what is influencer marketing

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5-step Action Plan 1 2 3 4 5 Define Discover Monitor Take action Measure Influencer marketing begins with identifying your target customer and understanding who impacts how they’re discovering, evaluating and deciding to buy merchandise. Influence is subjective, so you’ll need to search for people who produce and share content that impacts your business or your customer’s decision-making. Listen to your specific influencers and track their content. Ask the questions—what topics do they write about, what are they sharing, what questions are their audience members asking? Start building relationships through simple actions like following and sharing their links, get to know them, build trust, then plan actions that will enable you to work together. Keep track of the relationships you’re building and how they’re converting into concrete events like visits, introductions, mentions and eventually leads.
Which of the following forms of advertising is most effective at influencing you to make a purchase? 78% 14% 5% 3% Friend Recommendation TV Commercials Print Ads Banner/Display Ads
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what is influencer marketing

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