Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>Beverage</strong> <strong>Clouding</strong> <strong>Agent</strong> <strong>Market</strong><br />
Moreover, increasing population in developing nations is shifting to a high-end lifestyle, which includes<br />
daily consumption of fresh fruit juices. This is observed to be a key factor driving the demand for clouding<br />
agents in beverages.<br />
<strong>Beverage</strong> <strong>Clouding</strong> <strong>Agent</strong> <strong>Market</strong>: Segmentation<br />
FMI’s research on the global beverage clouding agent market offers a 10-year forecast, segmenting the<br />
market on the basis of source, properties, preparation, form, and region.<br />
On the basis of source, the beverage clouding agent market is segmented into natural clouding agents<br />
and non-natural/synthetic clouding agents. Natural clouding agents are sourced from fruit peels and<br />
vegetable oils. Synthetic clouding agents such as brominated vegetable oils and glycerol ester of wood<br />
are also used to produce beverage clouding agents. The demand for natural clouding agents is gaining<br />
traction owing to the growing ‘natural’ and ‘organic’ trend in the market.<br />
Based on the property, the beverage clouding agent market is segmented into neutral and non-neutral<br />
(coloured) clouding agents. The neutral clouding agents are used in juices and beverages, in which<br />
consumers do not expect any haziness. Neutral clouding agents do not alter the taste or colour of the<br />
beverage. On the other hand, non-neutral clouding agents are used in drinks where opacity or natural<br />
©2015 Future <strong>Market</strong> Insights, All Rights Reserved 5
Change language