Fall2016Newsletter-FINALWEB

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COMICS PARTNERSHIP TAKES CENTER STAGE COMICS UNITING NATIONS AT NASDAQ AND COMIC CON Our Comics Uniting Nations collaboration with UNICEF calls on the mighty world of superheroes to share the UN’s Sustainable Development Goals (SDGs) with a new generation of real life heroes. The stories are written by renowned comic creators, and distributed through The World’s Largest Lesson’s global network of educators. In recent months, Comics Uniting Nations rang the opening bell for NASDAQ and hosted a panel at New York Comic Con – the largest comic convention in the world, with an audience of nearly 200 thousand. NFL star Ovie Mughelli was our panel’s special guest. “As a kid, I had no access to anything ‘green’ except comic books,” NFL star Ovie Mughelli said on the Comics Uniting Nations panel. Ovie is one of many new additions to the Comics Uniting Nations family, contributing his voice and brand for a comic book on SDG 13: Climate Action. With seven releases planned before Christmas, Mughelli’s story joins a growing movement to share the global goals with the generation that will put them to action. Follow all of these updates live at comicsunitingnations.org. PCI Media Impact featured at NASDAQ PERU AND BOLIVIA, HAND IN HAND CROSS-BORDER EFFORTS TO END HUMAN TRAFFICKING When a local radio station in Copacabana, Bolivia began broadcasting our radio drama Raíces de Violencia in 2015, little did they know that its audience would reach across national lines. The station, La Voz del Santuario, was one of 40 local partners selected to be part of our State Department-funded program on gender-based violence. Raíces de Violencia was a hit in Copacabana, and La Voz del Santuario radio hosts Tania Oroz and Noel Meruvia became champions of our approach to using entertainment media to influence behavior change on social issues. One day, Oroz and Meruvia received a call from the authorities of Yunguyo, a Peruvian town just across the border. They learned that thanks to the spillover of their radio signal, Raíces de Violencia had gained a second audience in the bordering nation! Soon, the two towns were working together on the struggle for gender equality. The Emergency Center Office in Yunguyo brought Oroz and Meruvia to their event for the International Day of No Violence Against Women. From then on, media agencies, local authorities and social organizations from both Copacabana and Yunguyo have been working with PCI Media Impact to bring our programs to Peruvian stations. For Peruvian officials in Yunguyo, gender-based violence was a serious concern. But their priority was to tackle the issue of human trafficking for forced labor and commercial sexual exploitation. They soon learned about our work with Bolivian schools to use our antitrafficking drama La Caldera as an educational tool. The director of the Micaela Bastidas School in Yunguyo reached out to our Bolivian team member Johnny Anaya, who helped the Peruvian district to broadcast and implement La Caldera in 10 schools throughout the area, and to engage students in community mobilization activities that raise awareness and share ways to combat human trafficking at the Peruvian-Bolivian border.
100 WEEKS IN MOZAMBIQUE RADIO DRAMA STRENGTHENS MATERNAL, NEWBORN AND CHILD HEALTH Ouro Negro was born in 2013 as the flagship program to promote UNICEF’s Facts for Life in Mozambique. It is now so popular that 70 radio stations across the country are airing the drama. Ouro Negro is the most reliable popular source of information on safe child health practices and family planning. On August 24, Ouro Negro aired its 100th episode, earning it the spot as Mozambique’s longest running series. Its listenership had soared to 1.5 million. The drama is set in the fictional town of Jambolane, a traditional African community confronted with the arrival of a foreign mining company. This clash of two worlds becomes the backdrop where tradition and modernity collide. Characters are woven through four major story arcs, focusing on the health practices of diffferent audiences: both rural and urban An actress plays her part while recording Ouro Negro families, as well as adolescents. The mainstream success of the drama flies in the face of the notion that education cannot be both popular and entertaining. One actor described its success, saying “people feel they are represented in the drama ... The community says, this is our story. These stories touch the souls and hearts of people. If emotion grows in people, they’ll open their mind.” One day, a member of the production team was in the car with his housekeeper, driving to the countryside. The radio murmured in the background. They were deep in conversation when the housekeeper suddenly stopped him, saying “let’s be quiet, boss. This is the drama I have to hear.” The team member laughed out loud, realizing that his housekeeper had no idea he was a producer on the hit show. OUR CEO SEAN SOUTHEY NAMED IUCN CEC CHAIR At the World Conservation Congress in Hawaii, PCI Media Impact CEO Sean Southey was elected Chair of the IUCN’s CEC. The International Union for the Conservation of Nature (IUCN) is the most important global environmental network. As the voluntary chair of its Commission on Education and Communication (CEC), he will scale up the vision that grounds his work for PCI Media Impact, promoting the global network of IUCN’s community of conservation storytellers. PUNTA FUEGO DRAMA WINS MILLBANK AWARD This summer, PCI Media Impact and partner Wildlife Conservation Society (WCS) won the prestigious Millbank Award for Social Marketing for our Punta Fuego radio program. Now in its second season, this weekly drama entertains while teaching sustainable fishing practices. It has successfully influenced the behavior of Belize’s fishing community. The Millbank Award brings PCI Media Impact to eight awards and nominations in 2016.
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Fall2016Newsletter-FINALWEB

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