Winning the Publications Game - 4th Edition (2016)

Contents
Foreword to the fourth edition
Preface to the fourth edition
About the author
viii
xi
xiv
1 Know the game 1
The process of writing 1
The scientific article as truth 4
The truth about scientific articles 7
Marketing: a vulgar but comforting approach 10
Implications for the reader of this book 11
Bookchoice 11
2 Know yourself 15
Do you really want to write? 15
Goals – and can you achieve them? 17
Making time 19
Setting objectives 19
3 First set yourself a brief 21
When to stop researching and start writing 21
Only one message per article 24
Choose the market 28
Decide on the length 34