA to build an
innovative technopreneur ecosystem to support the
Singapore’s Smart Nation vision. This ecosystem forms
the next generation of technology companies in driving
the next wave of economic growth for Singapore.
Moving forward, Accreditation@IDA is expanding the
programme to help and grow more start-ups in strategic
verticals such as the media and healthcare sectors, and
is currently in discussions with key stakeholders from
these sectors.
SGC Business Magazine 2016/2017
41

Editorial
IMPACT
“Neither technology nor the disruption
that comes with it is an exogenous force
over which humans have no control. All
of us are responsible for guiding its
evolution, in the decisions we make on a
daily basis as citizens, consumers, and
investors. We should thus grasp the
opportunity and power we have to shape
the Fourth Industrial Revolution and
direct it toward a future that reflects our
common objectives and values.”
— Professor Klaus Schwab,
Founder and Executive Chairman, World Economic Forum
References:
— Schwab, K., 2016. The Fourth Industrial Revolution: what it means, how to respond.
[Online]
Available at: https://www.weforum.org/agenda/2016/01/the-fourth-industrial-revolutionwhat-it-means-and-how-to-respond/
[Accessed 20 August 2016].
42

TÜV SÜD AG opened its Digital Service Centre of Excellence
in Singapore earlier this year, and the SGC has approached
them to hear their views on digital security and
protection:
“Safety and security are key issues associated
with digitalisation. At the heart of this transformation
lies new sensors, embedded systems
and technologies, many of which have not
been used in real life applications and may
pose a risk to public safety. Furthermore, as
IoT allows for greater connectivity between
networks, data and system security are more
likely to be compromised by malicious attacks,
and the impacts will be more severe.
Newly developed technologies are the basis for the upcoming
fourth industrial revolution. The revolution will
once more transform economies worldwide and existing
needs will be served in a different way. Some positive effects
will include an increase in global income and the
improvement of the quality of life for the population. Additionally,
on the supply side, gains in efficiency and productivity
as well as a drop in cost for transportation and
communication are expected. This will allow for access
to new markets and hence, economic growth. Due to an
increase in transparency, consumer behaviour is likely to
change and businesses need to adapt the way they design,
market and deliver their products and services.
One plausible negative consequence could be the threat
to data security as more information is made less private.
As seen in the previous sections, much of Singapore’s
Smart Nation initiative involves the collection of data to
better analyse how measures can be theorised and implemented,
which may cast some doubts on data security.
There are thus proponents both for and against the
proliferation of information to enhance efficiency, calling
for measures to mitigate any infringement of privacy.
To overcome the above risks, organisations
will need to incorporate both safety and security
measures from the onset of their digital
projects - from conceptualisation and design
to the testing of these technologies. The potential
of digitalisation will only be fully realised
if people trust in these technologies, and trust
will only come when these risks are mitigated.”
— Dirk Eilers, Member of the Board of Management,
TÜV SÜD AG
Another potential impact could be an increasing level of
inequality. This could be the result of a disruption of the
labour market as new technologies will demand other
skills and qualifications. A segregation between the low
skill/low pay and high skill/high pay labour market could
cause social tensions in addition to a growing gap between
the return on capital investment and labour investment.
All these shifts within the society will have societal
consequences that have to be predicted and mitigated.
The responsibility then lies on the government to accurately
account for these societal shifts, and have policies
in place to reduce any income gaps. As with all change,
especially one as radical as a shift to a fully-integrated
smart nation, we can expect an adjustment period to
capture all the benefits of smart technologies while minimising
its drawbacks.
SGC Business Magazine 2016/2017
43

Business Partners
German-Singapore Business Forum
Singapore and Germany have been sharing close diplomatic relations for more than 50
years. Today, Singapore is Germany’s most important economic partner in ASEAN while
Germany is Singapore’s main commercial partner in the European Union. The bilateral
relations between the two countries have always been excellent.
One of the reasons for this success is that both countries have many things in common.
One of which is our shared passion for using technologies to better the lives of our
people and create new opportunities for businesses.
Prof. Dr. Axel Stepken
Chairman of the Board of
Management of TÜV SÜD AG
Co-Chairman of German-
Singapore Business Forum
(GSBF)
Over the last few years, the German government has been focussing on the “Industrie
4.0” initiative as part of its High-Tech Strategy 2020. The High-Tech Strategy brought key
innovation and technology players together, intensifying partnership between science
and industry. The term, Industrie 4.0, was invented to represent the 4th Industrial
Revolution which uses cyber-physical systems to bring about higher level of productivity
and efficiency.
On the other hand, Singapore set its sights to become the first Smart Nation in the
world — one that will improve the lives of citizens and business opportunities for
companies by harnessing technology to its fullest. This inclusive approach will “futureready”
Singapore by co-creating technological solutions with citizens and provide
an environment conducive for developing solutions for mobility, health, security and
communication.
Both countries are taking a very similar approach of adopting smart technologies as an
enabler to improve the lives of businesses and citizens. Today, there are more than 1,500
German companies in Singapore, the highest after China and India, and more than 50
cooperative ventures between German colleges and Singapore’s 6 universities. Many of
these companies and academia are working together to develop technologies which will
support both the Industrie 4.0 and Smart Nation initiatives.
Organisations such as the Singaporean-German Chamber of Industry & Commerce
(SGC) also play a key role by providing a platform to facilitate networking, collaboration
and idea exchange. Together, we can co-create solutions which will have lasting impact
in the decades to come.
I hope this issue of the annual Business Magazine themed “Singapore and Germany:
Smart Technologies for our Future” will excite and inspire you about the opportunities
that the future will bring.
Enjoy reading!
44

German-Singapore Business Forum
Singapore and Germany share long-standing bilateral economic relations. Germany
continues to be Singapore’s largest trading partner in the EU, with bilateral trade amounting
to S$20 billion in 2015. German companies have also invested heavily in Singapore, with
increasing levels of direct investment. Today, there are more than 1,500 German companies
present in Singapore, across a variety of sectors. These strong relations are founded on
similar visions and goals for our economies.
In pursuing the next phase of growth, we recognise the need for Singaporean enterprises
to forge strategic international partnerships to develop capabilities and capture
market access opportunities. Germany is a strategic partner for Singapore given the
commonalities and strengths of both countries. With small and medium-sized enterprises
(SMEs) forming the backbone of our economies, both governments have also been actively
supporting SMEs and cultivating vibrant ecosystems to encourage innovation, growth and
foster meaningful partnerships between German and Singaporean enterprises.
Mr Philip Yeo
Chariman of SPRING Singapore
Co-Chairman of the German-
Singapore Business Forum
(GSBF)
Since its establishment in 1994, the Germany-Singapore Business Forum (GSBF) had been
instrumental in strengthening relations and fostering partnerships between Singaporean
and German enterprises. At the recent GSBF 2016, we took a step forward in deepening
relations with the launch of the Germany-Singapore SME funding programme, and the
Memorandum of Understanding (MOU) between the Singaporean-German Chamber of
Commerce and Industry (SGC) and the Singapore Precision Engineering and Technology
Association (SPETA).
The bilateral SME funding programme signifies the commitment of both governments to
support partnerships between Singaporean SMEs and German Mittelstands. Through this
programme, Singaporean and German enterprises could look forward to finding suitable
partners, and tapping on the funding resources to form meaningful partnerships for codevelopment
and market access. German enterprises could look forward to use this
programme to tap on new opportunities arising from the efforts to transform ASEAN into
a single market and production base. Even against a slowdown in the global economy, the
ASEAN Economic Community (AEC), established in 2015, remains a bright spot for growth.
Located in the heart of ASEAN, Singaporean enterprises are well-positioned to partner
German enterprises to capitalise these opportunities.
Likewise, the niche capabilities and regional networks of the German enterprises present
partnership and investment opportunities for Singaporean enterprises. With the deepening
of collaboration between SGC and SPETA, this will serve to further catalyse partnerships
between SMEs, especially in the manufacturing sector, and is complementary to the
Germany-Singapore SME funding programme.
I am confident that Singapore and Germany will continue to deepen our economic bilateral
relations to the mutual benefit for both countries. I am heartened that we have taken steps
to facilitate more partnerships between Singaporean and German enterprises at this year’s
GSBF, and look forward to growing more fruitful cooperation between SPRING Singapore
and the Singaporean-German Chamber of Industry and Commerce in facilitating more
business collaborations.
SGC Business Magazine 2016/2017
45

Business Partners
Economic Development Board
Partnering Singapore for success in Asia
Contributed by Dr An Wee Moo, Regional Director (EU), Singapore Economic Development Board.
Asia has moved past its traditional role as a supplier of components,
and the region is fast becoming a driving force for the
global economic demand. Apart from China and India, there has
been a growing recognition of Southeast Asia (SEA) as the third
driver of economic growth in Asia. The region offers a market for
technologies and products that satisfy the needs of more than 600
million people.
The growing middle-class in Asia is also increasingly
demanding higher-end and better quality products. Many global
leaders, including German Mittelstand, have hence anchored
manufacturing and research & development activities in Asia.
To successfully find one’s way within the different regional
regulations, cultural habits and business conditions, a reliable,
secure and well-connected location is crucial to conducting
business in Asia.
Singapore: Made for German Mittelstand
Singapore, situated at the heart of SEA, stands out as a trusted
and sophisticated business hub for German companies to
expand into high growth markets like China, India and the rest of
Southeast Asia. Many German companies have benefitted from
Singapore’s stable political environment, highly skilled workforce
and sophisticated infrastructure. In the last decade, the number of
German companies with a presence in Singapore has increased
by almost three times. Today, there are more than 1,400 German
companies in Singapore.
As Singapore continues to develop, the contributions of the
German Mittelstand Champions (GMC) are just as important
as the big Multinational companies. Hence the government
is committed to attracting more GMCs to establish high value
manufacturing and R&D activities in Singapore.
The GMCs are guided by three core principles in their search
for a suitable location to implement their Asia strategy:
economic sustainability, trustworthiness, and a businessfriendly
environment.
Singapore offers excellent solutions to the business requirements
of the German Mittelstand, and is a proven, reliable partner
in Asia. With renowned research institutes and universities,
a diverse pool of local and international talent and strong IP
protection, Singapore enables a business-friendly environment
for companies.
GMCs, such as TRUMPF and Rohde & Schwarz, put great
emphasis on continuity and stability as preconditions for longterm
economic success. Economic sustainability driven by longterm
thinking is part of both Singapore and German Mittelstand’s
DNA. Over the years, Singapore has shown its ability to make sustainable
long-term plans, and will continue to have this focus to
grow the economy for the future.
GMCs like Heraeus, DORMA, MANN+HUMMEL, Pepperl+Fuchs,
SICK, and Festo have made Singapore their strategic second
mainstay, and have found Singapore to be a trustworthy partner
to enable them to harness the potential of Asia Pacific. They have
established regional headquarters, research & development facilities,
as well as regional competence centers to serve the regional
and global markets from Singapore.
Tapping Asia’s growth through Singapore
As the global transportation hub with the most extensive and
comprehensive network of trade agreements in Asia, Singapore’s
unparalleled connectivity and infrastructure paves the way for
better market access and trade flows. GMCs can benefit from
the 20 regional and bilateral free trade agreements (FTA) that
Singapore has signed with 31 trading partners. Singapore and the
European Union (EU) are also in the process of establishing a free
trade agreement that is set to strengthen EU trade and investment
with Singapore and the ASEAN region.
As GMCs grow their leadership positions globally, and capitalize
on the opportunities in Southeast Asia; Singapore will continue to
offer business and innovation friendly environment making Singapore
the ideal partner for German companies to achieve long-term
success in the region.
Contact
Singapore Economic Development Board
Address: 250 North Bridge Road, #28-00 Raffles City Tower
Singapore 179101
Phone: +65 6832 6832
Fax: +65 6832 6565
46

European Chamber of
Commerce (Singapore)
The European Chamber of Commerce in Singapore, known as
EuroCham, was established in 2001 and comprises of the
European National Business Groups (NBGs) in Singapore as
well as direct corporate members. EuroCham is an independent,
non-profit organization governed by our members.
Our Mission
We represent the common interests of European businesses
in promoting bilateral trade, services and investments between
the countries of Europe, Singapore as well as the wider ASEAN
region. The Chamber is also the sole European representative in
the Singapore Business Federation Council (SBF).
EuroCham is serving as a vessel for European businesses to engage
and build constructive partnerships in Singapore and the
ASEAN region. EuroCham's role as an interlocutor for a more
conducive economic environment becomes more pivotal as we
spearhead deeper dialogues and meetings with local institutions,
government agencies and relevant stakeholders. We are proud to
be engaged in many advocacy initiatives, and look forward to
engaging in more.
Throughout 2016, EuroCham has organized several key events
which have encouraged greater action in safeguarding European
business interests in Singapore. Our flagship event, Europe Day
Luncheon Celebration, was once again well received, reaffirming
the ties between EU and Singapore that are strengthening year
after year. Our quarterly Networking Nights have successfully
opened up new business opportunities and forged great partnerships
within the local community. EuroCham’s Committees have
also increased their undertakings with increased dialogue and
discussions with relevant stakeholders of the industry concerned.
Lastly, EuroCham’s continued collaboration with the various
European NBGs and corporate members have stepped up our
presence in Singapore as well as in the region.
Contact
European Chamber of Commerce (Singapore)
Address: 1 Phillip Street, #12-01, Royal One Phillip,
Singapore 048692
Phone: +65 6836 6681
Fax: +65 6737 3660
Email: info@eurocham.org.sg
Website: www.eurocham.org.sg
Executive Director: Ms. Lina Baechtiger
SGC Business Magazine 2016/2017
47

Business Partners
International Enterprise Singapore
International Enterprise Singapore is the government agency promoting international
trade and partnering Singapore companies in going global.
Trade has always been the backbone of Singapore’s economy. In addition to promoting
export of goods and services, IE Singapore also attracts global commodities traders to
establish their global or Asian home base in Singapore.
Today, Singapore is a thriving trading hub with a complete ecosystem for the energy,
agri-commodities and metals & minerals trading clusters. Renowned worldwide for their
dedication to quality and innovation, Singapore-based companies make ideal business
partners.
With a global network in over 35 locations spanning many developed and emerging
markets, IE connects businesses with relevant Singapore-based companies for their
business expansion by:
• helping to identify and cultivate relationships with Singapore-based partners that have
a pan-Asian or global presence
• keeping companies abreast of the latest business trends and opportunities in Asia.
Our presence and interest in Germany
IE Singapore has an overseas centre in Frankfurt that helps Singapore-based companies
identify project and investment opportunities in Europe, source technology from Europe
to be implemented in Asia, as well as helps Singapore companies find suitable partners
from Europe.
An increasing number of Singapore companies are keen to form technology partnerships
with German firms, particularly those with unique IPs and looking for Asia expansion.
IE helps to identify suitable partners in-market, especially in focused sectors including
(i) Advanced Manufacturing (ii) Energy Efficiency / Green Solutions (iii) Infrastructure
Engineering; and (iv) Medical Technology. Partners collaborate in different forms, such
as technology licencing, solution integration / distribution, co-development and joint
ventures, in order to create synergies in regional / global market expansion.
Visit www.iesingapore.gov.sg for more information.
Contact
Headquarters (Singapore)
International Enterprise Singapore
Address: 230 Victoria Street Level 10,
Bugis Junction Office Tower
Singapore 188024
Phone: (+65) 6337 6628
Germany (Frankfurt)
International Enterprise Singapore
Address: Singapore Centre
Bleichstr.45
60313 Frankfurt am Main
Phone: (+49) 69 9207350
48

Singapore Business Federation
About the Singapore Business Federation
Established on 1 April 2002, the Singapore Business Federation
(SBF) is the apex business chamber representing the business
community’s interests in Singapore and abroad in trade, investment
and industrial relations.
With a membership of 22,500 companies, all Singapore registered
companies with a share capital of S$0.5 million and above are
members of SBF. The Federation also works closely with key local
and foreign business chambers that contribute significantly to the
Singapore economy.
SBF organises and supports more than 500 events and activities
benefitting some 73,000 participants annually. Each year, the Federation
leads some 40 out-going business missions and receives
over 100 in-coming business delegations.
Long-standing bilateral relations between Germany
and Singapore
Singapore and Germany share a strong and longstanding partnership.
SBF and the Singaporean-German Chamber of Industry and
Commerce (SGC) have been working closely together through the
years to enhance economic and trade ties, as well as business relations
between the both countries; benefitting businesses in both
countries.
SBF delegation on a site visit to Heliatek in Dresden, Germany 2015
Singapore companies can seek opportunities and venture overseas
into the European markets. Likewise, German companies
can also leverage the partnership between SGC and SBF to expand
into Asia.
SBF reaffirms its close relations with SGC and is looking forward
to many more good years of partnership.
Contact
Singapore Business Federation
Address: 10 Hoe Chiang Road,
#22-01 Keppel Towers,
Singapore 089315
Phone: (+65) 6827 6828
Fax: (+65) 6827 6807
Website: www.sbf.org.sg
SBF delegation with Prime Minister Lee Hsien Loong in Berlin,
Germany 2015
SGC Business Magazine 2016/2017
49

Business Partners
SPRING Singapore
SPRING Singapore is committed to developing a productive, innovative and competitive
SME sector that creates meaningful jobs for Singaporeans. An agency under the Ministry
of Trade and Industry, SPRING is responsible for helping Singapore enterprises grow and
building trust in Singapore products and services.
As Singapore’s enterprise development agency, SPRING supports SMEs at various
stages of their growth, through a comprehensive suite of assistance programmes.
From toolkits and vouchers to grants and loans, SPRING helps SMEs seize growth
opportunities to compete globally. SPRING partners with Trade Associations and Chambers,
as well as industry players, to identify specific productivity challenges and enhance
SMEs’ overall capabilities. SPRING also partners with other government agencies and
industry champions to help SMEs develop their capabilities and expand their network.
To help start-ups and entrepreneurs achieve long-term success, SPRING offers financial
assistance and mentorships to jumpstart business ideas and commercialise innovative
technologies. Similarly, SPRING provides grants to incubators, accelerators and individuals
who invest in start-ups.
Through the Business Excellence (BE) framework, a quality management tool, SPRING
helps organisations improve their management practices for operational excellence
and sustained growth.
As the national standards and accreditation body, SPRING is responsible for
developing robust standards that improve the quality, safety and productivity of
companies. SPRING works with the Singapore Standards Council and other organisations
to develop and review Singapore standards, and promotes the adoption of standards to
help companies improve competitiveness and increase market access. Managed under
the aegis of SPRING, the Singapore Accreditation Council encourages enterprises to
seek certification in order to boost the credibility and assurance of their products and
services.
In addition, SPRING oversees product regulations that ensure the safety of general
consumer products, and fair weights and measures. Safety and reliability in consumer
goods boosts confidence and trust in products sold in Singapore.
Contact
SPRING Singapore
Address: 1 Fusionopolis Walk,
#01-02 South Tower,
Solaris, Singapore 138628
Phone: (+65) 6278 6666
Fax: (+65) 6278 6667
Website: www.spring.gov.sg
50

SGC Business Magazine 2015/2016
50 years of
German-Singaporean Diplomatic Relations
Inside:
Photo
Exhibition
1
The first week of September is here, and along with it comes our Jobseekers
Seminar happening this Thursday. Registration is still open, and if you’d like to
join us, you can find more information below. We also have our trade mission
on the Photonics and Optical Industries, and the showcase is still open for
your company to attend.
We have also concluded our breakfast briefing with Dr Monika Staerk last
week, which was well received by over 30 attendees. We thank everyone for
their participation. If you would like to join our future events, do check the
events open for invitation below.
We also have a new merchant for this month, so do check out your
membership card privileges there as well.
Best regards,
Tim Philippi
A seminar including information on the
Singapore market, work passes and other jobrelated
matters for job seekers, will be held on
3 September, 2015 at the SGC office
In Singapore, the opportunities for career and
personal development are plentiful, and this
seminar intends to connect job seekers to these
opportunities.
Using our extensive network, background
in successful recruitment and experience in
dealing with ministries and government
institutions, we can provide adequate support to
those looking for jobs, training or
volunteer/charity work. This seminar
includes tips on adapting to the Singaporean
business climate, regarding CV writing and
attending interviews.
For more information and registration, click
[here].
From 7­10 September 2015, the SGC, in
cooperation with the German Federal Ministry
for Economic Affairs and Energy, has organised
a 4­day delegation trip regarding the photonics
and optical industries in Singapore. The trade
mission is targeting mainly small and mediumsized
enterprises from Germany to support their
business expansion in the region.
The delegates will be showcasing their products
and technologies to a select audience at a
750Li
25 International Business Park
Tel :(+65) 6433 5330 Email: info@sgc.org.sg
#03-105 German Centre Singapore 609916 Fax :(+65) 6433 5359 Website: http://www.sgc.org.sg
8.6 l/100 km 330 kW (450 hp)
The new
BMW 7 Series
www.bmwasia.com
of connecting businesses
The German Chamber Network
For Your Approval
By Eazy Prints
I confirm that I have carefully proofread and checked this for accuracy, and accept responsibility
for this confirmation.
Signature: _______________________ Company Chop: ___________________
Name: _______________________ Date: ___________________
Sheer
Driving Pleasure
25 International Business Park
#03-105 German Centre Singapore 609916
Tel : (+65) 6433 5330 Email: info@sgc.org.sg
Fax : (+65) 6433 5359 Website: http://www.sgc.org.sg
Wirtschaftsnachrichten 2015 Ausgabe 4
Die
Wirtschaftsnachrichten
ist eine Publikation
von:
Singaporean­German Chamber of
Industry and Commerce
25 Interntional Business Park
#03­105 German Centre
Singapore 609916
Tel: (+65) 6433 5330
Fax: (+65) 6433 5359
Email: info@sgc.org.sg
Website: www.sgc.org.sg
Disclaimer
Malaysian­German Chamber of
Commerce and Industry
Suite 47.01, Level 47 Menara AMBank
8 Jalan Yap Kwan Seng
50450 Kuala Lumpur
Malaysia
Tel: (+60) 3 9235 1800
Fax: (+60) 3 2072 1198
Email: info@malaysia.ahk.de
Website: http://malaysia.ahk.de
Germany Trade & Invest
Suite 47.01, Menara AmBank
8, Jalan Yap Kwan Seng
50450 Kuala Lumpur, Malaysia
Tel: (+60) 3 2166 5000
Fax: (+60) 3 2166 9000
Email: asien@gtai.de
Website: www.gtai.com
Wirtschaftsnachrichten aus Malaysia & Singapur
AHK Singapur ­ GTAI ­ AHK Malaysia
Nachrichten aus Singapur
Hessens Ministerpräsident Volker Bouffier
unterstützt Forschung in Singapur
Zusammen mit einer Delegation von
hochrangigen Vertretern aus Politik,
Wissenschaft, Wirtschaft und Finanzwelt war
der hessische Ministerpräsident Volker
Bouffier im Juni 2015 zu Gast in Singapur.
Während die Vertreter aus Wirtschaft und
Finanzwelt an Terminen mit der singapurer
Börse und der Monetary Authority of
Singapore teilnahmen, war Ministerpräsident
Bouffier bei Terminen im Bildungs­ und
Umweltministerium, und unterhielt sich separat mit Singapurs Premierminister Lee
Hsien Loong. Im Besonderen setzte Volker Bouffier sich für die Fortentwicklung der
Elektromobilität ein und übergab der Nanyang Technological University (NTU) in
Singapur zwei Elektroautos. Diese werden Teil des neu gegründeten
Forschungsprogramms zur Elektromobilität sein, das die NTU gemeinsam mit der
BMW Gruppe initiert hat. In beiden Ländern spielt die Weiterentwicklung alternativer
Antriebstechnologien eine große Rolle, ebenso wie wissenschaftliche
Forschungsprojekte in anderen Bereichen. Insgesamt gibt es aktuell etwa 70
Hochschulkooperationen zwischen Deutschland und Singapur.
Erweiterung des Hafenterminals in Pasir Panjang
Singapur wird in den nächsten beiden Phasen der Hafenerweiterung in Pasir Panjang
circa 3,5 Mrd. S$ (2,29 Mrd. €) investieren. Nach der geplanten Fertigstellung Ende
des Jahres 2017 wird der Stadtstaat damit in der Lage sein, 50 Mio. 20­Fuß­ISO­
Container jährlich umzuschlagen. Das Terminal verfügt über eine Kailänge von 6 km
und einen Tiefgang von 18 m in den Liegeplätzen und wird damit die größten
Containerschiffe der Welt beherbergen können. Die neuen Liegeplätze werden mit der
modernsten Hafentechnologie ausgestattet sein, wie beispielsweise einem
vollautomatisierten Kransystem ohne Schadstoffausstoß, bei dem auch Elektrotechnik
aus Deutschland zum Einsatz kommen wird.
ST Aerospace übernimmt Mehrheitsanteil an Elbe Flugzeugwerken
Das Wartungsunternehmen Singapore Technologies Aerospace (ST Aerospace) hat
seine Anteile an den Dresdner Elbe Flugzeugwerken (EFW) von 35 auf 55 Prozent
aufgestockt. Der bisherige Haupteigner Airbus hält zukünftig 45 Prozent der Anteile
und wird damit zum Minderheitsgesellschafter. Die beiden Unternehmen werden als
Joint­Venture gemeinsam Airbus Passagierflugzeuge in Frachtmaschinen umbauen.
Das Projekt beginnt im Jahr 2016 und erfordert Investitionen in zweistelliger
Millionenhöhe. Zudem sind weitere Umrüststrecken in China, den USA und Singapur
in Planung. Laut Prognosen werden in den nächsten Jahren mehr als 3.000
Frachtflugzeuge benötigt, um dem erhöhten Luftfrachtaufkommen zu entsprechen und
die Erneuerung der bestehenden Luftfrachtflotte zu gewährleisten. Zu drei Vierteln
wird dieser Bedarf mit Passagierflugzeugen gedeckt werden, die zu Frachtmaschinen
umgerüstet wurden. Die EFW ist Marktführer in diesem Segment und rüstet am
Dresdener Standort die Airbus­Typen A300 und A310 um. Langfristig ist geplant, dort
auch die Typen A320/A321 umzubauen.
Singapur feiert 50 Jahre Unabhängigkeit
Singapur erlangte im Jahr 1965 seine vollständige Unabhängigkeit von
Großbritannien und Malaysia und feiert daher am 9. August 2015 sein 50­jähriges
Bestehen. Dafür ist ein umfassendes Jubiläumsprogramm geplant, das eine Parade
am Nationalfeiertag einschließt. Im November 2015 wird zudem die National Gallery
Singapore neu eröffnet, die Kunst aus Singapur und dem südostasiatischen Raum
zeigen wird. Ebenfalls im November wird der „Jubilee Walk“ der Öffentlichkeit
übergeben, ein 8 km langer Pfad, der die wichtigsten Sehenswürdigkeiten Singapurs
verbindet. Weitere Informationen zum Programm sind auf der SG­50­Website zu
Connect Through SGC Platforms
Print
SGC BUSINESS MAGAZINE
2015 / 2016
SGC Business Magazine 2014 /2015
10years
of
CONNECTING PEOPLE
and BUSINESSES
between Germany and Singapore
50 years
Singapore
50 years
Partnership
with Germany
AGM 28/03/14
AGM 27|03|15
Business Annual
This publication provides a summary of the SGC’s events for
the year, along with segments for our members and partners
to connect with our 3000 strong audience. It also includes an
editorial portion; that showcases special events, such as our
10 year anniversary or the celebration of 50 years of Germany-
Singapore business relations.
Annual Report
This annual publication summarizes all activities of the SGC in the
previous year and has a circulation of 1000 copies. It is distributed
to a wide range of individuals: all members, partners and
businesses in both Singapore and Germany, as well as officials and
delegations visiting these two countries. A flipbook version is also
uploaded on our webpage following our Annual General Meeting,
where the Annual Report is first launched.
Singaporean-German Chamber of Industry and Commerce • List of Members • 2014/2015
Singaporean-German Chamber
of Industry and Commerce
Membership Directory
2014/2015
INTERNATIONAL
Singaporean-German Chamber of Industry and Commerce • List of Members • 2015/2016
Singaporean-German Chamber
of Industry and Commerce
MEMBERSHIP DIRECTORY
2015/2016
Bizguide
Companies who are looking to start their business in Singapore
can refer to this guide, in German, for comprehensive information
on the business environment and essential information in and
about Singapore. It is available free to download from our website.
Membership Directory
Every year, we publish a complete listing of all our members,
including company by industry and all contact details. This
publication reaches 700 professionals and allows for greater
networking and exchange of opportunities. There is also an online
membership directory accessible only to members. Members also
receive a free print copy, and non-members can purchase it.
Online
SGC Weekly Updates (September Issue 1)
SGC Gold Members
Invitation to SGC Events
Job Seekers Seminar
German Trade Mission:
Connect with us!
Photonics and Optical
Industries
Website
Our corporate website provides
comprehensive information on all the
services available, including JobXchange
for individuals to upload their CV for job
matching, economic updates and contact
information of SGC staff. Find out more on
www.sgc.org.sg.
Newsletter
The SGC also releases a weekly newsletter,
reaching about 900 business individuals,
that contains updates from the chamber:
invites to events with distinguished
speakers, news about delegations and
trade fairs, business and economic
information from around Singapore,
member privileges amongst other pertinent
material.
SGC Business Magazine 2016/2017
Wirtschaftsnachrichten
For information on the economic
development of Singapore and Malaysia,
subscribe free of charge to this German
publication, which is a cooperation
between SGC, MGCC and GTAI.
51

Corporate Profiles
Ascendas-Singbridge Pte Ltd
Ascendas-Singbridge Group is Asia’s leading provider of
sustainable urban and business space solutions. With the
combined capabilities of Ascendas and Singbridge, the group
is uniquely placed to undertake urbanisation projects
spanning townships, mixed-use developments and business/
industrial parks.
Leveraging Ascendas’ track record in Asia and Singbridge’s
experience in China, Ascendas-Singbridge provides a complementary
combination of upstream and downstream activities
across a comprehensive, end-to-end urban development value
chain. This includes building of government and partner relations,
implementation of public policies and regulations, as well as the
provision and management of development blueprints for city
planning and business space solutions.
With a pan-Asia presence in 29 cities across 10 countries,
Ascendas-Singbridge will originate, aggregate and provide
urban solutions to participate in urbanization projects in Asia and
other emerging markets. The Group will also look for co-investment
and co-bid opportunities, as well as integrate innovative,
sustainable urban solutions to catalyse economic and social development
in host locations.
• Singapore Science Park
• Changi City at Changi Business Park, Singapore
• Ascendas-Xinsu, Suzhou Industrial Park, China
• Ascendas Innovation Hub, Xi’An, China
• Singapore-Hangzhou Science and Technology Park, China
• Sino-Singapore Guangzhou Knowledge City, China
• Sino-Singapore Jilin Food Zone, China
• International Tech Park Bangalore, India
• OneHub Gurgaon, India
• OneHub Chennai, India
• OneHub Puri, Greater Jakarta, Indonesia
• Nusajaya Tech Park, Iskandar Malaysia
• OneHub Saigon, Vietnam
Singapore Science Park, Ascent
Sino-Singapore Guangzhou Knowledge City, China
Contact
Ascendas-Singbridge Pte Ltd
Phone: (+65) 6774 1033
Email: intl-mktg@ascendas-singbridge.com
Website: www.ascendas-singbridge.com
52

Corporate Profiles
avodaq Pte Ltd
avodaq has been a leading provider of IT communications and
infrastructure solutions from 1997 to today. We are running four
locations in Germany and one office in New York. Since 2006 we
have a presence in Singapore with responsibility for our new office
in Manila. With about 120 highly qualified employees, we generated
sales of around SGD 51 million in 2015.
As a system integrator, avodaq stands for quality, reliability, and
superior expertise: We successfully implement projects where
others have given up. We offer our clients qualified services,
timely procurement of hardware and software, reliable service,
maintenance, and operational services.
avodaq is more than a system integrator, our product portfolio
includes training as well as comprehensive change management
services. That means we ensure that the employees of our
customers will take full advantage of the solutions developed by
us and create additional added value.
Mr Andreas Kusch
CEO avodaq
In Singapore we serve domestic clients as well as our multinational
customers in the Asian region including Australia and
New Zealand.
We provide all our customers with the same high quality so that
we are able to fulfil the most exacting demands of our customers,
suppliers and business partners.
Contact
avodaq Pte. Ltd.
Address: 2 International Business Park
#12-03/04
The Strategy, Tower 1
Singapore 609930
Phone: (+65) 6817 3401
Fax: (+65) 6817 3402
Email: info@avodaq.com
Website: www.avodaq.com
Mr Edmund Wee
Regional Sales Manager
Email: ewee@avodaq.com
54

SGC Business Magazine 2016/2017
55

Corporate Profiles
BMW Asia Pte Ltd
With its three brands BMW, MINI and
Rolls-Royce, BMW Group is the world’s
leading premium manufacturer of
automobiles and motorcycles.
BMW Group also provides premium
financial and mobility services, operates
30 production and assembly facilities in 14
countries, and has a global sales network
in more than 140 countries.
The success of the BMW Group has
always been based on long-term thinking
and responsible action. The company
has therefore established ecological and
social sustainability throughout the
value chain, comprehensive product
responsibility and a clear commitment to
conserving resources as an integral part of
its strategy.
The BMW Group has had a significant
influence on the future of mobility ever
since it was founded in 1916. Over the
years, it has constantly evolved, rising to its
position today as a premium provider
of mobility services. The capacity for
foresighted action is a part of the BMW
Group’s DNA — as evidenced at many
points throughout its history and by
numerous decisions and products.
In 2016, the BMW Group celebrated its
centenary — under the motto THE NEXT
100 YEARS. The BMW Group firmly
believes that the best way to prepare
for the future is to shape it yourself, and
considers itself an active force in shaping
tomorrow’s mobility solutions. Individual
mobility will remain a fundamental human
need, but over the years ahead it will
interconnect the various areas of our lives
more and more closely — a development
the company believes harbours new
opportunities for premium mobility.
The BMW Group’s vision is for future
mobility to be effortless, available on
demand and tailor-made for all customers
and for their individual needs.
Contact
BMW Asia Pte Ltd
Address: 1 HarbourFront Avenue
Keppel Bay Tower,
#15-02/07
Singapore 098632
Phone: (+65) 6838 9600
Fax: (+65) 6838 9610
56

Boehringer Ingelheim
Value Through Innovation
Farbe/colour:
PANTONE 288 CV
Boehringer Ingelheim is one of the world’s
20 leading pharmaceutical companies.
Headquartered in Ingelheim, Germany,
Boehringer Ingelheim operates globally
through 145 affiliates and a total of
some 47,500 employees. The focus of the
family-owned company, founded in 1885,
is on researching, developing, manufacturing
and marketing new medications
of high therapeutic value for human and
veterinary medicine.
Social responsibility is an important
element of the corporate culture at
Boehringer Ingelheim. This includes worldwide
involvement in social projects, such
as the initiative “Making more Health” and
caring for the employees. Respect, equal
opportunities and reconciling career and
family form the foundation of the mutual
cooperation. In everything it does, the company
focuses on environmental protection
and sustainability.
Major therapeutic areas
• Immunology and respiratory diseases
• Oncology
• Cardiometabolic diseases
• Diseases of the central nervous system
Regional Operating Unit South East Asia
and South Korea
Located in Singapore, Boehringer Ingelheim’s
regional operating unit South East
Asia and South Korea is committed to drive
growth potential in the Asia’s healthcare
market. It is committed to manufacturing
and marketing innovative products across
Singapore, Malaysia, Indonesia, Philippines,
South Korea, Thailand, and Vietnam.
Business units
• Human Pharma
• Consumer Health Care
• Animal Health
Core products
• Cardiovascular : Micardis®, Twynsta®
• Diabetes : Trajenta®, Jardiance®
• Oncology : Giotrif®
• Respiratory : Spiriva®
• Multivitamin : Pharmaton®
• Laxative : Dulcolax®
• Swine vaccine : Ingelvac CircoFlex®
Contact
Boehringer Ingelheim Singapore Pte.Ltd.
Address: 300 Beach Road, The Concourse,
#37-00, Singapore 199555
Phone: (+65) 6419 8600
Fax: (+65) 6297 7005
Email: webmaster.sin
@boehringer-ingelheim.com
SGC Business Magazine 2016/2017
57

Corporate Profiles
Commerzbank
At your side, worldwide
Commerzbank — At your side, worldwide
Commerzbank is a leading international
bank with branches and offices in more
than 50 countries. Founded in Hamburg in
1870, there was one central aim: to support
companies in their global markets. We do
that to this day. On a wider global stage
than ever, with all our almost 150 years of
experience and an on-site presence in all
markets which are relevant for our clients.
Always with precise knowledge of the
respective markets.
Commerzbank Singapore focuses on
providing support for European corporate
clients as well as serving to the needs
of international companies as a gateway
to Europe.
Through a strategic cross-border
relationship approach, we provide our
clients with a fully integrated Corporate
Banking solution from a single source.
Your trusted Commerzbank Relationship
Manager is also your central point of
contact for all your international business
activities and coordinates the Relationship
Managers and specialists from Corporate
and Investment Banking.
In Singapore, we have had a long
established local presence for more than
40 years. Moreover, we are the market
leader in German foreign trade: in 2015
and recent years, no other German bank
settled more letters of credit opened in
favour of German exporters.
We are the bank at your side — also
in Singapore.
Our Corporate Banking Services
in Singapore
Financing Solutions
• Tailor-made Financing Solutions
Cash Management &
International Business
• Cash Management & Treasury
• International Electronic
Banking Platform
• Global Payments Transactions
• Documentary Business / Guarantees
Structured Export & Trade Finance
• Export Finance
• Trade Finance
Corporate Solution Sales
• Interest Rate Derivatives
• FX / Money Market and Deposits
• Commodities
Corporate Finance &
Investment Banking
• Corporate Finance Advisory
• Debt Capital Markets (Loans, Bonds)
• Equity Capital Markets
• Structured Finance
Contact
Commerzbank AG
Address: Singapore Branch
71 Robinson Road, #12-01
Singapore 068895
Phone: (+65) 6311 0000
Fax: (+65) 6225 2792
Email: GermanDesk.Singapore
@commerzbank.com
Website: www.commerzbank.sg
Dr Peik Achtert
Country CEO ASEAN
Phone: (+65) 6311 0228
Email: peik.achtert
@commerzbank.com
Mr Jens Hinrichsen
Senior Relationship Manager
Phone: (+65) 6311 0575
Email: jens.hinrichsen
@commerzbank.com
Ms Rebecca Marx
Relationship Manager
Phone: (+65) 6311 0738
Email: rebecca.marx
@commerzbank.com
Mr Gregor Diem
Relationship Manager
Phone: (+65) 6311 0748
Email: gregor.diem
@commerzbank.com
58

Corporates International
Your world in
one place.
What should the ideal bank for international business be like? We think it should offer broad expertise and deep experience.
It should have Relationship Managers who speak your language. And bring together the specialists and products you need,
wherever, whenever required.
Since 1870, Commerzbank has been helping international business go further. With multi-lingual Relationship Managers and
product specialists in our international branches, as well as a global network of corporate banking solutions at your service,
welcome to your international bank – welcome to your world. www.commerzbank.com/international
Commerzbank AG, Singapore Branch, Relationship Manager: Jens Hinrichsen Tel.: +65 6311 0575,
Rebecca Marx Tel.: +65 6311 0738, Gregor Diem Tel.: +65 6311 0748, 71 Robinson Road, #12-01, Singapore 068895,
EuropeanDesk.Singapore@commerzbank.com
SGC Business Magazine 2016/2017
59

Corporate Profiles
Continental Automotive Singapore Pte Ltd
Recognized as one of the world’s leading
automotive suppliers, Continental
develops intelligent technologies for
transporting people and their goods.
As a reliable partner, the international
automotive supplier, tire manufacturer,
and industrial partner provides
sustainable, safe, comfortable, individual,
and affordable solutions. In 2015, the
corporation generated sales of €39.2
billion with its five divisions, Chassis &
Safety, Interior, Powertrain, Tires, and
ContiTech. Continental currently employs
approximately 215,000 people in 55
countries.
With continuous expansion, the
Continental Automotive Singapore R&D
Centre is now one of Continental’s largest
R&D headquarters in Asia and is dedicated
to the design and development of in-car
information management systems. The
two six- and seven-storey buildings with a
total floor space of 16,250 square meters
serve three major purposes: an office site
for R&D and related daily operations; a
specialized automotive product verification
and validation hub; and a reliability test
laboratory as well as a test car space for invehicle
R&D activities.
We are happy to announce our new
milestone of reaching more than 1,200
employees at Continental Automotive
Singapore and we are certain the figure will
continue to increase. Our Instrumentation
and Driver (ID) Human Machine Interface
Business Unit has also recently celebrated
its tenth year anniversary, further
strengthening the Singapore location
as a vital Business Hub in the region.
Exciting times are ahead of us with Asia
developing as the new frontier in the
growth of global automotive industries.
With the new initiative, the location will not
just focus on R&D but also on customer
relationship management and project
management. Continental Automotive
Singapore possesses an advantageous
position in developing innovative
automotive concepts and solutions for
our customers. Our numerous successful
product launches over the years reflect
the important and strategic role in putting
Singapore on the international automotive
map for engineering excellence.
Under the highest level of quality control,
Continental Automotive Singapore will
drive the product creation process from
conception to realization and onto the
mass production, and also serve as a major
engineering resource and competence
pool for Continental in the Asia-Pacific
region.
Contact
Continental Automotive Singapore
Pte Ltd
Address: Continental Building,
80 Boon Keng Road
Singapore 339780
Phone: (+65) 6580 0000
Fax: (+65) 6634 1623
Email: automotive.sg@
continental-corporation.com
Website: www.continental-corporation.com
60

New Answers
for Future Mobility
Continental develops intelligent technologies for transporting people and their
goods. As a reliable partner, the international automotive supplier, tire manufacturer,
and industrial partner provides sustainable, safe, comfortable, individual,
and affordable solutions. In 2015, the corporation generated sales of €39.2 billion
with its five divisions, Chassis & Safety, Interior, Powertrain, Tires, and ContiTech.
Continental currently employs approximately 215,000 people in 55 countries.
www.continental-corporation.com

Corporate Profiles
Daimler South East Asia Pte Ltd
Daimler at a glance
Daimler AG is one of the world’s most
successful automotive companies. With
its divisions Mercedes-Benz Cars, Daimler
Trucks, Mercedes-Benz Vans, Daimler
Buses and Daimler Financial Services,
the Daimler Group is one of the biggest
producers of premium cars and the world’s
biggest manufacturer of commercial
vehicles with a global reach. Daimler
Financial Services provides financing,
leasing, fleet management, insurance,
financial investments, credit cards,
and innovative mobility services. The
company’s founders, Gottlieb Daimler and
Carl Benz, made history with the invention
of the automobile in the year 1886. As
a pioneer of automotive engineering,
Daimler continues to shape the future of
mobility today: The Group’s focus is on
innovative and green technologies as well
as on safe and superior automobiles that
appeal and fascinate. Daimler has been
investing continually in the development
of alternative drive trains with the longterm
goal of emission-free driving possible
in the long term. So in addition to vehicles
with hybrid drive, Daimler now has the
broadest range of locally emission-free
driving: from hybrid vehicles to electric
vehicles powered by battery or fuel cell.
Furthermore, the company follows a
consistent path towards accident-free
driving and intelligent connectivity all the
way to autonomous driving. This is just one
example of how Daimler willingly accepts
the challenge of meeting its responsibility
towards society and the environment.
Daimler sells its vehicles and services in
nearly all the countries of the world and
has production facilities in Europe, North
and South America, Asia, and Africa. Its
current brand portfolio includes the world’s
most valuable premium automotive brand,
Mercedes-Benz, as well as Mercedes-
AMG, Mercedes-Maybach and Mercedes
me, the brands smart, Freightliner,
Western Star, Bharat-Benz, Fuso, Setra and
Thomas Built Buses, and Daimler Financial
Services’ brands: Mercedes-Benz Bank,
Mercedes-Benz Financial, Daimler Truck
Financial, moovel, car2go and mytaxi. The
company is listed on the stock exchanges
of Frankfurt and Stuttgart (stock exchange
symbol DAI). In 2015, the Group sold
around 2.9 million vehicles and employed
a workforce of 284,015 people; revenue
totaled €149.5 billion and EBIT amounted
to €13.2 billion.
Contact
Daimler South East Asia Pte. Ltd.
Address: 1 Gateway Drive
#15-01 Westgate Tower
Singapore 608531
Phone: (+65) 6849 8000
Fax: (+65) 6849 8400
Website: www.daimler.com
62

Corporate Profiles
Ed.Zublin AG
Ed Zublin AG’s Singapore-based Pipe Jacking Division;
the established first port of call for the city-state’s civic
planners and local authorities. Established in 1997 as a
specialist arm of Stuttgart-based global construction and civil
engineering Ed Zublin AG – itself a valued component of
European construction giant, STRABAG – Zublin Singapore’s
Pipe Jacking Division can call upon on over a century of heritage
and industry experience in the design, production and
installation of reinforced concrete jacking pipes of up to 5,100m
around the world.
This extensive specialist expertise has now been channeled
exclusively into Asia, where Zublin’s own state-of-the-art
precast pipe production factory is located in Kota Tinggi,
Malaysia, alongside the division’s Singapore headquarters.
This extensive know-how means that everything step of the
process takes place in-house, meaning services provided by
the foundation, tunneling, and turnkey departments, along with
the others, is collaborative and interlinked, which in-turn fosters
a culture of innovation and efficiency with regards to finding
solution for our clients.
We aim to develop the perfect technical solutions for all our
production and construction activities, always using stateof-the-art
technology and keeping in mind safety, quality and
productivity.
Mr Josef Kofler
Managing Director
Mr Christian Knaack
Commercial Director
Contact
Ed. Zublin AG, Singapore Branch
Address: 47 Scotts Road,
#17-02 Goldbell Towers
Singapore 228233
Phone: (+65) 6339 0436
Fax: (+65) 6339 0460
Email: branch@zublin.com.sg
Website: www.zublin.com.sg
64

Corporate Profiles
Evonik (SEA) Pte. Ltd.
Evonik Industries AG
Evonik Industries AG, the creative industrial
group from Germany, is one of the
world leaders in specialty chemicals and
active in over 100 countries. Our activities
focus on the key megatrends of health and
nutrition, resource efficiency and globalization.
We offer products, technologies, and
solutions to genuinely create added value
for our customers. With the knowledge,
passion and imagination of our 33,500 employees,
we are equipped to address the
issues of tomorrow.
Since our beginning, the creative minds
of our employees were the key to our success.
And Evonik can look back on a colorful
history. The historic roots of Evonik and
its preceding companies — among them
famous names like Degussa AG, Hüls AG,
Goldschmidt AG, Röhm GmbH, and Stockhausen
GmbH — date back to the first half
of the 19th century and has proven a long
track record in the chemical industry. Over
the years, our activities started to shift to
specialty chemicals, creating ideas which
offer maximum benefits to customers
and society.
Evonik in Singapore
In Singapore, Evonik has been active for
more than forty years starting off with
importing a broad range of products, and
later with productive engagement. Today,
Singapore is home to the headquarters of
Evonik’s South East Asia, Australia & New
Zealand Region. Supplying and producing
locally, we are constantly stepping up our
presence to strengthen the competitiveness
of our customers through research
and applications technology and technological
services.
Core activities in the region include feed
additives, lubricant additives, hydrogen
peroxide, precipitated and fumed silica,
acrylic resins, personal and household
care additives, coating additives, performance
and specialty monomers, molding
compounds, and high performance
polymers.
Our manufacturing activities in Singapore
center on an oil additives production site
and a world-scale methionine production
complex on Jurong Island. As a leading
global supplier of high performance
VISCOPLEX® lubricant additives and
VISCOBASE® synthetic base fluids for the
automotive and industrial lubricants, Evonik
has expanded its Oil Additives production
site to nearly double its production
capacities in 2015, making it the largest Oil
Additives production site within Evonik’s
global network.
In 2014, Evonik opened its production
complex for methionine, an essential amino
acid for animal feed on Jurong Island.
With an annual capacity of 150,000 metric
tons, it brings Evonik’s global annual methionine
production capacity to 580,000
metric tons. The second methionine production
complex in Singapore, with a
projected annual production capacity of
150,000 metric tons, is expected to come
on stream in 2019.
Contact
Evonik (SEA) Pte Ltd
Address: 3 International Business Park
#07-18, Nordic European Centre
Singapore 609927
Tel: (+65) 6809 6666
Fax: (+65) 6809 6866
Email: info-seaanz@evonik.com
Website: www.evonik.com.sg
66

www.evonik.com
We make pipelines flexible and
durable for generations to come.
We love your problems.
Evonik is Germany’s creative plastics specialist. We’ll
surprise you with solutions before you even noticed
there’s a problem – from high-performance polymers,
through PLEXIGLAS® for sophisticated design solutions
all the way to sandwich constructions for lightweight
components. We look forward to giving your business
fresh energy with our innovations.

Corporate Profiles
Feinmetall Singapore Pte Ltd
The rapid development in semiconductor
technology is a major challenge for all
companies that are active in this segment.
Feinmetall today assumes a leading technologies
position in the contacting of wafers.
The vertical probe cards, offered under
ViProbe brand name are among the
leading products in the market.
Contact
Feinmetall Singapore Pte Ltd
Address: 35, Marsiling Industrial
Estate Road 3, #03-03
Singapore 739257
Phone: (+65) 3152 9103
Fax: (+65) 3152 9108
Email: sales@sg.feinmetall.com
Website: www.feinmetall.de
68

Become a
merchant for the
SGC Membership
Card!
Exclusive to SGC Members, cardholders are
entitled to a wide range of promotions and
discounts from our SGC merchants. Use
this card for meetings with clients or for
corporate solutions, and receive the benefits
as a SGC Member!
Interested to come on board as a merchant?
Tap into the SGC network today and reach
over 500 individuals over a wide range
of professions.
Contact the SGC Membership Team at
6433 5330 or SGC.Membership@sgc.org.sg.

Corporate Profiles
German Centre Singapore
The German Centre Singapore supports
companies venturing into Southeast Asia
by providing offices and conference rooms,
services, and quick access to a broad network
of local and international companies
and institutions.
Currently, 145 tenant companies from
diverse industry backgrounds enjoy the
benefits of the German Centre Singapore.
Since starting its operation in the year
1995 more than 500 companies have chosen
the German Centre Singapore as their
base for operation to benefit from
• Modern and well maintained Grade A
building located in the International
Business Park, adjacent to the rapidly
developing Jurong Lake District — a
unique lakeside destination for business
and leisure
• Portfolio of offices focusing on smallto-mid-sized
office space starting from
15 sqm
• An active and effective informal network
of our tenants and other companies
supported by numerous business
and social events
• German management with consultancy
experience in practical matters as
well as strategic affairs supported by
motivated teams both in Singapore and
Stuttgart, Germany
• “Haus der Kurzen Wege” with numerous
service providers like the Singaporean-German
Chamber of Commerce,
Landesbank Baden-Württemberg, lawyers,
tax consultants, recruiter, travel
bureau located in the building to support
in daily business matters
• State-of-the-art meeting and conference
facilities paired with an effective
and efficient event management and
conference organization
The German Centre Singapore was awarded
with the prestigious Green Mark Platinum
Award by the Singaporean Building
and Construction Authority and is one of
the winners in the “Excellence in Energy
Management” category of the EENP
Awards 2016. Only few existing buildings
in Singapore have achieved those and
serve as a recognition to the fine effort of
the management team and the commitment
of the investor to ensure that the
facility is on top of the industry standard.
The German Centre Singapore is a member
of Landesbank Baden-Württemberg
Group (LBBW), which is a universal German
federal state bank with a broad international
network. After the successful
implementation of the pilot project in Singapore
in 1995, LBBW opened German
Centres in Beijing, Delhi.Gurgaon (a joint
enterprise of BayernLB and LBBW), Mexico
and Moscow. Further German Centres
are located in Jakarta, Indonesia, owned
by L-Bank, and in Shanghai and Taicang
owned by BayernLB. All German Centres
are a symbol of active economic collaboration
between nations and aim to build
bridges between people, businesses and
cultures. They are supported by state and
federal ministries as well as German business
organization. Altogether, the eight
German Centres have assisted more than
2,000 companies to enter growth markets.
Since 1 April 2016 Katharina Ravens took
over the management of the German Centre
Singapore. The 40-year old lawyer is
profoundly familiar with the German Centres
and the Asian economic area, having
held positions at LBBW as co-managing
director and Head of German Centres for
Industry and Trade in Stuttgart since 2007.
Before that, Katharina Ravens worked
for the Delegation of Industry and Commerce
in Shanghai, China (AHK China) for
three years.
For further information please contact
us directly or pay us a visit at the German
Centre:
Contact
Ms Katharina Ravens
Managing Director
German Centre for Industry and Trade
Pte. Ltd.
Adress: 25 International Business Park
#05-108 German Centre
Singapore 609916
Phone: (+65) 6562 8020
Email: singapore@germancentre.com.sg
70

GCIT Ad

Corporate Profiles
Great World Serviced Apartments
SGC Business Annual 2015/16 210X297mm Ad.indd 1
There’s a place for everyone (pets included) at Great World Serviced
Apartments.
Since it’s opening in 1997, Great World Serviced Apartments
has consistently been the residence of choice for thousands of
expatriates, travelers and Singaporeans who are looking for the
ideal place to stay (and of course not forgetting those who have
pets too!).
It comprises of two 34-storey blocks, houses 304 immaculately
fully furnished apartments, all designed with you and your family’s
needs in mind to provide a homeaway- from-home experience.
The types of apartment ranges from a 1 bedroom to a 4 bedroom
Penthouse with balcony and Jacuzzi with the sizes of 800 square
feet to 2200 square feet. You can also discover a diversity of facilities
to keep you and your family occupied.
Enjoy the pinnacle of a relaxed lifestyle associated with living in
a resort Recreational facilities include an outdoor Jacuzzi, steam
room, a near Olympic sized swimming pool, a gymnasium, Pool
Lounge, Kidz Lounge, children’s wading pool, tennis court, tennis
practice wall, basketball half-court and barbeque pits.
With the fitted essentials and full functions of a home, all you have
to do is check in with your suitcase.
Being known for its excellent location, Great World Serviced
Apartments is just a few minutes’ drive to Orchard Road, the Central
Business District (CBD) as well as major expressways thus
making journeys to every part of the island a breeze. Complimentary
shuttle buses are provided to the Mass Rapid Transport (MRT)
station, the CBD, Orchard Road, Tiong Bahru, the eastern and the
western part of Singapore; Changi Business Park and Metropolis
for the convenience of our tenants.
Located beside Great World City Shopping Mall offers a world
of convenience for our residents. The shopping mall at our doorstep
makes daily chores such as grocery shopping and dining
a real pleasure.
The mall has lots to offer; cafes, food court, restaurants, banks,
boutiques, cinemas, clinic, education facilities, convenience
stores, hair salons, moneychangers, playgrounds, pharmacies, supermarket,
travel agent and many more delights.
Contact
Great World Service Apartments
Phone: (+65) 6722 7000
Fax: (+65) 6722 7001
Reservation: (+65) 6722 7766
Email: apartments@greatworld.com.sg
Website: www.greatworld.com.sg
72

Corporate Profiles
Helaba
Landesbank Hessen-Thüringen
Helaba is one of Germany´s leading banks with a business volume
of €201bn and 6,150 employees. Its representative office in
Singapore covers ASEAN, South Asia and Korea. Helaba supports
German trade with the region through a variety of products.
In close partnership with United Overseas Bank Limited
(UOB) and cooperation with a strong network of trusted local
partners, Helaba supports German companies to expand their
reach into the ASEAN market, providing advice and financial
services solutions.
UOB is a leading bank in Asia with 80 years of operating history.
They provide a wide range of financial services through their
global network of more than 500 branches and offices in 19
countries and territories. In Asia, UOB operates through their
head office in Singapore and banking subsidiaries in Indonesia,
Malaysia and Thailand, as well as branches and offices.
A key anchor of the partnership between UOB and Helaba is
the UOB Foreign Direct Investment (FDI) Advisory Unit. UOB
FDI Advisory Unit provides a one-stop service for German and
foreign companies looking to set up or expand operations in the
ASEAN region. As this process includes potentially daunting
complexities in areas such as legal and accounting matters;
UOB has partnered with government agencies, as well as
various business associations and professional service
providers in the region, to deliver a seamless and integrated
business solution.
Mr Christoph Winnat
Chief Representative
ASEAN, India, Korea
Phone: (+65) 6238 0400
Fax: (+65) 6238 9978
Email: christoph.winnat@helaba.de
With this partnership Helaba can help to open doors to markets
in the ASEAN region for its clients as well as the corporate
customers of Germany’s Sparkassen.
Contact
Helaba
Landesbank Hessen-Thüringen
Singapore Representative Office
Address: One Temasek Avenue
#05-04 Millenia Tower
Singapore 039192
Website: www.helaba.com/singapore
74

We provide you with the right tools
and connections to open doors to new markets
Helaba and UOB
With our representative office in Singapore we support German
companies expanding in the rising market of the ASEAN region.
Together with United Overseas Bank Limited (UOB), our reliable
partner for foreign direct investment advice and banking services,
we combine understanding of German corporate business culture
with an extensive network and local banking and financial market
expertise for an easier access to the ASEAN market.
www.helaba.com/singapore

Corporate Profiles
Heraeus Materials Singapore Pte Ltd
Cutting-edge German technology produced in Singapore serves as a hub in Southeast Asia.
Heraeus, the technology group headquartered
in Hanau, Germany, is a leading international
family-owned company formed in 1851.
Combining material expertise with technological
know-how our ideas are focused on themes
such as the environment, energy, health,
mobility and industrial applications. Our
portfolio ranges from components to coordinated
material systems.
Many customers of Heraeus are situated in
South East Asia. That is why Singapore is
a main hub for Heraeus. In 2015, Heraeus
Singapore celebrates its 30 th anniversary and
employs approximately 600 people. At our five
sites on-site, Heraeus develops and manufactures
market-leading products for a variety of
industries, but in particular for the electronics,
semi conductor, medical technology and solar
industries. These include among other things
assembly materials, silver-based metallization
pastes for the photovoltaics industry, sputtering
targets, medical components and bonding
wires for the customer electronics market.
Per year, 20 Million people get a breath of
fresh air in Terminal 1 of the Changi Airport in
Singapore, where UV specialty light sources
from Heraeus are being used for overall air pollution
control.
Miniaturized neuromodulation components are
used in brain pacemakers.
Metallization paste for Photovoltaic modules.
Contact
Heraeus Materials Singapore Pte. Ltd.
Address: Block 5014, Ang Mo Kio Avenue 5
#07-01 TechPlace II
Singapore 569881
Phone: (+65) 6571 7888
Email: enquiry.hsl@heraeus.com
Website: www.heraeus.com
76

51 YEARS SINGAPORE –
31 YEARS HERAEUS IN SINGAPORE
We celebrate a long established partnership
and are looking forward to the upcoming years

Corporate Profiles
ifm electronic Pte Ltd
Projekt3 28.01.15 10:21 Seite 1
ifm – Group of Companies
Machine Operation, Gauging, and Control — when it comes
to pioneering automation technology, ifm is the ideal partner.
Since its founding in 1969, ifm range of sensors, networking and
control systems are developed, manufactured and sold worldwide
for the vast industrial and mobile application. Today, the second
generation family-run ifm group of companies, with over 5500
employees in 70 countries is a global industry leader. As a
medium-sized company, ifm combines international recognition
plus innovative strength to grow exponentially together with the
flexibility and customer orientated principle.
ifm – close to you!
The key to ifm’s success have always been the people. Roughly
1,300 staff members are engaged in direct customer sales and
service activities around the world. The local experts know the
fuer PDF A4 19.08.16 13:44 Seite 1
business on their home ground like no-one else and ensure a
trusted bond and individual customer care. At the same time,
more than 600 colleagues working in the R&D are in close cooperation
with the customer as well as research institution — universities
to continuously improve and innovate in order to be able
to satisfy the demands of the future. With such positive move
more than 650 patents and in 2015 additional 70 new patent
registrations are generated as a result.
ifm- Enormous Product Variety
Looking at the exceptionally broad product portfolio of ifm such
as positioning, process sensors, image processing, Identification
Systems and Bus systems. Additionally we do cater for special
requirements for individual customer or industry needs.
On the latest advancement, ifm updated its sensors with IO-Link
as part of additional feature options for the industry in preparation
for the industry 4. Five year global warranty are available on all of
our products portfolio.
Quality “Made in Germany”
ifm stands for high-quality products “Made in Germany”. ifm is
closely connected to Germany as a location for industry with
its corporate headquarters in Essen and a development and
production site in the Lake Constance region where about 75
per cent of the portfolio are developed and manufactured. Other
production sites in large sales markets such as Asia or the USA
allow fast reaction to regional market requirements. To ensure
high ifm quality standards, the employees in the international
plants are trained in Germany.
Contact
ifm electronic Pte Ltd
Address: 25, International Business Park,
#03-26/29, German Centre,
Singapore 609916
Phone: (+65) 6562 8661
Fax: (+65) 6562 8660
Email: sales.sg@ifm.com
Website: www.ifm.com
78

WELL CONNECTED
WORLDWIDE
The German Chambers of Commerce (AHKs) are your partner for successful
business relationships with German companies around the globe.
Globally on Site 130 locations in 90 countries on 5 continents
Connecting Companies Promoting global business relationships through our member
network of more than 45,000 international companies worldwide
Market Entry Services Supporting companies from our host countries in entering the
German market through our global service brand DEinternational
Powerful Partners Close cooperation with the strong network of Chambers of Commerce
and Industry (IHKs) in Germany and with Germany Trade & Invest
Recruitment Supporting your staffing needs
Company Pools Offering you a platform to establish a foothold in Singapore
www.ahk.de | www.deinternational.de
SGC Business Magazine 2015/2016 2016/2017 79

Corporate Profiles
Landesbank Baden-Württemberg
LBBW is one of Germany’s largest banking
groups. With our worldwide network of
Branches, Representative Offices and
German Centres, LBBW is the ideal
partner especially for small and mediumsized
enterprises as well as multinational
corporations in shaping their future.
LBBW Singapore Branch, together with our
Seoul Branch and Representative Offices
in China, India, Indonesia, Japan and
Vietnam, offers crucial support to our
clients in Asia such as export and trade
finance, foreign exchange, and other
capital market transactions. We also assist
in startup operations and developing
financial strategies for the region.
As a universal bank with strong regional
roots, international expertise, and client
relationship dedication, we are able to
assist German customers in exploring
Asia’s long-term growth potential. We
empower our customers with our excellent
service, and customised solutions.
Mr Ingmar Burgardt
General Manager Asia
Phone: (+65) 6562 7722
Fax: (+65) 6562 7727
Email: ingmar.burgardt
@LBBWsg.com
Mr Mark Elser
Head of Corporate and
Institutional Banking
Phone: (+65) 6562 9298
Fax: (+65) 6562 9249
Email: mark.elser
@LBBWsg.com
Contact
Landesbank Baden-Württemberg
Address: 25 International Business Park
#01-72 German Centre
Singapore 609916
Website: www.lbbwsg.com
Mr Dominik Zimmer
Head of ECA Desk
Phone: (+65) 6562 9279
Fax: (+65) 6562 9249
Email: dominik.zimmer
@LBBWsg.com
Mr Leonard Eggert
Relationship Manager
Phone: (+65) 6562 9297
Fax: (+65) 6562 9249
Email: leonard.eggert
@LBBWsg.com
Ms Melanie Haupt
Relationship Manager
Phone: (+65) 6562 9237
Fax: (+65) 6562 9249
Email: melanie.haupt
@LBBWsg.com
80

The orchid. Beautiful and
at home anywhere in the
world. Botanists have named
30,000 species so far.
Highest standards.
Beyond all borders.
Market expertise, sophisticated products and services and a
dedicated team of experienced professionals – that is exactly
what German companies fnd in LBBW’s Singapore Branch.
We are committed to the highest client satisfaction and it is
the longterm relationship we focus on. Discover the benefts
of partnering up with LBBW Singapore Branch. Please call
+65 6562 9339 or visit us at www.LBBWsg.com
Landesbank Baden-Württemberg
SGC Business Magazine 2016/2017
81

Corporate Profiles
Lean Associates Singapore Pte Ltd
Lean Associates Singapore Pte. Ltd. was established in Singapore
in 2014, having already been present in the market with a previous
company since 2010. It is a global team of highly qualified experts
combining knowledge from well known Companies like Porsche,
General Electric, Toyota and Freundenberg capable of consulting,
coaching, and training continuous improvement principles and
skills at all organizational levels.
With experience and a successful track record in a comprehensive
assortment of industries ranging from health care and banking
to manufacturing and food services, Lean Associates Singapore
Pte. Ltd. helps build sustainable Lean Enterprises founded on
the principles of trust and respect for people. The true potential
operational and financial impact of a Lean Enterprise is realized
only when the entire organization aligns and embraces the practices
of Continuous Improvement.
Mr Dirk Hallberg
Managing Director
Phone: (+65) 9711 3247
Email: d.hallberg@la-asia.sg
Contact
Lean Associates Singapore Pte. Ltd.
Address: 1 Scotts Road, # 21-07
Shaw Centre
Singapore 228208
Phone: (+65) 6500 7585
Website: www.la-asia.sg
Mr Matthew Vogel
Partner
Phone: (+66) 88 355 5144
Email: m.vogel@la-asia.sg
82

Lean Associates Singapore Japan Workshops
- See and feel Lean live in Japan
Overview of the Japan Workshop
Duration: 4-5 days
Factory tours at Toyota plants, Toyota suppliers and
different industries ranging from small automotive
parts to ready made houses. Also a visit to the Toyota
Commemorative Museum of Industry and Technology
Practical exercises: Standard Work in a flow line
including cardboard engineering
Sensei: former Toyota senior production manager and
TPS specialist
Additional trainers: 2 experienced Lean Associate
trainers/interpreter
Small groups of maximum 15 participants
“Go to the Gemba!” – We all have read
a lot about Lean and TPS, we have called
consultants to teach us the principles,
methods and tools, but have we ever
gone and seen by ourselves how TPS
really works?
In addition to training and other
workshops, Lean Associates provides
workshops to see and feel “Lean”, as it
is lived – in Japan.
Through our long lasting partnership with GPS – a Toyota Training centre – we have the
unique opportunity to get deep insights into Toyota supply chain factories, which are not
open to the public. Additionally, we will experience learning from former senior Toyota
production managers and TPS specialists, getting first-hand information and understanding
the cultural background of TPS, that is to say the Monozukuri mindset.
Contact us: info@la-asia.sg / +65 9711 3247 / www.la-asia.sg

Corporate Profiles
Lufthansa
Lufthansa German Airlines is not only
the leading airline in Europe, but also the
leading European airline in Asia-Pacific.
Lufthansa passengers enjoy the most extensive
choice of flights into Europe and
beyond with over 301 destinations in 101
countries around the world via Lufthansa’s
two world class hubs in Frankfurt
and Munich.
Currently, Lufthansa connects Asia with
Europe through 18 gateways in 6 countries
of the region, offering 161 weekly flights to
Europe in total. On many of these routes,
Lufthansa deploys its flagships the A380
and the B747-8, the “Queen of the Skies”.
As operational excellence, quality and
innovation are the cornerstones of
Lufthansa’s service philosophy on board
and on ground and in order to stay true to
its values, Lufthansa continuously strives
to improve its product to offer its passengers
a flight experience that completely
meets their needs.
That is why the entire Lufthansa long-haul
fleets have more than 100 aircraft and they
are refitted with the new Business Class
and upgraded with a completely new travel
product – Premium Economy Class. The
Premium Economy seat provides passengers
with up to 50 per cent more room
than in Economy Class. This travel class is
now already available on all intercontinental
routes from Germany to Asia, including
Singapore on the A380 aircraft that serves
between Singapore and Frankfurt daily.
The Lufthansa Premium Economy seat
has also convinced international design
experts who awarded it with a Red Dot
Award for product design in the category
‘Vehicle Design’ – an honor that was
also given to the new Business Class seat
which is extendable to a fully flat bed with
a horizontal sleeping surface measuring
1.98 meters and thus is the centerpiece
of Lufthansa’s new Business Class. But
not only these cabin enhancements will
make Lufthansa customers have an even
better time on board: Passengers flying
non-stop from Asia to Europe in First or
Business Class are able to enjoy mouthwatering
dishes of the Star Chef program.
The menus are created by handpicked
renowned top chefs from around the
world to ensure a culinary experience of
the highest standards above the clouds.
To guarantee maximum travel comfort at
every point of the journey, Lufthansa offers
a wide variety of premium lounges
and services on ground for its passengers:
First Class passengers and HON Circle
Members are given privileged access to
the First Class Lounge in Munich and the
Skytrax award winning First Class Terminal
at Frankfurt, a Lufthansa innovation
designed to offer the ultimate in luxury
and convenience. The 1,800 square metres
large terminal which is for exclusive
use of First Class passengers offers not
only different areas for working, dining
and relaxing. Furthermore, there are additional
services available, including a personal
assistant making sure all the usual
procedures at the airport like security
and passport controls are as smooth as
possible for guests.
A special highlight for arriving passengers
is the unique Welcome Lounge at Frankfurt
airport that allows Lufthansa Miles & More
status customers as well as First and Business
Class ticket holders to freshen up and
recharge their batteries after a long flight.
The terminal concourse A Plus at Frankfurt
airport which was opened in autumn
2012 provides access to even more lounges,
shops and restaurants for Lufthansa
passengers.
Due to this vastly improved service and
transfer quality because of A Plus, Frankfurt
Airport has been named the World’s
most improved airport by the prestigious
Skytrax World Airport Awards in 2013. In
2014, Munich Airport which is Lufthansa’s
other main hub besides Frankfurt was honoured
as the World’s third best airport at
the Skytrax World Airport Awards.
Contact
Lufthansa
Email: singplufth@dlh.de
Website: www.lh.com
84

Corporate Profiles
Luther
Luther in Singapore
With total staff strength of about 80, Luther
is by far the largest German headquartered
law firm in Singapore.
20 lawyers cover the whole range of corporate
and commercial legal work as well
as the structuring of investments within
South and South East Asia. Luther provides
legal and tax advice in all areas relevant
to companies, investors and the
public sector. Knowledge of the market in
which our clients are active is a prerequisite
for providing successful advice.
Luther in Germany
With 350 attorneys Luther Rechtsanwaltsgesellschaft
mbH is one of the top addresses
among German commercial law
firm. Luther provides legal and tax advice
in all areas of commercial law. We focus
on providing efficient and farsighted advice
which leads to the desired commercial
results. This, together with the sensible
allocation of time and personnel resources,
provides the basis for our innovative
advice. The German offices are located in
Germany’s major business centres. Additionally,
Luther has offices in key European
and Asian markets.
Luther in Asia
Singapore is hub and regional headquarter
for many German and European
companies in Asia-Pacific and Luther
supports global players as well as companies
of Germany’s dynamic Mittelstand
with their regional projects in Asia and
advises Asian clients on their investments
in Germany and Europe. With our Luther
offices in Singapore and Shanghai we
are present at two of the most important
business centres in the region. Through
our other offices in the region and a longstanding
relationships with regional partners
our network has expanded from Australia
and New Zealand to countries such
as Japan, South Korea, Indonesia, Malaysia,
Myanmar, the Philippines, Thailand, Vietnam
and India.
One Stop Concept
The law firm Luther LLP is complemented
by the services of “Luther Corporate
Services” with offices in Singapore, Delhi
Gurgaon, Kuala Lumpur and Yangon. Our
accountants´, tax consultants and Corporate
secretarial services offer all services
which our clients expect of a one stop concept:
accounting, payroll, tax compliance,
outsourced administration and corporate
secretarial services.
Our legal services include:
• Business establishment and
start-up advice
• Commercial and contract law
• Corporate restructurings
• Tax structuring, Tax advice
• Due diligence and transaction support
• Employment matters
• Immigration and work permit matters
• Foreign direct investment
• International trade and distribution
• Joint ventures
• Mergers & Acquisitions
• Outsourcing and reorganisation
• Private equity, venture capital
Our corporate services include:
• Corporate secretarial services
• Provision of nominee director, shareholder
and agent
• Provision of registered office
• Book keeping
• Preparation and submission
of annual accounts
• Tax compliance (corporate
and individual)
• Financial reporting
• Payroll
Contact
Singapore
Luther LLP
Address: 4 Battery Road #25-01
Bank of China Building
Singapore 049908
Phone: (+65) 6408 8000
Fax: (+65) 6408 8001
Email: singapore@luther-lawfirm.com
Website: www.luther-lawfirm.com
Luther Corporate Services Pte Ltd
Address: 25 International Business Park
#02-78/79 German Centre
Singapore 609916
Phone: (+65) 6408 8000
Fax: (+65) 6408 8001
Email: singapore@luther-services.com
Website: www.luther-services.com
Please visit our website for the contact
of our other offices.
86

Singapore
Luther LLP
4 Battery Road, #25-01 Bank of China Building
Singapore 049908
singapore@luther-lawfirm.com
Asia in Focus.
Yangon
Luther Corporate Services Pte Ltd
25 International Business Park, #02-78/79 German Centre
Singapore 609916
singapore@luther-services.com
Delhi-Gurgaon
Kuala Lumpur
Shanghai
Singapore
China
Luther Law Office
2/F AZIA Center,
1233 Lujiazui Ring Road,
Shanghai Pudong New Area,
Postal Code 200120, China
shanghai@cn.luther-lawfirm.com
Malaysia
Luther Corporate Services Sdn Bhd
Unit 17-2, Level 17, Wisma UOA II
No. 21, Jalan Pinang, 50450 Kuala Lumpur
malaysia@luther-services.com
India
Luther Corporate Services Pvt Ltd
German Centre, 12th Floor, Unit No. 25, Building No. 9, Tower B,
DLF Cyber City, Phase III, Gurgaon - 122 002 Haryana, India
india@luther-services.com
Myanmar
Luther Corporate Services Limited
Luther Law Firm Limited
Uniteam Marine Office Building, 8th Floor, Unit #1,
No. 84, Pan Hlaing Street, Sanchaung Township, Yangon, Myanmar
myanmar@luther-services.com
myanmar@luther-lawfirm.com
Luther legal advice
Luther Corporate Services
Hits the mark. Luther.
Our legal services
• Business establishment and start-up advice
• Business Succession and Private Clients
• Commercial and distribution law
• Corporate Law / Merger & Acquisition
• Due diligence and transaction support
• Employment law
• Joint Ventures
• Private equity, venture capital
• Protection of intellectual property
• Tax structuring, tax advice
Our corporate services
• Accounting & Financial Reporting
• Business establishment
• Cash, fund & payment administration
• Company Secretarial Services
• Dissolution, deregistration
• Human resources & payroll administration
• Immigration and work permit matters
• Individual and corporate tax compliance
Berlin, Brussels, Cologne, Dusseldorf, Essen, Frankfurt a. M., Delhi-Gurgaon, Hamburg, Hanover, Kuala Lumpur,
Leipzig, London, Luxembourg, Munich, Shanghai, Singapore, Stuttgart, Yangon
www.luther-services.com
www.luther-lawfirm.com

Corporate Profiles
Robert Bosch (SEA) Pte Ltd
Bosch has been present in Southeast
Asia since 1919, when Bosch products
were first distributed in Indonesia. Today,
the company has operations across all
four of its business sectors in the region:
Mobility Solutions, Industrial Technology,
Consumer Goods, and Energy and
Building Technology. In Southeast Asia,
Bosch employs over 6,800 associates and
generated 780 million euros in sales in
fiscal 2015.
As the Southeast Asia headquarters
for Bosch, Singapore holds strategic
importance not only in housing corporate
functions that are pillars for the company’s
stability, the organization also drives
business growth and expansion of its
diverse businesses across the region from
Singapore. Bosch has sales presence
in every ASEAN member country, with
manufacturing, and R&D facilities across
Singapore, Malaysia, Thailand, Vietnam,
and Indonesia. However, it is in Singapore
that Bosch conducts the development of
advanced technologies such as sensors,
energy management, renewable energy,
and the Internet of Things.
Singapore is a hotbed for innovation, and
Bosch will continue developing futureoriented
technologies from within the
country for the global market. Bosch is
convinced that internet-enabled products
and internet-based services are among the
key drivers that will secure the company’s
enduring growth and future.
Bosch is a leading global supplier of
technology and services that generated
sales of 70.6 billion euros in 2015. The
Bosch Group comprises Robert Bosch
GmbH and its roughly 440 subsidiary and
regional companies in some 60 countries.
The company’s strategic objective
worldwide is to improve quality of life with
products and services that are innovative
and spark enthusiasm. That is what Bosch
employs about 375,000 people to do, and
why it invests around 6.5 billion euros
annually in research and development. In
short, Bosch creates technology that is
“Invented for life.”
Contact
Robert Bosch (South East Asia) Pte Ltd
Address: 11 Bishan Street 21
Singapore 573943
Phone: (+65) 6258 5511
Fax: (+65) 6258 4671
Email: contact@sg.bosch.com
Website: www.bosch.com.sg
Facebook: www.facebook.com/
BoschSingapore
88

FAIRS&MORE is the international
trade fairs division of the German
Chamber Network. It provides a
complete range of services for
participation or visits to leading
trade fairs in Europe and the Asia-
Pacific region. A dedicated team
offers expert advice and dependable
customer care to the complete
satisfaction of clients. With ingenuity
in ideas and incessant innovation,
FAIRS&MORE creates an indelible
impact for their clients’ presence in
any trade fair.
Our Services include:
Exhibition stand / national
pavilion design and construction
• Exhibition stand / national
pavilion management
• Freight / exhibition logistics
• Travel and accommodation
• Product Launches
• Press releases and press
conferences
Singaporean-German Chamber of Industry and Commerce (SGC)
25 International Business Park, #03-105 German Centre, Singapore 609916
Tel: +65 6433 5330 Fax: +65 6433 5359
Email: info@sgc.org.sg Website: www.sgc.org.sg
SGC Business Magazine 2016/2017
89

Corporate Profiles
Rohde & Schwarz
About Rohde & Schwarz
For more than 80 years, Rohde & Schwarz has stood for quality,
precision and innovation in all fields of wireless communications.
The electronics group is strategically based on five pillars:
test and measurement, broadcast and media, cybersecurity,
secure communications, radiomonitoring and radiolocation.
With this business strategy, the company can address diverse
market segments, ranging from customers in mobile radio,
wireless communications, broadcasting, electronics, automotive,
aerospace and defense, as well as in the government, security
and critical infrastructures.
Headquartered in Munich, Germany, Rohde & Schwarz is an
independent company that is among the world market leaders
in its established business fields. It is the world's leading
manufacturer of wireless communications and EMC test and
measurement equipment, as well as of broadcasting and
T&M equipment for digital terrestrial television. Today, Rohde
& Schwarz has close to 10,000 employees in more than 70
countries worldwide.
Rohde & Schwarz in Singapore
Rohde & Schwarz established its presence in Singapore in 1997,
offering state-of-the-art solutions to our customers in all our
business fields. The advantage of local and regional expertise
coupled with a strong network of subsidiaries in Asia establishes
our reputation as a trusted partner.
As an integral part of our global strategy, our operations in
Singapore have grown to match market demands. Rohde &
Schwarz in Singapore offers well-established capabilities in R&D,
production, system engineering, supply chain management and
procurement services. Our regional headquarters in Singapore is
responsible for the sales and services network in the Asia Pacific
region. Today, with over 16 subsidiaries and more than 1,000
employees, almost half of Rohde & Schwarz net revenue comes
from this region.
Major Milestones in Singapore
1997 — Rohde & Schwarz Support Centre Asia was established
2002 — R&D centre was set up
Rohde & Schwarz Regional Headquarters
was established
2008 — Relocation to new building at HansaPoint@CBP
with 5,000sqm of office space
2010 — Launch of Rohde & Schwarz Asia as part of a
global strategic expansion in Asia
2011 — First production facility outside Europe was set up
in Singapore
2012 — Production facility was expanded to Malaysia
2014 — Inauguration of Das Spektrum@CBP,
seven-storey Rohde & Schwarz building
Das Spektrum@CBP, our seven-storey Rohde & Schwarz building
Contact
Rohde & Schwarz
Regional Headquarters
Singapore Pte. Ltd.
Address: 9 Changi Business
Park Vista #03-01
Singapore 486041
Tel: (+65) 6307 0000
Fax: (+65) 6307 0303
Email: sales.singapore
@rohde-schwarz.com
Rohde & Schwarz Asia Pte. Ltd.
Address: 9 Changi Business Park Vista
#01-01, Singapore 486041
Tel: (+65) 6307 0000
Fax: (+65) 6307 0300
Address: 4 Loyang Way 2
Singapore 507100
Tel: (+65) 6307 0000
Fax: (+65) 6307 0328
Website: www.rohde-schwarz.com/sg
90

Higher. Wider. Faster.
Test solutions for 5G.
The next major step beyond LTE/LTE-Advanced (4G) sets
challenging requirements. Rohde & Schwarz is a world
leader in all areas of RF and microwave test and measurement
equipment. As a technology expert, we have been
actively involved in mobile communications since the rst
generation. We are committed to supporting the wireless
communications industry with the solutions needed to
investigate, develop and standardize 5G.
Check out our test solutions at www.rohde-schwarz.com/ad/5G
SGC Business Magazine 2016/2017
91

Corporate Profiles
Siemens
Siemens in Singapore
Siemens is a global technology powerhouse that has stood
for engineering excellence, innovation, quality, reliability and
internationality. In 1908, the company established a Technical
Bureau in Singapore as a sales office of the London-based
Siemens Brothers Dynamo Works Limited, to search for new
business opportunities in the then flourishing British colony.
More than 100 years on, Siemens has grown with Singapore,
and has helped to develop the Lion City into the modern,
economic powerhouse it is today.
At present, Siemens has five companies, employs more than
1,500 people, and is one of the largest European companies in
Singapore. In fiscal 2015 (October 1, 2014 – September 30, 2015),
sales to customers amounted to EUR 436 million. New orders totaled
EUR 349 million.
Siemens is responsible for many of Singapore’s key infrastructure
projects, and our innovations permeate every aspect of Singapore’s
economy. On the power front, one third of Singapore’s power
plants are built by Siemens. In the area of healthcare, the company
provides hospitals and clinical laboratories with the latest in
diagnostic technology. Our MRT trains, traction and electrification
systems and fire safety solutions provide safe and reliable transport
for thousands of commuters, while our building management
systems bring greater energy efficiency to buildings. In addition,
Siemens automation systems are deployed for the state-of-the-art
Deep Tunnel Sewerage System, and our industrial solutions ensure
that our ports and critical public infrastructure run optimally.
Siemens is an active member of the community in Singapore.
Through our Siemens Caring Hands program, employees
volunteer their time and services to various charities in
Singapore, reaching out to and engaging with the underprivileged
in our society.
Siemens Group of Companies in Singapore
• Siemens Pte Ltd
• Siemens Healthcare Pte Ltd
• Siemens Industry Software Pte Ltd
• Siemens Postal, Parcel & Airport Logistics Pte Ltd
• Siemens Rail Automation Pte Ltd
Contact
Siemens Pte Ltd
Address: 60 MacPherson Road,
Singapore 348615
Tel: (+65) 6490 6000
Fax: (+65) 6490 6001
Email: info.sg@siemens.com
Website: www.siemens.com
92

Driving digitalization drives
productivity.
That’s Ingenuity for life.
CGCB-A10157-00-7600
Today entire production chains are becoming more flexible, efficient,
and are empowering companies to meet their individual customers’
demands faster, without sacrificing quality. It all starts when the virtual
and the real worlds merge. Companies are setting new benchmarks
as innovative software is optimizing their production chain – from product
design and production planning to engineering, execution, and services.
They are using Siemens’ innovative solutions to increase customizability
and scalability, making them more competitive while driving down costs.
siemens.com.sg

Corporate Profiles
TÜV SÜD
TÜV SÜD Group, headquartered in Munich Germany, is a leading a premium quality, safety, and sustainability solutions provider.
TÜV SÜD is a premium quality, safety, and
sustainability solutions provider that specialises
in testing, inspection, auditing, certification,
training, and knowledge services.
Spanning the entire business lifecycle from
planning and design to operation and decommissioning,
TÜV SÜD’s services support
a wide range of industries including
automotive, consumer products, healthcare
and medical devices, energy and processing,
industrial manufacturing, real estate
and infrastructure, telecommunication
and digital services. Headquartered in Munich,
Germany, TÜV SÜD is represented by
more than 24,000 employees across 850
locations worldwide.
TÜV SÜD is represented in Southeast Asia
by TÜV SÜD ASEAN. TÜV SÜD ASEAN
has its headquarters in Singapore (TÜV
SÜD PSB) which is an established and internationally
recognised testing and certification
body with one of the most comprehensive
testing facilities in Asia. TÜV
SÜD ASEAN operates through a network
of offices, laboratories and training facilities
across Singapore, Cambodia, Indonesia,
Malaysia, Philippines, Thailand and
Vietnam. TÜV SÜD has also started a Centre
of Excellence for Digital Services here
in Singapore.
As partners in our customers’ processes,
our specialists ensure that technology,
systems and know-how are optimised,
thus strengthening their global competitiveness.
Clients benefit from TÜV SÜD’s
interdisciplinary solutions and internationally-recognised
certificates and certification
marks, enabling fast, efficient access
to global markets for their products
and systems.
Contact
TÜV SÜD PSB Pte Ltd
TÜV SÜD Asia Pacific Pte Ltd
Address: 1 Science Park Drive
Singapore 118221
Phone: (+65) 6778 7777
Fax: (+65) 6779 7088
Website: www.tuv-sud-psb.sg
94

Inspiring trust since 1866
Solutions that ensure quality, safety and
sustainability for future generations.
This year marks the 150th anniversary of TÜV SÜD. As a global
player with a strong German heritage, our team of 24,000 experts
is driven by one vision – to be the world‘s number one choice
for premium quality, safety and sustainability solutions that add
real value to our clients. Our organisation was founded on the
principle of protecting people, property and the environment
from technology-related risks. As we look to tomorrow, we will
continue to play a pivotal role as a future-oriented company
shaping the “next practice” in making the world a safer place.
www.tuv-sud.com
TÜV SÜD PSB Pte. Ltd. 1 Science Park Drive Singapore 118221
Tel: +65 6778 7777 Email: enquiries@tuv-sud-psb.sg www.tuv-sud-psb.sg

Education, Culture and Community
Asia-Europe Foundation
(ASEF)
German Academic Exchange
Service (DAAD)
ASEF Photo Exhibition
“On the Go” Singapore
launch on 8 June 2016
Director: Claudia
Finner (right)
Information Officer:
Kerstin Schulze (left)
2016 marks the 20th anniversary of the Asia-Europe Meeting (ASEM)
process. Since the 1st ASEM Summit (ASEM1) was held on 1 March
1996 in Bangkok, Thailand, ASEM has evolved into an important forum
for high-level political dialogue, aiming at enhancing Asia-Europe
relations and promoting interactions and cooperation between the
governments and peoples of both regions. Starting with 26 founding
partners, ASEM has grown to become a bi-regional node today
connecting 53 partners, which manifests the vitality and potential
of the ASEM process, as well as its appeal to Asian and European
countries.
The Asia-Europe Foundation (ASEF) is the only institution set up by
ASEM partners in 1997, with a mandate to promote exchanges and
strengthen mutual understanding between the peoples of Asia and
Europe. Over the past 19 years, ASEF has played a significant role
in connecting civil society representatives, cultural practitioners,
educators, academics, journalists, youth and policy-makers from both
Asia and Europe. It will continue to contribute to enhancing the Asia-
Europe relationship in the years to come.
In 2016, ASEF’s flagship projects included: publication of the ASEF
Outlook Report 2016/2017 on “Connectivity”; ASEF Policy Panel
on “Culture & the Creative Economy” at the 7th ASEM Culture
Ministers’ Meeting in Korea; 5th ASEM Rectors’ Conference and
Students’ Forum on “Employability”; 7th Model ASEM and 8th
ASEF Editors’ Roundtable on “Asia-Europe Digital Connectivity”
in Mongolia; 16th Informal ASEM Seminar on Human Rights on
“Persons with Disabilities and Human Rights” in China; and Asia-
Europe Environment Forum (ENVforum) meetings on sustainable
development in various parts of Asia and Europe.
Among them, the ASEF Outlook Report launch, 7 th Model ASEM and
8th ASEF Editors’ Roundtable were organised as official side events
of the 11 th ASEM Summit (ASEM11) in July 2016 in Ulaanbaatar,
Mongolia. Two special projects, the ASEF Photo Exhibition “On the
Go” and the 20th ASEM Anniversary Book on “20 Years of Asia-Europe
Relations” celebrated the 20th anniversary of the ASEM process.
While the exhibition is a photographic expedition by ASEF connecting
the people of Asia and Europe through visuals, the 20th anniversary
book is a collection of articles by leaders from Asia and Europe on the
past, present and future of ASEM.
Contact
Ambassador ZHANG Yan (Executive Director)
Asia-Europe Foundation (ASEF)
Address: 31 Heng Mui Keng Terrace, Singapore 119595
Tel: (+65) 6874 9700
Fax: (+65) 6872 1135
Email: info@asef.org
Website: www.asef.org
96
The German Academic Exchange Service (DAAD) is the largest funding
organisation in the world supporting the international exchange
of students and scholars. Since it was founded in 1925, more than
2 million scholars in Germany and abroad have received DAAD
funding. On behalf of its membership, which includes 239 higher
education institutions and 105 student bodies in Germany, the DAAD
engages in and contributes to foreign cultural and educational policy,
Germany’s national education and research agenda and international
development cooperation. Its activities go far beyond simply awarding
grants and scholarships. The DAAD supports the internationalisation
of German universities, promotes German studies and the German
language abroad, assists developing countries in establishing effective
universities and advises decision makers on matters of cultural,
education and development policy.
In 2015, the DAAD provided financial support in form of worldwide
scholarships for more than 127,000 persons in Germany and
abroad. The year 2014 marked an extremely successful year in
the internationalization of German institutions of higher education
regarding the number of 300,000 foreign students on German
campuses and 45,000 visiting academics. With this numbers Germany
secures the third place on the list of the world’s most academic host
countries. The goal is to increase this number to 350,000 by 2020.
In 2015, the DAAD celebrated its 90th anniversary and implemented
a new structure to meet the future challenges. Therefore, the DAAD
collaborates with a global network of 15 regional offices and 56
information centres.
The DAAD Information Center Singapore was established in September
2001 and is since March 2014 located at the Goethe Institute, Neil
Road. Free and comprehensive advice on all matters related to study
and research in Germany are provided. We have compiled a lot of useful
information online about:
• Study and Research in Germany
• International Degree Programmes
• Scholarships and Funding Options
• The German Higher Education System
• Summer Courses and much more
The DAAD awards individual scholarships to students and researchers
from Singapore. Information about scholarships is continuously
published on the IC’s website. It also supports university partnership
programmes and international study and exchange programmes.
Contact
German Academic Exchange Service
Address: DAAD Information Centre Singapore c/o Goethe-Institut,
136 Neil Road, Singapore 088865
Phone: (+65) 6223 4226
Email: info@daad-singapore.org
Website: www.ic.daad.de/singapore/
Facebook: www.facebook.com/daad.singapore
Further information on studying in Germany, please visit: www.daad.de

Fraunhofer IDM@NTU
German Speaking Catholic
Community St. Elisabeth
The Fraunhofer Project Centre for Interactive Digital Media
(Fraunhofer IDM@NTU) was launched in June 2010 under the
auspices of Nanyang Technological University (NTU) and Fraunhofer
Gesellschaft, Europe’s largest institution for applied research. The
Centre is facilitated by the IDM Programme Office and funded by
the National Research Foundation, and is part of the International
Research Centres landscape in Singapore.
The Centre’s research in interactive digital media technology covers
a range of key topics in Visual Computing such as Virtual and
Augmented Reality, Medical Computing, Visual Analytics, Visual
Haptics, Neuroscience and Neuromarketing and Human-Computer
Interaction.
These enabling technologies developed at Fraunhofer IDM@NTU
contribute to the Smart Nation Programme and provide added value
to various industries such as smart manufacturing and Industry
4.0, services and digital economy, education and future learning,
healthcare, smart living, urban mobility, aviation, energy, maritime,
science and engineering, and many more.
Fraunhofer IDM@NTU works closely with Fraunhofer IGD, Germany,
and NTU. Fraunhofer IDM@NTU is the coordinator of the Joint PhD
Programmes between NTU and Technische Universität Darmstadt and
Graz University of Technology.
Being one of 120 German speaking foreign Catholic Communities
across the globe, our community – as part of the R.C. Archdiocese of
Singapore - aims at providing German speaking Catholics in Singapore
a spiritual home.
As a matter of principle each baptized German speaking Catholic,
regardless of nationality, may belong to our community. Furthermore,
any interested person, irrespective of religious denomination, is invited
to take part in our various activities.
Besides the regular Sunday Mass and special Sunday Services for
children, we offer Catechism Classes to prepare for the Sacraments of
“Baptism”, “First Communion”, “Confirmation” and “Marriage”, Spiritual
counseling and guidance, sharing groups on the Bible and issues of
life and a wide range of different activities for children, adolescents
and adults. We give due consideration to our social responsibility and
organize various cultural events.
With our activities we aim at strengthening spiritual life and at
making the faith of our church accessible to all who are interested.
We facilitate social encounters, grow a sense of community and
strengthen solidarity with each other. We strive to enhance our
cultural heritage and life in order to contribute to the development of
a strong sense of identity in each individual. In our opinion, a sense
of personal identity is an important prerequisite for tolerance and
respect with regard to all other cultures and religions which we have
the chance to encounter here in Singapore.
Smart Services Dashboard —
information visualisation for smart
cities.
Virtual Anatomy – novel educational
tool for learning and training.
InfoLand – intuitive, interactive, multi-touch
based marketing and visual
communication instrument.
Contact
Assoc Prof Dr Wolfgang Müller-Wittig
Fraunhofer IDM@NTU
Address: Nanyang Technological University, NS 1, Level 5,
50 Nanyang Avenue, Singapore 639798
Phone: (+65) 6592 2668
Fax: (+65) 6792 8123
Email: info@fraunhofer.sg
Website: www.fraunhofer.sg
www.linkedin/company/FraunhoferSG
Contact
Rev Fr Hans-Joachim Fogl
Address: 1C Victoria Park Road, Singapore 266481
Phone: (+65) 64655660
Mobile: (+65) 97311266
Email: gemeinde@dt-katholiken.sg
Website: www.dt-katholiken.sg
Holy Mass
Sunday, 10.30 am
Address: Chapel of Maris Stella Convent, 49D Holland Road
Singapore 257752
SGC Business Magazine 2016/2017
97

Education, Culture and Community
Friedrich-Ebert Stiftung (FES)
German European School
Singapore
Social justice has an address in Asia: 7500 Beach Road, Singapore.
Since 1995, this is where the Friedrich-Ebert-Stiftung (FES) Office
for Regional Cooperation in Asia has been located to engage with
questions of social justice in Asia.
Here, the new regional project “Core Labour Standards plus”, looks
at how the pressure for efficiency in global value chains in Asian
countries affects working conditions. Acclaimed authors are preparing
relevant studies in five countries in Asia to further the intensive
exchange of experiences in the Asia-wide network of FES partners.
The aim of this regional project is to derive policy recommendations
and action strategies for Asian trade unionists on one hand, and on the
other hand to create greater awareness among, and convey important
information to European policy-makers to enable them to protect
workers in European trade agreements more firmly.
Creating new impulses for feminism debates is one of the goals of
the regional project “Political Feminism” which has been recently
launched. Conscious of having to deal with an exceptionally
heterogeneous and amorphous target group, the strategy is a
thoughtful approach to the numerous, lively feminist discourses in
Asian countries. In Singapore, the FES Office is especially excited
about experimenting with the intersection of feminism and distributive
justice and the new forms of political participation by engaging with
numerous stakeholders.
Besides these programmes, FES revitalizes its regional
communication strategy and applies more creative ways to
communicate via social media to reach younger target groups more
effectively. At the same time, existing partners will be linked to us
even better in the future through more professionally and uniformly
designed publications.
FES in Singapore is part of a global network of more than 100 FES
offices worldwide that are committed to the political legacy of
Friedrich Ebert, Germany’s first democratically elected president.
While based in Singapore, the office has a purely regional focus.
For more information on our regional programmes and activities,
please visit our website: www.fes-asia.org
Contact:
Ms Adrienne Woltersdorf (Director)
Friedrich-Ebert-Stiftung
Office for Regional Cooperation
Address: 7500 A Beach Road, #12-320/321/322, The Plaza
Singapore 199591
Phone: (+65) 6297 6760
Fax: (+65) 62976762
Email: info@fes.asia
GESS (German European School Singapore) is a multi-lingual,
international school in Singapore with a distinct European flavour.
With two green campus locations, GESS provides international
education to 1,500 students of more than 50 nationalities from preschool
to grade 12. Since its foundation in 1971, the school has
evolved into a school with two sections: as an authorised IB World
School, our European Section offers education for students from 3
years old to high school across all three IB programmes, the PYP, the
MYP and the IB Diploma. As an accredited ‘Excellent German School
Abroad’, the German Section of GESS offers all major German school
leaving certificates. Unlike the many proprietary schools in Singapore,
GESS is a not-for-profit organisation which is governed by elected
parents. It is accredited by the Council of International Schools.
Focus on languages and mother tongues
One of GESS’ core strengths is language acquisition. The European
Section supports multiple languages with a high proportion of
students being bi- or even trilingual. German, French, Spanish
and Mandarin are all delivered within the regular curriculum and
integrated mother tongue programmes in Dutch and Danish were
implemented within the normal school day with great success several
years ago.
GESS is set to move in to a brand new custom built K12 campus on
Dairy Farm Road in August 2018. The project opens an exciting new
chapter in the school’s development as two existing campuses will be
consolidated into one purpose-built school with brand new facilities.
With the aim to grow the school community by up to 2,000
new students, construction work on the site commenced on
January 15th, 2016.
Contact
Principal: Mr Hermann Battenberg
German European School Singapore
Main Campus
Address: 72 Bukit Tinggi Road, 289760 Singapore
Junior School Campus
Address: 300 Jalan Jurong Kechil, 598668 Singapore
Phone: (+65) 6460 1131
Fax: (+65) 6469 0308
Email: info@gess.sg
Website: www.gess.sg
98

German Association
– Deutsches Haus in Singapore
61A Toh Tuck Road
August 2016
The Magazine for the German-speaking Community in Singapore
Cover of IMPULSE August 2016
Gesunde Stinkbomben
DURIAN
Besuch bei Tony Lamond
TRAUM VON TIOMAN
So finden Sie die
passende Betreuung
PRE-SCHOOLS
The Roots
The German Association — Deutsches
Haus in Singapore looks back on 160 years
of history, albeit extensive interruptions
due to the two World Wars, starting with the
“Teutonia Club” founded in 1856. However,
its first address was in North Bridge Road.
After many years at Blanche House — the
site of the present York Hotel — a grand
new building, the present Goodwood Park
Hotel, was inaugurated in 1900. When World
War I broke out in 1914, the property was
confiscated by the then British colonial
Government of Singapore and all Germans
living here were interned in Australia.
Just before World War II broke out, a new
Deutsches Haus was opened in Shelford
Road which again was confiscated when the
war broke out and all Germans were, this time
around, interned in Dehradun at the foothills
of the Himalaya. Both times, the German
community lost all possessions.
The Beginnings
Eventually, the ‘Vereinigung Deutsches Haus’,
now called “German Association – Deutsches
Haus” was established in 1955 with a Club
House at 12, First Avenue owned by the
German Government. This remained the focal
point of the community until 2000 when new
residential zoning laws resulted in its closure.
Many members then joined the Swiss Club
under a special arrangement. In 2003, the
Club was revived with a “Treffpunkt” (meeting
place), first at 36 Watten Rise and now, at 61A
Toh Tuck Road.
Our Programmes
The present Club House is an inviting place
for the German-speaking community of
all ages. Weekly ‘coffee mornings’ (Wed.
10am-12:30pm, newcomers are welcome),
‘Zwergentreff’ [a playgroup for toddlers],
monthly ‘Wine & Cheese’ evenings, lectures
and games like Mahjong take place as well
as language (English & Chinese) and cooking
classes. Several sport classes in Yoga,
Pilates, Zumba and monthly Golf Medals are
held. Events include cultural sightseeing,
nature and museum tours within Singapore
are organised as well as special events.
Among them, the very successful annual
‘Spargelessen’ [Asparagus Dinner], ‘Wine &
Dine’ dinners, visits to the Tiger Brewery, an
‘Afternoon at the Races’ and various other
events / celebrations on special occasions.
Together with the German European School
Singapore, the Association organises an
annual Charity Christmas Bazaar. Members
of the German Association will benefit from
discounts at various restaurants and shops.
The IMPULSE Magazine
The German Association is the publisher of
IMPULSE, the informative magazine for the
German-speaking community in Singapore.
With a monthly circulation of approx. 3,500
copies, it provides up-to-date information on
cultural and social events in Singapore as
well as on tourist destinations in the country
and the region. Furthermore, it serves as
a platform for sharing information with
the German-speaking social and business
communities, comprising of more than
10,000 expatriates.
The magazine is endorsed by the Austrian,
German and Swiss Embassies.
Complimentary copies of IMPULSE —
The Magazine of the German-speaking
Community in Singapore are sent to
expatriate and local households, service
apartments, hotels, clubs and other
organisations servicing expatriates as well as
selected airlines.
Committee Members:
Dieter Gumpert (President);
Gabi Scholz (Vice-President);
Dr. Knut Unger (Hon. Secretary),
Michael Diederichs (Hon. Treasurer) and
Cony Vollenweider and Stephan Bucher
(Committee Members)
Contact
Sabine Abt-Achtert (Editor-in-chief)
Email: editor@impulse.org.sg
Advertising: sales@impulse.org.sg
Website: www.impulse.org.sg
German Association – Deutsches Haus
Address: 61A Toh Tuck Road
Singapore 596300
Office hours: Mon – Fri, 09:30 – 12:30
Phone: (+65) 6467 8802
Telefax: (+65) 6467 8816
Email: info@german-association.org.sg
Website: www.german-association.org.sg
SGC Business Magazine 2016/2017
99

Education, Culture and Community
Technical University of
Munich Asia (TUM Asia)
German Speaking Protestant
Congregation in Singapore
“WE GIVE THE WORLD TECHNOLOGY”
Technical University of Munich (TUM) was founded in 1868 and is
considered as one of Europe’s leading technical universities. TUM
has produced 13 Nobel Laureates to date and has consistently played
an important role in technological advancements across Europe.
TUM strives to create lasting value for society through excellence in
education, research and the active promotion of next-generation talent
with a strong entrepreneurial spirit.
Asian In Location, German In Execution
Following the same vision, TUM Asia opened its doors in 2002 to
bring German academic excellence to Singapore. Though situated in
an Asian country, the academic model at TUM Asia is nevertheless
German in its roots, emphasizng on industry readiness and innovation.
Since 2002, TUM Asia has been running joint Master Programmes
conferred by TUM, together with Nanyang Technological University
(NTU) and National University of Singapore (NUS), in topics such as
Industrial Chemistry, Integrated Circuit Design, Green Electronics
and Aerospace Engineering. Separately, TUM Asia hosts an individual
degree from TUM in Transport & Logistics. Professors hail from as
far as Germany and their wealth of knowledge provide a spectrum of
experience for students to glean from.
A One-Stop Higher Education Facility
TUM Asia also partners with Singapore Institute of Technology (SIT),
Singapore’s newest University, to offer two Bachelor programmes;
Bachelor of Science in Electrical Engineering and Information
Technology; and Bachelor of Science in Chemical Engineering. In
2015, over one thousand students have come through the doors of
TUM Asia and currently ply their trades in top research institutes and
companies across the globe.
TUM CREATE, a research initiative by TUM Asia, was incepted in
June 2010 to propagate research programmes where scientists and
researchers from both Germany and Singapore work together for the
advancement of science and technology. The research programme
focuses on developing innovative systems that incorporate safety and
reliability with functionality and energy efficiency in electric vehicles
for tropical climates. In 2015, TUM CREATE officially launched their
prototype named EVA, an electrical car designed, developed and
manufactured in Singapore to function as an electric taxi.
Contact
German Institute of Science &
Technology – TUM Asia Pte Ltd
Address: 510 Dover Road
#05-01
SIT@SP Building
Singapore 139660
Phone: (+65) 6777 7407
Fax: (+65) 6777 7236
Email: info@tum-asia.edu.sg
Website: www.tum-asia.edu.sg
Come and join us in our lively church community! Our
congregation, which has been active in Singapore since 1972,
provides a place of worship and community for German,
Austrian and Swiss Lutherans, Reformed, United and Baptist church
members, all united in God’s name.
On most Sundays we celebrate our worship service at 4.30 pm in the
chapel of the Orchard Road Presbyterian Church (3 Orchard Road,
MRT Dhoby Ghaut). Children are welcome to Sunday School, which
takes place at the same time as the service. Once a month on Sunday,
we celebrate special family services at 10.30 am at the Primary School
Campus of the German European School or at other locations.
Every year, we offer a Confirmation class to prepare 13 to 14 year
old boys and girls for their confirmation, as well as Pre-Confirmation
classes for children in the third grade. A gospel choir and brass band
(Posaunenchor) enrich many of our services. If you like to sing or
play a brass instrument, you are welcome to join in, praising God
through music!
As followers of Christ it is our duty and privilege to support those who
are less fortunate than us. Therefore we support, among others, the
Humanitarian Organisation for Migration Economics (H.O.M.E.) which
was set up in 2004 to help abused housemaids and migration workers.
Everybody is welcome to join our congregation, celebrate with us our
Sunday services or to ask for spiritual counselling. You can get updates
on our various activities, worship schedule and church news by
looking at our new website (www.evkirche.sg), by writing us an email
to receive our newsletter or picking up the bi-monthly Gemeindebrief
at various locations of the German community in Singapore. We’re
looking forward to welcoming you in our congregation!
Contact
Rev. Daniel Happel
Address: 4 Angklong Lane, #01-09 Faber Garden
Singapore 579979
Phone: (+65) 6457 5604
Mobile: (+65) 8799 8872
Email: evkirche.sg@gmail.com
Website: www.evkirche.sg
Worship services:
Sunday 4.30 pm Orchard Road Presbyterian Church
3 Orchard Road, MRT Dhoby Ghaut
100

Goethe-Institut Singapore
Konrad-Adenauer-Stiftung
(KAS)
THE GOETHE-INSTITUT IS
THE CULTURAL INSTITUTE OF
THE FEDERAL REPUBLIC OF
GERMANY WITH A GLOBAL
REACH.
In Singapore, the Goethe-Institut
was established in 1978 and has
become a relevant partner for
local cultural and educational institutions.
German Language Courses and
Teacher Training
The Goethe-Institut sets internationally
recognised standards
in the teaching and learning of
German as a foreign language.
In Singapore the Goethe-Institut
offers company courses specially
tailored to the needs of managers
and local employees of Singaporean
institutions and German
companies and offers a youth programme
for bilingual families.
Cultural Co-operation
The Goethe-Institut monitors
trends in Germany and encourages
cultural collaboration
across the globe by initiating exchange
projects and organising
programmes of cultural events
and making contributions to
various festivals and exhibitions
in the fields of film, dance, music,
theatre, literature and translation
as well as fine arts, architecture
and design.
Contact
Goethe-Institut Singapore
Mr Han-Song Hiltmann, Director
Ms Sonja Stoll, Head of Language Department
Address: 136 Neil Road, Singapore 088865
Phone: (+65) 6735 4555
Email: mail@singapore.goethe.org
Website: www.goethe.de/singapore
Facebook: www.facebook.com/gi.singapore
Library and DAAD Information
Centre
In our library visitors can experience
Germany directly through
themed media collections, comprehensive
learning, and competent
representatives of the
German Academic Exchange
Centre (DAAD).
Café and Restaurant
The LOKAL serves hearty and
healthy German and European
dishes of a wide variety from
breakfast to dinner.
The Konrad-Adenauer-Stiftung
(KAS) is a political foundation
of Germany. Its mission is to
promote international dialogue,
regional integration, sustainable
development, good governance,
democratic processes, social
market economy and exchange
of information. It is named after
the first Chancellor (Prime
Minister) of the Federal Republic
of Germany, Konrad Adenauer
(1876-1967).
Our more than 80 offices
abroad are in charge of over 200
projects, organising national
and international conferences,
conducting research, offering
civic education and political
trainings, and cultivating
international understanding.
Through its international activities
and projects together with local
partners in over 120 countries,
KAS makes a substantial
contribution to international
cooperation. The regional office
in Singapore runs three regional
programmes.
The Political Dialogue Programme
Asia and the Pacific aims to
contribute to the strengthening
of regional integration, global
governance, and international
dialogue among Asian countries
as well as between Europe, Asia
and Australasia.
Its main activities include:
• Dialogue among
parliamentarians and
politicians;
• Dialogue and exchange among
representatives of leading
think tanks;
• Cooperation with the ISEAS
Yusof Ishak Institute and
Consortium of South Asian
Think Tanks (COSATT) to
promote analyses and events
on regional integration;
• Political analysis and
consultation;
• Training programs for members
of political parties and civil
society organizations;
• Publication of books and the
journal “Panorama: Insights
into Southeast Asian and
European Affairs”.
The Media Program seeks to
promote a free, responsible and
ethical press in the region. The
key initiatives are:
• Promotion of Asia News
Network (ANN) that brings
together the leading English
language newspapers in
Asia to share knowledge and
exchange news and views;
• The KAS E-lection Bridge
Asia-Pacific which discusses
the use of social media
surrounding elections in the
Asia-Pacific region and digital
electioneering;
• Support of the Konrad-
Adenauer Asian Center for
Journalism at the Ateneo
de Manila University in the
Philippines.
The Rule of Law Program aims
to promote the rule of law
development, constitutional,
procedural as well as
environmental law and judicial
independence through regional
seminars, research and training
activities. Key initiatives are:
• Support to the Association of
Asian Constitutional Courts
and Equivalent Institutions
(AACC);
• Regular colloquia for
representatives of human
rights organizations and anticorruption
agencies;
• Roundtables for experts from
legal institutions such as the
drafters of the ASEAN Charter,
leading universities,
global think tanks and
administrative officials
For more information on
KAS Singapore, please visit
our websites and follow us
on facebook.
Contact
Konrad-Adenauer-Stiftung Ltd.
Address: 34-36 Bukit Pasoh Road,
Singapore 089850
Phone: (+65) 6603 6160
Fax: (+65) 6227 8343
Email: politics.singapore@kas.de
Website: www.kas.de/politikdialogasien/en/
www.kas.de/rspa/en/
www.kas.de/medienasien/en/
SGC Business Magazine 2016/2017
101

Business Information
The Embassy of the Federal Republic of Germany in Singapore
Singaporean-German Chamber of Industry and Commerce
The Embassy represents Germany and promotes its foreign
policy goals. It supports German citizens in Singapore.
Furthermore, the Embassy promotes political and economic
relations between Germany and Singapore and enhances the
cultural and scientific cooperation.
The essential tasks of the Embassy include:
• collecting information,
• reporting on issues of relevance to various authorities
in Germany,
• helping German citizens in emergencies,
• assisting German companies in Singapore and enhancing
mutual trade,
• initiating and maintaining people-to-people contacts,
• promoting cultural exchange,
• informing Singapore’s public about Germany,
• preparing and escorting high-level visits from Germany
The Ambassador
The Ambassador represents Germany in Singapore in his capacity
as the representative of the German Federal President. The
Ambassador is also Head of the Embassy.
The Political Section
The main task of the Political Section is to promote the political
relations between Germany and Singapore. It explains German
politics and economic strategies to Singaporean authorities and
informs and advises the German Federal Government and other
institutions about the Singaporean points of view.
For visits by governmental and parliamentary delegations from
Germany and Singapore the Political Section contributes ideas,
informs the participants, and drafts and organizes programmes.
German delegations are briefed on the newest developments in
Singapore and the Embassy takes part in the delegations’ talks.
The Economic Section
The Economic Section promotes German business in Singapore
and trade between Germany and Singapore. It supports
German companies in Singapore in close cooperation with the
Singaporean-German Chamber of Industry and Commerce
(SGC) and the German Centre for Trade and Industry (GC). It also
evaluates economic developments in Singapore and compiles and
provides trade information and statistics. Moreover, it promotes
German participation in trade fairs and informs about trade fairs
in Germany.
The Financial Section
The Financial Section observes and analyzes the financial
markets, monetary and fiscal policy, as well as banking and
capital markets regulation. Furthermore, it accompanies the work
of multilateral financial institutions. On request the Financial
Section provides information on European monetary policy and
the German banking system. The Financial Counsellor is also the
representative of the Deutsche Bundesbank for macroeconomic
analysis of Southeast Asia.
The Science and Technology Section
The Science and Technology Section deals with issues of
research and technology policies, coordinates promotion
programmes and informs about the structure of the scientific
landscapes in Germany and Singapore. It accompanies the
various bilateral German-Singaporean cooperations in R&D. With
the Science Circle it provides a platform for German scientists in
Singapore. The Science and Technology Section is the Embassy’s
contact point for Universities Research Institutes and the Industry.
The Cultural Section
The Cultural Section coordinates cultural, educational and
scientific relations between Germany and Singapore as well as
Germany’s presentation in these areas in Singapore. It works
closely with the Goethe-Institut Singapore (GI) in organizing
cultural exchange and in promoting the German language in
Singapore. The Cultural Section also assists the Information
Center of the German Academic Exchange Service (DAAD)
in Singapore in promoting study opportunities in Germany.
Furthermore, the Embassy supports the German European School
Singapore (GESS).
The Press Section
The Press Section’s main activities lie in the area of public
diplomacy: presenting Germany in its variety to the Singaporean
public. It maintains contacts with the Singaporean media and
provides up-to-date information about Germany, its politics,
economy, society and culture, mainly through the Embassy’s
website and the distribution of information material.
The Consular Section
For Germans residing in or visiting Singapore, the Consular
Section is the liaison point with Germany for all legal matters. For
Singaporeans who want to stay for longer in Germany and other
nationals who want to travel to Germany, the Consular Section
issues visas.
The Administrative Section
The Administrative Section is in charge of the organization of the
mission. Its areas of responsibility include the management of
the Embassy’s personnel affairs, its material assets as well as its
budget.
Contact
Head of Mission
H.E. Dr Michael WITTER
Ambassador Extraordinary
& Plenipotentiary
Economic Section
Dr Steffen KOCH
Counsellor & Deputy Head of
Mission
Financial Section
Mr Miu-Kyu JANG
First Secretary &
Representative of the Deutsche
Bundesbank
Science & Technology Section
Mr Sascha KIENZLE
Second Secretary
Cultural & Press Section
Ms Cristina ZAMETZER
First Secretary
Consular Section
Ms Anja SCHMIDT
Second Secretary
Administrative Section
Ms Angelika SAAKE
First Secretary
Embassy of the Federal
Republic of Germany
Address: 50 Raffles Place
#12-00 Singapore
Land Tower
Singapore 048623
Phone: (+65) 6533 6002
Fax: (+65) 6533 1132
Email: info@sing.diplo.de
Website: www.sing.diplo.de
102

The Embassy of the Republic of Singapore in Germany
Singaporean-German Chamber of Industry and Commerce
The Embassy of the Republic of Singapore in Germany was established in April 1973 in
Bonn. On 10 August 1999, the Embassy moved to its first premises in Berlin, which were
located at Friedrichstrasse 200. Since 15 September 2011, the Embassy has been operating
from its new Chancery located at Vossstrasse 17. The Embassy is part of the Ministry
of Foreign Affairs (MFA), which conducts and manages Singapore’s relations with
other countries. MFA promotes and protects Singapore’s national interests by working
towards the enhancement of regional peace, stability and cooperation, the maintenance
of economic progress and prosperity, and the consolidation and improvement of friendly
relations with all countries.
The political section in the Embassy serves to further the aims of our MFA by promoting
exchanges and fostering closer cooperation between Singapore and Germany. The
long-standing cooperation and relationship between Singapore and Germany is multifaceted.
Our scope of work includes deepening our political, economic, defence and cultural
ties through regular high-level visits and consultations at the political and working levels.
The work of the section involves both cooperation with the federal government and the
various state governments, with whom we try to reach out and build a strong relationship.
Besides enhancing and facilitating the cooperation between the two countries at the bilateral
level, we also work closely with Germany at various multilateral fora. To achieve
these aims, the Embassy works hand in hand with our other Singaporean agencies based
in Frankfurt, e.g., Contact Singapore, the Economic Development Board, International Enterprise
Singapore and the Singapore Tourism Board. Together, we hope that our efforts
will profile Singapore in Germany and help Germans better understand Singapore. Likewise,
we also try to profile Germany and its 16 federal states to Singaporeans and help
them better understand Germany.
The Singapore Embassy in Berlin also has a consular section to serve the needs of overseas
Singaporeans. The Embassy is assisted by our Honorary Consul-General in Stuttgart
and our Honorary Consul in Hamburg. Besides providing Singaporeans with information
and advice, our consular officers stand ready to render consular assistance to Singaporeans
in Germany such as issuing overseas Singaporeans with emergency travel documents
or contacting, notifying and liaising with their friends / next-of-kin when there is
an emergency. For Singaporeans who have been arrested or imprisoned, our consular
officers will ensure that due process under the German judicial system is accorded
to them. In addition, the embassy’s consular section will assist with queries related
to Singapore, process visa applications as well as provide notarial services (legalisation
of documents).
Contact
Embassy of the Republic of
Singapore in Berlin, Germany
Address: Vossstrasse 17
10117 Berlin, Germany
Phone: +49 (0)30 226 343 0
Fax: +49 (0)30 226 343 75
Email: singemb_ber@mfa.sg
Website: www.mfa.gov.sg/berlin
Ambassador
His Excellency Laurence Bay
Deputy Chief of Mission and Counsellor
Mr Lee Boon Beng
First Secretary (Political and Economic)
Mr Khairul Azman Rahmat
First Secretary
(Administration and Consular)
Mr Nicholas Teng
Honorary Consulate-General
Mr Hans Peter Stihl
Address: Badstrasse 98
71336 Waiblingen
Phone: +49 (7151) 263 033
Fax: +49 (7151) 268 1405
Email: hon.konsulat-singapur.stgt
@stihl.de
Accredited to the federal states:
Baden-Württemberg, Hesse, Rhineland-Palatinate,
Saarland
Honorary Consulate
Dr Dirk Lorenz-Meyer
Address: Ballindamm 1
20095 Hamburg
Phone: +49 40 30 29 92 90
Fax: +49 40 30 29 92 92
Email: honorarkonsul.singapur.hh
@sgmfa.gov.sg
Accredited to the federal state: Hamburg
Dr Roland Berger
Address: Maximilianstraße 32
80539 Munich
Phone: +49 89 588 010 380
Fax: +49 89 588 010 381
Email: honorarkonsul.singapur.muc
@mfa.sg
Accredited to the federal state: Bavaria
SGC Business Magazine 2016/2017
103

Business Information
Germany at a Glance
Key Information
Total land area (km 2 ): 357.1
Total population (million): 82.16
Religions (%) (2015): Protestant 34.0,
Roman Catholic 34.0,
Muslim 3.7,
Unaffiliated or other
religions 28.3
Ethnic Groups (%) (2015): German 91.5,
Turkish 2.4,
other 6.1(made up
largely of Greek, Italian,
Polish, Russian,
Spanish)
Government system:
Economic Indicators
Parliamentary
democracy comprising
two main law-making
bodies: The Bundestag
(Lower House) and the
Bundesrat (Federal
Council representing
the 16 federal states)
Foreign Trade
Major Trading Partners (2015):
Exports (billion €) (2015): 1.196
Imports (billion €) (2015): 949
Economic Relation to Singapore
Exports to Singapore
(millions €) (2015):
Imports from Singapore
(millions €) (2015):
Major exports to
Singapore (2015):
United States, China,
France, Netherlands,
United Kingdom,
Italy, Austria, Poland,
Switzerland, Belgium,
Czech Republic
6,615
5,869
Chemical products,
Electronics,
Electrical engineering,
Machinery,
Measurement and
control technology,
Motor vehicle
components
Gross Domestic Product 3,026
(billion €) (2015):
Real GDP Growth (%) (2015): 1.7
Inflation rate (%) (2015): 0.3
Gross Value Added by Key Industries (in billion €, 2015)
Total Gross Value Added 2,722.502
Industry, excluding construction 700.409
Public services, education, health 497.778
Trade, transport,accommodation 421.072
and food services
Business services 304.714
Real estate activities 304.215
Information and communication 133.981
Construction 127.786
Other services 110.820
Major imports from
Singapore (2015):
Foreign trade ranking
position of German
imports from
Singapore (2015):
Foreign trade ranking
position of German
exports to Singapore
(2015):
German Direct Investment
in Singapore (million €) (2014):
Singapore Direct Investment
in Germany (million €) (2014):
Chemical products,
Electronics,
Electrical engineering,
Machinery,
Measurement and
control technology
31 out of 226 countries
34 out of 231 countries
13.470
1.626
Financial and insurance services 106.768
Agriculture, forestry and fishing 14.959
Sources (retrieved in July 2016):
BMWi, Statistisches Bundesamt, Eurostat, GTAI, REMID, CIA Factbook,
Singapore Department of Statistics, Atlas of Economic Complexity,
The World Factbook, Trading Economics
104

Singapore at a Glance
Key Information
Total land area (km 2 ): 719.1
Total population (million): 5.54
Religions (%) (2010): Buddhist 33.3
Christianity 18.3
Hindu 5.1
Muslim 14.7
Taoist 10.9
None 17.0
Other 0.7
Foreign Trade
Major Trading Partners (2015):
Exports (incl. Merchandise and 668,225
Services, million S$) (2015):
Imports (incl. Merchandise and 605,013
Services, million S$) (2015):
China, United States,
Malaysia, Taiwan,
Japan, Republic of
Korea, Indonesia,
Hong Kong
Ethnic Groups (%) (2015): Chinese 74.3
Malay 13.3
Indian 9.1
Other 3.2
Government system:
Economic Indicators
Gross Domestic Product 402
(billion S$) (2015):
Real GDP Growth (%) (2015): 2.0
Inflation rate (%) (2015): -0.5
Republic with a
parliamentary system
of government
Gross Value Added by Key Industries (in billion €, 2015)
Total Gross Value Added 378.404
Manufacturing Industries 74.961
Wholesale & Retail Trade 59.046
Business services 58.696
Banking & Insurance 47.768
Other Services 44.380
Transport & Logistics 27.923
Construction 19.534
Accommodation & Food 8.126
Services
Utilities 5.407
Economic Relation to Singapore
Exports to Germany
(millions €) (2015):
Imports from Germany
(millions €) (2015):
Major imports from
Germany (2015) as
of SITC
Major exports to
Germany (2015) as
of SITC
German Direct Investment
in Singapore (million €) (2014):
Singapore Direct Investment
in Germany (million € ) (2014):
5,869
6,615
Chemical products,
Electronics,
Electrical engineering,
Machinery,
Measurement and
control technology,
Motor vehicle components
Chemical products.
Electronics,
Electrical engineering,
Machinery,
Measurement and
control technology
13.470
1.626
Sources (retrieved in July 2016):
BMWi, Statistisches Bundesamt, Eurostat, GTAI, REMID, CIA Factbook,
Singapore Department of Statistics, Atlas of Economic Complexity,
The World Factbook, Trading Economics
SGC Business Magazine 2016/2017
105

SGC Board and Office
SGC Board Members for 2016/2017
President
Wolfgang
Huppenbauer
President & CEO
Daimler South
East Asia Pte Ltd
Vice President
Dirk Eilers
Member of the Board
of Management
TÜV SÜD AG
Vice President
Mak Swee Wah
Executive Vice
President Commercial
Singapore Airlines Ltd
Secretary
Klaus Borig
Managing Director &
General Manager
DZ Bank AG Singapore
Branch
Treasurer
Dr Claus Trenner
Board Member
Ingmar Burgardt
Board Member
Martin Hayes
Board Member
Joerg Kalisch
Partner, Attorney at
Law (Germany &
Solicitor [UK])
Luther LLP
General Manager Asia
Landesbank
Baden-Württemberg
President & Managing
Director South East
Asia
Robert Bosch (South
East Asia) Pte Ltd
Managing Director
Dexteritas Pte Ltd
Board Member
Dr Lim Boon Huat
Board Member
Daniel Loh
Board Member
Dr Tim Philippi
Board Member
Roger Stadler
Managing Director
Rohde & Schwarz
Asia Pte Ltd
Head, Malaysia-
Singapore Business
Area
BASF South East Asia
Pte Ltd
Executive Director
Singaporean-German
Chamber of Industry
and Commerce (SGC)
Managing Director
SP-Asia Pte Ltd
106

SGC Gold Membership
Corporate Profiles
Sign up to five (5) persons
per company as SGC
member
SGC Ad
Have your company logo
featured on/in:
• Outgoing Emails
• SGC Business Cards
• The premium banner on
all the pages of the SGC
official website
• SGC’s Events (pull-up
banners, official event
backdrop, flyers, etc.)
• Weekly Event Bulletins &
Newsletter
• Publications (Printed/
Online Copies)
Mass-mailing to SGC
members free of charge
(2 times per year)
Display company
brochures at selected
SGC events
Special Gold Member
Rack Display at the SGC
Office for your company
brochures or publications
Exclusive Gold section
in the SGC Members
Directory
Singaporean-German Chamber of
Industry and Commerce (SGC)
25 International Business Park
#03-105 German Centre
Singapore 609916
SGC Business Magazine 2016/2017
2015/2016
Main Line: (+65) 6433 5330
Fax: (+65) 6433 5359
Email:
info@sgc.org.sg
Website: http://www.sgc.org.sg
107 93

Become a
SGC Member!
Contact us at
SGC.Membership@sgc.org.sg
or
+65 6433 5330
108

SGC Board and Office
Organisation Chart and Staff Details of the Singaporean-German Chamber
of Industry and Commerce (SGC)
Executive Director
Finance and
Corporate Affairs
Membership,
Events &
Communications
Central Tasks / HR /
Special Projects
DEinternational
Trade Promotion
Fairs&More
• Accounting and Financial
Affairs
• Administration
• Contracts
• Taxation
• Immigration
• General Membership Affairs
• Membership Acquisition,
Management & Retention
• Events
• Publications
— SGC Membership Directory
— SGC Business Magazine
— Annual Report
— Newsletter
• PR, Media Relations & Communications
(Singapore)
• Deputy General Manager
• Office Management
Function
• HR, Contracts, Immigration
• Recruitment Services
• Committees
• Internships
• Chamber-Website
• Office IT
• Projects
• Media Relations and
Publications (Germany)
• Company Pool
• Business / Economy
Information on Singapore
and Germany
• Regional Service Support
• Market Services
• Marketing Services
• Business Partner Search
• Investment Enquiries,
Subsidies, Grants
• Custom Regulations
• Tax
• Representations
— Messe Berlin
— NurembergMesse
— Spielwarenmesse
• Singapore Pavilions
• Other Trade Fair Services
SGC Staff
Dr Tim Philippi
Executive Director
(: +65 6433 5331
*: tim.philippi
@sgc.org.sg
Margit Kunz
Deputy General
Manager & Head,
Central Tasks
(: +65 6433 5335
*: margit.kunz
@sgc.org.sg
Valdemar Llenos
Senior Consultant,
Central Tasks
(: +65 6433 5336
*: valdemar.llenos
@sgc.org.sg
Sabine Kielmann
Senior Consultant,
Central Tasks
(: +65 6433 5332
*: sabine.kielmann
@sgc.org.sg
Susanne Weber
Senior Consultant,
Central Tasks
(: +65 6433 5346
*: susanne.weber
@sgc.org.sg
Sebastian Zeitler
Head,
DEinternational/
Trade Promotion
(: +65 6433 5339
*: sebastian.zeitler
@DEinternational.
org.sg
Julian Doelfs
Senior Consultant,
DEinternational/
Trade Promotion
(: +65 6433 5340
*: julian.doelfs
@DEinternational.
org.sg
Leah Wieczorek-Bauer
Senior Consultant,
DEinternational/
Trade Promotion
(: +65 6433 5341
*: leah.wieczorek
@DEinternational.
org.sg
Sofhian Suratman
Manager,
Fairs&More
(: +65 6433 5339
*: sofhian.suratman
@DEinternational.
org.sg
Peggy Lim
Senior Consultant,
DEinternational/
Trade Promotion
(: +65 6433 5348
*: peggy.lim
@sgc.org.sg
Lakshmi Swarnam
Head,
Membership, Events
& Communications
(: +65 6433 5337
*: lakshmi.swarnam
@sgc.org.sg
Annmarie Pang
Consultant,
Membership, Events
& Communications
(: +65 6433 5356
*: annmarie.pang
@sgc.org.sg
Irene Tan
Head,
Finance &
Corporate Affairs
(: +65 6433 5333
*: irene.tan
@sgc.org.sg
Thoo Yew Li
Accounts Executive,
Finance &
Corporate Affairs
(: +65 6433 5334
*: accounts
@sgc.org.sg
Ng Leck Soon
Administration
Assistant,
Finance &
Corporate Affairs
(: +65 6433 5344
*: ng.ls@sgc.org.sg
Werner Schanzl
Company Pool
– German Food
Industry
(: +65 6433 5353
*: werner.schanzl
@sgc.org.sg
Fons Krist
Company Pool
– Metals, Hardware
and Recycling
(: +65 6433 5354
*: fons.krist
@sgc.org.sg
Michael Teo
Company Pool
– German Electrical
Equipment
(: +65 6433 5350
*: michael.teo.werma
@sgc.org.sg
Alex Ngiam
Company Pool
– German Mobile
Technology
(: +65 6433 5330
*: alex.ngiam.adjust
@sgc.org.sg
Raymond Tan
Company Pool
– German Consumer
Goods
(: +65 6433 5342
*: ray.tan.kneipp
@sgc.org.sg
Eva Puchala
SGC Representative
in Germany
*: info@sgc.org.sg
Dorothea Mertes
Project Partner in
Germany
*: info@sgc.org.sg
SGC Business Magazine 2016/2017
109

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110